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Hub You - Getting Back to the Basics - The Foundations of a Well-Built Website
“Traction. Articulation. Ground Clearance. Maneuverability. Water Fording. We've put your new Jeep vehicle through extreme tests on the most extreme off-road terrain we could find. Trail Rated means your Jeep vehicle is designed to surmount any obstacle you're likely to encounter and some you may never see.” – Statement on Jeep Web siteJeep’s marketing campaign for its Grand Cherokee, Liberty and
Overdoing It
The number one mistake most people make when designing their own website is overdoing it. Less is most definitely more when it comes to web design. Various color schemes, flashy graphics, frames, background images etc. all have a time and place… just not all the time and all over the place. Too many graphic tricks
What better way to increase the traffic of your website than free? Website traffic is often viewed as something that is hard to attain. The truth is, it can be relatively simple. Many people are also under the impression that getting traffic to your website can be extremely costly. This idea is far from the truth as well. You can generate many visitors to your website and do it all free!One of the first
You want to know how to turn your web site into a successful sales tool. You hunt for articles much like the one you’re reading right now that will give you the secret recipe for success. Well I’m here to burst your bubble. There is no secret ingredient for instant success… but there is for instant failure.
Here are three points to keep in mind when creating the content of your website. They apply to every website in every industry.
Avoid Clich?s
I recently read an article about big business advertising that put it perfectly, “Trite business clich?s are the comfort food of Corporate America and, of course, it tends to overindulge.”
With so many websites and so many services offered on the web how will you differentiate? Using unoriginal, tired clich?s is one of the easiest ways to get people to run away from your website for two particular reasons:
1) Overuse leads to boredom. You’ve read “think outside the box” so often that it’d almost be unique if a company stated, “we think inside the box”. At least it’s something you’d remember.
2) Clich?s lead to skepticism. “Act now for this once-in-a-lifetime opportunity!!” “Fool proof method to make you millions… in 3 hours or less!!” People are generally weary of business on the Internet as it is and these kinds of statements immediately scream “SCAM”. Sell your products and services for what they are and instill confidence in your buyer.
Get to the Point
If a visitor can’t tell what you’re selling in 10 seconds or less well then you might as well just say goodbye to that potential sale. It really is that simple.
However, I’m not suggesting you put every piece of information about your product or service on your homepage, in fact I’d strongly recommend against that, but you must give the visitor an idea of what your site is about right away. You cannot create a mysterious draw for a consumer on the Internet the same way you might be able to, in say, a mall.
Overdoing It
The number one mistake most people make when designing their own website is overdoing it. Less is most definitely more when it comes to web design. Various color schemes, flashy graphics, frames, background images etc. all have a time and place… just not all the time and all over the place. Too many graphic tricks w
Using the conventional approach, many people try to find work based on pay, and then they struggle to make these choices fit their own interests and abilities. Over time, they become trapped in their selection by fear, lack of attractive alternative opportunities, or reluctance to leave their comfort zone. The only thing that motivates many people to a new level is circumstances that force them to consider c
I recently read an article about big business advertising that put it perfectly, “Trite business clich?s are the comfort food of Corporate America and, of course, it tends to overindulge.”
With so many websites and so many services offered on the web how will you differentiate? Using unoriginal, tired clich?s is one of the easiest ways to get people to run away from your website for two particular reasons:
1) Overuse leads to boredom. You’ve read “think outside the box” so often that it’d almost be unique if a company stated, “we think inside the box”. At least it’s something you’d remember.
2) Clich?s lead to skepticism. “Act now for this once-in-a-lifetime opportunity!!” “Fool proof method to make you millions… in 3 hours or less!!” People are generally weary of business on the Internet as it is and these kinds of statements immediately scream “SCAM”. Sell your products and services for what they are and instill confidence in your buyer.
Get to the Point
If a visitor can’t tell what you’re selling in 10 seconds or less well then you might as well just say goodbye to that potential sale. It really is that simple.
However, I’m not suggesting you put every piece of information about your product or service on your homepage, in fact I’d strongly recommend against that, but you must give the visitor an idea of what your site is about right away. You cannot create a mysterious draw for a consumer on the Internet the same way you might be able to, in say, a mall.
Overdoing It
The number one mistake most people make when designing their own website is overdoing it. Less is most definitely more when it comes to web design. Various color schemes, flashy graphics, frames, background images etc. all have a time and place… just not all the time and all over the place. Too many graphic tricks
An individual’s ability to forge effective relationships across cultures is influenced by a very personal and highly complex mixture of emotional and cognitive processes. Anyone contemplating an overseas posting feels apprehensive about stepping into the unknown. The mere knowledge that we are leaving our own cultural comfort zone can trigger all sorts of subconscious defensive tactics that can make it difficu
2) Clich?s lead to skepticism. “Act now for this once-in-a-lifetime opportunity!!” “Fool proof method to make you millions… in 3 hours or less!!” People are generally weary of business on the Internet as it is and these kinds of statements immediately scream “SCAM”. Sell your products and services for what they are and instill confidence in your buyer.
Get to the Point
If a visitor can’t tell what you’re selling in 10 seconds or less well then you might as well just say goodbye to that potential sale. It really is that simple.
However, I’m not suggesting you put every piece of information about your product or service on your homepage, in fact I’d strongly recommend against that, but you must give the visitor an idea of what your site is about right away. You cannot create a mysterious draw for a consumer on the Internet the same way you might be able to, in say, a mall.
Overdoing It
The number one mistake most people make when designing their own website is overdoing it. Less is most definitely more when it comes to web design. Various color schemes, flashy graphics, frames, background images etc. all have a time and place… just not all the time and all over the place. Too many graphic tricks
A strategic thinking question that today’s business owners and senior managers need to ask themselves is “How effectively do I market myself and our service, product and/or company?” And frankly, no matter what your answer is, you can always improve. This is where power marketing strategies can be very effective in helping you and your company achieve better results.It is important to understand that po
Get to the Point
If a visitor can’t tell what you’re selling in 10 seconds or less well then you might as well just say goodbye to that potential sale. It really is that simple.
However, I’m not suggesting you put every piece of information about your product or service on your homepage, in fact I’d strongly recommend against that, but you must give the visitor an idea of what your site is about right away. You cannot create a mysterious draw for a consumer on the Internet the same way you might be able to, in say, a mall.
Overdoing It
The number one mistake most people make when designing their own website is overdoing it. Less is most definitely more when it comes to web design. Various color schemes, flashy graphics, frames, background images etc. all have a time and place… just not all the time and all over the place. Too many graphic tricks
We all know ‘sales’ is full of slippery slopes and if something can go wrong, it probably will. After all, the sales process consists of sales prospecting, sales presenting, closing the deal, sales paperwork, order provisioning and order fulfillment. All of these elements have an opportunity for a breakdown of sorts that will always come back to us; the sales person. If we could just sell and not have to de
Overdoing It
The number one mistake most people make when designing their own website is overdoing it. Less is most definitely more when it comes to web design. Various color schemes, flashy graphics, frames, background images etc. all have a time and place… just not all the time and all over the place. Too many graphic tricks will make your site look tacky and worst of all will slow the download speed to prohibitive levels.
I’ll often read articles that list the top 10 “must-dos” for web site success and each time I walk away thinking that some of the points are just too technical for the reader and what’s worse is that they don’t touch on the core principles of Internet sales. No matter what industry you’re in you have to give the customers what they want. In the case of Internet businesses people want reliable information and straightforward answers… and they want them right away.
If you do in fact decide to design your own website keep these points in mind. Read through your site combing for tired clich?s, excessive graphics, and unnecessary terms and phrases. This inspection will go a long way to building a successful internet business.
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