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  • Hub You - Recruiting for the Media Industry

    Identity - Can It Really Be Packaged?
    Individuality... uniqueness... Identification. "This above all: to thine own self be true."What do all of the above have in common? They all translate into the meaning of ‘identity’. Without it, we have no representation of our own characteristics or behaviour. Without it we remain nameless. Without it, we are in fact - lost.In an age of increasing identity theft, its importance cannot be denied. Victims of this type of theft have lost parts of themselves that are difficult or which they may never be able to retrieve. The losses are much more substantial. They include loss of money; loss of good credit ratings and the most debilitating of them all; loss of one’s reputation. In the consequential aftermath of this crime, victims are denied loans; educational opportunities; and job offers. Some have even been arrested for crimes they didn’t commit.It is much easier than most people realize, for fraudulent persons to access and steal one’s identity. MEL Research, in its ‘bin raidin’ project found that 77% of UK households discard sensitive financial documents, such as bank statements and utility bills, without first shredding them. Another report, with its research aimed at traveling executives, found that tons of personal financial information can be found on the
    i>List the main duties and responsibilities
  • Include any key numbers such as size of teams and budgetary responsibilities
  • A person specification listing the minimum skills and experience required for the job
  • Use general terminology rather than jargon and company-specific phrases


  • If in doubt, consult the current person in the position to come up with a summary of their main duties but consider the needs of the company rather than the specific skills set of the current employee. Evaluate any qualifications that you plan on requesting. Compliance issues require a qualification in some professions but consider whether you really need a certain qualification for your job. Asking for qualifications could deter some of the population such as olde
    How to Keep your Customers Coming Back
    The trouble with some people is, they assume that their clients are all boring, dull and have no sense of humor. Isn't it strange how most companies seem to have a charisma bypass when it comes to communicating with their clients. Which would you rather have, A client? Or, a friend who is also a client? A friend of course. Well, to have more friends in your business, you must do more friendly things.Actually, it's all about the human touch. Something that's often missing in our business dealings today. Your clients are all human beings who have a wife or husband, kids who don't listen, a mortgage that's too big, a house that's too small, a swimming pool that needs cleaning and a garden that needs weeding. They are concerned about their health, they like to laugh, eat out, go to the movies and want to be happy just like you.The more you treat your clients as friends, the more they'll talk about you and want to do business with you. You spend more time at work than at home. So make it fun and deal with clients as if they were your friends. They will be your friends if you do the following:Send Birthday Letters- Everyone likes to be remembered on their birthday. Personal birthday letters are the easiest to implement. Why not send a little gift?
    Hunting for a new employee involves using many of the skills that a journalist relies on everyday. Research, preparation and asking the right questions will lead you to the best candidate for your vacancy.

    Ask yourself – do you really need to fill a position?
    Spend time planning your recruitment strategy. Implementing an effective recruitment strategy will save time and assist better recruitment decisions further down the track.

    Firstly, why is there a vacancy? Some common reasons are:

    • a resignation in your team
    • a project requires more support
    • a member of staff takes long-term leave

    Secondly, what recruitment methods are available?
    • Entry level: recruit employees at junior level and promote them as they are trained and developed.
    • Open vacancies to the external job market
    • A combination of offering internal opportunities to develop current staff and bringing new talent and ideas to the workplace.
    • In the absence of a Human Resources department, these are questions to consider in developing a recruitment strategy.

    Finally, think laterally:
    • Will you need to fill the vacancy at all?
    • Are other team members able to adopt some of the responsibilities?
    • Does the structure of your team and the jobs within it meet the values, priorities, strategy and current technology in the company?
    • In some instances, the departing or absent employee will have made the job their own based on their own skill set or the job may have started as one thing and evolved into another.

    Composing an Adequate Job Specification
    The job specification is the most important document in your recruitment strategy. It will be a fundamental part of the advertisement for both candidates and recruiters. Stating the obvious, writing may be a journalist’s bread and butter but writing a job specification is an entirely different proposition to reporting the news.

    Complaints from people about being misinformed about a job are not uncommon. The job specification (spec) needs to be clear and precise about the person and skills you’re looking for. It should accurately reflect the nature and responsibility level of the job. The main goal of the spec is to interest people with the skills and experience you’re looking for but make it specific enough so that you’re not inundated with a lot of inappropriate applicants. Moreover, the spec forms the criteria for short-listing applicants and devising interview questions. Even if a job spec already exists, it pays to asses it and make any necessary changes.

    Essential information to include in the spec:

    • A brief overview of the company, department and product or service. If you’re looking for a journalist or designer, then mention the publication or website’s readership and editorial style. Don’t rely on your company’s reputation alone to encourage people to apply – sell your company.
    • An overview of the job and where it’s placed within the organisation. Who does it report to? Who do they manage?
    • List any other key relationships
    • List the main duties and responsibilities
    • Include any key numbers such as size of teams and budgetary responsibilities
    • A person specification listing the minimum skills and experience required for the job
    • Use general terminology rather than jargon and company-specific phrases


    If in doubt, consult the current person in the position to come up with a summary of their main duties but consider the needs of the company rather than the specific skills set of the current employee. Evaluate any qualifications that you plan on requesting. Compliance issues require a qualification in some professions but consider whether you really need a certain qualification for your job. Asking for qualifications could deter some of the population such as older
    Creating a Logo that Builds Your Brand
    Having a great looking business card is usually the first priority for any new business. Without a business card to hand out, it's almost impossible to network and meet with new clients.And having a dynamic, professional logo will help make your business card one that prospects will hang on to and help you make a great first impression and help you brand your company as you begin to produce marketing materials.What's in a Name?Before you rush out and get some business cards printed for your new business, you will need to decide on the name of your company.Naming your business may be even harder than naming a child. In business, unique names are highly valued for establishing brand identity and for standing out from the crowd. While you may have a unique name in the state you incorporate, it can be stressful to discover that someone else has the same business name as you in another state.When researching names for your business, you can search your state's government sites for incorporations and see what names are taken or not. Keep in mind that many people will incorporate with one name for their business entity and then use a D.B.A. (Doing Business As) name which is different.Creating a unique business name that describes your busi
    ined and developed.
  • Open vacancies to the external job market
  • A combination of offering internal opportunities to develop current staff and bringing new talent and ideas to the workplace.
  • In the absence of a Human Resources department, these are questions to consider in developing a recruitment strategy.
    Finally, think laterally:
    • Will you need to fill the vacancy at all?
    • Are other team members able to adopt some of the responsibilities?
    • Does the structure of your team and the jobs within it meet the values, priorities, strategy and current technology in the company?
    • In some instances, the departing or absent employee will have made the job their own based on their own skill set or the job may have started as one thing and evolved into another.

    Composing an Adequate Job Specification
    The job specification is the most important document in your recruitment strategy. It will be a fundamental part of the advertisement for both candidates and recruiters. Stating the obvious, writing may be a journalist’s bread and butter but writing a job specification is an entirely different proposition to reporting the news.

    Complaints from people about being misinformed about a job are not uncommon. The job specification (spec) needs to be clear and precise about the person and skills you’re looking for. It should accurately reflect the nature and responsibility level of the job. The main goal of the spec is to interest people with the skills and experience you’re looking for but make it specific enough so that you’re not inundated with a lot of inappropriate applicants. Moreover, the spec forms the criteria for short-listing applicants and devising interview questions. Even if a job spec already exists, it pays to asses it and make any necessary changes.

    Essential information to include in the spec:

    • A brief overview of the company, department and product or service. If you’re looking for a journalist or designer, then mention the publication or website’s readership and editorial style. Don’t rely on your company’s reputation alone to encourage people to apply – sell your company.
    • An overview of the job and where it’s placed within the organisation. Who does it report to? Who do they manage?
    • List any other key relationships
    • List the main duties and responsibilities
    • Include any key numbers such as size of teams and budgetary responsibilities
    • A person specification listing the minimum skills and experience required for the job
    • Use general terminology rather than jargon and company-specific phrases


    If in doubt, consult the current person in the position to come up with a summary of their main duties but consider the needs of the company rather than the specific skills set of the current employee. Evaluate any qualifications that you plan on requesting. Compliance issues require a qualification in some professions but consider whether you really need a certain qualification for your job. Asking for qualifications could deter some of the population such as olde
    Spam Bashing
    I have done my penance in the advertising industry. You might even call me an “ad-man.” I have engaged advertising’s rude and unwanted impressions. I have penetrated the unaware with my client’s messages. Oh, yes, I have been apart of the creation and distribution of junk mail and newspaper inserts. I have sold obnoxiously intrusive radio spots to car dealers. I have seen the glory of toll free numbers on television infomercials. However, never in my most effective advertising moments have I subjected human beings to the equivalent of the unbridled invasion of SPAM!It was 1937, in the sleepy town of Austin, Minnesota, when the Hormel Company introduced a new product. Two years prior, beer began to be distributed in cans. The Hormel family looked around and said, “If beer can, ham can” (Or something to that effect). And the concept of canned spiced ham was born. They ran a contest in search of a name for their new product. The winner combined the “sp” from “spiced” and the “am” from “ham” and the rest, as they say, is history.Nearly forty years later, Monty Python did sketch wherein a bunch of Vikings sang “Spam, Spam, Spam, Spam, Wonderful Spam,” endlessly. The annoyance of their constant singing of “Spam” became a reoccurring theme. In 1994 a national law firm
    ing and evolved into another.

    Composing an Adequate Job Specification
    The job specification is the most important document in your recruitment strategy. It will be a fundamental part of the advertisement for both candidates and recruiters. Stating the obvious, writing may be a journalist’s bread and butter but writing a job specification is an entirely different proposition to reporting the news.

    Complaints from people about being misinformed about a job are not uncommon. The job specification (spec) needs to be clear and precise about the person and skills you’re looking for. It should accurately reflect the nature and responsibility level of the job. The main goal of the spec is to interest people with the skills and experience you’re looking for but make it specific enough so that you’re not inundated with a lot of inappropriate applicants. Moreover, the spec forms the criteria for short-listing applicants and devising interview questions. Even if a job spec already exists, it pays to asses it and make any necessary changes.

    Essential information to include in the spec:

    • A brief overview of the company, department and product or service. If you’re looking for a journalist or designer, then mention the publication or website’s readership and editorial style. Don’t rely on your company’s reputation alone to encourage people to apply – sell your company.
    • An overview of the job and where it’s placed within the organisation. Who does it report to? Who do they manage?
    • List any other key relationships
    • List the main duties and responsibilities
    • Include any key numbers such as size of teams and budgetary responsibilities
    • A person specification listing the minimum skills and experience required for the job
    • Use general terminology rather than jargon and company-specific phrases


    If in doubt, consult the current person in the position to come up with a summary of their main duties but consider the needs of the company rather than the specific skills set of the current employee. Evaluate any qualifications that you plan on requesting. Compliance issues require a qualification in some professions but consider whether you really need a certain qualification for your job. Asking for qualifications could deter some of the population such as olde
    A Gift For Every Employee - Executive Business Gifts
    In most companies, there is money in the budget for executive business gifts for employees that can be given at special events, but it can sometimes be difficult to decide exactly what to give to whom. The executive business gifts available on the internet will give you the choice to purchase many different items for your employees. Making the right choices when it comes to these gifts can truly help you to show your employees that you care.If you have a number of employees, your best choice may be to completely and evenly divide your gift budget between these people and purchase the same thing for everyone. This shows that you aren’t playing favorites. You can also save money by purchasing items in bulk. Remember, if you’re going to purchase the same gift for everyone, choose something that everyone can use. That means sticking to executive business gifts that are gender-neutral gifts and gifts that don’t require you to choose sizes, like you’ll find with clothing.Of course, sometimes it makes more sense to purchase different gifts for different people. If your company or organization has volunteers or major donors, it might be a good idea to get them a special gift around the holiday or on other special occasions. The board of trustees is also a group to consider i
    ke it specific enough so that you’re not inundated with a lot of inappropriate applicants. Moreover, the spec forms the criteria for short-listing applicants and devising interview questions. Even if a job spec already exists, it pays to asses it and make any necessary changes.

    Essential information to include in the spec:

    • A brief overview of the company, department and product or service. If you’re looking for a journalist or designer, then mention the publication or website’s readership and editorial style. Don’t rely on your company’s reputation alone to encourage people to apply – sell your company.
    • An overview of the job and where it’s placed within the organisation. Who does it report to? Who do they manage?
    • List any other key relationships
    • List the main duties and responsibilities
    • Include any key numbers such as size of teams and budgetary responsibilities
    • A person specification listing the minimum skills and experience required for the job
    • Use general terminology rather than jargon and company-specific phrases


    If in doubt, consult the current person in the position to come up with a summary of their main duties but consider the needs of the company rather than the specific skills set of the current employee. Evaluate any qualifications that you plan on requesting. Compliance issues require a qualification in some professions but consider whether you really need a certain qualification for your job. Asking for qualifications could deter some of the population such as olde
    What Could Be More Safe Than Anonymous Browsing?
    Many people nowadays have become more and more concerned about the trails that they live behind while surfing the net. Your IP address, your country, region are just some of the traces that you leave behind. Why should this be reason for concern you might ask. Well, because these are valuable information through which your address, name and even social security number can be found, except if you use anonymous browsing.There are a lot of people that were victims of hackers, which stole their identity and these cases are increasing in number as we speak. Furthermore, at your workplace or in schools or Universities if you go online people can monitor your each step and see what sites you have been visiting. Your privacy is not respected at all. Moreover, there are places where people are just not allowed to visit certain sites. In all these cases anonymous browsing is the solution. It can protect you from people that might harm you or it can give you the privacy and freedom that you need.Anonymous browsing has become more and more of a necessity as technology advances. When you browse web- sites, important information is left behind. To prevent that and protect yourself and family against any abuse, anonymous browsing is a must. So computers programs were created to p
    i>List the main duties and responsibilities
  • Include any key numbers such as size of teams and budgetary responsibilities
  • A person specification listing the minimum skills and experience required for the job
  • Use general terminology rather than jargon and company-specific phrases


  • If in doubt, consult the current person in the position to come up with a summary of their main duties but consider the needs of the company rather than the specific skills set of the current employee. Evaluate any qualifications that you plan on requesting. Compliance issues require a qualification in some professions but consider whether you really need a certain qualification for your job. Asking for qualifications could deter some of the population such as older workers. Decide whether you need to include contact details for applicants wanting more information. This will depend on how many people you expect to apply. Junior positions will attract a higher than normal number of applicants. Keep in mind that speaking to applicants provides the chance to assess the quality of applicants.

    Timing is everything Be prepared for the fact that your recruitment process could take several weeks including development of a recruitment strategy. It’s tempting to rush the process in order to replace the outgoing employee and fit in a handover but this apparently ideal situation runs the risk of recruiting the wrong person and a waste of time and money in the long run.
    Finding Candidates

    Most major media outlets have their own web sites and a jobs section in the classifieds but smaller concerns would benefit from the cheap and convenient web sites for job-seekers. If you don’t have a big advertising budget, both general and specialist job web sites could be the best avenue. There are also plenty of trade publications which would give you a much more targeted readership.

    Consider how you want applicants to apply and include this in your advertisement. It’s easier to compare applications if you have a form where you decide the format and questions.

    Alternatively, if budget permits, there is the option of hiring an employment agency to manage part or all of the recruitment process which could range from sending you candidate resumes through to short-listing applicants and conducting the first tier of interviews. Brief the agency thoroughly so that they understand your company culture and what you’re looking for in an applicant.

    Making the short list
    Once you’ve set a closing date for applications, wait until all the applications have arrived and establish a system for choosing a short list of candidates. Five or six interviewees per vacancy is sufficient.

    Determine a handful of essential criteria from the job spec and give each applicant a mark for each. If the position is junior, you’ll be looking for potential. If it’s senior, you’ll be looking for experience and knowledge.

    The Interview
    The purpose of the interview, of course, is to find the right person for the job and you’ll want to get the best out of each candidate attending an interview. It’s worth having a second interviewer so long as it’s someone who will contribute a constructive assessment of candidates rather than just agree with your opinions.

    In the interest of finding someone who meets your criteria, have a set list of questions for all candidates to test how they measure up in each category. Of course, in any interview situation, you shouldn’t limit yourself to the set questions as more probing and specific questions will arise. But asking the same questions of all candidates will also mean the process is fair for applicants and simple for you.



    At the interview, you will want to find out from a candidate:

    • understanding and knowledge of the job, consumer and company
    • any technical skills that may be required - for example, editing and wr

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