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Hub You - Business Website Marketing - Don't Make These Ten Mistakes!
Telephone interviews are becoming more popular these days. Whether that's good or bad depends on how you handle them!Sometimes telephone interviews are used as a pre-screening technique for all candidates. Other times they are reserved for candidates who live far away.Regardless of the reason, you must take them as seriously as an in-person interview.In other words, you must be prepared if you're going to ace the test. Here are six steps that will help you do just that:#1. Take the call when you’re ready. If an employer calls and wants to do the interview when you’re not expecting it (instead of setting up an appointment), excuse yourself politely (“I’m in the middle of something right now…”) and offer to call back in ten minutes. This will give you time to prepare.#2. Get rid of distractions. Take the call on a phone in a
Communication is so important and yet it is done so poorly so often. Remember that you want people to find out about you, not research you. What I mean is by visiting your site, I should know what you do in a matter of seconds. Yes, seconds. Whether that is through clever photography or text or graphics, it doesn't matter.
Remember this: people don't like to read [it's amazing you've made it this far!] - say whatever you need to say in simple, clear and concise terms so everyone gets it. National newspapers are written at an 8th grade reading level. You're site should be too.
7. FIELD OF DREAMS MENTALITY
I was debating whether or not to include both 7 and 8 as one but they really are different problems, so we'll keep them as is. When someone builds a website and then does nothing to help their own cause by following basic steps, they are essentially thinking "If I build it, they will
Before you start bidding, become familiar with the auction site where you want to bid. There are many auction sites and none of them are the same. Auction sites have different rules and to avoid problems, become familiar with the each site’s rules. It can save you from headaches, frustration, and problems later. Make sure you get informed; it's worth the time and effort.Find out what kind of protection you have as a buyer. Each site is different and many sites offer guarantees and protection.. If you are not sure of your protection and rights as a buyer, then send an email and ask.You should always know what it is that you are bidding on. Look at the pictures, read the descriptions carefully. If you still don't understand and are still unsure about what is being offered. Then it may be better to look at another item. If the item has no picture lis
If you're planning a website development project, be sure to keep these ten areas in mind. If you currently have a website, use these ten as a checklist and see how you measure up:
1. NOT THINKING ABOUT THE CUSTOMER
If I've said this once, I've said it a thousand times: You don't need a website. Your customers do. Build your site with them in mind. All to often businesses get too caught up in trying to list everything they do and who they are that they forget about who's visiting the site. A simple rule to follow: if it doesn't pass the "so what" plan, get rid of it.
Now that doesn't apply to all pages on your site, of course. But it should apply to the majority of it. Especially the high traffic pages, like your homepage. That real estate is precious, so make sure your message matters to your ideal customer base.
2. NO PURPOSE FOR THE SITE
This goes hand in hand with number 1. Before you move forward, be sure to have a plan. You should have a purpose for you site and build it to match that purpose. Can the purpose change later? Of course it can. But if you try to build a site that is all things to all people, you'll end up with a site that is nothing to those that matter most - Your customers!
Here's a hint: think about your ideal employee. What would they say? What could they do? What could they handle for you in terms of communicating with your client? With that in mind, build a website that becomes your 24 hour employee.
3. YOU DON'T EVEN KNOW THEY WERE THERE
Even without a reason to return, what many sites lack is a way for visitors to tell you they visited your site to begin with. Consider this: would you build a showroom with no employees? Of course not - there would be no purpose. But, building a website with no way for the customer to interact is the same thing.
Does this mean you have to have expensive e-commerce and shopping components? No. Not every business can justify nor needs this level of web presence. However, little things like "how to" articles [take this one for instance], newsletters, free consultations or special offers are great ways to initiate contact from a visitor.
4. TOO MUCH FANCY STUFF
More often than not, when one or more of the mistakes on this page are made (usually lack of purpose, content and understanding of who the site is for) you'll find a website that is full of flashing neon banners, scrolling text, pop up ads and banner ads. The reason? Rather than plan with substance, the website was designed to either impress on sizzle or to show off the latest trick a web developer has learned.
Keep in mind that your business website should be a place that represents your business in the proper way. Most businesses can do more harm than good when elements of flash and heavy elements are introduced into their website just for the sake of being there. Is there a place for flash, moving objects and sizzle? Oh yeah - and there are lots of terrific examples out there to point to. Unfortunately, there are many bad examples as well. And that's not good for business.
5. NAVIGATION IS NOT CONSISTENT
Just like painting yourself in a corner, websites with poor or inconsistent navigation often leave visitors wondering how they got to where they are and how to get out.
This one is easy to solve, but surprisingly often overlooked. Just remember this: Never assume your visitor knows anything about your website or the browser and design your buttons so your visitor can go anywhere at any time.
6. TELL PEOPLE WHO YOU ARE
Communication is so important and yet it is done so poorly so often. Remember that you want people to find out about you, not research you. What I mean is by visiting your site, I should know what you do in a matter of seconds. Yes, seconds. Whether that is through clever photography or text or graphics, it doesn't matter.
Remember this: people don't like to read [it's amazing you've made it this far!] - say whatever you need to say in simple, clear and concise terms so everyone gets it. National newspapers are written at an 8th grade reading level. You're site should be too.
7. FIELD OF DREAMS MENTALITY
I was debating whether or not to include both 7 and 8 as one but they really are different problems, so we'll keep them as is. When someone builds a website and then does nothing to help their own cause by following basic steps, they are essentially thinking "If I build it, they will c
An increasing number of Americans are getting their news online from sources which are predominantly free. This trend has caused a steady decline in newspaper circulation and a corresponding decrease in newspaper advertising revenue.If the newspaper industry is to survive, it must modify its predominant business model by:Serving the Internet news audience. The New York Times appears to be the leader in this effort, having announced two projects designed to provide its content to the Internet news audience. First, the paper announced the testing of an "e-paper" device which will permit users to read downloaded content on a lightweight and easy-to-use electronic device. Second, the paper announced a partnership with Microsoft to develop the Times Reader, Vista-based software which will permit users to read the paper on their PCs.Finding a way
2. NO PURPOSE FOR THE SITE
This goes hand in hand with number 1. Before you move forward, be sure to have a plan. You should have a purpose for you site and build it to match that purpose. Can the purpose change later? Of course it can. But if you try to build a site that is all things to all people, you'll end up with a site that is nothing to those that matter most - Your customers!
Here's a hint: think about your ideal employee. What would they say? What could they do? What could they handle for you in terms of communicating with your client? With that in mind, build a website that becomes your 24 hour employee.
3. YOU DON'T EVEN KNOW THEY WERE THERE
Even without a reason to return, what many sites lack is a way for visitors to tell you they visited your site to begin with. Consider this: would you build a showroom with no employees? Of course not - there would be no purpose. But, building a website with no way for the customer to interact is the same thing.
Does this mean you have to have expensive e-commerce and shopping components? No. Not every business can justify nor needs this level of web presence. However, little things like "how to" articles [take this one for instance], newsletters, free consultations or special offers are great ways to initiate contact from a visitor.
4. TOO MUCH FANCY STUFF
More often than not, when one or more of the mistakes on this page are made (usually lack of purpose, content and understanding of who the site is for) you'll find a website that is full of flashing neon banners, scrolling text, pop up ads and banner ads. The reason? Rather than plan with substance, the website was designed to either impress on sizzle or to show off the latest trick a web developer has learned.
Keep in mind that your business website should be a place that represents your business in the proper way. Most businesses can do more harm than good when elements of flash and heavy elements are introduced into their website just for the sake of being there. Is there a place for flash, moving objects and sizzle? Oh yeah - and there are lots of terrific examples out there to point to. Unfortunately, there are many bad examples as well. And that's not good for business.
5. NAVIGATION IS NOT CONSISTENT
Just like painting yourself in a corner, websites with poor or inconsistent navigation often leave visitors wondering how they got to where they are and how to get out.
This one is easy to solve, but surprisingly often overlooked. Just remember this: Never assume your visitor knows anything about your website or the browser and design your buttons so your visitor can go anywhere at any time.
6. TELL PEOPLE WHO YOU ARE
Communication is so important and yet it is done so poorly so often. Remember that you want people to find out about you, not research you. What I mean is by visiting your site, I should know what you do in a matter of seconds. Yes, seconds. Whether that is through clever photography or text or graphics, it doesn't matter.
Remember this: people don't like to read [it's amazing you've made it this far!] - say whatever you need to say in simple, clear and concise terms so everyone gets it. National newspapers are written at an 8th grade reading level. You're site should be too.
7. FIELD OF DREAMS MENTALITY
I was debating whether or not to include both 7 and 8 as one but they really are different problems, so we'll keep them as is. When someone builds a website and then does nothing to help their own cause by following basic steps, they are essentially thinking "If I build it, they will
As our real estate market becomes a buyers market more and more realtors are indeed looking for ways to promote community goodwill to increase their buyer base and appease those listings, which are not selling as fast as those customers might like.Realtors are constantly doing promotions, public relations and involving themselves in the community. They know they must give a little back to stay in the community and receive their share of the business. What innovative things can realtors do for a public relations program? Well, why not join a Neighborhood Mobile Watch Program? Here is why;REALTORS: Realtors have a pulse on the community; they know the neighborhoods in the town. Some real estate offices grid the town by housing tracts, plus 4 zip code or census blocks and each agent is in charge of a certain area. They often canvass the area and are on a first
Does this mean you have to have expensive e-commerce and shopping components? No. Not every business can justify nor needs this level of web presence. However, little things like "how to" articles [take this one for instance], newsletters, free consultations or special offers are great ways to initiate contact from a visitor.
4. TOO MUCH FANCY STUFF
More often than not, when one or more of the mistakes on this page are made (usually lack of purpose, content and understanding of who the site is for) you'll find a website that is full of flashing neon banners, scrolling text, pop up ads and banner ads. The reason? Rather than plan with substance, the website was designed to either impress on sizzle or to show off the latest trick a web developer has learned.
Keep in mind that your business website should be a place that represents your business in the proper way. Most businesses can do more harm than good when elements of flash and heavy elements are introduced into their website just for the sake of being there. Is there a place for flash, moving objects and sizzle? Oh yeah - and there are lots of terrific examples out there to point to. Unfortunately, there are many bad examples as well. And that's not good for business.
5. NAVIGATION IS NOT CONSISTENT
Just like painting yourself in a corner, websites with poor or inconsistent navigation often leave visitors wondering how they got to where they are and how to get out.
This one is easy to solve, but surprisingly often overlooked. Just remember this: Never assume your visitor knows anything about your website or the browser and design your buttons so your visitor can go anywhere at any time.
6. TELL PEOPLE WHO YOU ARE
Communication is so important and yet it is done so poorly so often. Remember that you want people to find out about you, not research you. What I mean is by visiting your site, I should know what you do in a matter of seconds. Yes, seconds. Whether that is through clever photography or text or graphics, it doesn't matter.
Remember this: people don't like to read [it's amazing you've made it this far!] - say whatever you need to say in simple, clear and concise terms so everyone gets it. National newspapers are written at an 8th grade reading level. You're site should be too.
7. FIELD OF DREAMS MENTALITY
I was debating whether or not to include both 7 and 8 as one but they really are different problems, so we'll keep them as is. When someone builds a website and then does nothing to help their own cause by following basic steps, they are essentially thinking "If I build it, they will
As you use Google's AdSense for more and more time you begin to learn from the mistakes of the past, and you slowly begin to realize which of your actions kept your site from reaching its full potential.But an important part to making a mistake is telling people about it and teaching them how to avoid making the same mistake. So this is a list of the top five mistakes people using AdSense make.You should read them well, and see if any of them is applicable to your contents. If it is, you must stop and attempt to fix such errors as quickly as possible.The first major no-no that everyone seems to be hitting at one point or another has to do with breaking the rules. Google's AdSense is a great program but it relies on you respecting a few set rules.The most important thing is not to create "artificial clicks" through any means possible. Never cli
Keep in mind that your business website should be a place that represents your business in the proper way. Most businesses can do more harm than good when elements of flash and heavy elements are introduced into their website just for the sake of being there. Is there a place for flash, moving objects and sizzle? Oh yeah - and there are lots of terrific examples out there to point to. Unfortunately, there are many bad examples as well. And that's not good for business.
5. NAVIGATION IS NOT CONSISTENT
Just like painting yourself in a corner, websites with poor or inconsistent navigation often leave visitors wondering how they got to where they are and how to get out.
This one is easy to solve, but surprisingly often overlooked. Just remember this: Never assume your visitor knows anything about your website or the browser and design your buttons so your visitor can go anywhere at any time.
6. TELL PEOPLE WHO YOU ARE
Communication is so important and yet it is done so poorly so often. Remember that you want people to find out about you, not research you. What I mean is by visiting your site, I should know what you do in a matter of seconds. Yes, seconds. Whether that is through clever photography or text or graphics, it doesn't matter.
Remember this: people don't like to read [it's amazing you've made it this far!] - say whatever you need to say in simple, clear and concise terms so everyone gets it. National newspapers are written at an 8th grade reading level. You're site should be too.
7. FIELD OF DREAMS MENTALITY
I was debating whether or not to include both 7 and 8 as one but they really are different problems, so we'll keep them as is. When someone builds a website and then does nothing to help their own cause by following basic steps, they are essentially thinking "If I build it, they will
The art slash science of language or literary translation is inarguably considered a most key essential function throughout the worlds industries today and has undoubtedly been a crucial factor in the international inter lingual network of human beings over some millennia. Right from the early days, about sixty thousand years in the past, the immature versions of mankind fabricated the first elements of modern speech, the development of language has been responsible and a central component for much of the surrounding achievement that mankind can claim credit for.Without fundamental communication skills, which before actual spoken language, was comprised of far simpler rudiments such as gestures of the hands and limbs or eye movement and facial expression, men or women could never have developed the sophisticated social connections that they did. We probably would
Communication is so important and yet it is done so poorly so often. Remember that you want people to find out about you, not research you. What I mean is by visiting your site, I should know what you do in a matter of seconds. Yes, seconds. Whether that is through clever photography or text or graphics, it doesn't matter.
Remember this: people don't like to read [it's amazing you've made it this far!] - say whatever you need to say in simple, clear and concise terms so everyone gets it. National newspapers are written at an 8th grade reading level. You're site should be too.
7. FIELD OF DREAMS MENTALITY
I was debating whether or not to include both 7 and 8 as one but they really are different problems, so we'll keep them as is. When someone builds a website and then does nothing to help their own cause by following basic steps, they are essentially thinking "If I build it, they will come". Hence, the Field of Dreams mentality.
Your website is competing with millions of pages on the web and you need to give it some help to get found. Meta tags, descriptions and keywords help your site to be "found" by search engines. Building the site is not good enough. Make sure you have keywords and descriptions that pertain to your website, but not in too general a term. For instance, if you are a real estate agent, using "Real Estate" is going to put you in a group of thousands and thousands of websites. But, if you live in New Hampshire and you use terms like "waterfront property in New Hampshire", you suddenly are defining your terms to fit your site.
8. NO CROSS PROMOTION
If you follow this guide and don't make these mistakes, your website will be a very useful marketing tool. Now you need to tell people about it. Put your website address on everything! Your business cards, your brochures, your invoices, your cash register receipts, TV, radio - whatever!
Even though your website will be "found" by Internet searchers, remember that a high percentage of your visitors will be folks that have seen your website address somewhere other than the web. Now - where are they going to see it? That is up to you.
9. NO PLANNING FOR THE FUTURE
Most people evaluate the website project by looking at how much it will cost. I agree that this is important. But you must consider other factors when building your site. One of the most important is scaleability Your business is going to grow, your website is going to have to grow with you.
Make sure you're asking yourself "how will this site serve me in the future?" A little aforethought now will help you not only save money but time in the future when its time to add pages, content and additional features.
10. BASIC CONTACT INFORMATION IS HARD TO FIND
This one is the most amazing to me. I can't believe how many people don't put their phone number or email address out in the open where it can be easily seen and used. You would be surprised how many people use the web as a phone book. Not putting your phone number or email where people can see it tells them you really are not interested in hearing from them.
Think about that.
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