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Hub You - How to Design and Promote Your Own Website for Your Vacation Rental Property or Hotel
Corporations are willing to pay substantial amounts of money to prominent personalities so that consumers will relate the brand with their favorite star, and thus will be more likely to buy the product. The buying public imparts credibility to the celebrity because of his or her charisma as well as the credibility that comes with prominence in the media. The power of someone's personality also entails risks for the brand with which they are associated, because any controversial behavior may reflect badly on the product. This has become an especially frequent problem in recent times.Whoopi Goldberg, for example, lost her Slim Fast contract due to her abrasive remarks regarding the President. The people at Slim Fast did not want their brand associated with a personality embroiled in controversy, who was likely to upset people by insulting a respected figure. In 1989, Pepsi dropped Madonna for her "sacrilegious" "Like a Prayer" video. McDonald's allowed Kobe Bryant's contract with them to lapse after a woman accused him of rape. After allegedly entering a special treatment
This piece has been written with the holiday home owners in Scotland in mind. But it can appl
I just spent a week at the beach with my family and, as much as I vowed not to think about work, stumbled onto a highly relevant lesson for marketing professional services.It was actually my mother who inspired this lesson, thanks to the following beachy quote she had on the refrigerator:"Saltwater taffy, for example, does not taste good. Seagulls are not pleasant birds. Most people look better in clothes – a lot of clothes. But it works. The beach is the ultimate triumph in setting." –from the article, Sea and Be SeenWhat does this have to do with marketing professional services? A lot. Just like saltwater taffy, seagulls, and under clothed people, any one thing done in isolation to market your professional services won’t work.When you take the sum of its parts, marketing works.Let’s take an easy example: networking. Done in a vacuum, networking is just a "part." Without ways to sustain a new contact’s attention, build their trust, or keep in touch – the other "parts" of your whole – you spend far more time and energy drumming u
Question for you. If your site is designed by an outsider do you know how to examine their work to see if it is any good? Tip, you can go to View on the top toolbar of your browser, and drop down to Source click on it, and you'll find the html code for your web page. THat's the first place I look on a web site, to see the title, the description and the keywords.
This piece has been written with the holiday home owners in Scotland in mind. But it can apply
There is much discussion throughout usenet, chatrooms and forums about drop shippers, and I have sat through many heated threads about the subject. Many will tell you that drop shipping is a scam, it don't work, you'll never make any money...But I know these things just not to be true, as I have talked with those doing it, work with those who do, and am the webmaster of the site belonging to someone who manufactures and drop ships his products. I have also used this method in the past.First of all, using drop shippers is not a get rich scheme, or is the answer to all of your problems, and, like any home based business, requires some research and some work, but done correctly, can be very profitable.Let me explain the proccess in a nutshell.First you decide what you are going to sell online. You then find a drop shipper that carries the product. You place the images and descriptions on your website or auction. When you make a sale, you send the order on to your drop shipper, who in turn sends the product to your customer. The profit that you make is the dif
Question for you. If your site is designed by an outsider do you know how to examine their work to see if it is any good? Tip, you can go to View on the top toolbar of your browser, and drop down to Source click on it, and you'll find the html code for your web page. THat's the first place I look on a web site, to see the title, the description and the keywords.
This piece has been written with the holiday home owners in Scotland in mind. But it can appl
Every webmaster would like to see his/her website to be the number 1 search result returned in search engines. A number 1 spot in Google pretty much guarantees loads of traffic to a website which can then materialize in high revenue for the website owner.To reach that number 1 spot search engine optimization (SEO) is the tool webmasters have to use in almost every case. Several books have been written covering search engine optimization. Hundreds of websites cover the topic and give loads of advice. There is so much information about this topic - it's almost impossible to digest. Webmasters have all they need available at their hands at any time and also share the knowledge. Google (as an example) changes the rules all the time and missing out on these things can mean that a website drops down to the bottom of the search results delivered on any given search. The hunt for the best search engine optimization results is on 24 hours a day, 365 days a year.As with anything there will always be people who go a step too far. Search Engine Optimization is no exception. You've got the Black Hats
This piece has been written with the holiday home owners in Scotland in mind. But it can appl
Nearly all leaders I've encountered are underachievers. They're getting a fraction of the results they are capable of. And in most cases, it's their fault. Their failures are the result of the choices they make. For the opportunities to consistently get more results are all around them all the time, theirs for the taking.For instance, to start getting more results than you are accustomed to getting, you simply have to change your mind-set. You should aim to make your leadership your life and your life your leadership. If you don't, you diminish both your leadership and your life.To have the change in mind-set really sink in so it changes you in a deep, fundamental way, you must cultivate two dynamics: a vision of the purpose of your leadership, and the dedication to realize that purpose.The word "vision" has been used and misused ad nauseam. The trouble is that most leaders misunderstand it. When they think "vision", they look at themselves, at what they can do for themselves. To do well for yourself, an inward focus is the wrong place to look.Here's a vision that you
This piece has been written with the holiday home owners in Scotland in mind. But it can appl
Since the birth of publishing, authors have been forced to deal with the middlemen of this industry; the publishing houses. Often some of the best authors are turned away at the door because they are not “recognized” enough. Sometimes the best talent is rejected because big publishing houses just do not have time to look over all of the manuscripts. Well the times have changed. Now authors can self publish their material for next to nothing in the form of an ebook. While many traditionalist stubbornly claim that “customers won’t buy ebooks”, nothing could be further from the truth. Some ebook authors make exorbitant amounts of money. What’s better is they get to keep most of their profits. If you are thinking about writing a book, consider publishing it in ebook format. Here are some of the benefits of ebooks…Lower costs than self publishingLarger returns than many traditional publishing offersWork on your own termsConstant and growing profitsHere are some of the downfalls of self publishing ebooks:You must learn online promotion strategiesEffectively you
This piece has been written with the holiday home owners in Scotland in mind. But it can apply to any vacation rental owner, hotel owner, bed and breakfast owner, even caravan park and camp site owner.
Your site gets many hundreds of visitors, thousands, each year. The vast majority are not prospects, they just clicked on it out of passing interest, and a lot of the “visitors” are the search engines finding your site regularly each week.
We get probably about 3,000 genuine visitors to our site out of total 20,000 or more site visitors each year. So why don’t more of them book? Sometimes we are booked for the date they want, but most of them book with someone else. We lose the
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