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Hub You - Eye On The Pie: Branding From an Investors P.O.V.
The research is in. There is no question that the success of your company is inextricably linked to the quantity (depth) and quality (competence) of your people. Yet, very few companies take the time and make the investment in aligning their people strategy with their business strategy. So, sales managers are replaced, new ad campaigns are launched, training programs are begun -- all with very little impact. Why? The answer is quite simple, the underachievers outnumber the high achievers, and the former group is gaining strength.Here are the four most common practices that we see within companies that keep performance down and under achievement flourishing!Practice 1- Hiring F A S TA person leaves and the position will be vacant in two w
Three, they were able to make this emotional impact on me because the airline itself came from a deep place of belief. After the unfortunate events of September 11th, the airline industry was reeling. Delta employees knew they had to do some
Letterhead printing is a fixed system used by business or professional organizations on their campaign. It shows up the logo with the address of its respective companies on the top. In the modern world, usual letterhead prints are being made using laser and inkjet printers.Letterheads are the ones that are pre-made on business letters which carry the logo of a particular group; this can also be evident on letters handed out by institutions, banks and other common letters you see everyday.A standard letterhead size is 8-1/2 x 11 inches. They are widely being used widely for business purposes, having a lot of emphasis on the title symbol, originality and will have a lasting intuition on clients.In importance to corporate stationery is its identit
For many entrepreneurs who are just starting out or are flying solo for any amount of years, it's often inconceivable that anyone would want a piece of their business in the future when they are struggling to grow now. For those who find themselves in this implausible thought or for those who believe in the 'brass ring' of going public there are four things you should consider now that will enable that kind of big future.
On a recent flight from Los Angeles to Orlando I experienced a flight of fancy beyond anything I have ever felt before. When I booked through Delta airlines, I was issued a ticket on a company I had not heard of before called Song. I thought it odd but nothing beyond that. That all changed from the moment I got to the gate.
Waiting for the plane to board, I sensed a light buzz flowing through people at the gate. They were actually thrilled to be waiting. I thought that happy gas had been pumped into just this section because across from us was another group on another airline waiting to board who were not feeling the same thing. Then the pre-boarding began.
A male Latin voice came over the intercom and began the boarding with... a joke-- a different experience. He then went on to announce the boarding procedure with so much joy that I couldn't wait to get in line. I wasn't even in a hurry to get on the plane. When I got to the door, the woman taking my ticket greeted me as if I arrived at her home for a party-- a very different experience.
I walked on the plane and heard upbeat music, saw the colorful comfortable seats, and was greeted by fashionably dressed flight-attendants by the time I sat down, the first thing I said to Nanci, a perky brunette from Atlanta, was "How can I invest in Song?" The plane hadn't even taken off yet!
When working with entrepreneurs and businesses of all sizes, I often stress the need to create a brand experience for the customer from every point of contact. Never was this point hit home so beautifully... and so fun.
Let's breakdown my desire to invest in this company just from just a single contact in four points of connection we humans can relate to:
One, most airlines are scrambling to cover losses and willing to slash prices to get people flying again-- Delta included. As they scramble to react, new airlines were capturing market share with lower price points. With Song, Delta made the decision to expand rather than dilute Delta's existing brand and value proposition. They needed to go in another direction and create something completely different to join the battle. Now I wasn't here too observe this personally, but it seems to me they responded like a nimble entrepreneur eyeing a market opportunity, not a giant digging in. To make big advances, bold steps are needed.
Two, from the very beginning they had me emotionally. From the moment I was at the gate through when I stepped off the plane they touched me. I got to choose from a menu of great food and I got to choose my entertainment-- the music selection was better than a record store. I felt so good I didn't even think I was in the air. No emotional detail was spared. They nailed it big time. It was all planned down to the detail. I wouldn't have been surprised if the Captain came on and introduced Cirque du Soleil (the famed performers from Canada) would be performing soon. They had me from... the joke. Create and experience I'll buy more than a ticket.
Three, they were able to make this emotional impact on me because the airline itself came from a deep place of belief. After the unfortunate events of September 11th, the airline industry was reeling. Delta employees knew they had to do somet
Thanks to the Internet, e-commerce has made its indelible stamp on the business world by completely revamping how various companies and industries operate. And under that huge umbrella of “doing business on the Internet” falls a legendary business success story: eBay. What began in 1995 as a little website where approximately 10,000 individuals traded goods with one another during the first year, now has more than 135 million registered users with a half million of those folks making a full- or part-time living with businesses that sell on eBay.So the question that begs to be asked is: Should you add eBay as a sales venue to your operation? Consider that in 2004, eBay’s annual gross merchandise sales exceeded $34 billion and $1.2 billion of that was in the b
Waiting for the plane to board, I sensed a light buzz flowing through people at the gate. They were actually thrilled to be waiting. I thought that happy gas had been pumped into just this section because across from us was another group on another airline waiting to board who were not feeling the same thing. Then the pre-boarding began.
A male Latin voice came over the intercom and began the boarding with... a joke-- a different experience. He then went on to announce the boarding procedure with so much joy that I couldn't wait to get in line. I wasn't even in a hurry to get on the plane. When I got to the door, the woman taking my ticket greeted me as if I arrived at her home for a party-- a very different experience.
I walked on the plane and heard upbeat music, saw the colorful comfortable seats, and was greeted by fashionably dressed flight-attendants by the time I sat down, the first thing I said to Nanci, a perky brunette from Atlanta, was "How can I invest in Song?" The plane hadn't even taken off yet!
When working with entrepreneurs and businesses of all sizes, I often stress the need to create a brand experience for the customer from every point of contact. Never was this point hit home so beautifully... and so fun.
Let's breakdown my desire to invest in this company just from just a single contact in four points of connection we humans can relate to:
One, most airlines are scrambling to cover losses and willing to slash prices to get people flying again-- Delta included. As they scramble to react, new airlines were capturing market share with lower price points. With Song, Delta made the decision to expand rather than dilute Delta's existing brand and value proposition. They needed to go in another direction and create something completely different to join the battle. Now I wasn't here too observe this personally, but it seems to me they responded like a nimble entrepreneur eyeing a market opportunity, not a giant digging in. To make big advances, bold steps are needed.
Two, from the very beginning they had me emotionally. From the moment I was at the gate through when I stepped off the plane they touched me. I got to choose from a menu of great food and I got to choose my entertainment-- the music selection was better than a record store. I felt so good I didn't even think I was in the air. No emotional detail was spared. They nailed it big time. It was all planned down to the detail. I wouldn't have been surprised if the Captain came on and introduced Cirque du Soleil (the famed performers from Canada) would be performing soon. They had me from... the joke. Create and experience I'll buy more than a ticket.
Three, they were able to make this emotional impact on me because the airline itself came from a deep place of belief. After the unfortunate events of September 11th, the airline industry was reeling. Delta employees knew they had to do some
Procurement is the acquisition of goods or commodities by a company, organization, institution, or a person. This simply means the purchase of goods from suppliers at the lowest possible cost. The best way to do this is to let the suppliers compete with each other so that the expenses of the buyer are kept at a minimum.Procurement usually involves a bidding process in which the bidders or sellers quote their prices and the buyer accepts the lowest possible bid. This is the most efficient and cost effective method of procuring goods or services if the quality of the goods meets the buyers' requirement.The process of procurement usually begins when the procurer starts to search the market for bidders. After identifying the suppliers, a request for bids,
I walked on the plane and heard upbeat music, saw the colorful comfortable seats, and was greeted by fashionably dressed flight-attendants by the time I sat down, the first thing I said to Nanci, a perky brunette from Atlanta, was "How can I invest in Song?" The plane hadn't even taken off yet!
When working with entrepreneurs and businesses of all sizes, I often stress the need to create a brand experience for the customer from every point of contact. Never was this point hit home so beautifully... and so fun.
Let's breakdown my desire to invest in this company just from just a single contact in four points of connection we humans can relate to:
One, most airlines are scrambling to cover losses and willing to slash prices to get people flying again-- Delta included. As they scramble to react, new airlines were capturing market share with lower price points. With Song, Delta made the decision to expand rather than dilute Delta's existing brand and value proposition. They needed to go in another direction and create something completely different to join the battle. Now I wasn't here too observe this personally, but it seems to me they responded like a nimble entrepreneur eyeing a market opportunity, not a giant digging in. To make big advances, bold steps are needed.
Two, from the very beginning they had me emotionally. From the moment I was at the gate through when I stepped off the plane they touched me. I got to choose from a menu of great food and I got to choose my entertainment-- the music selection was better than a record store. I felt so good I didn't even think I was in the air. No emotional detail was spared. They nailed it big time. It was all planned down to the detail. I wouldn't have been surprised if the Captain came on and introduced Cirque du Soleil (the famed performers from Canada) would be performing soon. They had me from... the joke. Create and experience I'll buy more than a ticket.
Three, they were able to make this emotional impact on me because the airline itself came from a deep place of belief. After the unfortunate events of September 11th, the airline industry was reeling. Delta employees knew they had to do some
In the case of a new business the amount will be written in the cash column if the cash is introduced and in the bank column if it is directly deposited in the bank with the words, "To Capital Account" on the debit-side of the cash book. In the case of a continuing business the opening balances are written as "To Balance b/d" Receipt side of the cash book. (Dr. Side)It is used to record all receipts both in cash and by cheques as also to record the discount allowed to our debtors while receiving the payment. Cash receipts are entered in the cash column whereas amounts received by cheques are entered in the bank column; (It is always advisable to follow the practice of crossing all cheques received as "Payees A/c only" and to be sent to bank for collection. T
One, most airlines are scrambling to cover losses and willing to slash prices to get people flying again-- Delta included. As they scramble to react, new airlines were capturing market share with lower price points. With Song, Delta made the decision to expand rather than dilute Delta's existing brand and value proposition. They needed to go in another direction and create something completely different to join the battle. Now I wasn't here too observe this personally, but it seems to me they responded like a nimble entrepreneur eyeing a market opportunity, not a giant digging in. To make big advances, bold steps are needed.
Two, from the very beginning they had me emotionally. From the moment I was at the gate through when I stepped off the plane they touched me. I got to choose from a menu of great food and I got to choose my entertainment-- the music selection was better than a record store. I felt so good I didn't even think I was in the air. No emotional detail was spared. They nailed it big time. It was all planned down to the detail. I wouldn't have been surprised if the Captain came on and introduced Cirque du Soleil (the famed performers from Canada) would be performing soon. They had me from... the joke. Create and experience I'll buy more than a ticket.
Three, they were able to make this emotional impact on me because the airline itself came from a deep place of belief. After the unfortunate events of September 11th, the airline industry was reeling. Delta employees knew they had to do some
I get asked that by rookie network marketers all the time. They want names, companies, and documentation. And although it is tempting to give them a laundry list of 7-figure earners, I have found a much more productive answer.When asked, 'Who makes the most money in MLM?' I answer their question with a question.'Do you mean in dollars or PSU's?'And naturally, the rookie gets a quizzical look on their face and asks the expected question, 'What's a PSU?'I smile, and say, 'The top network marketers in the world are the best at solving other people's problems. Rather than getting paid once with a dollar, a pound, a yen, or a deutschemark, they prefer to earn over and over again in Problem Solving Units...'You see, if you have a prospe
Three, they were able to make this emotional impact on me because the airline itself came from a deep place of belief. After the unfortunate events of September 11th, the airline industry was reeling. Delta employees knew they had to do something to capture the hearts of flyers or cutbacks and layoffs were on the horizon. They believed they had to deliver an exceptional service never before experienced at a price that the public would pay. No more doing business as usual, they had to create something that they personally would want to experience. They took the big business of flight and made it deeply personal. They were able to get me emotionally because of their deep belief.
Four, as a smart investor I knew that if Song was able to keep up this level of experience for their customers in a dependable fashion that it would indeed become "the airline of choice" for me. I also knew there are lots of me's in the world. At this rate of experience, it would be no time at all before they expanded their routes and create a powerful brand presence in the marketplace. A smart investor knows to follow their own instincts and invest in more than just the numbers-- what they experience as valuable-- what they believe in.
And all of this was woven together with the CEO's passion of music, hence the name. This was by far the best branded experience I have ever witnessed... no... experienced!
If investors look at businesses from this viewpoint, then shouldn't you as a business owner do the same?
Whether you are a small business owner or a new entrepreneur develop your brand by focusing on "experience," doing so will undoubtedly put your business closer to your customer AND closer to the investment pie. And you will also enjoy the journey!
Unfortunately, Song is not public... yet. I'm first in line.
Kim A. Castle, Co-founder BrandU™, Co-Author of Why BrandU: Big Business Success No Matter Your Size, and BrandU™ Bible, the only step-by-step workbook for developing your business as a brand.
© 2004 Castle Montone, Limited Reprinted with Permission
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