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Hub You - What a Professional Web Designer Should do for You
I've been in sales and sales management training for the last 15 years, and I am continually struck by one unchanging situation: sales forces don't reflect the ethnicity of the working world.Here's what I mean. I live in Toronto, the most multiculturally diverse city on the planet, and I recently became a Canadian citizen. On that day, 113 other people from 22 countries also took the citizenship oath. As I looked around, five of us were white. Only three of us spoke English as our first language (two Bulgarians were the other part of the white contingent). I was surrounded by a sea of interesting looking faces of various colours and hues, and I was so proud to be part of this crowd.I ride the subway whenever I get the chance, and the other passengers who are going to work (executives, middle management, administrators, blue collar workers, men, women, recent grads, t
Almost all web sites have a Home page, a Contact Us page and a Links page. However, after that, you have to determine what you want features to emphasize about your business. Is it important that visitors know some history about your company? If so, you will need an "About Us" page. Do you have categories of product that you want to feature on your web site? If so, each category will have its own page. Do you want visitors to be able to fill out an order form when they are ready to buy something? If that is the case, you will need an "Order Form" page.
Your web designer will ask you about this facet of your web site, but it is good to think about this on your own before you take that step. As a rule, the more pages a web site has, the higher the cost. So choose a web design company that you are comfortable with and don't let them talk you into more pages than you really need.
You can increase your marketing exposure effortlessly by
placing your ad on free stuff, then allow other people to
give it away. The more people that give away your free
stuff the more your ad will be seen.Most free stuff can be created easily and without little or
no expense. Electronic freebies are perfect because with
these types of freebies there's no shipping or physical
material costs.Below are some popular types of electronic freebies.Free e-Coupons/e-Gift Certificates-Give your visitors free
electronic coupons and gift certificates for your products
or services.Free e-Books-Give your visitors a free electronic book.
The e-book should be related to your web site theme.Free e-Reports-Give your visitors free electronic reports.
The reports could be in autoresponder form or in text
format.Free e-Courses-Give your visitors a free
This article is created to speak to the few remaining businesses that have yet to tackle the Internet beast. You want to have a web presence, but it seems a daunting task. "Where do I start?" you say. "What issues will I need to address so that I make the most of my new web site?" you continue. This brief article will cover some of the areas of the webdesign process to pay particular attention to. We have designed many web sites for clients that had no idea where to start. We firmly believe that client education is a vital part of the overall success of the web project. Most professional web design companies have published some guidelines that will help potential clients answer some of their questions. It is with that in mind that we have written this article.
Why do you want a web site?
Will your web site be for personal use (just show some photographs to your family members, for example)? Will it be to advertise a business service? Will it be an informational web site, simply to pass on knowledge to the visitor? Will it be used to sell a product? Is it important that you show up #1 in Search Engines?
These are vital questions with which to begin. The answers you come up with will determine the direction in which the overall design should go.
Do you have a business logo?
If you have been in business, you may already have a logo or a trademark that your customers recognize. If that is the case, do you have the original graphic that can be emailed? It will be important to use that on your web site.
If you do not have a logo or anything by which your customers currently know you, do you have any ideas about what you might like, a sketch, a doodle or something similar? Whatever the case, usually a professional web design company can design a professional logo for you or reuse your current one.
Do you have particular colors that you want to use?
Not all colors work well on the Internet. Generally, selecting a few colors is the best path to take. Your web designer can help you select quality colors that will come together in a design that you will be proud to show off.
Have you seen web sites that you like?
Providing an example (or examples) of a site that you like is a good way to help your web designer understand the look you are after. A professional webdesign company will usually get this type of feedback from their clients. Then they will have a feel for their "taste" and can use that as a pattern for their site.
Do you have a web site domain name?
This is the actual address of the web site. It is what you will rattle off when someone asks you, "Do you have a web site?" If you do not have one registered already, your web designer can take care of that for you. Some web design companies may charge a yearly fee for this service, anywhere from $10 to $50. However, some web design companies offer this service at no charge. Make sure to ask your web design company about this upfront so that there is no confusion.
Do you know how many web pages you want for your site?
Almost all web sites have a Home page, a Contact Us page and a Links page. However, after that, you have to determine what you want features to emphasize about your business. Is it important that visitors know some history about your company? If so, you will need an "About Us" page. Do you have categories of product that you want to feature on your web site? If so, each category will have its own page. Do you want visitors to be able to fill out an order form when they are ready to buy something? If that is the case, you will need an "Order Form" page.
Your web designer will ask you about this facet of your web site, but it is good to think about this on your own before you take that step. As a rule, the more pages a web site has, the higher the cost. So choose a web design company that you are comfortable with and don't let them talk you into more pages than you really need.
D
Yes, it’s ok to allow yourself the luxury of being enthusiastic, light hearted, inspired, relaxed and happy at workplace. If you don’t do this, you are self-denying your true potential.It’s unfortunate that many people think that a happy demeanor at office would appear ‘Strong’ and ‘out of place’ to other people including coworker, clients and employee. Often they wrongly assumed that if someone is looking happy, he/she must be satisfied with the status quo and, therefore, lacks the necessary motivation to excel in his/her work or to go to the extra mile. And s/he simple can’t compete in a competitive environment.This sort of thinking creates huge amount of stress at workplace. Many employers are of the view that they should not allow their employees to be very happy as they may lose their edge.It’s absolute non-sense to believe that a relaxed, happy person is nec
Why do you want a web site?
Will your web site be for personal use (just show some photographs to your family members, for example)? Will it be to advertise a business service? Will it be an informational web site, simply to pass on knowledge to the visitor? Will it be used to sell a product? Is it important that you show up #1 in Search Engines?
These are vital questions with which to begin. The answers you come up with will determine the direction in which the overall design should go.
Do you have a business logo?
If you have been in business, you may already have a logo or a trademark that your customers recognize. If that is the case, do you have the original graphic that can be emailed? It will be important to use that on your web site.
If you do not have a logo or anything by which your customers currently know you, do you have any ideas about what you might like, a sketch, a doodle or something similar? Whatever the case, usually a professional web design company can design a professional logo for you or reuse your current one.
Do you have particular colors that you want to use?
Not all colors work well on the Internet. Generally, selecting a few colors is the best path to take. Your web designer can help you select quality colors that will come together in a design that you will be proud to show off.
Have you seen web sites that you like?
Providing an example (or examples) of a site that you like is a good way to help your web designer understand the look you are after. A professional webdesign company will usually get this type of feedback from their clients. Then they will have a feel for their "taste" and can use that as a pattern for their site.
Do you have a web site domain name?
This is the actual address of the web site. It is what you will rattle off when someone asks you, "Do you have a web site?" If you do not have one registered already, your web designer can take care of that for you. Some web design companies may charge a yearly fee for this service, anywhere from $10 to $50. However, some web design companies offer this service at no charge. Make sure to ask your web design company about this upfront so that there is no confusion.
Do you know how many web pages you want for your site?
Almost all web sites have a Home page, a Contact Us page and a Links page. However, after that, you have to determine what you want features to emphasize about your business. Is it important that visitors know some history about your company? If so, you will need an "About Us" page. Do you have categories of product that you want to feature on your web site? If so, each category will have its own page. Do you want visitors to be able to fill out an order form when they are ready to buy something? If that is the case, you will need an "Order Form" page.
Your web designer will ask you about this facet of your web site, but it is good to think about this on your own before you take that step. As a rule, the more pages a web site has, the higher the cost. So choose a web design company that you are comfortable with and don't let them talk you into more pages than you really need.
You've thought it or asked it before. You want to know how to store, how long to retain, and how to dispose of your company's and your customer's information.The answers to those questions begins with your company's Document Retention Policy and/or Document Retention Guidelines, which usually go hand-in-hand with the company's and the customer's Information Security Policy. Requirements such as labeling, classifying, distribution, storage, reproduction, and retention are usually baked into the Information Security Policy, and then Document Retention Policy and/or Document Retention Guidelines is a lower level of guidance that is in support of the overall Information Security Policy.Document Retention is a significant technical challenge for most companies. It involves both the company's internal systems as well as projects that the company had undertaken on behalf of its
Do you have a business logo?
If you have been in business, you may already have a logo or a trademark that your customers recognize. If that is the case, do you have the original graphic that can be emailed? It will be important to use that on your web site.
If you do not have a logo or anything by which your customers currently know you, do you have any ideas about what you might like, a sketch, a doodle or something similar? Whatever the case, usually a professional web design company can design a professional logo for you or reuse your current one.
Do you have particular colors that you want to use?
Not all colors work well on the Internet. Generally, selecting a few colors is the best path to take. Your web designer can help you select quality colors that will come together in a design that you will be proud to show off.
Have you seen web sites that you like?
Providing an example (or examples) of a site that you like is a good way to help your web designer understand the look you are after. A professional webdesign company will usually get this type of feedback from their clients. Then they will have a feel for their "taste" and can use that as a pattern for their site.
Do you have a web site domain name?
This is the actual address of the web site. It is what you will rattle off when someone asks you, "Do you have a web site?" If you do not have one registered already, your web designer can take care of that for you. Some web design companies may charge a yearly fee for this service, anywhere from $10 to $50. However, some web design companies offer this service at no charge. Make sure to ask your web design company about this upfront so that there is no confusion.
Do you know how many web pages you want for your site?
Almost all web sites have a Home page, a Contact Us page and a Links page. However, after that, you have to determine what you want features to emphasize about your business. Is it important that visitors know some history about your company? If so, you will need an "About Us" page. Do you have categories of product that you want to feature on your web site? If so, each category will have its own page. Do you want visitors to be able to fill out an order form when they are ready to buy something? If that is the case, you will need an "Order Form" page.
Your web designer will ask you about this facet of your web site, but it is good to think about this on your own before you take that step. As a rule, the more pages a web site has, the higher the cost. So choose a web design company that you are comfortable with and don't let them talk you into more pages than you really need.
E-mail marketing of course is the process of sending promotional and marketing e-mails to members of your opt in e-mail marketing list. One of the most difficult things about e-mail marketing is learning how to write effective e-mails. Your e-mails must be compelling, interesting, and induce the reader of the e-mail to click through to your website. However, your e-mails must also not be so strong that if the reader does not like the e-mail or the Web site which they click through, that they stop opening your future e-mails.So you have to have a balance between e-mails that are compelling and effective, and e-mails that are too strong and induce unsubscribes or they induce people to stop reading your e-mails.So how do you write an effective e-mail? The first thing to remember when writing effective e-mail is that you must write your e-mail as if it is written to one
Have you seen web sites that you like?
Providing an example (or examples) of a site that you like is a good way to help your web designer understand the look you are after. A professional webdesign company will usually get this type of feedback from their clients. Then they will have a feel for their "taste" and can use that as a pattern for their site.
Do you have a web site domain name?
This is the actual address of the web site. It is what you will rattle off when someone asks you, "Do you have a web site?" If you do not have one registered already, your web designer can take care of that for you. Some web design companies may charge a yearly fee for this service, anywhere from $10 to $50. However, some web design companies offer this service at no charge. Make sure to ask your web design company about this upfront so that there is no confusion.
Do you know how many web pages you want for your site?
Almost all web sites have a Home page, a Contact Us page and a Links page. However, after that, you have to determine what you want features to emphasize about your business. Is it important that visitors know some history about your company? If so, you will need an "About Us" page. Do you have categories of product that you want to feature on your web site? If so, each category will have its own page. Do you want visitors to be able to fill out an order form when they are ready to buy something? If that is the case, you will need an "Order Form" page.
Your web designer will ask you about this facet of your web site, but it is good to think about this on your own before you take that step. As a rule, the more pages a web site has, the higher the cost. So choose a web design company that you are comfortable with and don't let them talk you into more pages than you really need.
Is your business holding a customer business meeting, seminar, or trade show in the near future? If so, it may be wise to consider promotional conference folders to not only keep the agenda and informational papers together, but as a business gift giveaway.These promotional gifts have several benefits: First, they can range from inexpensive to quite handsome, depending on your budget. Second, this promotional merchandise is highly transferable-once the internal material is removed, the folder can then be utilized for various sorts of papers. Third, except for those constructed from cardboard, conference folders have a lifetime that is practically interminable. Whether made from nylon, vinyl, leather or laminate, this promotional merchandise is long lasting, which means that your company name will be advertised for years to come. Last, folders are highly transportable; they
Almost all web sites have a Home page, a Contact Us page and a Links page. However, after that, you have to determine what you want features to emphasize about your business. Is it important that visitors know some history about your company? If so, you will need an "About Us" page. Do you have categories of product that you want to feature on your web site? If so, each category will have its own page. Do you want visitors to be able to fill out an order form when they are ready to buy something? If that is the case, you will need an "Order Form" page.
Your web designer will ask you about this facet of your web site, but it is good to think about this on your own before you take that step. As a rule, the more pages a web site has, the higher the cost. So choose a web design company that you are comfortable with and don't let them talk you into more pages than you really need.
Do you have graphics and photographs to use on your site?
If you have pictures to use on your site, are they in a high-quality digital format? As a rule, a scanned photograph will not look good on your website. The best pictures are ones taken with a digital camera. These can be used on the web site and formatted so that they have a professional look.
Many web design companies are able to take pictures for you. Usually, this service is an additional charge, so make sure you discuss this option.
Will you maintain the web site yourself?
If so, do you have an understanding of the Code Languages used to create your web site. Some of these languages may include:
- PHP
- HTML
- XML
- SWF
If you are comfortable with these languages, your web design company can probably setup the web site to allow you to maintain it yourself. However, most companies will not support sites in which the client has made changes to the original code. Make sure to discuss this during your initial consultation.
Some companies will create Content Management Systems (CMS). These allow their clients to update the website without having to touch the original code. With a custom CMS, if you can create a document in a Word Processing program, you can change your website content. This means you do not have to learn any programming languages and, at the same time, you do not have to call your web design company every time you want to update your site. Of course, the company you choose should always be available to assist if you get stuck. They should also be willing to e-mail you a link to show a demonstration of their custom CMS.
Hopefully, this article has given you some good guidance to follow on the path to your new web site. With some advanced preparation, you will tackle the Internet beast with no problem. The web design company you choose should be willing to supply you with a list of satisfied clients. Take the time to review the list. Contact the clients listed and ask them for their opinions of the company. This will give you some good information to help you make a good decision.
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