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Hub You - What's Missing On Most Real Estate Websites
There are four basic types of Search Engines: Free Search EnginesPay-For-Inclusion Search EnginesPay-Per-Click (PPC) Search EnginesDirectories Because each type does things a little differently, you need to adapt your strategy to take advantage of their difference
What would you say to her?
You probably wouldn't start with your line about being the number one source for Chicago real estate would you?
What's the difference between the party scenario and your discussion in the hotel?
The first scenario is all about you. The focus is on you, You, YOU.
The second scenario begins with a different focus: your prospec
Recently the Federal Trade Commission has attempted to report on the franchising industry in a 432 page report. On page 44 of the report they discuss the definition of “Franchise Seller,” which no one ever uses in the real world. The term we use in modern day franchising is; Franchisor.Many years back it was determined that in fact all franchisor documents be m
Yet as I go about my business and do in-depth marketing reviews of real estate websites for my clients, I consistently come across a much bigger and more important issue.
This is it: "Lack of salesmanship in print."
As a real estate professional, you are most likely an excellent salesperson. You have to be... or you don't eat.
If you are at a party, do you walk up to someone you know is looking to sell their home and introduce yourself by saying, "Hi, my name is Jane Doe. I am your number one source for Chicago real estate."?
Probably not.
Yet that is the very same approach I see on most real estate websites.
Instead, you would most likely begin by getting to know your prospect, asking him what is most important to him and then showing him exactly how you can deliver that.
It is what you do in any type of "presentation" when out prospecting for business.
"Transcribing" that interaction and editing it for your website is "salesmanship in print." You take your one-on-one sales skills and translate them into words on a page (or a website).
So let's revisit the party scenario and figure out a more effective way to introduce yourself... But let's change the picture.
Instead of the party scenario, imagine that you are sitting next to someone in a hotel lobby. The woman is on the verge of tears as she begins to tell you (a complete stranger) about how her company just transferred her to a new job across the country.
She has 30 days to sell her house or she will be forced to float two mortgages, which she can't afford...
What would you say to her?
You probably wouldn't start with your line about being the number one source for Chicago real estate would you?
What's the difference between the party scenario and your discussion in the hotel?
The first scenario is all about you. The focus is on you, You, YOU.
The second scenario begins with a different focus: your prospect
Software solutions used in call centers have helped in increasing customer satisfaction and reduce the workload of agents and call center managers. The commonly used software in call centers helps in storing and classifying each and every transaction affected by its agents and customers. This information is then used to define standards relating to different call cent
If you are at a party, do you walk up to someone you know is looking to sell their home and introduce yourself by saying, "Hi, my name is Jane Doe. I am your number one source for Chicago real estate."?
Probably not.
Yet that is the very same approach I see on most real estate websites.
Instead, you would most likely begin by getting to know your prospect, asking him what is most important to him and then showing him exactly how you can deliver that.
It is what you do in any type of "presentation" when out prospecting for business.
"Transcribing" that interaction and editing it for your website is "salesmanship in print." You take your one-on-one sales skills and translate them into words on a page (or a website).
So let's revisit the party scenario and figure out a more effective way to introduce yourself... But let's change the picture.
Instead of the party scenario, imagine that you are sitting next to someone in a hotel lobby. The woman is on the verge of tears as she begins to tell you (a complete stranger) about how her company just transferred her to a new job across the country.
She has 30 days to sell her house or she will be forced to float two mortgages, which she can't afford...
What would you say to her?
You probably wouldn't start with your line about being the number one source for Chicago real estate would you?
What's the difference between the party scenario and your discussion in the hotel?
The first scenario is all about you. The focus is on you, You, YOU.
The second scenario begins with a different focus: your prospec
The UK has actively promoted small businesses for many years now. With various start up grants and various government help. But facts show that over 90% of small businesses are still set up through necessity rather than a conscious decision to go into business. It is not until redundancy, or struggling to get a job or falling out with the boss that most so called entr
It is what you do in any type of "presentation" when out prospecting for business.
"Transcribing" that interaction and editing it for your website is "salesmanship in print." You take your one-on-one sales skills and translate them into words on a page (or a website).
So let's revisit the party scenario and figure out a more effective way to introduce yourself... But let's change the picture.
Instead of the party scenario, imagine that you are sitting next to someone in a hotel lobby. The woman is on the verge of tears as she begins to tell you (a complete stranger) about how her company just transferred her to a new job across the country.
She has 30 days to sell her house or she will be forced to float two mortgages, which she can't afford...
What would you say to her?
You probably wouldn't start with your line about being the number one source for Chicago real estate would you?
What's the difference between the party scenario and your discussion in the hotel?
The first scenario is all about you. The focus is on you, You, YOU.
The second scenario begins with a different focus: your prospec
Many website designers now take advantage of Shockwave and Flash to add multimedia effects, such as animation with sound, to their websites. Both Shockwave and Flash are Macromedia technologies that let web designers add multimedia elements to web pages. Shockwave movies are the resulting files exported from Macromedia Director that display animation, special effec
Instead of the party scenario, imagine that you are sitting next to someone in a hotel lobby. The woman is on the verge of tears as she begins to tell you (a complete stranger) about how her company just transferred her to a new job across the country.
She has 30 days to sell her house or she will be forced to float two mortgages, which she can't afford...
What would you say to her?
You probably wouldn't start with your line about being the number one source for Chicago real estate would you?
What's the difference between the party scenario and your discussion in the hotel?
The first scenario is all about you. The focus is on you, You, YOU.
The second scenario begins with a different focus: your prospec
One of the keys to creating a successful business is finding a market niche that is small enough to corner the market but big enough to make money. Let me tell you about a few people who have done that well, and why it works for them.Tony Cox, Catalog Solutions: Tony only focuses on small specialty foods catalog companies. He's found a niche that is very profit
What would you say to her?
You probably wouldn't start with your line about being the number one source for Chicago real estate would you?
What's the difference between the party scenario and your discussion in the hotel?
The first scenario is all about you. The focus is on you, You, YOU.
The second scenario begins with a different focus: your prospective client and her most pressing needs.
That is the profitable way to approach things, online and offline. Very simple, very profound. Very uncommon.
So go through your website today and ask yourself this question over and over:
"Is my focus on my prospective client and what THEY will get by working with me, or is the focus just on me?"
If the focus is on you too much of the time, you WILL lose your visitor. And that is something that even the best search engine rankings can never overcome.
Always be clear about your number one priority for your website:
To get your visitor to say, "That's for me! I want to work with YOU!"
And you don't do that by talking about YOU. You do it by focusing solely on other people's needs.
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Related Articles:
Creating More Effective Proposals
Boost Your Online Sales with Audio and Video Support
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