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  • Hub You - How a Web Page is Read

    Why is Offpage Optimization the Most Important Aspect Of Ranking Well In Any Search Engine?
    Effective offpage optimization is critical if you expect to rank well in the search engines. First and foremost you must have links that point to your site. These links must include y
    en read down the left side of the page looking for interesting content.

    Based on this information, I decided to reorganize the Boomer eZine home page to present the important information within the "F" pattern that is read on the page.

    I

    The Present and the Future of Keyword Ownership
    Have you ever seen an add that offers you ownership of a keyword? If you’re on the internet much, or if you have an email account, the answer to that question is almost certainly a yes.
    One article that I read by Jakob Nielsen on this subject started with the question, "How is a Web Page Read" and the response was, "It isn't". The conclusion reached is that very few people read a webpage completely. Rather, most people scan the page looking for valuable content (individual words and sentences).

    The term that you should search on Google that addresses this subject is "eye tracking". There are companies that perform studies on how the average viewer reads (scans) a web page.

    The viewing pattern for a page is generally in the form of an upper case "F". The viewer usually starts at the top left page. It is recommended that your critical information be in this part of the page. The reader usually reads across the top of the first paragraph. The reader may then read the second or part of the second paragraph. He/she will then skip down to the middle of the page and reads part way across. This creates the shorter horizontal part of the "F". The reader will then read down the left side of the page looking for interesting content.

    Based on this information, I decided to reorganize the Boomer eZine home page to present the important information within the "F" pattern that is read on the page.

    I

    Seven Strategies to Bolster Your AdWords Campaign
    So, you’ve tried all the marketing techniques you have read about, and you’re now ready to dabble on some pay per click magic. But this form of online wizardry needs more than just a sleight
    e looking for valuable content (individual words and sentences).

    The term that you should search on Google that addresses this subject is "eye tracking". There are companies that perform studies on how the average viewer reads (scans) a web page.

    The viewing pattern for a page is generally in the form of an upper case "F". The viewer usually starts at the top left page. It is recommended that your critical information be in this part of the page. The reader usually reads across the top of the first paragraph. The reader may then read the second or part of the second paragraph. He/she will then skip down to the middle of the page and reads part way across. This creates the shorter horizontal part of the "F". The reader will then read down the left side of the page looking for interesting content.

    Based on this information, I decided to reorganize the Boomer eZine home page to present the important information within the "F" pattern that is read on the page.

    I

    Grow Your Business - 10 Simple Marketing Tools
    Whether you're a new start-up or an established small business, effective marketing plays a key role in your success. In order to extend your reach and access to as many potential customers
    ge.

    The viewing pattern for a page is generally in the form of an upper case "F". The viewer usually starts at the top left page. It is recommended that your critical information be in this part of the page. The reader usually reads across the top of the first paragraph. The reader may then read the second or part of the second paragraph. He/she will then skip down to the middle of the page and reads part way across. This creates the shorter horizontal part of the "F". The reader will then read down the left side of the page looking for interesting content.

    Based on this information, I decided to reorganize the Boomer eZine home page to present the important information within the "F" pattern that is read on the page.

    I

    Security Careers - a Primer
    Private security work makes for a good, stable job with low overhead requirements. You can do this fresh out of high school, and many college students work their way through their higher edu
    top of the first paragraph. The reader may then read the second or part of the second paragraph. He/she will then skip down to the middle of the page and reads part way across. This creates the shorter horizontal part of the "F". The reader will then read down the left side of the page looking for interesting content.

    Based on this information, I decided to reorganize the Boomer eZine home page to present the important information within the "F" pattern that is read on the page.

    I

    Podcasting: What is it and How to Begin it?
    Podcasting is the latest trend online and it keeps on improving everyday. It is the result term for combining the two words iPod and broadcasting. Podcast is used to describe the video and a
    en read down the left side of the page looking for interesting content.

    Based on this information, I decided to reorganize the Boomer eZine home page to present the important information within the "F" pattern that is read on the page.

    I recommend that you do some reading about this subject so you can improve the design of your content web pages. It will pay dividends since more people will read and digest your key content.

    Copyright 2006 John Howe, Inc.

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