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    esigner actually plays. They believe that if they were more technically astute, they would know. Not so. Talk to each person on your team and understand what t
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    Are you a marketing person or general manager who has been put in charge of your company’s website redesign? If so, you’re in good company. A majority of the website redesigns being done today are not led by web professionals. They’re done by people who are experts in their product or service. With this in mind, there are several things you should know before you undertake your next redesign.

    1. Understand each team person’s role

    This may sound obvious. After years of working with clients on their website redesigns I know it’s not. What often happens is that managers are embarrassed to ask what role a programmer or designer actually plays. They believe that if they were more technically astute, they would know. Not so. Talk to each person on your team and understand what th

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    ebsite redesigns being done today are not led by web professionals. They’re done by people who are experts in their product or service. With this in mind, there are several things you should know before you undertake your next redesign.

    1. Understand each team person’s role

    This may sound obvious. After years of working with clients on their website redesigns I know it’s not. What often happens is that managers are embarrassed to ask what role a programmer or designer actually plays. They believe that if they were more technically astute, they would know. Not so. Talk to each person on your team and understand what t

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    e are several things you should know before you undertake your next redesign.

    1. Understand each team person’s role

    This may sound obvious. After years of working with clients on their website redesigns I know it’s not. What often happens is that managers are embarrassed to ask what role a programmer or designer actually plays. They believe that if they were more technically astute, they would know. Not so. Talk to each person on your team and understand what t

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    ears of working with clients on their website redesigns I know it’s not. What often happens is that managers are embarrassed to ask what role a programmer or designer actually plays. They believe that if they were more technically astute, they would know. Not so. Talk to each person on your team and understand what t
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    esigner actually plays. They believe that if they were more technically astute, they would know. Not so. Talk to each person on your team and understand what they do.

    2. Ask WHY something can’t be done

    This is another one that sounds intuitive. But often, managers assume that because a team member says it can’t be done, that they are using the same data to make a decision. When your team member says it will take too long, or be difficult, make sure you know what that really means for the project. Asking someone how they could make it happen is often enlightening.

    3. Keep the timeline updated

    During the project, update every part of your timeline on a weekly basis. Toward the end it must be daily. Make sure you regularly hear from the designers, the IT people and

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