Hub You - 3 Steps to Selling More With Your Web Site

Build a web site focused on yourself or your products and it is doomed to fail from the start. No matter how hard you work to promote it or make it look impressive, it won't pay for itself, ever.

What is the primary purpose of a web site? Keep reading to find out.

There are 3 key steps in the web marketing process. Understand the purpose of each and you'll be able to bring in more new business with your web site. You need to attract prospects, convert them into qualified leads and then convert leads into clients.

The problem for most people is that despite their best efforts to collect thousands of leads, they only end up with a few clients. Sound familiar?

Your marketing is like New York City's water system. In upstate New York they use reservoirs to collect rain. This water is then piped down to New York City and finally when apartment dwellers turn on the tap, they've got clean drinkable water. The only problem with this system is that for every ten gallons of rain that falls into the reservoirs the city only receives eight to nine gallons of water.

What happens to the missing gallon or two of water? It's lost through an antiquated leaky piping system.

Is the same thing happening or worse with your marketing? Are you losing the majority of your prospects due to an antiquated marketing and follow-up system?

If you are, don't despair. There is a simple solution. You can use the 3 key steps below to help you plug the leaks in your marketing system and get new business pouring in.

The 3 key steps to improving your web marketing

1. Get More People to Your Site

Your first objective is to get the greatest number of people to visit your site. If you use pay-per-click ads such as Google Ads, take a look at your clickthrough rate. Are you getting at least 1.5 to 2% of the people who see these ads to visit your site? The purpose of any and all of your web advertising is to get people who might be interested in your services to visit your web site.

If your ads don't prompt at least 1.5% of viewers to respond, test alternative headlines and subheads. You'll have the most success with headlines and subheads that focus on your prospects' problems and concerns.

In my experience with my own sites and my clients' sites, changes in the wording of headlines and subheads makes a huge difference in response rates. You can double the number of people who click on your ads - and double the number of potential clients visiting your web site - by changing a few words in your ads.

2. Convert More Web Site Visitors to Leads

Let's say a hundred people a day visit your web site. How many leads do you generate? With the right copy (headlines and text), sales offer, and page layout, you could motivate 15 to 25% of the people who visit your web site to contact you. Instead of a handful of inquiries from site visitors each week, you could have dozens.

At the beginning of this article, I asked my client John what the main function of his web site is. This is it. Doing Online Surveys To Make Money
Doing surveys to make money online has long been touted as a ‘scam’ or a ‘myth’. Well, nothing could be further from the truth. People have been making online just taking surveys for years. Let’s get something straight first, it will not be enough to quit your day job, but it can certainly bring a sizeable side income.The reason why people are not making money online taking surveys because they are going to all the wrong places. They sign up to all the free survey services. Think about it, if these services were free, everybody would be making tons of money online doing online surveys!The trick is to join the paid sites. These sites will provide you with surveys that willte. You need to attract prospects, convert them into qualified leads and then convert leads into clients.

The problem for most people is that despite their best efforts to collect thousands of leads, they only end up with a few clients. Sound familiar?

Your marketing is like New York City's water system. In upstate New York they use reservoirs to collect rain. This water is then piped down to New York City and finally when apartment dwellers turn on the tap, they've got clean drinkable water. The only problem with this system is that for every ten gallons of rain that falls into the reservoirs the city only receives eight to nine gallons of water.

What happens to the missing gallon or two of water? It's lost through an antiquated leaky piping system.

Is the same thing happening or worse with your marketing? Are you losing the majority of your prospects due to an antiquated marketing and follow-up system?

If you are, don't despair. There is a simple solution. You can use the 3 key steps below to help you plug the leaks in your marketing system and get new business pouring in.

The 3 key steps to improving your web marketing

1. Get More People to Your Site

Your first objective is to get the greatest number of people to visit your site. If you use pay-per-click ads such as Google Ads, take a look at your clickthrough rate. Are you getting at least 1.5 to 2% of the people who see these ads to visit your site? The purpose of any and all of your web advertising is to get people who might be interested in your services to visit your web site.

If your ads don't prompt at least 1.5% of viewers to respond, test alternative headlines and subheads. You'll have the most success with headlines and subheads that focus on your prospects' problems and concerns.

In my experience with my own sites and my clients' sites, changes in the wording of headlines and subheads makes a huge difference in response rates. You can double the number of people who click on your ads - and double the number of potential clients visiting your web site - by changing a few words in your ads.

2. Convert More Web Site Visitors to Leads

Let's say a hundred people a day visit your web site. How many leads do you generate? With the right copy (headlines and text), sales offer, and page layout, you could motivate 15 to 25% of the people who visit your web site to contact you. Instead of a handful of inquiries from site visitors each week, you could have dozens.

At the beginning of this article, I asked my client John what the main function of his web site is. This is it. Can Your PR Do This?
Can your PR do something positive about the behaviors of those outside audiences that most affect your business, non-profit or association?Can your PR deliver external stakeholder behavior change -- the kind that leads directly to achieving your managerial objectives?Can your PR persuade those important outside folks to your way of thinking, then move them to take actions that help your department, division or subsidiary succeed?Or does the money you spend on public relations pretty much buy personnel mentions in the newspaper and product plugs on radio talk shows?If you want the real thing - the public relations performance described above - start ter.

What happens to the missing gallon or two of water? It's lost through an antiquated leaky piping system.

Is the same thing happening or worse with your marketing? Are you losing the majority of your prospects due to an antiquated marketing and follow-up system?

If you are, don't despair. There is a simple solution. You can use the 3 key steps below to help you plug the leaks in your marketing system and get new business pouring in.

The 3 key steps to improving your web marketing

1. Get More People to Your Site

Your first objective is to get the greatest number of people to visit your site. If you use pay-per-click ads such as Google Ads, take a look at your clickthrough rate. Are you getting at least 1.5 to 2% of the people who see these ads to visit your site? The purpose of any and all of your web advertising is to get people who might be interested in your services to visit your web site.

If your ads don't prompt at least 1.5% of viewers to respond, test alternative headlines and subheads. You'll have the most success with headlines and subheads that focus on your prospects' problems and concerns.

In my experience with my own sites and my clients' sites, changes in the wording of headlines and subheads makes a huge difference in response rates. You can double the number of people who click on your ads - and double the number of potential clients visiting your web site - by changing a few words in your ads.

2. Convert More Web Site Visitors to Leads

Let's say a hundred people a day visit your web site. How many leads do you generate? With the right copy (headlines and text), sales offer, and page layout, you could motivate 15 to 25% of the people who visit your web site to contact you. Instead of a handful of inquiries from site visitors each week, you could have dozens.

At the beginning of this article, I asked my client John what the main function of his web site is. This is it. Negotiating Skills: How to Obtain the Salary You Want
Salary negotiating is an important topic that must be addressed prior to your initial interview with a prospective employer. Knowing your bottom rate, and being able to live with it [or on it?] is an important thing for candidates to uncover before the first interview. Why then do so many of us make the tactical mistake and go to the interview unprepared?One of the first mistakes – a real killer – is to tip your hand too early in the interview process on what you will accept for a salary. Many interviewers will attempt to screen you out by finding out what your ballpark figure is. To mention that amount too early in the interview process can and will lock you in to a figure you might nads such as Google Ads, take a look at your clickthrough rate. Are you getting at least 1.5 to 2% of the people who see these ads to visit your site? The purpose of any and all of your web advertising is to get people who might be interested in your services to visit your web site.

If your ads don't prompt at least 1.5% of viewers to respond, test alternative headlines and subheads. You'll have the most success with headlines and subheads that focus on your prospects' problems and concerns.

In my experience with my own sites and my clients' sites, changes in the wording of headlines and subheads makes a huge difference in response rates. You can double the number of people who click on your ads - and double the number of potential clients visiting your web site - by changing a few words in your ads.

2. Convert More Web Site Visitors to Leads

Let's say a hundred people a day visit your web site. How many leads do you generate? With the right copy (headlines and text), sales offer, and page layout, you could motivate 15 to 25% of the people who visit your web site to contact you. Instead of a handful of inquiries from site visitors each week, you could have dozens.

At the beginning of this article, I asked my client John what the main function of his web site is. This is it. Position Position Position - The Secret to Success Online
When you saw this heading you possibly thought of real estate or search engine placement.While this is very applicable to these two systems I want to take you a little deeper into the concept of positioning yourself for success online.Position is really a life skill with its own set of stratergies and skills.Position: A place or location. A strategic area occupied by members of a force. An advantageous place or location. A point of view or attitude on a certain question. Sports. The area for which a particular player is responsible. The arrangement of the pieces or cards at any particular time in a game such as chess, checkers, or bridge.Over the past seven years Ican double the number of people who click on your ads - and double the number of potential clients visiting your web site - by changing a few words in your ads.

2. Convert More Web Site Visitors to Leads

Let's say a hundred people a day visit your web site. How many leads do you generate? With the right copy (headlines and text), sales offer, and page layout, you could motivate 15 to 25% of the people who visit your web site to contact you. Instead of a handful of inquiries from site visitors each week, you could have dozens.

At the beginning of this article, I asked my client John what the main function of his web site is. This is it.

> The primary purpose of your web site is to get the greatest number of visitors to email you or call you with their contact information.

Your site may be the best looking site in the world, but if it doesn't motivate your prospects to contact you, you've lost them and won't get their business.

Few people buy products and services the first time they visit a web site. Most look at dozens of options. Unless your site is as well known as aol.com or amazon.com, your prospects won't remember your site's URL ten seconds after they leave for another site.

Before another prospect leaves your site and forgets your business, start using your free offer and your site layout to prompt at least 10-20% of all site visitors to contact you.

3. Convert More Qualified Leads to Clients

If you've taken the first two steps above, you'd have more people responding to your ads and more people contacting you. You’ve probably guessed; the next step is to follow up and convert the greatest number of prospects to clients.

Depending on the type of business you're in, your follow up process may include a phone call, a mailing, a series of emails, or some combination of these. Whichever system you use, you want to increase the percentage of people who buy your products and services. It sounds obvious to both you and me, but this is where 80% of new business is lost.

Is your web marketing system leaking more than New York City's water system?

Take this Quick Quiz

1. Is the clickthrough rate for your pay-per-click ads 1.5% or better?
Yes – No

2. Do 15 to 20% of all unique visitors to your site contact you?
Yes – No

3. Do you have an automated system for following up with leads generated from your web site that generates sales from 4% or more of your prospects?
Yes – No

If you answered "No" to one or more of these, you're in the same boat as most business people on the web. Your web marketing is full of leaks and with a few changes you could be collecting a lot more leads and converting more of them to clients. Discover how to get a better response to your ads, get more people to contact you. Your sales could skyrocket within weeks.

2006 © In Mind Communications, LLC. All rights reserved

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/86966/iadvice-3-Steps-to-Selling-More-With-Your-Web-Site.html">3 Steps to Selling More With Your Web Site</a>

BB link (for phorums):
[url=http://www.iadvice.info/article/86966/iadvice-3-Steps-to-Selling-More-With-Your-Web-Site.html]3 Steps to Selling More With Your Web Site[/url]

Related Articles:

Pharmaceutical Product Development

Pharmaceutical product development covers a wide spectrum from preclinical test to clinical development, on to product launch issues and other activities related to pharmaceutical product development. There are various unique pharmaceutical product development programs, for large pharmaceuticals, small pharmaceuticals, biotechnology companies or medical device companies. With a large-scale infrastructure, committed project teams, cross-functional therapeutic units and new technologies, there are a large number of companies, operating online as well as offline, that have a worldwide dedication to quality and delivering strategic solutions for compound, pharmaceutical product and market development. These companies are research institutions offering discovery, development and post-approval pharmaceutical product services and multiple partnering programs as well. The customers and partners of these companies comprise of pharmaceutical, biotechnology, medical equipment, and educational and government organizations. The staff consists of several pharmaceutical scientists whose main task is to assist customers in the development of new products and line extensions.

What You Need to Know about Website Optimization Services and Search Engine Submission

Website optimization services offer to help you in creating your website and submitting it to search engines. They take the burden off of you in creating and developing your website as they can do this for you professionally. They also aid website owners in improving their websites if the owners did it themselves.

Web Promotion

Web promotion is a marketing technique, a new terminology for marketing. In today’s fierce marketing arena, producers of goods and services need effective advertising and promotion, and also innovative and inexpensive means to sell their products. Online business creates an opportunity for one to reach out to the markets within and outside one’s focus. The idea of web promotion is no longer a passing fad, but a prerequisite to remain in business.

Bookmark it: