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Hub You - Attract Product Buyers-Create Your Home Page With Marketing Pizzazz
Some time ago I came across some incredible statistics. A study done by the e-tailing group showed a conversion rates for websites. A stunning a 64% of businesses surveyed had websites with less than a 6% conversion ratio. A further 19% "didn't know". If we make a leap of the imagination, and suggest that the 19% who 'didn't know' had relatively low conversion rates, we might conclude that in an incredible 83% of websites have less than a 6% conversion rate.To me, this simply isn't good enough. If the company has done a good job of
Short Bio Sample: The Book C
Leandro Goldberg, Contributing Blogger/CRM Advisor -- Part of the TOOB Series (thinking out-of-box)Here and there we're going to jump out-of-the-box with an occassional article that blends technology and alternative thought process. Being that it is the middle of the night and I'm not much of a sleeper, why not? We'll have to see if other TOOB articles follow this same trend of nocturnalistic inclination.eMail is here to stay (forever) - if our planet is completely dessimated, somehow some
You have the power to gain your visitors loyalty, to book mark your site, and eventually, to buy your products if you write irresistible, streamlined copy that engrosses them all the way to your sales message and order pages.
Here's a rough draft for a new home page:
Part One. Start with an intriguing headline that is benefit-oriented that will lead your visitor to your products.
Sample: "Want a Quick and Simple Way to Quadruple your Book Sales within Four Months?" This headline link takes my potential buyer straight to my sales letter for the book "Ten Non-techie Ways to Market Your Book Online."
Sample: For book coaching services, my home page headline and link, "Let the Book Coach Make your Book Dream a Reality." This takes my visitors directly to my coaching services information and why I may be the right coach for them.
Sample Testimonial and Link: "Save yourself from headaches, disappointments and money down the drain. Read, "Write Your eBook or Other Short Book--Fast!" before you write another word. Judy puts you on the fastest track to publishing success." -Marcia Reynolds, covisioning.com
This link takes my visitors directly to my eBook sales letter.
Part Two. Add who you are and what you can do for your visitors, but make it short. Nothing turns a visitor off more than long bio copy. They don't care about you; they care about what problems you can solve for them. They especially love free information. If you want to tell your audience your mission and who you are, create a longer "Mission Statement" guided by a coach who can give you its necessary details. Put this information into your "About Me" link.
Short Bio Sample: The Book Co
Though traditional marketing methods cannot be ignored, having a website is a very effective gateway to getting new business. Not just that, you can maximise sales to existing customers with your website by making it easier for them to do business with you. Now, this sounds really rosy…you put up a website; you become a millionaire. Though that is not such a far away possibility, a lot comes in between the two.Once you put up a website, it is important to market it right and generate tremendous traffic inwards before you can start c
Part One. Start with an intriguing headline that is benefit-oriented that will lead your visitor to your products.
Sample: "Want a Quick and Simple Way to Quadruple your Book Sales within Four Months?" This headline link takes my potential buyer straight to my sales letter for the book "Ten Non-techie Ways to Market Your Book Online."
Sample: For book coaching services, my home page headline and link, "Let the Book Coach Make your Book Dream a Reality." This takes my visitors directly to my coaching services information and why I may be the right coach for them.
Sample Testimonial and Link: "Save yourself from headaches, disappointments and money down the drain. Read, "Write Your eBook or Other Short Book--Fast!" before you write another word. Judy puts you on the fastest track to publishing success." -Marcia Reynolds, covisioning.com
This link takes my visitors directly to my eBook sales letter.
Part Two. Add who you are and what you can do for your visitors, but make it short. Nothing turns a visitor off more than long bio copy. They don't care about you; they care about what problems you can solve for them. They especially love free information. If you want to tell your audience your mission and who you are, create a longer "Mission Statement" guided by a coach who can give you its necessary details. Put this information into your "About Me" link.
Short Bio Sample: The Book C
I’ll bet you are! In fact I am pretty sure that anyone who reads this article will have seen some form or another of hyped up advertising where gurus promise you fortunes online in 24-48 hours. Yeah Right! I do not think anyone will be making a fortune overnight unless they are an internet marketing guru.The average person does not have the resources or the list to make that kind of money. But rest assured that there are internet marketing gurus out there making fortunes day and night. So there is hope that you can do it to.
Sample Testimonial and Link: "Save yourself from headaches, disappointments and money down the drain. Read, "Write Your eBook or Other Short Book--Fast!" before you write another word. Judy puts you on the fastest track to publishing success." -Marcia Reynolds, covisioning.com
This link takes my visitors directly to my eBook sales letter.
Part Two. Add who you are and what you can do for your visitors, but make it short. Nothing turns a visitor off more than long bio copy. They don't care about you; they care about what problems you can solve for them. They especially love free information. If you want to tell your audience your mission and who you are, create a longer "Mission Statement" guided by a coach who can give you its necessary details. Put this information into your "About Me" link.
Short Bio Sample: The Book C
Are you thinking about starting a new online business? Or perhaps you are already in business online, but your enterprise is struggling to turn a profit. Aspiring internet marketers often face an interesting problem: There's just too much advice and information available!How do you know you're getting the right information and the right advice?Sometimes it's important to cut through all the noise and get down to the basics. This article presents three fundamental steps you can take to start a new online business and ensure it
This link takes my visitors directly to my eBook sales letter.
Part Two. Add who you are and what you can do for your visitors, but make it short. Nothing turns a visitor off more than long bio copy. They don't care about you; they care about what problems you can solve for them. They especially love free information. If you want to tell your audience your mission and who you are, create a longer "Mission Statement" guided by a coach who can give you its necessary details. Put this information into your "About Me" link.
Short Bio Sample: The Book C
As the waiters cleared the dessert plates from the banquet tables, Joanne, the VP of Sales, stepped to the podium and began the annual meeting. The CEO, Jeff Carlson, could feel the heat building under his collar. He wiped his sweaty palms on the linen napkin and took another sip of water to wet his cottonmouth lips.Joanne welcomed everyone with charm and candor. She got a few laughs with a short story about the Region Three delivery truck that was impounded for parking illegally. Then came the moment when she introduced Jeff.
Short Bio Sample: The Book Coach can answer your questions, and make your book dream a reality with one-on-one coaching, teleseminars, and small group coaching. Judy Cullins, M.A., offers her 20 years as an author, publisher and marketer of over 40 books and special reports on book writing, publishing, and online article marketing--all in short, easy-to-read, formats.
Part Three. Add some specific benefits with a personal approach:
Let's say you are a coach or consultant. Use this example.
Sample: I can help you answer questions about your xxx.
- What are the first steps to writing a great selling book? - Will my book attract my desired audience? - Do my potential buyers know they need my book and it's worth the money? - Will my books sell enough copies for my satisfaction? - How should I publish my book? - Now that it's written, how can I best promote my book?from a pro and benefit statements for your ezine.
Part Three. Make your ezine or free report stand out.
Remember your purpose of this offer is to collect email addresses and add to your data base. The more emails, the more continued promotion you can send your lists.
Make sure your audience sees only the newsletter offer first. Use a pop up that doesn't pop too much. Put the information into a yellow background with a red rim to keep attention.
That means benefits and a testimonial from a pro in your field.
Do not just p
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