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    Why Create a Brand?
    If you take all of the things we have mentioned about your company name and how it is displayed, you will be ready to create your own brand. A brand is more than a name but it starts with how you deal with customers, and how customers perceive you. A brand also entails having a logo that is easily recognized and is also identified with your product or service. oices than ever before (no only with agencies but medical facilities), and their access to information i
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    If you've been asked to write an annual report for a nonprofit organization, here are seven tips to get you on your way.1. Focus on accomplishments, not activities. We want to know what you did, but more importantly, we want to know why you did it. What were the results? Why did you spend your time the way you did? What difference did it make?2.
    DIRECT MAIL RECRUITING TECHNIQUES

    The process of direct mail recruiting has changed dramatically over the past years. The days when you could recruit medical clinicians by simply sending one or two direct mail pieces is not working anymore.

    The medical staffing recruiting community has changed and evolved to the point htat the stakes have been raised and continue to be raised. Candidates have more choices than ever before (no only with agencies but medical facilities), and their access to information is

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    ver the past years. The days when you could recruit medical clinicians by simply sending one or two direct mail pieces is not working anymore.

    The medical staffing recruiting community has changed and evolved to the point htat the stakes have been raised and continue to be raised. Candidates have more choices than ever before (no only with agencies but medical facilities), and their access to information i

    Who's Afraid of Large Companies?
    Whenever a company becomes dominant in its sector, many of its competitors cry foul. In a free economy that company has more than likely reached this position because it has simply outperformed its rivals. Good luck, I say. Although it goes against the grain, I recognise that there would come a point - a point, that is, when dominance turns to monopoly - when the au
    ect mail pieces is not working anymore.

    The medical staffing recruiting community has changed and evolved to the point htat the stakes have been raised and continue to be raised. Candidates have more choices than ever before (no only with agencies but medical facilities), and their access to information i

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    volved to the point htat the stakes have been raised and continue to be raised. Candidates have more choices than ever before (no only with agencies but medical facilities), and their access to information i
    Pros and Cons of Establishing an In-House Ad Agency
    There have been several ads promoting books and reports on thissubject, or included as part of the contents in several mailorder books stating: "SAVE UP TO 17% ON ALL YOUR ADVERTISING" It's legitimate, practical and effective, but like so many otherpromises, there are pros and cons involved. The pros are fairlyobvious. By sett
    oices than ever before (no only with agencies but medical facilities), and their access to information is greater than it's ever been.

    All of this put together, pushes the envelope to the point that it has created an environment that is increasingly more difficult for medical staffing agencies to attract and retain qualified medical personal.

    THE COMPETITION

    Today there are many more medical staffing agencies as there were five years ago. THe barrier to entry is set relatively low, because the cost

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