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Hub You - Create A Web Page Tailored To Your Visitors, Not Yourself
One of the great things about being an employee and working for someone else is that when the clock hits five you are basically done for the day and you jump in your car and you are gone. You do not have to worry about anything until the next day when work starts again. Your mind is free and you own it.When you own a small business it r
If not the design, what about the copy?
This is where it gets tricky. I already said that the design is not
Have you ever asked yourself, what are the specific characteristics of a qualified prospect? What are the minimum pieces of information I need to know to determine if the potential for a sale exists? What pieces of information are required before you consider a prospect qualified?Am I using a consistent sales system or process to successf
All websites are designed towards your visitors, but how many sites are actually designed towards the visitors specific? Very few...
This might not make much sense at face value, why wouldn't you create a web page that is tailored to your visitors? The question is not why wouldn't you, but why aren't you?
If you study the statistics, you can be set free...
The truth of the matter is that most web pages are designed towards what the owner wants, not the user. They focus too much attention on the appearance, or nit pick the details, but fail completely to consider what would cater enough to the visitors.
That is not to say that the design or details are not important, only that at the root of every decision you should ask "Is this what would be best for a visitor of my site?".
Let's start by looking at the appearance
Most designers focus a lot on appearance. In some instances, having a very appealing design is important. Those in the industry of creating design/art, for example. However, people do not visit websites because they look pretty. They visit websites because the site offers services, information, or content that is valuable to them. Because of this, that should be your main focus not the design.
If not the design, what about the copy?
This is where it gets tricky. I already said that the design is not
Mentoring is a great way to give back to your industry and to help a less-experienced person in your field at the same time.It simply refers to providing advice and counsel to this person and helping them with their career.Becoming a mentor is satisfying because the person you are helping is letting you know that you are someone th
If you study the statistics, you can be set free...
The truth of the matter is that most web pages are designed towards what the owner wants, not the user. They focus too much attention on the appearance, or nit pick the details, but fail completely to consider what would cater enough to the visitors.
That is not to say that the design or details are not important, only that at the root of every decision you should ask "Is this what would be best for a visitor of my site?".
Let's start by looking at the appearance
Most designers focus a lot on appearance. In some instances, having a very appealing design is important. Those in the industry of creating design/art, for example. However, people do not visit websites because they look pretty. They visit websites because the site offers services, information, or content that is valuable to them. Because of this, that should be your main focus not the design.
If not the design, what about the copy?
This is where it gets tricky. I already said that the design is not
Adsense is one of the most attractive home based business models. You do not have to stock or provide physical service to anyone. Everything is done virtually. Who can argue that creating a website, putting ads on it and getting paid everyday when someone clicks on those ads is not easy.Ok, you do have to use your creative mind, research,
That is not to say that the design or details are not important, only that at the root of every decision you should ask "Is this what would be best for a visitor of my site?".
Let's start by looking at the appearance
Most designers focus a lot on appearance. In some instances, having a very appealing design is important. Those in the industry of creating design/art, for example. However, people do not visit websites because they look pretty. They visit websites because the site offers services, information, or content that is valuable to them. Because of this, that should be your main focus not the design.
If not the design, what about the copy?
This is where it gets tricky. I already said that the design is not
Ebay scams abound, on both the buyer and the seller side. Granted, Ebay is a great way to sell or buy products online, however, do not participate with your eyes closed. Always be aware of what is going on within the auction world and protect yourself -- whether you are a seller or a buyer. Here is a sample of some of the current 2007 Ebay scam
Most designers focus a lot on appearance. In some instances, having a very appealing design is important. Those in the industry of creating design/art, for example. However, people do not visit websites because they look pretty. They visit websites because the site offers services, information, or content that is valuable to them. Because of this, that should be your main focus not the design.
If not the design, what about the copy?
This is where it gets tricky. I already said that the design is not
Some years ago I read and interesting story that illustrated why many of the sales and service industry professionals that invest their time and money in my personal telephone coaching sessions ( http://www.TheSellingEdge.com/personalCoaching.htm ) have until the coaching sessions have failed to move beyond an intellectual understanding of sound
If not the design, what about the copy?
This is where it gets tricky. I already said that the design is not important, the content is. This is true, however most users do not read all of the content on a web page, they simply scan.
So now the design isn't important, and neither is the copy?
Yes and no. The copy is more important than the design, but highlighting and bringing focus to the key information is more important than both. That is why it is very important to take advantage of headings, italics, bold, and color changes to shift focus to the key phrases that you want people to read.
Make your site easy!
Think about the average user of your site, and figure out what they would want to get out of visiting the web page. Then make those elements as easy to get to as possible. This often includes office hours and contact information/forms on every page, a sitemap with detailed information on every page, the first element on a menu is the focus of the site, unburied and featured content, etc...
If you tailor your site to your visitors, it will be a success!
Remember, every decision for your site should be tailored to your target market, and towards how your target
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You Must Learn to Send Quality Traffic to Your Web Site III
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