Building Credibility Through Bylined Articles
As if making sure your company runs smoothly on an operational level isn’t responsibility enough, as a business owner, you’re probably overseeing all aspects of your company’s public relations program, as well.PR can keep a company above water when times are tough and help the business soar during a fair-weather economy. It’s a matter of knowing how to put PR to use that makes sticking with it—through good times and bad—worthwhile.low) shall be deemed “advertising” under this Agreement and will be subject to among other things) Franchisor’s approval under this Section 3.16.2. (As used in this Agreement, the term “Website” means an interactive electronic document, contained in aFranchisors must have a strategic plan to extend their brand image. In doing this they must also be careful that individual franchisee's websites do not conflict with the message that the franchisee company wishes to convey to its customers. All too often a franchisee will set up the website and all that website will have information that is contrary to the image that the franchisor or wishes to promote it all regions and markets. This can be bad and dilute the franchisors brand-name, marketing efforts and future plans for expansion.

It is for this reason that I was one of the first franchisors to establish a specific clause in the franchisee agreement to address this issue. Of course this was back in 1996, however this updated 2001 addition clause may give you some idea, as to what I was trying to accomplish with regards to Internet sales and extension of brand-name back then;

3.16.2 Website

Franchisee specifically acknowledges and agrees that any Website (as defined below) shall be deemed “advertising” under this Agreement and will be subject to among other things) Franchisor’s approval under this Section 3.16.2. (As used in this Agreement, the term “Website” means an interactive electronic document, contained in a

often a franchisee will set up the website and all that website will have information that is contrary to the image that the franchisor or wishes to promote it all regions and markets. This can be bad and dilute the franchisors brand-name, marketing efforts and future plans for expansion.

It is for this reason that I was one of the first franchisors to establish a specific clause in the franchisee agreement to address this issue. Of course this was back in 1996, however this updated 2001 addition clause may give you some idea, as to what I was trying to accomplish with regards to Internet sales and extension of brand-name back then;

3.16.2 Website

Franchisee specifically acknowledges and agrees that any Website (as defined below) shall be deemed “advertising” under this Agreement and will be subject to among other things) Franchisor’s approval under this Section 3.16.2. (As used in this Agreement, the term “Website” means an interactive electronic document, contained in a

efforts and future plans for expansion.

It is for this reason that I was one of the first franchisors to establish a specific clause in the franchisee agreement to address this issue. Of course this was back in 1996, however this updated 2001 addition clause may give you some idea, as to what I was trying to accomplish with regards to Internet sales and extension of brand-name back then;

3.16.2 Website

Franchisee specifically acknowledges and agrees that any Website (as defined below) shall be deemed “advertising” under this Agreement and will be subject to among other things) Franchisor’s approval under this Section 3.16.2. (As used in this Agreement, the term “Website” means an interactive electronic document, contained in a

dition clause may give you some idea, as to what I was trying to accomplish with regards to Internet sales and extension of brand-name back then;

3.16.2 Website

Franchisee specifically acknowledges and agrees that any Website (as defined below) shall be deemed “advertising” under this Agreement and will be subject to among other things) Franchisor’s approval under this Section 3.16.2. (As used in this Agreement, the term “Website” means an interactive electronic document, contained in a

low) shall be deemed “advertising” under this Agreement and will be subject to among other things) Franchisor’s approval under this Section 3.16.2. (As used in this Agreement, the term “Website” means an interactive electronic document, contained in a network of computers linked by communications software, that Franchisee operates or authorizes others to operate and that refers to the Franchised Business, Proprietary Marks, Franchisor and/or the System. The term Website includes, but is not limited to, Internet and World Wide Web home pages.) In connection to any Website, Franchisee agrees to the following:

(a) Before establishing the Website, Franchisee shall submit to Franchisor a sample of the Website format and information in the form and manner Franchisor may reasonably require.

(b) Franchisee shall not establish or use the Website without Franchisor’s prior written approval.

(c) In addition to any other applicable requirements, Franchisee shall comply with Franchisor’s standards and specifications for Websites as prescribed by Franchisor from time to time in the Confidential Operations Manual or otherwise in writing or on the Franchisee Forum intranet system. If required by Franchisor, Franchisee shall establish i