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  • Hub You - Credit Card Fraud Prevention - Err on the Side of Caution

    The Power of Positive Thinking and Your Business
    You may not realize this but your thoughts and thought processes have an impact on how you run your business and its inherent success. The way you think has an effect on your business and thinking positively or negatively may make or break you. How does a person's thought processes affect a business? What is the correlation between the way your mind works and how successful your business is and will be?The way a person's mind wo
    ngage in an act of deception.

    The business owner leaned toward the perspective that the customer may be involved in shenanigans when he told her to ship the furniture to Romania (next day, no less) although t

    Business Financing Options for Canadian Companies
    One of the biggest challenges for Canadian company owners is obtaining business financing. As a first instinct, owners usually try to go to the bank hoping for a business loan or line of credit. They soon find that qualifying for bank financing is hard, as the bank will demand collateral and three years worth of financial statements. Although large companies can qualify for bank funding, most small and midsized companies can’t. However
    There is a small, yet palpable inherent risk in accepting credit cards. Aside from chargebacks, there always exists a possibility that a given credit card is stolen or presented without any authorization to use from the card holder. Even veteran merchants, processing for decades, can recount incidents where they have sent out product, subsequently learning that they have been victimized by credit card fraud.

    One day, I received a phone call from one of our retail merchants who sells furniture. She explained that she received a credit card from a so-called customer that was declined. This customer then presented a different credit card with the same result: transaction declined. The owner’s intuitive feeling was that “something was not right” – the customer may simply be over-extended, surpassing his credit card limits, or simply trying to engage in an act of deception.

    The business owner leaned toward the perspective that the customer may be involved in shenanigans when he told her to ship the furniture to Romania (next day, no less) although th

    Are Your Policies Driving Your Customers Crazy?
    Are you inadvertently driving your customers crazy with your company policies? Not sure?Well, imagine that a customer who's been with your company for a while with no complaints finally has a reason to contact customer service because of what appears to be a billing error. She assumes the error will be corrected quickly and she'll go on her way.Instead, your customer service rep recites a convoluted procedure she'll need
    m the card holder. Even veteran merchants, processing for decades, can recount incidents where they have sent out product, subsequently learning that they have been victimized by credit card fraud.

    One day, I received a phone call from one of our retail merchants who sells furniture. She explained that she received a credit card from a so-called customer that was declined. This customer then presented a different credit card with the same result: transaction declined. The owner’s intuitive feeling was that “something was not right” – the customer may simply be over-extended, surpassing his credit card limits, or simply trying to engage in an act of deception.

    The business owner leaned toward the perspective that the customer may be involved in shenanigans when he told her to ship the furniture to Romania (next day, no less) although t

    Use The Right Benefit Statements on Your Website (and in All Your Marketing)
    The experts say you need benefit statements in all your marketing – on your website, on your brochures and flyers, in your 30-second introduction and in all types of advertising. This is true.There could be so many benefit statements for your business, how do you choose?Marketing is the process of communicating to people about your product or service so they can make a purchase if they perceive they want or need it. If
    received a phone call from one of our retail merchants who sells furniture. She explained that she received a credit card from a so-called customer that was declined. This customer then presented a different credit card with the same result: transaction declined. The owner’s intuitive feeling was that “something was not right” – the customer may simply be over-extended, surpassing his credit card limits, or simply trying to engage in an act of deception.

    The business owner leaned toward the perspective that the customer may be involved in shenanigans when he told her to ship the furniture to Romania (next day, no less) although t

    Overcome Traditions That Delay Improvements
    INTRODUCTION TO HOW TRADITION STALLS IMPROVEMENTSIf It Ain't Broke, Don't Fix ItA motorist asks a farmer for a glass of water. The farmer obliges, using a hand pump to draw water from a well. The pump handle turns close to a board, and the farmer curses as he scrapes his knuckles against it.Motorist: Why not move that board? It serves no purpose.Farmer: It's been there since my father's time. If it was good
    card with the same result: transaction declined. The owner’s intuitive feeling was that “something was not right” – the customer may simply be over-extended, surpassing his credit card limits, or simply trying to engage in an act of deception.

    The business owner leaned toward the perspective that the customer may be involved in shenanigans when he told her to ship the furniture to Romania (next day, no less) although t

    Challenge Your Disbelief in New Possibilities to Break Through to Exponential Improvements
    DISBELIEF: Overcome Limited Imagination and Blind SpotsThe disbelief stall is based on a valid experience, lack of relevant experience, or a previously established circumstance that no longer pertains. The bigger the new idea, the more likely it will boggle the minds of those involved.Consider this: Over a hundred years ago, Alexander Graham Bell supposedly offered his fledgling telephone business to Western Union for $10
    ngage in an act of deception.

    The business owner leaned toward the perspective that the customer may be involved in shenanigans when he told her to ship the furniture to Romania (next day, no less) although the billing address was in the United States. Before she ran a third card through the credit card terminal, she called me, seeking my advice. While I like to give people the benefit of the doubt, her description of the series of events fomented a feeling of suspicion within me as well.

    At the time of our conversation, the customer asked for his card back and said he wanted to look down a few more aisles and examine the merchandise. But the business owner had the two previous credit card numbers, including the expiration date, and the customer’s name appearing on the card. I told her that I would call MasterCard to investigate, providing them with the information that the business owner gave to me.

    In less than two minutes, I had the name of the card holder’s bank and their telephone number. I advised her to call the bank and inquire ab

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