Tags |
|
|
Links |
|
|
Hub You - Design vs Content: Who is KING?
Who likes cold calling? Most salespeople don't like cold calling, and do as little of it as possible. There are a number of reasons why most of us don't like it. One reason is the way we view cold calling. People who don't like cold calling view each call as do or die. They think of cold calling as a war in which they have to win most of the battles in order to win the war. A sales rep good at cold calling is considered a sales god. A sales rep who is poor at cold calling is a sniveling wimp. The reality about cold calling is much different. You don't have to win all nor even most of the battles to win the war. Cold calling is the reconnaissance before any battle begins. Cold calling is not where the sal
1945 Vannevar Bush writes As We May Think for the July issue of The Atlantic Monthly suggesting a system of automated information access in which all materials are "associatively indexed".1960 Project Xanadu is initiated by Ted Nelson with the purpose of creating a "docuverse" in which all written documents are interconnected and cross-referenced.1965 Nelson, who is part genius and part mad scientist, coins the terms hypertext and hypermedia.1980 Tim Berners-Lee, a scientist at the European Laboratory for Particle Physics (CERN), writes Enquire-Within-Upon-Everything (ENQUIRE), a program allowing the hyper linking of files stored on multiple computers in a network.1989
I am a firm advocate of good design but most of the time people tend to interpret design as amazing graphics and astounding visuals they tend to forget that design is the culmination of every aspect of good and effective presentation into one.
We all know that design and content have equal importance in regards to websites but if you must choose which one is immediately important, which will you choose, design or content? If you?re going to prepare an entire web marketing strategy on which of these two shall you focus on more? Why? Please defend your answer?
During my early days (around 1997), when I was still studying/learning to develop webpages, websites with astonishing visuals never fails to impress me and I?d always ask myself this, ?Man, how did they do that great graphic?? I will spend countless hours surfing the net collecting every graphically and visually orgasmic websites I could fine and I?ll try to imitate and recreate them with photoshop (Photoshop 4) and if I can?t recreate them I?ll scour the web for tutorials on how to make those visuals. Man, if I were paying for my internet connection I would be dead broke by now. It was a good thing that my internet access was free. Anyway, back to the discussion. Then it hit me, after saving a screenshot of those awesome website, saving all those wonderful wallpapers and all those banners and images, in my mind a very simple question was formed, ?When was the last time I visited these websites again?? the answer was simple, once or never. After, analyzing my thoughts I finally noticed that most of these sites offers nothing but visuals. I had spent countless hours browsing these websites and I was only looking at their visuals, why, because that was all they have. That was the only thing they can offer, visuals. I finally realized that the websites I regularly visit like Yahoo, Web Monkey, Web Developer Virtual Library, and now google doesn?t have all these WOW factor thing, they don?t have the bells and whistles of those extraordinary websites. All they have and all they offer was information, tons and tons of information. They never bothered to develop their look and their feel, what they developed was their content, their information database. Millions of people or millions of potential clients, buyers and opportunities go to these websites not to look at their remarkable visuals or presentations but to acquire what everybody need information and people pay a lot of money for information. A father will pay millions of dollars just to get some information about his long lost child but this same father would
Okay, so you have got your Ezine all designed and ready to go. All you need now is some good content to send to people. Time to get out your trusty keyboard and start pumping out those killer articles. Certainly you know everything there is to know about the subject of your Ezine and should have no trouble...What's that you say? You could not write a post-it to pick up milk at the store if you tried? Not a problem. There is no rule that says you have to write all the content for your Ezine by yourself, or at all for that matter. There is tons of content all over the Internet about a variety of subjects.What's that you say? You don't want to have to pay for content? Not a problem. There are plenty of places
During my early days (around 1997), when I was still studying/learning to develop webpages, websites with astonishing visuals never fails to impress me and I?d always ask myself this, ?Man, how did they do that great graphic?? I will spend countless hours surfing the net collecting every graphically and visually orgasmic websites I could fine and I?ll try to imitate and recreate them with photoshop (Photoshop 4) and if I can?t recreate them I?ll scour the web for tutorials on how to make those visuals. Man, if I were paying for my internet connection I would be dead broke by now. It was a good thing that my internet access was free. Anyway, back to the discussion. Then it hit me, after saving a screenshot of those awesome website, saving all those wonderful wallpapers and all those banners and images, in my mind a very simple question was formed, ?When was the last time I visited these websites again?? the answer was simple, once or never. After, analyzing my thoughts I finally noticed that most of these sites offers nothing but visuals. I had spent countless hours browsing these websites and I was only looking at their visuals, why, because that was all they have. That was the only thing they can offer, visuals. I finally realized that the websites I regularly visit like Yahoo, Web Monkey, Web Developer Virtual Library, and now google doesn?t have all these WOW factor thing, they don?t have the bells and whistles of those extraordinary websites. All they have and all they offer was information, tons and tons of information. They never bothered to develop their look and their feel, what they developed was their content, their information database. Millions of people or millions of potential clients, buyers and opportunities go to these websites not to look at their remarkable visuals or presentations but to acquire what everybody need information and people pay a lot of money for information. A father will pay millions of dollars just to get some information about his long lost child but this same father would
1. End your slow sales periods by planning ahead. Plan to add extra bonuses, hold a sale or package your product with other products.2. Make more commissions off the affiliate programs you join by giving your personal endorsements for the products. They usually pull more sales than ads.3. Speed up your internet access. You can get your online business tasks done faster which will help you stay ahead of your competition.4. Allow people who do not have time to explore your site to download your web site in ebook format. This will allow them time to view it offline.5. Use tons of headlines and sub headlines on your web site. This will keep their attention and keep them at your web site
Learning to do Search Engine Optimisation (SEO) is one of the easiest skills to learn when it comes to web marketing. Virtually anyone who can do a bit of HTML programming can learn to do SEO.SEO is split into two separate categories: The first is on-page optimisation; the second is off-page optimisation. On-page optimisation is what you do to your site to make it rank better and off-page optimisation is link building.We’ll start with on-page optimisation:The first step is to find relevant keywords for your website; these keywords are relevant to your business. For example: If you had a printing business you would select keywords like: Colour Printing, Book Printing, Printing Books in the USA etc.
Devising correct marketing strategies are important for expansion of all the businesses. Only those products that are marketed well sell in the market. They sell because their promoter has done his groundwork well. He has found out answers to the basic questions that determine the success of any business. He has found out who he is, what is he doing, which is his market, who are the potential customers, and when does he want do product launch and how does he trap customers.The marketing plan document developed by the promoter will have answers to all these queries and lay the foundation of the business’ success or failure, depending on how cautiously it has been planned. A marketing strategy must be written and c
Content development is in a much higher level than Design Conceptualization, Creation and Development. Yes, design will capture your visitor?s immediate attention. All the wows, oohhhsss and overwhelming appreciation of the design will follow it but after that what? I for once is very irritated of websites which will make you wait 1 minute for you to download their 3 minute intro just to find out later that the information you are looking for is not there. It does not only irritates me, it also makes me mad as hell because I?ve wasted 5 minutes of my time for nothing and I believe that almost all internet users especially those on dial-up have the same sentiments as mine.
Content makes the big bucks. Here is another analogy. It is like a commercial ad on TV, they?ll hype a product with visuals, graphics, amazing videos, cool sounds and they?ll even get your favorite star to endorse it but in reality it is just as good as the next product. If you ever seen that TV ad for a brand of powdered laundry soap where the speaker just places the cloth stained with grease on a basin of water and just poured some of their product and left it, and after an hour she?ll be back and it is already clean without any effort from you. I tried it, using the same product but it didn?t work. I even left it longer. It didn?t remove the grease from my shirt but it did remove the color and the grease is still there. I?m not saying that the product doesn?t really work, what I?m saying is, it is all hype just like a website with all the hype. If you have a website that has all these bells and whistles, have you ever wondered how many potential paying clients have pressed the back button or have typed in a different URL just because they can?t wait to load your website, just stop for a while and think of the dollars that you easily could have raked in only if your site loaded just a nanosecond sooner.
Websurfers are an impatient breed. Very few will actually wait until your elaborate design loads. Only th
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/86148/iadvice-Design-vs-Content-Who-is-KING.html">Design vs Content: Who is KING?</a>
BB link (for phorums):
[url=http://www.iadvice.info/article/86148/iadvice-Design-vs-Content-Who-is-KING.html]Design vs Content: Who is KING?[/url]
Related Articles:
Take Your Small Business Ideas To The Next Level
Bookmark it:
|