web designer’s job, so you can’t blame them for not doing it. Again, they don’t know your business and wouldn’t have the slightest clue what words would make the most sense to include on your homepage. Key Words are those words your users will type in search engines to find you…or your competitors. You want any word or phrase that they might type in to be scattered throughout your homepage as the search engines will give you credit for those words and that will increase your likelihood of a higher search engiIf you leave your website’s look and feel strictly to the designers, be prepared to get a beautiful, sexy, artistic site that does everything but make you money. Why? Because designers know website design, but they do not know your business. The five tips below will help ensure that you not only have a website that looks professional, but a website that’s open and ready for business!

#1 – Keep your links above the fold. 97.3% of people don’t scroll. And 77.3% of statistics are made up on the spot. :) So forget the statistics, just realize your links have a greater chance of being clicked on if they don’t require people to scroll down to click on them. Make sure all of your links are eye level and consistent on every page throughout your site.

#2 – If it’s crucial information, put it on your homepage! What are people looking for on your site? Your phone number? Maybe a physical address? How about your email? If you answered yes to any of those questions, then don’t make your users search for that info. Make sure that info is neatly placed on your home page. The quicker they find your phone number, the quicker they can call you and do business with you.

#3 – Link Clarity – Another rule of thumb: if the user does not feel confident about where the link they are about to click on is taking them, they won’t click on it. So take the guess work out of it and make your links abundantly clear. Contact Us. Yep, that’s pretty clear.

#4 – Color Pollution – Remember when your mom thought anything you brought home from art class was the most beautiful masterpiece in the world? Well, no offense, but I’m willing to bet it fell into the category of color pollution. Color pollution is simply more than three primary colors on a page. Any more than three and your brain slowly begins to turn to mush. This is crucial when it comes to your website because you want your user’s attention to stay focused on the content, not that odd shade of mauve.

#5 – Include Key Words in your homepage content – this is not your web designer’s job, so you can’t blame them for not doing it. Again, they don’t know your business and wouldn’t have the slightest clue what words would make the most sense to include on your homepage. Key Words are those words your users will type in search engines to find you…or your competitors. You want any word or phrase that they might type in to be scattered throughout your homepage as the search engines will give you credit for those words and that will increase your likelihood of a higher search engi

o forget the statistics, just realize your links have a greater chance of being clicked on if they don’t require people to scroll down to click on them. Make sure all of your links are eye level and consistent on every page throughout your site.

#2 – If it’s crucial information, put it on your homepage! What are people looking for on your site? Your phone number? Maybe a physical address? How about your email? If you answered yes to any of those questions, then don’t make your users search for that info. Make sure that info is neatly placed on your home page. The quicker they find your phone number, the quicker they can call you and do business with you.

#3 – Link Clarity – Another rule of thumb: if the user does not feel confident about where the link they are about to click on is taking them, they won’t click on it. So take the guess work out of it and make your links abundantly clear. Contact Us. Yep, that’s pretty clear.

#4 – Color Pollution – Remember when your mom thought anything you brought home from art class was the most beautiful masterpiece in the world? Well, no offense, but I’m willing to bet it fell into the category of color pollution. Color pollution is simply more than three primary colors on a page. Any more than three and your brain slowly begins to turn to mush. This is crucial when it comes to your website because you want your user’s attention to stay focused on the content, not that odd shade of mauve.

#5 – Include Key Words in your homepage content – this is not your web designer’s job, so you can’t blame them for not doing it. Again, they don’t know your business and wouldn’t have the slightest clue what words would make the most sense to include on your homepage. Key Words are those words your users will type in search engines to find you…or your competitors. You want any word or phrase that they might type in to be scattered throughout your homepage as the search engines will give you credit for those words and that will increase your likelihood of a higher search engi

o. Make sure that info is neatly placed on your home page. The quicker they find your phone number, the quicker they can call you and do business with you.

#3 – Link Clarity – Another rule of thumb: if the user does not feel confident about where the link they are about to click on is taking them, they won’t click on it. So take the guess work out of it and make your links abundantly clear. Contact Us. Yep, that’s pretty clear.

#4 – Color Pollution – Remember when your mom thought anything you brought home from art class was the most beautiful masterpiece in the world? Well, no offense, but I’m willing to bet it fell into the category of color pollution. Color pollution is simply more than three primary colors on a page. Any more than three and your brain slowly begins to turn to mush. This is crucial when it comes to your website because you want your user’s attention to stay focused on the content, not that odd shade of mauve.

#5 – Include Key Words in your homepage content – this is not your web designer’s job, so you can’t blame them for not doing it. Again, they don’t know your business and wouldn’t have the slightest clue what words would make the most sense to include on your homepage. Key Words are those words your users will type in search engines to find you…or your competitors. You want any word or phrase that they might type in to be scattered throughout your homepage as the search engines will give you credit for those words and that will increase your likelihood of a higher search engi

ught home from art class was the most beautiful masterpiece in the world? Well, no offense, but I’m willing to bet it fell into the category of color pollution. Color pollution is simply more than three primary colors on a page. Any more than three and your brain slowly begins to turn to mush. This is crucial when it comes to your website because you want your user’s attention to stay focused on the content, not that odd shade of mauve.

#5 – Include Key Words in your homepage content – this is not your web designer’s job, so you can’t blame them for not doing it. Again, they don’t know your business and wouldn’t have the slightest clue what words would make the most sense to include on your homepage. Key Words are those words your users will type in search engines to find you…or your competitors. You want any word or phrase that they might type in to be scattered throughout your homepage as the search engines will give you credit for those words and that will increase your likelihood of a higher search engi

web designer’s job, so you can’t blame them for not doing it. Again, they don’t know your business and wouldn’t have the slightest clue what words would make the most sense to include on your homepage. Key Words are those words your users will type in search engines to find you…or your competitors. You want any word or phrase that they might type in to be scattered throughout your homepage as the search engines will give you credit for those words and that will increase your likelihood of a higher search engine ranking.