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    Branding Company
    OK, so your company has proven itself or shows promise that it will. You have a good product and a hungry market. You just need to take things to the next level to get their attention…but how? Many companies will rely on the skills a good branding company to craft their presence into something that drives sales and promotes recognition and loyalty. But finding the right one? That’s not easy.Branding companies are a dime a dozen—and unfortunately, man
    as the personal marketing websites of individual agents. It doesn't matter how much tra
    Search Engine Optimization: Fact & Fiction
    Search engine optimization is one area of the Internet that has become clouded in a lot of hype, myths and rumors. While common sense comes in handy, we wanted to help clear up some of the confusion.Here's a list of the most common search engine myths...FICTION: Catering for search engines is a waste of time.FACT: Research shows that 85-95% of users start at a search engine to find what they're looking for. As a website owner, it's wort
    Ever visit a website with a specific goal in mind (like buying something), only to leave the site in frustration? If so, you've witnessed how usability can affect a website's ROI -- for better or for worse.

    The same is true in real estate marketing. A website that lacks usability will lose potential clients. This applies to franchise sites as well as the personal marketing websites of individual agents. It doesn't matter how much traf

    Is ECommerce Right for Our Business?
    If your business features products or services for sale, undoubtedly the topic of eCommerce has come up. What is eCommerce? Literally defined as “the conduct of financial transactions by electronic means,” it refers to purchases made over the Internet. There are popular slang terms such as ebusiness, click and mortar, dotcom, cyber-mall and multiple spellings (eCommerce, e-commerce, E-Commerce), but they are all basically the same thing. Don’t let the diffe
    the site in frustration? If so, you've witnessed how usability can affect a website's ROI -- for better or for worse.

    The same is true in real estate marketing. A website that lacks usability will lose potential clients. This applies to franchise sites as well as the personal marketing websites of individual agents. It doesn't matter how much tra

    The Most Underutilized Company Asset: The Female Employee
    The variable that has the greatest impact on a company’s bottom line is its employees. In today’s business, that population is 50% women. One of the most misunderstood and unknown issues in personnel management currently is that women are leaving corporate America.Women are leaving the "corporate world" in droves. They are exiting in larger numbers than their male counterparts. What's the driving factor behind this trend and why is it important to yo
    I -- for better or for worse.

    The same is true in real estate marketing. A website that lacks usability will lose potential clients. This applies to franchise sites as well as the personal marketing websites of individual agents. It doesn't matter how much tra

    Making Google Adsense Work For You
    If you have been online for some time you might have noticed those tiny ads on many websites with the little "ads by google" notice beneath them.These ads are called "Adsense", they are paid advertisements and can be a very lucrative income source for the person posting them on his/her website.Whenever someone visits your website Google displays these ads which are very targeted to your websites content. This is what its all about, since peopl
    that lacks usability will lose potential clients. This applies to franchise sites as well as the personal marketing websites of individual agents. It doesn't matter how much tra
    Online Donations - Strategy or Website Coinbox?
    I recently reviewed a random sample of 75 websites of nonprofit organizations. I looked specifically at their strategy for online donations. Here is what we found:Results of the SurveyOf the 75 organizations surveyed, 59% had some mechanism set up on their sites for receiving online donations. Within that 59%, 65% were using their own systems and 35% were using a third party for online processing of credit card payments.35% of the organ
    as the personal marketing websites of individual agents. It doesn't matter how much traffic your website gets. If it's hard to use, it will turn people away.

    Usability Defined
    In online marketing terms, usability is the degree to which visitors can maneuver through a website to achieve their goals. Websites with high usability keep more first-time visitors, earn more repeat visitors, and enjoy a higher ROI -- whether meas

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