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Hub You - Building a Website That Will Attract Customers
Do you think the truth has anything to do with change? Really? It does and I’ll show you what I mean. Several years ago I was working a project for a company doing around $8 billion dollars a year at the time when the CEO decided to improve every process ten times … thus the project was dubbed 10X.It was colossal in its size and scope. They put two hundred people on the project and ninety consultants and planned a mere two years, at the behest of the consultants, to complete the end-to-end redesign of every proces
The relationship with your designer should be a partnership. You need to be open with them about what you want to from your site and provide them with as much information as you can about your business - how it works and where you see it going in the future. They'll also want to know your unique selling points, your main competitors, you company image and personality and your market (both traditional and target).
With all this information in hand your designer will be able to make sensible and relevant suggestions and recommendations. In addition, having a clear
The PresentIn today’s society, there is a lot of talk about companies down sizing, the plight of social security (the lack of), medicare, and the need for people to shore up their retirement account if they even have one. All the bad news of these situations is enough to give anyone a panic attach especially if you are an employee with a low paying job.The PlightFor low-income earners just having a savings and a checking account with more than a fair amount of funds in them is next to
What you include on your website and its appearance will of course depend on what services or products you are providing and what you want the site to do for your business.
It can be tempting to try and be everything to everyone - just because you are on the web and can, potentially, reach the whole world. This is probably not how you focus the rest of your marketing strategy but the lure of the web is a weird and wonderful thing.
This unfocussed and random approach can actually be detrimental to your business and, in the worst cases, make your website a millstone around your neck.
We've all had the experience of going into a shop and being unable to find what we want easily and quickly. Often there is no assistant to point us in the right direction. What do we do? We leave and spend our money somewhere else. The same is true of websites.
When you start planning your website the most important thing is to look at it from the customer's perspective. A successful user experience is the main reason people return to a company. If your website looks amateurish, is confusing to navigate, does not deliver what it says it does or makes it difficult for your customers to achieve what they want on the site they won't use your services.
The majority of businesses do not need complicated websites, and thank goodness the craze for flashing text, cheesy music playing in the background and images jumping around all over the page has past.
Fashion in general has a big part to play in this and the look this season is clean, uncluttered and easy on the eye.
Websites get out of date both in terms of appearance and information. You should aim to review your website every 6 months. This is not part of your regular updating. This is to ensure that it is still in line with your core business strategy, your customer demands, and is promoting the right image.
Too many websites lie untouched for years with their owners complaining no one ever uses them. There are good reasons for this and it is in your interest to find out why and address those issues. A good website can really enhance your reputation, attract new customers, retain old ones, enable you to learn more about customers, create new revenue streams, increase referrals, develop brand loyalty, improve customer service and enhance your other methods of advertising.
There are tools around to make keeping your site fresh easier. Being able to update your navigation without involving a web agency can save you money in the long term. Learn more about Flexible Navigation
http://www.catfishwebdesign.com/flexiblenavigation.html
So whether you are working on your first website or revamping an existing one, tap into the experience of your web designer. If they are worth their salt they will know what works and what doesn't on the web, will be able to advise you on how to present your content and what you can do to make your site a cut above the rest.
The relationship with your designer should be a partnership. You need to be open with them about what you want to from your site and provide them with as much information as you can about your business - how it works and where you see it going in the future. They'll also want to know your unique selling points, your main competitors, you company image and personality and your market (both traditional and target).
With all this information in hand your designer will be able to make sensible and relevant suggestions and recommendations. In addition, having a clear
If you're just ramping up your small business email newsletter, you might be wondering what day you should send it to your opt-in list. After all, you want it to get opened and read and you know your prospects may be weeding through a ton of email clutter. What to do?There is no magic bullet to figure out the science behind when your small business prospects will open your email. But you can help yourself along by doing some up front legwork. And the answer is right in front of you.Don't do what I see so ma
We've all had the experience of going into a shop and being unable to find what we want easily and quickly. Often there is no assistant to point us in the right direction. What do we do? We leave and spend our money somewhere else. The same is true of websites.
When you start planning your website the most important thing is to look at it from the customer's perspective. A successful user experience is the main reason people return to a company. If your website looks amateurish, is confusing to navigate, does not deliver what it says it does or makes it difficult for your customers to achieve what they want on the site they won't use your services.
The majority of businesses do not need complicated websites, and thank goodness the craze for flashing text, cheesy music playing in the background and images jumping around all over the page has past.
Fashion in general has a big part to play in this and the look this season is clean, uncluttered and easy on the eye.
Websites get out of date both in terms of appearance and information. You should aim to review your website every 6 months. This is not part of your regular updating. This is to ensure that it is still in line with your core business strategy, your customer demands, and is promoting the right image.
Too many websites lie untouched for years with their owners complaining no one ever uses them. There are good reasons for this and it is in your interest to find out why and address those issues. A good website can really enhance your reputation, attract new customers, retain old ones, enable you to learn more about customers, create new revenue streams, increase referrals, develop brand loyalty, improve customer service and enhance your other methods of advertising.
There are tools around to make keeping your site fresh easier. Being able to update your navigation without involving a web agency can save you money in the long term. Learn more about Flexible Navigation
http://www.catfishwebdesign.com/flexiblenavigation.html
So whether you are working on your first website or revamping an existing one, tap into the experience of your web designer. If they are worth their salt they will know what works and what doesn't on the web, will be able to advise you on how to present your content and what you can do to make your site a cut above the rest.
The relationship with your designer should be a partnership. You need to be open with them about what you want to from your site and provide them with as much information as you can about your business - how it works and where you see it going in the future. They'll also want to know your unique selling points, your main competitors, you company image and personality and your market (both traditional and target).
With all this information in hand your designer will be able to make sensible and relevant suggestions and recommendations. In addition, having a clear
The first time a person starts looking for an opportunity they become immediately confronted with professional help. Besides those who make direct contact, well-intentioned friends will provide names of brokers, CPAs, business consultants, and lawyers, all of which, they insist, must be contacted before you, (the person who is looking for a business) make all sorts of horrible mistakes. I do not advocate that this should be your first act.Certainly each of these professionals can help -- and depending on your back
Fashion in general has a big part to play in this and the look this season is clean, uncluttered and easy on the eye.
Websites get out of date both in terms of appearance and information. You should aim to review your website every 6 months. This is not part of your regular updating. This is to ensure that it is still in line with your core business strategy, your customer demands, and is promoting the right image.
Too many websites lie untouched for years with their owners complaining no one ever uses them. There are good reasons for this and it is in your interest to find out why and address those issues. A good website can really enhance your reputation, attract new customers, retain old ones, enable you to learn more about customers, create new revenue streams, increase referrals, develop brand loyalty, improve customer service and enhance your other methods of advertising.
There are tools around to make keeping your site fresh easier. Being able to update your navigation without involving a web agency can save you money in the long term. Learn more about Flexible Navigation
http://www.catfishwebdesign.com/flexiblenavigation.html
So whether you are working on your first website or revamping an existing one, tap into the experience of your web designer. If they are worth their salt they will know what works and what doesn't on the web, will be able to advise you on how to present your content and what you can do to make your site a cut above the rest.
The relationship with your designer should be a partnership. You need to be open with them about what you want to from your site and provide them with as much information as you can about your business - how it works and where you see it going in the future. They'll also want to know your unique selling points, your main competitors, you company image and personality and your market (both traditional and target).
With all this information in hand your designer will be able to make sensible and relevant suggestions and recommendations. In addition, having a clear
Are you striving to succeed with your internet marketing? Do you need some tips and help? Here are the 10 commandments which must be followed in order to succeed online.1. Thou shalt work on promoting your website and business every day and give it at least one year to succeed. Internet marketing takes time and you must understand this. 2. Thou shalt offer value to your customers and prospects. Offer something free such as an ecourse, an ebook, or a free website evaluation. Go the extra mile with your offers.
There are tools around to make keeping your site fresh easier. Being able to update your navigation without involving a web agency can save you money in the long term. Learn more about Flexible Navigation
http://www.catfishwebdesign.com/flexiblenavigation.html
So whether you are working on your first website or revamping an existing one, tap into the experience of your web designer. If they are worth their salt they will know what works and what doesn't on the web, will be able to advise you on how to present your content and what you can do to make your site a cut above the rest.
The relationship with your designer should be a partnership. You need to be open with them about what you want to from your site and provide them with as much information as you can about your business - how it works and where you see it going in the future. They'll also want to know your unique selling points, your main competitors, you company image and personality and your market (both traditional and target).
With all this information in hand your designer will be able to make sensible and relevant suggestions and recommendations. In addition, having a clear
So you’ve just signed up to advertise your latest affiliate product through search engine advertising, and now you think you’re ready to start writing your ad. Not quite. The next thing you need to do is investigate which keywords might work well for the product you are selling. The main goal in choosing the right keywords is relevancy.Choosing KeywordsThere are a couple schools of though concerning choosing keywords for an advertising campaign. One is to find as many related keywords as possible, an
The relationship with your designer should be a partnership. You need to be open with them about what you want to from your site and provide them with as much information as you can about your business - how it works and where you see it going in the future. They'll also want to know your unique selling points, your main competitors, you company image and personality and your market (both traditional and target).
With all this information in hand your designer will be able to make sensible and relevant suggestions and recommendations. In addition, having a clear of idea of what you want to achieve will also put you in a good position to judge the success of the project.
Getting a good website is not an exact science but good planning and research will give you a head start.
Author: Jane Horwood, Owner of Catfish Web Design. Jane has been running Catfish for over 6 years. She specialises in websites for charities and small businesses.
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