Tags |
|
|
Links |
|
|
Hub You - Analyzing Your Competition
I remember being interviewed by a writer for an article about effective meetings that was to appear in a national magazine. The writer began the interview by saying, “I don’t want any of the old standard tips; I want new tips.”I replied, “Well, people wouldn’t need new tips if they used the old tips.” This isn’t what the writer wanted to hear,
You want your registration forms connected with your merchant account, which is connected to your database, which has easy reporting capabilities. This is extremely important because the system you are using may be only partially automated.For instance, your system might take online registrations that are then emailed to you, but never put in
Knowing your competition allows you to identify a niche and develop your own unique selling proposition (USP). Clearly defining and understanding the core value you offer your clients can depend on your having a firm grasp of your competitors' strengths and weaknesses.
Where do you start?
1) Make a list of your competitors. Think big in this step. Don't just think about your direct competition; think about indirect competition in other industries as well. For example, as a copywriter I could list my competitors as fellow copywriters that do freelance work. But I don't want to stop there. Other potential competitors may include large ad agencies, small ad agencies (each may play a different role with clients), technical writers, a company's in-house writers, journalists, and even fill-in-the-blank templates you can pur
Remember in two previous articles we talked about sustainable marketing and 4 ways your stationery was killing the environment? And by the way costing you more money too!In the most recent article we talked about the way stationery is printed affects the environment. Now I want to talk about how you can market more sustainably and save money a
Where do you start?
1) Make a list of your competitors. Think big in this step. Don't just think about your direct competition; think about indirect competition in other industries as well. For example, as a copywriter I could list my competitors as fellow copywriters that do freelance work. But I don't want to stop there. Other potential competitors may include large ad agencies, small ad agencies (each may play a different role with clients), technical writers, a company's in-house writers, journalists, and even fill-in-the-blank templates you can pu
Good for you, for finishing all your work for the day. The boss is running around, just looking for someone to delegate more work to, but he's so distracted by things that if you look busy he may just pass you by. Here are some tips that worked for my friends and I back when I was a corporate cubicle resident.Act cool and keep your eyes focused
As an international centre of business, the City of London hosts countless business events and conventions at any given time of the year. Moreover, many UK and worldwide business’ headquarters are based in London, prompting routine and special business meetings to take place in the city. Consequently, the city of London is well practiced at catering t
Photo postage stamps aren't such a new idea; its been around for years! The USPS (United States Postal Service) briefly suspended the use of such a stamp due to security concerns. There are certainly a number of reasons that the USPS would want to abolish all photo stamps, for example in the height of the anthrax scares a stamp with a scull and cross
2) From this broad-based competitive list, list specific companies you compete with. For example, in the "other copywriters" category, I may list Sally Field, Shelby Foot, and Joe Blow. Under the large agency category, I may have only one or two large agencies I run up against when bidding on projects. Follow this procedure until you've gone through all the competing industries. Some may have no direct competitor and that's OK; acknowledging the potential is there--and getting the "big picture" of where competing business may lie--is what's important.
3) From this long list of competitors, pick your top three and do a detailed competitive analysis. These are the thre
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/987/iadvice-Analyzing-Your-Competition.html">Analyzing Your Competition</a>
BB link (for phorums):
[url=http://www.iadvice.info/article/987/iadvice-Analyzing-Your-Competition.html]Analyzing Your Competition[/url]
Related Articles:
Blackberry 8100 Pearl - The Smallest, Smartest Smartphone Yet
Make Your Office Look And Feel Great - With Wood
Bookmark it:
|