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Hub You - How to Maximize the Value of Every Visitor to Your Website
There are many aspects to our careers and it is having the whole package that leads to satisfaction. We will experience fulfillment and success to the extent that our needs in the 4 key areas are met.Step 6 – At this point you must work to identify all of the benefits you would like to receive from your job financially, emotionally, intellectually, and spiritually.In step 5 you evaluated the p
Even though the $47 price had the lowest conversion rate, because of the higher visitor value it was over 50% more profitable than the highest converting price point.
Once I explain the power and importance of improving visitor value to my clients I am often asked…
“How can I improve my visitor value?”
There are on
I talk a lot about the importance of having solid processes in your business operation. Establishing processes that have been tested, refined, and continually examined for improvement is probably, in my humble opinion, the most important thing a business owner can do to insure success in the business enterprise. When you have good working processes in place, your business runs more smoothly and the stress levels
Visitor value…
Visitor value is simply a representation of how much money you make per visitor to your website.
You can calculate visitor value by multiplying your number of sales over a given time by your average price per sale and then dividing by the number of unique visitors you received over the same time period.
(# of sales x price) / (# of unique visitors) = visitor value
For example, if your website made 1,000 sales last month at an average order size of $100 and received 50,000 unique visitors, your visitor value is $2.
(1,000 sales x $100) / (50,000) = $2.00
When split testing modifications to your website, it is important to understand the effect these changes have on visitor value, not just conversion rates.
This is particularly important when testing different price points or working to improve your average order size.
By focusing only on conversion rates when testing different prices, you run the risk of selecting a price point that may convert best, yet produce a lower overall visitor value and profit.
For example, in a recent split testing campaign I conducted for one of my coaching clients we tested three different price points, $17, $27 and $47.
The $17 price generated a conversion rate of 3.4%, the $27 price actually converted the highest with 3.65% and the $47 price point converted at only 3.18%.
Without looking at the visitor value, many marketers would select the $27 price point. However, after calculating the visitor values for each price point, we discovered that the $27 price produced a visitor value of $0.98. But the $47 price produced a visitor value of $1.49.
Even though the $47 price had the lowest conversion rate, because of the higher visitor value it was over 50% more profitable than the highest converting price point.
Once I explain the power and importance of improving visitor value to my clients I am often asked…
“How can I improve my visitor value?”
There are onl
For any business, whether it is large or small, online marketing is imperative in today’s world. Small businesses are especially learning that website marketing strategies can drastically improve their success and levels of profit.While we have already discussed a few strategies to use for website marketing, the following are some more of the best website marketing strategies available for your use.S
(# of sales x price) / (# of unique visitors) = visitor value
For example, if your website made 1,000 sales last month at an average order size of $100 and received 50,000 unique visitors, your visitor value is $2.
(1,000 sales x $100) / (50,000) = $2.00
When split testing modifications to your website, it is important to understand the effect these changes have on visitor value, not just conversion rates.
This is particularly important when testing different price points or working to improve your average order size.
By focusing only on conversion rates when testing different prices, you run the risk of selecting a price point that may convert best, yet produce a lower overall visitor value and profit.
For example, in a recent split testing campaign I conducted for one of my coaching clients we tested three different price points, $17, $27 and $47.
The $17 price generated a conversion rate of 3.4%, the $27 price actually converted the highest with 3.65% and the $47 price point converted at only 3.18%.
Without looking at the visitor value, many marketers would select the $27 price point. However, after calculating the visitor values for each price point, we discovered that the $27 price produced a visitor value of $0.98. But the $47 price produced a visitor value of $1.49.
Even though the $47 price had the lowest conversion rate, because of the higher visitor value it was over 50% more profitable than the highest converting price point.
Once I explain the power and importance of improving visitor value to my clients I am often asked…
“How can I improve my visitor value?”
There are on
How to Find the Digital Stock Photos You Want with the Quality You Need Because there are millions of photos on the Web today, it's important to know how to search for digital stock photos. You could spend hours, or even days, searching for the right photo! Being specific is the key.Narrow Your Photo SearchNarrow your photo search specifically for what you need. For example, if you need a photo of a
This is particularly important when testing different price points or working to improve your average order size.
By focusing only on conversion rates when testing different prices, you run the risk of selecting a price point that may convert best, yet produce a lower overall visitor value and profit.
For example, in a recent split testing campaign I conducted for one of my coaching clients we tested three different price points, $17, $27 and $47.
The $17 price generated a conversion rate of 3.4%, the $27 price actually converted the highest with 3.65% and the $47 price point converted at only 3.18%.
Without looking at the visitor value, many marketers would select the $27 price point. However, after calculating the visitor values for each price point, we discovered that the $27 price produced a visitor value of $0.98. But the $47 price produced a visitor value of $1.49.
Even though the $47 price had the lowest conversion rate, because of the higher visitor value it was over 50% more profitable than the highest converting price point.
Once I explain the power and importance of improving visitor value to my clients I am often asked…
“How can I improve my visitor value?”
There are on
Bloggers often ask how to get their blog listed in the major search engines.Here’s how:1. Submit Directly: Submit your blog via Google’s free submitting form. http://www.google.com/addurl/?continue=/addurl2. Submit your sitemap to Google. http://www.google.com/webmasters/sitemaps/3. Submit your site to DMOZ, the Open Directory Project. Keep in mind that DMOZ.com is run by volunteers; th
The $17 price generated a conversion rate of 3.4%, the $27 price actually converted the highest with 3.65% and the $47 price point converted at only 3.18%.
Without looking at the visitor value, many marketers would select the $27 price point. However, after calculating the visitor values for each price point, we discovered that the $27 price produced a visitor value of $0.98. But the $47 price produced a visitor value of $1.49.
Even though the $47 price had the lowest conversion rate, because of the higher visitor value it was over 50% more profitable than the highest converting price point.
Once I explain the power and importance of improving visitor value to my clients I am often asked…
“How can I improve my visitor value?”
There are on
It would be nice to think that the companies on the leading edge of work/life balance programs are simply being good citizens and doing the right thing! But, the fact is that these programs make good business sense.In addition to increased productivity and employee satisfaction, companies can retain valuable employees in a competitive environment, and attract new employees with these programs.Every
Even though the $47 price had the lowest conversion rate, because of the higher visitor value it was over 50% more profitable than the highest converting price point.
Once I explain the power and importance of improving visitor value to my clients I am often asked…
“How can I improve my visitor value?”
There are only three basic ways to increase your visitor value.
First, you can improve your sales conversion rates. As long as your boost in conversion rates doesn’t come at the expense of price or average order size, improving conversion will also improve your visitor value.
Second, as I have already demonstrated, by testing different price points for your products, you can often find the “sweet spot” where your visitor value is maximized.
The third way to maximize visitor value is by working to increase your average order size. Using tactics such as up-selling, cross-selling and bundling you can quickly boost the average amount your visitors spend per sale.
While my clients and readers all know how passionate I am about maximizing conversion rates, when it comes to changes or split tests on your website that involve pricing or average order size, visitor value is the metric that you want to maximize.
By consistently measuring the impact your conversion rate optimization efforts have on visitor value, you can ensure that your site is living up to its most profitable potential.
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