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Hub You - Your Web Site May Whisper “Stale Content” on Every Page
You have seen it many times, the 'get-rich-quick' schemes and the claims of making the easy bucks fast. Now, it takes some hard focus to ignore these messages, they do pop up all over the Internet.Ever heard of the expression "If it sounds to good to be true, then it probably is.... " Everybody knows deep within their hearts that it takes hard work to make i
A web site is like salesmen I’ve known. Take Charlie for example. He started with the company many years ago. He was able to bring in business right away. He made a lot of money for the company and himself. As time went on, his sales were based on old relationships. He began to take the repeat business for gr
Moving house is very stressful. It can be as stressful as going through a divorce and if the house move is as a result of a relationship breakup then the stress can be off the scale. Yet, if you are like most people, you have to do the bulk of the work yourself while still working at your job, looking after the kids and dealing with whatever ongoing demands and pro
You’ll usually find it at the very bottom of the site. That means that it will be the last thing a visitor will see if they scroll down because they are actually interested in your message. It usually shows up on every page, so it leaves its impression everywhere. And it’s so small that you may think that it irrelevant but its effect is often subliminal on visitors…and it just may make them click on to a competitor.
I’ll tell you what it is in a moment.
Did you know that most business purchasers look for new vendors by searching the internet? It’s true. Current statistics show that most business-to-business purchasers choose new vendors based on information they’ve collected on the internet. You’re probably aware that the average consumer is doing the same thing. That means that if you treat your web site as a marketing tool you are probably getting leads, maybe even orders. If you aren’t, your competitor may be getting those leads. If your customer, yes even the old and loyal ones, find answers on your competitor’s web site, your competitors could be getting some new customers…from you.
A web site is like salesmen I’ve known. Take Charlie for example. He started with the company many years ago. He was able to bring in business right away. He made a lot of money for the company and himself. As time went on, his sales were based on old relationships. He began to take the repeat business for gra
Many businesses use direct mail as a method of acquiring new customers. Your mailing piece must be well written to achieve the type of response that will make the effort worthwhile, especially financially, since postage and printing costs make it an expensive method of advertising .But it works! Well-written direct mail can bring in hundreds and thousands o
I’ll tell you what it is in a moment.
Did you know that most business purchasers look for new vendors by searching the internet? It’s true. Current statistics show that most business-to-business purchasers choose new vendors based on information they’ve collected on the internet. You’re probably aware that the average consumer is doing the same thing. That means that if you treat your web site as a marketing tool you are probably getting leads, maybe even orders. If you aren’t, your competitor may be getting those leads. If your customer, yes even the old and loyal ones, find answers on your competitor’s web site, your competitors could be getting some new customers…from you.
A web site is like salesmen I’ve known. Take Charlie for example. He started with the company many years ago. He was able to bring in business right away. He made a lot of money for the company and himself. As time went on, his sales were based on old relationships. He began to take the repeat business for gr
The number of consumers making purchases online continues to rise, many companies now use Search Engine Marketing (SEM) to try and drive more visitors to their web site so they can take advantage of this growing market.There are two main forms of SEM that can be used, they are Pay Per Click (PPC) advertising and Search Engine Optimisation (SEO). It seems tha
Did you know that most business purchasers look for new vendors by searching the internet? It’s true. Current statistics show that most business-to-business purchasers choose new vendors based on information they’ve collected on the internet. You’re probably aware that the average consumer is doing the same thing. That means that if you treat your web site as a marketing tool you are probably getting leads, maybe even orders. If you aren’t, your competitor may be getting those leads. If your customer, yes even the old and loyal ones, find answers on your competitor’s web site, your competitors could be getting some new customers…from you.
A web site is like salesmen I’ve known. Take Charlie for example. He started with the company many years ago. He was able to bring in business right away. He made a lot of money for the company and himself. As time went on, his sales were based on old relationships. He began to take the repeat business for gr
What makes a market research survey a good survey? There is no simple answer to this question, and it is not one aspect, but various aspects together that make for a good piece of research. Indeed, market research is very much a balancing act where the researcher often has to deal with decisions that have conflicting consequences. The researcher needs to balance ou
A web site is like salesmen I’ve known. Take Charlie for example. He started with the company many years ago. He was able to bring in business right away. He made a lot of money for the company and himself. As time went on, his sales were based on old relationships. He began to take the repeat business for gr
You joined an online marketing program, placed some ads, and then thought, now what? The majority of new marketers pause at this point, and many never come back.Some years ago, I attended a “bump school” ski lesson in Breckenridge, Colorado. My instructor emphasized keeping the weight down hill on the skis, leaning forward. He said if you fall, better to
A web site is like salesmen I’ve known. Take Charlie for example. He started with the company many years ago. He was able to bring in business right away. He made a lot of money for the company and himself. As time went on, his sales were based on old relationships. He began to take the repeat business for granted. He had an expense account that let him socialize with his favorite customers but he didn’t generate any sales from new products. Like many other companies, the sales force was the primary way the company introduced new products to their customers. Unfortunately for Charlie and the company, his customers got the impression that the business was not keeping up with the industry. When they needed a fresh solution they called someone who was offering something new and fresh.
From a technical perspective, search engines see an unchanging web site in the same way Charlie’s customers saw his company…old and therefore probably irrelevant. If you have no competition and already serve every available customer, it probably doesn’t matter, and maybe Charlie works for you. But if you are out there fighting, every day, for new and more business, light a fire under guys like Charlie. And make sure your web site is an effective marketing tool.
Now, about that one small element on most web sites. If you didn’t guess yet, it’s the copyright notice. If your site doesn’t have 2006 in the copyright notice, it is saying that there is nothing new since the actual year you have stated. It’s time for you to take your web site serious. Make it a serious marketing tool and it cou
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