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Hub You - Your Website Should Be Selling
Don't Become Another .com Road Kill
Remember those Super Bowl and World Cup commercials where you saw talking hand puppets, scantily dressed women, cowboys herding cats and crude lettering on cardboard? Can you actually name one .com company that paid for these millions of dollar/eurodollars for brand awareness ads?t the important stuff at the top! Online Marketing: High-Impact Marketing Strategies It may come as some surprise to a traditionally off-line business that their website should be attracting new sales, or at least supporting the sales they have made. There is a common misconception that a website is more of a cost than an asset. When I ask companies why they would like a website the common answer is, “I don’t know?” It seems to me that having a website is more of a reflex than something that is planned to help grow sales for the company. In other words, “Every business has one, I should too.”Successful online businesses start with strategically targeted marketing plans. If you have a specific market you want to serve, it’s easier to focus on that market with any marketing plan you may create. Strategic planning from start-up radically increases your success ratios; howev This is of course a little unfair. Too many companies have been stung by website designers in the past, with websites that are not designed to sell their company. When it comes to selling on-line it comes down to a no-nonsense approach. Your website should be designed to deliver information to a visitor so that they can make an informed decision about purchasing from you. So this requires your website to be well laid out, to the point, answer the most common questions and have a clean layout. Once your website is achieving these points you will start selling. When planning your page copy, keep in mind the following points:
HTTP = HTML link (for blogs, profiles,phorums):
Related Articles:Seriously Impress at Your Interview With These 7 Hot Tips The Myth of the Management Team 5 Proven Strategies for Filling Your Marketing Funnel Part 2 Last week we discussed that, in order to quickly fill your funnel and pipeline, you will want to have these 5 tools:
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