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  • Hub You - Recruiting And Hiring Young Workers - Six Steps for Success

    Now What? Ads at the Gas Pump?
    They say, we are bombarded with thousands of advertising messages each day. Some are in the most unlikely places; above the urinals in public toilets, painted on the inside walls of parking garages and now, on the gas pump handle!It's bad enough most of us have to pump our own gas.Long gone are the days when the smiling guy in the mechanic's hat checked the oil and cleaned the windshield while another guy pumped gas in the tank at a whopping 24 cents a gallon! (Yeah! I'm that old!) Now, we do the pumping, and in many states, we have to stand there and hold on to the pump, because the auto-fill mechanism has been outlawed.So what do you do while to stand there? There is an ad on top of the pup, hawking a special inside the store. This ad is specially important since so many stations offer pay at the pump. Without seeing the ad, you may not venture into the store to pick up the high profit items. Some more sophisticated stations have small TV screen next to the credit card slot that present a solid stream of color commercials, both local and national.But the biggest jump in creative advertising is the pump handle. When filling the tank, you have to look at your hand holding the nozzle. And there, on the top, is a pitch for cell phone minutes, or a tasty photo of a sandwich inside.Radio used to be the only non intrusive advertising medium. Meaning that you could get the commercials while you did something else, as
    ime, I attended a meeting where asking a question (about the company or the product) yielded a $5 reward. Over 300 students were there for close to two hours. That session may have cost the company $150, but it created awareness among 300 students, who more than likely told their friends about how great ‘such-and-such’ company was.

    3. Businesses are reevaluating their environment and avoiding negative experiences. Keep in mind that there is such a thing as bad publicity. Most college kids really do care what their peers are saying. If someone reports to have had a bad hiring experience with an organization or company and there is no ‘positive image’ rebuttal, the organization is out. Most kids won’t even double check the implications against the business. At this point recruiting at that university is potentially futile. Another important aspect to hiring young adults is job atmosphere. Are headphones allowed for cler

    Smart Outdoor LED Billboards Are Changing Advertising
    While customers are trying to avoid all kinds of advertising more and more, out-of-home media is blooming. It is the only medium that can not be avoided, can't be turned off, it is on 24/7.Let's face it, people are spending much more time out of their home than in the past. In fact, Americans are spending twice as much time on-the-go than they did twenty years ago. For this reason outdoor advertisements have grown tremendously in recent years. Think about how congested our freeways are and the increased length of commutes that many Americans are committed to. Contrary to other popular media sources, outdoor ads can not be avoided, and they certainly can not be fast forwarded or skipped. Advancing technology is also making it easier for marketers to convey their message in an attractively effective manner.Outdoor advertising reaches people on-the-go and offers extremely targeted messaging designed to intercept consumers, wherever they go in an urban market or on suburban highways. Digital outdoor media can make a tremendous impact improving reach, frequency and overall awareness.LED digital billboard formats offer high-impact, strategic positioning and market-to-market coverage with an unprecedented means of reaching today's highly mobile consumer audience.But that's not all. Digital Billboards can deliver on so many levels:- Clean eye-popping exposure 24/7- Clutter free messages in a uniquely cust
    Young adults these days are not just worried about hiring for a degree-related job post graduation; they are increasingly concerned with field-related summer and semester internships. Interestingly enough, many of these young adults are students currently enrolled at universities and colleges around the nation and are eager to apply their newly-acquired skill set to the real world.

    For businesses, recruiting and hiring summer interns can result with a fairly inexpensive, educated, part-time labor force. And for young adults, taking a summer internship will yield substantial business knowledge, the application of school work, and importantly: resume development. It's a win-win situation.

    So what types of ways are successful businesses recruiting and hiring these potential employees?

    1.Businesses are going directly to the source. A good method for recruiting students is by directly going to the universities and colleges. Many schools have several job fairs, which offer the opportunity for students to get associated with businesses hiring within their field. With little to no work (other than poster display, etc)recruiting businesses can have several resumes of potential candidates. Recruiting is as easy as that. Getting involved with these job fairs isn’t too difficult either. One quick Google of 'job fair + (university name)' usually yields the numbers/emails required to sign-up. Otherwise, calling admissions directly and inquiring about job fairs works too. Also, advertise in collegiate newspapers, on collegiate radio stations, and in "beat" publications (i.e. not just mainstream papers, you'll have to go on campus to find these small papers) There are other ways to get involved with the schools as well. Some schools offer recruiting programs that set up interviews on campus. Students are able to sign up for these interviews online and the rest of the details (room, dates, and timing schedules) are handled by the program. All they need are the businesses. In addition, most schools have organizations on campus that are completely dedicated to hiring and professional development. Students love hearing first-hand testimonials about the professions they study.

    But be warned: these young adults will see through any recruiting description you might present about your job being 'great' and 'flexible', trust me when I say that they will be much more receptive toward honesty.

    Some professors are very interested in guest lecturers and speakers within the field. A) It offers something different to maintain interest and B) It provides real life hiring experience to the ‘stuff’ that’s being taught in class. This can be a little more difficult, but if you have familiarity with the university or college, admissions can more than likely provide you with a name to discuss this. You could always emphasize to the professor that you are more than willing to take resumes at the end of class. Not only will this get the students to show up, but they will stay the entire time as well.

    2. Businesses are offering free stuff. College students love anything that’s free. So, let’s say you are recruiting for a position and want to consider hiring from a local college. First, create a meeting (preferably on campus or close to campus) that will outline the employment opportunities within the organization. Secondly, hang several flyers around campus for a meeting to discuss this “INCREDIBLE OPPORTUNITY FOR EMPLOYMENT!” You can advertise anywhere: on bulletin boards, above water fountains, at the student recreational rooms, on the back of bathroom stall doors, on chalk boards in classrooms, be creative! Third, offer incentives to attend the meeting. Pizza is usually a good bet. One time, I attended a meeting where asking a question (about the company or the product) yielded a $5 reward. Over 300 students were there for close to two hours. That session may have cost the company $150, but it created awareness among 300 students, who more than likely told their friends about how great ‘such-and-such’ company was.

    3. Businesses are reevaluating their environment and avoiding negative experiences. Keep in mind that there is such a thing as bad publicity. Most college kids really do care what their peers are saying. If someone reports to have had a bad hiring experience with an organization or company and there is no ‘positive image’ rebuttal, the organization is out. Most kids won’t even double check the implications against the business. At this point recruiting at that university is potentially futile. Another important aspect to hiring young adults is job atmosphere. Are headphones allowed for cleri

    Store Fixture Installation
    Store fixture installation is the process of setting up infrastructure in a retail or whole sale store. Stores install numerous fixtures to minimize disruptions in business operations, maximize the daily sale rate, and as a means to attract maximum customers. An important factor of any business process is the way in which the products are displayed.Every shop has fixtures, which include showcases, wall fixtures, floor fixtures, and cash-wraps. But, an apparel store requires additional fixtures such as clothing racks, counters, show cases, mannequins, counter tops, specialty racks, and other specialty fixtures. The type of hardware and fixtures needed varies from one business to the other.Standard store fixtures are made of aluminum and wood and decorated with sliding glass doors and locks for security. Stores require such type of fixtures in large numbers depending upon the size. A professional touch is needed for the installation. It is important to ensure a clean and uniform appearance during installation. For this, detailed specifications, such as style of fixtures, dimensions, number of shelves per unit, and color are considered. After installation, a demographic report is prepared for carefully identifying where the products are placed and whether the placement attracts the full attention of customers entering the store.If you are a storeowner and want to install fixtures, the best way is to approach fixture inst
    and colleges. Many schools have several job fairs, which offer the opportunity for students to get associated with businesses hiring within their field. With little to no work (other than poster display, etc)recruiting businesses can have several resumes of potential candidates. Recruiting is as easy as that. Getting involved with these job fairs isn’t too difficult either. One quick Google of 'job fair + (university name)' usually yields the numbers/emails required to sign-up. Otherwise, calling admissions directly and inquiring about job fairs works too. Also, advertise in collegiate newspapers, on collegiate radio stations, and in "beat" publications (i.e. not just mainstream papers, you'll have to go on campus to find these small papers) There are other ways to get involved with the schools as well. Some schools offer recruiting programs that set up interviews on campus. Students are able to sign up for these interviews online and the rest of the details (room, dates, and timing schedules) are handled by the program. All they need are the businesses. In addition, most schools have organizations on campus that are completely dedicated to hiring and professional development. Students love hearing first-hand testimonials about the professions they study.

    But be warned: these young adults will see through any recruiting description you might present about your job being 'great' and 'flexible', trust me when I say that they will be much more receptive toward honesty.

    Some professors are very interested in guest lecturers and speakers within the field. A) It offers something different to maintain interest and B) It provides real life hiring experience to the ‘stuff’ that’s being taught in class. This can be a little more difficult, but if you have familiarity with the university or college, admissions can more than likely provide you with a name to discuss this. You could always emphasize to the professor that you are more than willing to take resumes at the end of class. Not only will this get the students to show up, but they will stay the entire time as well.

    2. Businesses are offering free stuff. College students love anything that’s free. So, let’s say you are recruiting for a position and want to consider hiring from a local college. First, create a meeting (preferably on campus or close to campus) that will outline the employment opportunities within the organization. Secondly, hang several flyers around campus for a meeting to discuss this “INCREDIBLE OPPORTUNITY FOR EMPLOYMENT!” You can advertise anywhere: on bulletin boards, above water fountains, at the student recreational rooms, on the back of bathroom stall doors, on chalk boards in classrooms, be creative! Third, offer incentives to attend the meeting. Pizza is usually a good bet. One time, I attended a meeting where asking a question (about the company or the product) yielded a $5 reward. Over 300 students were there for close to two hours. That session may have cost the company $150, but it created awareness among 300 students, who more than likely told their friends about how great ‘such-and-such’ company was.

    3. Businesses are reevaluating their environment and avoiding negative experiences. Keep in mind that there is such a thing as bad publicity. Most college kids really do care what their peers are saying. If someone reports to have had a bad hiring experience with an organization or company and there is no ‘positive image’ rebuttal, the organization is out. Most kids won’t even double check the implications against the business. At this point recruiting at that university is potentially futile. Another important aspect to hiring young adults is job atmosphere. Are headphones allowed for cler

    9 Keys to an Effective Logo
    The right logo, with the right characteristics, will boost your visibility, credibility and memorablity – which means more business for you!These characteristics include:Consistency in use of your logo, tagline, materials. Repetition of similar elements, used in the same or similar ways, helps people to remember who you are and what you do.Memorability, so that your logo stays at the forefront of your potential clients' minds. That way, they'll think of you next time they have a need.Meaningfulness, so that your logo can spread the message about the distinguishing characteristics of your business.Uniqueness, which helps you stand out from the crowd. For example, if everyone in your industry uses a particular symbol (i.e., travel agencies often use globes in their logos), try to use something else – that way, your logo doesn't just look like everyone else's.Professionalism, in the quality of the graphics, the printing and the paper on which your materials are printed.Timelessness in your logo will ensure that you don't have to redesign your logo in just a few years and that your investment and equity in your design will be lasting.Differentiation between the colors in your logo – and not just in terms of hue, but in terms of value as well, so that it translates well either to black and white or greyscale and colorblind people are able to see it.Unity among the different element
    online and the rest of the details (room, dates, and timing schedules) are handled by the program. All they need are the businesses. In addition, most schools have organizations on campus that are completely dedicated to hiring and professional development. Students love hearing first-hand testimonials about the professions they study.

    But be warned: these young adults will see through any recruiting description you might present about your job being 'great' and 'flexible', trust me when I say that they will be much more receptive toward honesty.

    Some professors are very interested in guest lecturers and speakers within the field. A) It offers something different to maintain interest and B) It provides real life hiring experience to the ‘stuff’ that’s being taught in class. This can be a little more difficult, but if you have familiarity with the university or college, admissions can more than likely provide you with a name to discuss this. You could always emphasize to the professor that you are more than willing to take resumes at the end of class. Not only will this get the students to show up, but they will stay the entire time as well.

    2. Businesses are offering free stuff. College students love anything that’s free. So, let’s say you are recruiting for a position and want to consider hiring from a local college. First, create a meeting (preferably on campus or close to campus) that will outline the employment opportunities within the organization. Secondly, hang several flyers around campus for a meeting to discuss this “INCREDIBLE OPPORTUNITY FOR EMPLOYMENT!” You can advertise anywhere: on bulletin boards, above water fountains, at the student recreational rooms, on the back of bathroom stall doors, on chalk boards in classrooms, be creative! Third, offer incentives to attend the meeting. Pizza is usually a good bet. One time, I attended a meeting where asking a question (about the company or the product) yielded a $5 reward. Over 300 students were there for close to two hours. That session may have cost the company $150, but it created awareness among 300 students, who more than likely told their friends about how great ‘such-and-such’ company was.

    3. Businesses are reevaluating their environment and avoiding negative experiences. Keep in mind that there is such a thing as bad publicity. Most college kids really do care what their peers are saying. If someone reports to have had a bad hiring experience with an organization or company and there is no ‘positive image’ rebuttal, the organization is out. Most kids won’t even double check the implications against the business. At this point recruiting at that university is potentially futile. Another important aspect to hiring young adults is job atmosphere. Are headphones allowed for cler

    Payroll Check Cashing
    It is normal for employers to hate paydays, although not so much because it is the day they have to pay their employees their due but because doing so involves a lot of counting and computing. Computing individual salaries and giving the accurate amount to every employee is definitely taxing and may cause much confusion. To avoid all these troubles, many employers have opted to release payroll checks instead of actual cash during paydays. With payroll checks, employers no longer have to worry about counting cash.But while payroll checks offer convenience for employers, they offer the opposite for employees, especially if the employee is 'unbanked' or 'under-banked.' Long lines, limited banking hours and tons of requirements often pester employees each time they cash their payroll checks at the bank. There?s also the additional trouble of paying a check cashing fee, although often minimal, for every payroll cashing transaction for the 'unbanked' and the 'under-banked.'Because of various business developments and technological advancements, payroll check cashing is no longer very inconvenient for employees. Banks are no longer the only establishments where you can cash payroll checks. Nowadays, you can cash a payroll check from a check-cashing center, which often requires a very minimal check-cashing fee and can process the check in less than 5 minutes. For more convenience, you can also cash your payroll check from th
    h a name to discuss this. You could always emphasize to the professor that you are more than willing to take resumes at the end of class. Not only will this get the students to show up, but they will stay the entire time as well.

    2. Businesses are offering free stuff. College students love anything that’s free. So, let’s say you are recruiting for a position and want to consider hiring from a local college. First, create a meeting (preferably on campus or close to campus) that will outline the employment opportunities within the organization. Secondly, hang several flyers around campus for a meeting to discuss this “INCREDIBLE OPPORTUNITY FOR EMPLOYMENT!” You can advertise anywhere: on bulletin boards, above water fountains, at the student recreational rooms, on the back of bathroom stall doors, on chalk boards in classrooms, be creative! Third, offer incentives to attend the meeting. Pizza is usually a good bet. One time, I attended a meeting where asking a question (about the company or the product) yielded a $5 reward. Over 300 students were there for close to two hours. That session may have cost the company $150, but it created awareness among 300 students, who more than likely told their friends about how great ‘such-and-such’ company was.

    3. Businesses are reevaluating their environment and avoiding negative experiences. Keep in mind that there is such a thing as bad publicity. Most college kids really do care what their peers are saying. If someone reports to have had a bad hiring experience with an organization or company and there is no ‘positive image’ rebuttal, the organization is out. Most kids won’t even double check the implications against the business. At this point recruiting at that university is potentially futile. Another important aspect to hiring young adults is job atmosphere. Are headphones allowed for cler

    Free Advertising vs Paid Advertising Campaigns (part 2)
    Maximizing Your Online Advertising DollarsWe've already established that you will get further, faster, by utilizing paid advertising resources over free advertising. You must target active buyers in order to sell. Now, let's get into how this can be accomplished. THREE WORDS - SEARCH ENGINE INJECTION People go to search engines to find what they are looking for, so that is the place you want to be. PAY-PER-CLICK: Basically, with this type of advertising, you need to open an advertiser's account with a PPC search engine. Select the keywords that your target market are using, and bid on them. The higher you bid per keyword, the higher is the search results you will appear for those keywords. You only pay the search engine for the actual clicks you receive, not for the number of times your link is shown. For example: You select the keyword pet care. You bid .05c per click, and you have the highest bid for that keyword. Your link will be in the number one position for the search results for that keyword. You only pay that .05c when your link is clicked on, sending that person to your site. CONTEXTUAL ADS: With this type of advertising, you create keyword targeted ads, and decide on the maximum amount you are willing to pay fo
    ime, I attended a meeting where asking a question (about the company or the product) yielded a $5 reward. Over 300 students were there for close to two hours. That session may have cost the company $150, but it created awareness among 300 students, who more than likely told their friends about how great ‘such-and-such’ company was.

    3. Businesses are reevaluating their environment and avoiding negative experiences. Keep in mind that there is such a thing as bad publicity. Most college kids really do care what their peers are saying. If someone reports to have had a bad hiring experience with an organization or company and there is no ‘positive image’ rebuttal, the organization is out. Most kids won’t even double check the implications against the business. At this point recruiting at that university is potentially futile. Another important aspect to hiring young adults is job atmosphere. Are headphones allowed for clerical work? What’s the dress of the job (if you don’t make it clear you might be surprised with what it thought of as acceptable). Is the office rigid and strict or do the employees chat here and there? When recruiting it's important to weigh whether you’re actually going to provide a place where young adults wants to work.

    When hiring keep in mind that if the student is serious about their major and this job then they will want to learn all aspects of it. So, letting them get involved is important. Students are also generally understanding, they realize that they will be doing clerical work, but they also want to attend things like office meetings, and client discussions—anything that is really ‘hands on’ to get a good idea about the job. Plus, it would only make them more knowledgeable about the company in the long run which could result in hiring them full time post graduation.

    4. Businesses are flexible and offering competitive wages. Sure, most college kids don’t hold 9-5 jobs, but they are extremely busy between class, homework, part time jobs, and organizations. Most free time for them is at night (after dinner please, unless you are willing to offer it). So the businesses that are getting the most attention, recruiting, and hiring are offering workshops at 7pm on a Tuesday night. They are interviewing on Saturday afternoons. Sure,this seemingly overwhelming amount of recruiting can be a real pain—but the final results are going to make hiring a lot easier. These kids with jammed packed schedules are not only refining their networking skills, but they are learning the in’s and out’s of effective time management: a vital skill for the workforce. In addition, college kids aren’t too concerned with benefits, so a competitive wage is incredible incentive. Also, be clear and specific about job expectations when recruiting and hiring. Keep in mind that although they are educated, many students really have no idea “what you do” keep clear goals and instructions in mind and then let ‘em go.

    5. Businesses are willing to travel. Large universities and colleges are attracting students from all over the nation. Be sure to get out of your area and start recruiting in new places. Those markets are virtually untapped at different regions. For example, Pittsburgh kids might decide to go to Temple (Philadelphia) or Penn State for school but want to still work at home over summer break. They are having an extremely difficult time finding hiring businesses (within their field) at home. The reason is that businesses aren't advertising, recruiting, interviewing, and hiring for alternate locations at schools that are father away. Recruiting at many different colleges is exceptionally helpful if your company is a chain of stores in both locations. All it takes it one phone call to the branch office in the area and contact and hiring information if any regional resumes come your way.

    6. Businesses are taking advantage of the net. This current generation is technologically-savvy and quick thinking. They appreciate anything that is instantly at their fingertips. A perfect way to heighten this is to offer online recruitment meetings and group discussions. Developing an online seminar through a large campus organization ensures that at the very least most of that organization will be in attendance. Offering something new and different to students will not only put you ahead of the pack, but make your business highly desirable and fought for. Which by the way, makes recruiting a breeze. Consider hosting an online collegiate job fair, where businesses from all over the area (and other parts of the state/nation) are represented. Resumes could easily be exchanged via file transfers, and no

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