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    What a Search Engine Marketing Firm Can Do for You
    What a Search Engine Marketing Firm Can Do for You how do you sell to people who are unaware that you exist? This is going to be your main dilemma if you set up your business website and don't consult a search engine marketing firm for search engine optimization advice. You will fade into mediocrity, a failure even before you have even started. Without the search engine visibility that a search engine marketing firm can attain for your business site, you might as well close up your net shop and give up. The Importance of Search Engine Visibility The greatest proportion of targeted web traffic will come from the search engines. This rule of the internet is as definite as the fact of physics that the earth is round. Internet professionals may ferociously debate about the actual proportion of quality web traffic attributable to
    e else if you are positive that you simply can not do it. If your designer does not offer writing as a service (ask), you can hire a creative writer online and sometimes you can even barter (trade your products for their services) with creative writers looking to build their portfolio. One other way that you can speed up the design process is to make sure you and your designer are on the same page as far as design.

    You do not want to keep changing your design idea, especially after they have started working. A lot of work goes into web site design, and so what seems like a minor change in the design plans to you may actually be a major change in the overall design, and some designers will charge you for this because your initial quote is based on their expected design hours. I wouldn’t suggest doubling it out of the blue.

    5. How long before the public discovers my site? They won’t. What I mean by that is, there is more to getting people to your site than just putting it on the web. Like any other store, you have to market your site. One great tool is search engines. Now, how do you get listed on search engines? You want to gi

    Site Promotion: 101
    The subject of site promotion is a key part of online marketing. It does you no good if you build a beautiful site, but no one knows about it.If you are just starting your website you may wish to use some (or all) of the following techniques in your site promotion plan.Press Release – By providing a comprehensive overview of your site launch you may find suitable places in print and especially online where potential customers can read your material, but so can informational sites that have an interest in your products or services and may wish to share the news with their informational consumers.Site Submission – There are many search engines you can submit your site information to. These sites will take time in reviewing your site and give it an initial ranking in their search engines. There are services that will submit your site information to search engines for a fee. This can be a time saver, but there is also a fee for th
    Everyday thousands of new businesses make the leap and take their business on line, what about yours? If you haven’t already, I’ll bet you have thought about it and wondered how much more business you could be doing if you just went on line…and right about then, you wonder what it would take to get your business on line?

    Here are some things to consider:

    1. What do I expect my web site to do? The question you must ask yourself first and foremost is, “What do I want my website to do?”. There are many types of web sites out there from purely selling products, to purely informational and everything in between. Are you looking to start an online community with people who have similar interests? Do you need a one page online resume, portfolio, bio, or online brochure to really get your company’s information in front of the public? No two sites are exactly alike, and because of that, the prices for your web design can fluctuate. This question is one you must ask yourself before you hire a web designer!

    2. How much will a web site cost me? What is your budget for your web site? Be realistic when you set your amount. Though a good deal is great, rock bottom prices are not what you are looking for here! Remember, this is your virtual store front. You want your site to be professional, efficient, and look the very best it can-you want your dreams to come true, and they will with the right designer.

    Honestly, you can find web site design from $35 (if you get this for a quote, and you have any hopes of ending up with a professional site…WALK AWAY!) to $10,000 (good for huge companies that can afford it, but not the best bet for a new business). Realistically, expect to spend from $85-$200 for a one page resume, bio or brochure site and from $300-$1,800 for larger full featured sites, and expect to pay either half or all of it upfront depending on your designer.

    Aside from that there are monthly hosting fees that range from $10-$40 per month for a descent sized site. Ask your designer if they offer hosting in addition to designing your site? You will usually get a much better deal, and you already trust them to design your site (I’ll go more into hosting plans and options another time). Do you have your domain name yet? (example: www.thebestmoms.com) If not, ask your designer if they can get you one? A lot the time, if you are buying a decent sized design job and hosting from them, they will throw in your domain name for free-although, you will have to pay the renewal fee each year which can range from $19-$35 (ask your designer).

    3. What’s my web address going to be? This is a question you want to really spend some time on before choosing. I suggest you pick a name that is A-easy to remember, B-as short as possible, C-as uncomplicated as possible; try to stay away from more than 1 or 2 hyphens, if any. People easily forget the hyphens when they remember the address, and you don’t want to be sending business somewhere else. D-using correct spelling; it is fun to play with the spelling of a word, but take in to consideration your audience’s ability to remember the way YOU spelled it as opposed to their natural urge to spell it correctly.

    It’s your job to get them to your site, not their job to find you, so make it easy. E-pick something that has to do with your business (optional); I know some sites have gone against this rule and been successful but they also started from a different place than you are starting. Come up with a list of your top 5 or 10 choices, because there is a good chance that your first choice is already gone! When deciding, ask yourself if you want your address to be a .com, .net, .org, .edu, .biz, .tv, etc. I suggest .com, or .net for selling (ecommerce) sites, but it’s up to you!

    4. How long will it take to design my site? There are a lot of different factors that determine just how long a site takes to be completed, including you. If you take longer to get your information (or your words for each page and pictures) it will of course take longer for your site to be up and running. Also, the more complicated your site, the longer it can take-though I’ve not seen a site construction take longer than 8 weeks. To speed the design process, have a clear idea of what it is you want ahead of time. Make lists, and write out your ‘blurbs’ (text) for each page. Your text is your responsibility, and a lot of designers will not consider creating it for you with out charging you for creative writing (which can cost $35-75 per hour).

    I only suggest leaving the creative writing up to someone else if you are positive that you simply can not do it. If your designer does not offer writing as a service (ask), you can hire a creative writer online and sometimes you can even barter (trade your products for their services) with creative writers looking to build their portfolio. One other way that you can speed up the design process is to make sure you and your designer are on the same page as far as design.

    You do not want to keep changing your design idea, especially after they have started working. A lot of work goes into web site design, and so what seems like a minor change in the design plans to you may actually be a major change in the overall design, and some designers will charge you for this because your initial quote is based on their expected design hours. I wouldn’t suggest doubling it out of the blue.

    5. How long before the public discovers my site? They won’t. What I mean by that is, there is more to getting people to your site than just putting it on the web. Like any other store, you have to market your site. One great tool is search engines. Now, how do you get listed on search engines? You want to giv

    A Tough Lesson - Customer Service Tips
    These customer service tips will save you thousands of dollars and create a lasting bond with your customers. I was thinking recently about one of my worse home based business nightmares and how it turned out to be a very valuable lesson for creating excellent customer service.It started out like a great dream. We just started our toner and ink-jet business and our first business customer was a medical firm of about 20 offices. I had known the purchasing agent for sometime and before long we got the contract to supply these offices with printer products.We were so excited to get the order that we did not question when the purchasing agent placed a huge order for hundreds of toner and ink-jet supplies. She had mentioned that they were going to make the main office the headquarters for all the printer supplies.The business we had set up was a drop ship company which meant we would be getting all the products from various manufac
    h a good deal is great, rock bottom prices are not what you are looking for here! Remember, this is your virtual store front. You want your site to be professional, efficient, and look the very best it can-you want your dreams to come true, and they will with the right designer.

    Honestly, you can find web site design from $35 (if you get this for a quote, and you have any hopes of ending up with a professional site…WALK AWAY!) to $10,000 (good for huge companies that can afford it, but not the best bet for a new business). Realistically, expect to spend from $85-$200 for a one page resume, bio or brochure site and from $300-$1,800 for larger full featured sites, and expect to pay either half or all of it upfront depending on your designer.

    Aside from that there are monthly hosting fees that range from $10-$40 per month for a descent sized site. Ask your designer if they offer hosting in addition to designing your site? You will usually get a much better deal, and you already trust them to design your site (I’ll go more into hosting plans and options another time). Do you have your domain name yet? (example: www.thebestmoms.com) If not, ask your designer if they can get you one? A lot the time, if you are buying a decent sized design job and hosting from them, they will throw in your domain name for free-although, you will have to pay the renewal fee each year which can range from $19-$35 (ask your designer).

    3. What’s my web address going to be? This is a question you want to really spend some time on before choosing. I suggest you pick a name that is A-easy to remember, B-as short as possible, C-as uncomplicated as possible; try to stay away from more than 1 or 2 hyphens, if any. People easily forget the hyphens when they remember the address, and you don’t want to be sending business somewhere else. D-using correct spelling; it is fun to play with the spelling of a word, but take in to consideration your audience’s ability to remember the way YOU spelled it as opposed to their natural urge to spell it correctly.

    It’s your job to get them to your site, not their job to find you, so make it easy. E-pick something that has to do with your business (optional); I know some sites have gone against this rule and been successful but they also started from a different place than you are starting. Come up with a list of your top 5 or 10 choices, because there is a good chance that your first choice is already gone! When deciding, ask yourself if you want your address to be a .com, .net, .org, .edu, .biz, .tv, etc. I suggest .com, or .net for selling (ecommerce) sites, but it’s up to you!

    4. How long will it take to design my site? There are a lot of different factors that determine just how long a site takes to be completed, including you. If you take longer to get your information (or your words for each page and pictures) it will of course take longer for your site to be up and running. Also, the more complicated your site, the longer it can take-though I’ve not seen a site construction take longer than 8 weeks. To speed the design process, have a clear idea of what it is you want ahead of time. Make lists, and write out your ‘blurbs’ (text) for each page. Your text is your responsibility, and a lot of designers will not consider creating it for you with out charging you for creative writing (which can cost $35-75 per hour).

    I only suggest leaving the creative writing up to someone else if you are positive that you simply can not do it. If your designer does not offer writing as a service (ask), you can hire a creative writer online and sometimes you can even barter (trade your products for their services) with creative writers looking to build their portfolio. One other way that you can speed up the design process is to make sure you and your designer are on the same page as far as design.

    You do not want to keep changing your design idea, especially after they have started working. A lot of work goes into web site design, and so what seems like a minor change in the design plans to you may actually be a major change in the overall design, and some designers will charge you for this because your initial quote is based on their expected design hours. I wouldn’t suggest doubling it out of the blue.

    5. How long before the public discovers my site? They won’t. What I mean by that is, there is more to getting people to your site than just putting it on the web. Like any other store, you have to market your site. One great tool is search engines. Now, how do you get listed on search engines? You want to gi

    How to Get Your Website Listed in the Search Engines
    You've just spent several weeks working with a your web designer building your company's websites. You spent a lot of time making revisions, writing and creating copy, making more revisions, but finally your project is complete and your website is live on the internet for the whole world to see. A few weeks later you get a call from a business colleague, they say they went to look for your company in a search engine but your company was no where to be found, and they thought you ought to know about it. You open up your web browser , head over to Google and your company is nowhere to be found. You go to Yahoo and MSN but the results are the same, it's like your invisible to the online world.Now clearly this isn't the goal you had in mind when you built your website. You wanted your company to be seen by the whole world, not to be so well hidden, that people looking for you can't find you. However this is a problem that affects many small to
    f not, ask your designer if they can get you one? A lot the time, if you are buying a decent sized design job and hosting from them, they will throw in your domain name for free-although, you will have to pay the renewal fee each year which can range from $19-$35 (ask your designer).

    3. What’s my web address going to be? This is a question you want to really spend some time on before choosing. I suggest you pick a name that is A-easy to remember, B-as short as possible, C-as uncomplicated as possible; try to stay away from more than 1 or 2 hyphens, if any. People easily forget the hyphens when they remember the address, and you don’t want to be sending business somewhere else. D-using correct spelling; it is fun to play with the spelling of a word, but take in to consideration your audience’s ability to remember the way YOU spelled it as opposed to their natural urge to spell it correctly.

    It’s your job to get them to your site, not their job to find you, so make it easy. E-pick something that has to do with your business (optional); I know some sites have gone against this rule and been successful but they also started from a different place than you are starting. Come up with a list of your top 5 or 10 choices, because there is a good chance that your first choice is already gone! When deciding, ask yourself if you want your address to be a .com, .net, .org, .edu, .biz, .tv, etc. I suggest .com, or .net for selling (ecommerce) sites, but it’s up to you!

    4. How long will it take to design my site? There are a lot of different factors that determine just how long a site takes to be completed, including you. If you take longer to get your information (or your words for each page and pictures) it will of course take longer for your site to be up and running. Also, the more complicated your site, the longer it can take-though I’ve not seen a site construction take longer than 8 weeks. To speed the design process, have a clear idea of what it is you want ahead of time. Make lists, and write out your ‘blurbs’ (text) for each page. Your text is your responsibility, and a lot of designers will not consider creating it for you with out charging you for creative writing (which can cost $35-75 per hour).

    I only suggest leaving the creative writing up to someone else if you are positive that you simply can not do it. If your designer does not offer writing as a service (ask), you can hire a creative writer online and sometimes you can even barter (trade your products for their services) with creative writers looking to build their portfolio. One other way that you can speed up the design process is to make sure you and your designer are on the same page as far as design.

    You do not want to keep changing your design idea, especially after they have started working. A lot of work goes into web site design, and so what seems like a minor change in the design plans to you may actually be a major change in the overall design, and some designers will charge you for this because your initial quote is based on their expected design hours. I wouldn’t suggest doubling it out of the blue.

    5. How long before the public discovers my site? They won’t. What I mean by that is, there is more to getting people to your site than just putting it on the web. Like any other store, you have to market your site. One great tool is search engines. Now, how do you get listed on search engines? You want to gi

    Learn How To Interview Applicants
    So you are hiring new employees and have narrowed your stack of resumes to the 10 or so top candidates, now it's time to start setting up interviews. If you dread this portion of the process, you're not alone. Fortunately, there are some ways to put both yourself and the candidates at ease - and make sure you get all the information you need to make a smart decision. Start by preparing a list of basic interview questions in advance. While you won't read off this list like a robot, having it in front of you will ensure you cover all the bases and also make sure you ask all the candidates the same questions.The initial few moments of an interview are the most crucial. As you meet the candidate and shake his or her hand, you will gain a strong impression of his or her poise, confidence and enthusiasm (or lack thereof). Qualities to look for include good communication skills, a neat and clean appearance, and a friendly and enthusiastic manner.<
    ferent place than you are starting. Come up with a list of your top 5 or 10 choices, because there is a good chance that your first choice is already gone! When deciding, ask yourself if you want your address to be a .com, .net, .org, .edu, .biz, .tv, etc. I suggest .com, or .net for selling (ecommerce) sites, but it’s up to you!

    4. How long will it take to design my site? There are a lot of different factors that determine just how long a site takes to be completed, including you. If you take longer to get your information (or your words for each page and pictures) it will of course take longer for your site to be up and running. Also, the more complicated your site, the longer it can take-though I’ve not seen a site construction take longer than 8 weeks. To speed the design process, have a clear idea of what it is you want ahead of time. Make lists, and write out your ‘blurbs’ (text) for each page. Your text is your responsibility, and a lot of designers will not consider creating it for you with out charging you for creative writing (which can cost $35-75 per hour).

    I only suggest leaving the creative writing up to someone else if you are positive that you simply can not do it. If your designer does not offer writing as a service (ask), you can hire a creative writer online and sometimes you can even barter (trade your products for their services) with creative writers looking to build their portfolio. One other way that you can speed up the design process is to make sure you and your designer are on the same page as far as design.

    You do not want to keep changing your design idea, especially after they have started working. A lot of work goes into web site design, and so what seems like a minor change in the design plans to you may actually be a major change in the overall design, and some designers will charge you for this because your initial quote is based on their expected design hours. I wouldn’t suggest doubling it out of the blue.

    5. How long before the public discovers my site? They won’t. What I mean by that is, there is more to getting people to your site than just putting it on the web. Like any other store, you have to market your site. One great tool is search engines. Now, how do you get listed on search engines? You want to gi

    Fundraising Letter Reply Devices: Are You Making These Mistakes?
    Fundraising letter reply devices—also known as reply coupons, donation coupons, reply slips, response forms and gift forms—are the instruments that conclude your request for funds. If your reply device doesn’t work, your appeal letter doesn’t work—and you don’t get the gift.Here are some tips for getting your reply devices right.General Guidelines· Assume the reply device is the only piece in the package your donor will read. This forces you to make a strong case for giving.· Ask donors to do as little as possible in returning a gift to you in the mail—make the process as quick and easy as possible.· Involve the donor in some way (placing a check mark in a box, answering a survey question or two) that moves them closer to making the gift.· Restate why you are asking for funds now—keep selling the idea of making a contribution.· Reiterate the benefits the donor receives by making a donation (m
    e else if you are positive that you simply can not do it. If your designer does not offer writing as a service (ask), you can hire a creative writer online and sometimes you can even barter (trade your products for their services) with creative writers looking to build their portfolio. One other way that you can speed up the design process is to make sure you and your designer are on the same page as far as design.

    You do not want to keep changing your design idea, especially after they have started working. A lot of work goes into web site design, and so what seems like a minor change in the design plans to you may actually be a major change in the overall design, and some designers will charge you for this because your initial quote is based on their expected design hours. I wouldn’t suggest doubling it out of the blue.

    5. How long before the public discovers my site? They won’t. What I mean by that is, there is more to getting people to your site than just putting it on the web. Like any other store, you have to market your site. One great tool is search engines. Now, how do you get listed on search engines? You want to give your designer a two sentence description for each category or page, and a list of 20 words you think some one would use to find your site for each category. Your designer may be willing to do some of this for you, so ask.

    Also, there are some search engine submission services out there that are great, and there are some that aren’t. I suggest you ask your designer if they submit your site to search engines automatically or if there is a small fee for this? Is their submission once or repeated over a period of time? Simply submitting will not guarantee you top spot on the search engines; especially if you are in an already crowded field-even if you pay the $300 fees some search engines charge.

    You can also market your site by putting the web site address on everything-return address labels, business cards, t-shirts, your car, your email signature; put it in your signature on message boards, etc. There are many ways to get the word out, but don’t think for one second that just because you built it, they will come-this is by far the biggest misconception in web site building!

    6. Who will update my site in the future? Most designers have policies about updates, from a monthly update fee only for the months you require updates, to an hourly fee per update. Talk to your designer, and make sure that they understand not only how often you expect to need updates, but the nature of your updates. If it is something like switching a picture, or changing a phone number, there may be no charge so ask.

    After answering these questions, you are ready to talk to your designer about the fun stuff-the design. Write down a list of sites that possess the feel or the style that you are looking for so your designer can get a better picture of your ultimate goal, and the two of you go from there!

    ©2005 Samantha Olea

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