Hub You - Internet and Businesses Online

Want the Truth About Who Loves Money? Read this Review
Who Loves Money is a new E-Book written by Kyle & Carson, also known as The Wealthy Affiliates. Kyle & Carson have been involved in internet marketing for over 8 years and have written some other very successful programs and their products are usually a step ahead of the competition and Who Loves Money in my opinion is one of their best products. Who Loves Money is for the beginner, intermediate, and advanced marketer. What separates Who Loves Money from all the other E-Books out there is that Kyle & Carson let you know up front that this is not get rich quick scheme and you will have to invest time and be willing to learn and implement their strategies that they use every day to earn an income online.I think the main reason a lot of internet marketers fail is because they think they will just pick a product advertise on Google and the money will just start pouring in. I wish it was as easy as this. With this kind of thinking they only thing they will have is a bill from Google and frustration which will lead to them quitting. What I like about Who Loves Money is this E-Book stresses the importance of research before you start promoting any product. This book gives you the tools to start your research and shows you exactly how to start your search and what kind of products you should be looking for to pick the right niche to get your advertising going.Who Loves Money keyword section is the best I have seen in any E-Book published. This section alone is worth the co

OUR WEBSITE
Are your visitors returning often, and are they spending enough time on your site? Calculate your bounce rate. If your visitors are not returning or they are spending only a few seconds at your site, something is wrong. Good site statistics research will help you know what your visitors are doing and can track not only the bounce rate, but the conversion rate as well. We identify who buys, and then track back to find how they discovered our site and which pages they visited before purchasing. For most of our statistics research, we install IndexTools .

LETTING PEOPLE VIEW THE HEART OF YOUR COMPANY
Do you have a place where visitors can find out what is going on behind the scenes in your company and on your website? Your customers may want to know more about your company and it's workings. Revealing this can help build trust and credibility. A company newsletter, or short biographies about employees can open up a world of personal connection that allows customers to feel like they are dealing with humans and not automated machines. These tools help customers feel a connection to who is at the heart of your company.

CURRENT NEWS AND FRESH CONTENT
Do your visitors feel they are visiting an active site or one that is old and out of date? Is the content from the early 90’s or from at (central time). Visitors trust companies that update their content frequently. It shows vitality and growth. At the same time, you don’t want to compromise your key word density and navigation layout. Moving pages frequently, or deleting old pages can result in search engines sending visitors to pages that do not exist any more.

VISITOR INTERACTION AND FEEDBACK - DISCUSSION F

Articles: The Perfect Branding Tool
If you own a web-based business, you're probably aware of the need for things like link exchanges, lead-purchasing, SEO copy, banner ads and all of the "traditional" ways to get exposure on the World Wide Web.But did you know that article marketing is by far the best way to build your brand while at the same time increasing your exposure?Web articles. They're hot. Why? Because people have realized that when you submit an article for distribution on the web, you're dangling your URL in front of an endless stream of prospects, all of whom are already interested in what you have to offer. Why is this? It's due to the categorical nature of web article marketing itself.Article distribution sites are arranged by category. So, if you write an article about sea rays, your article is going to get picked up and placed on other websites that are related to aquatic life. It's highly likely that the people who visit that site will be interested in your subjectmatter and want to read what you have to say. So the potential interest is there even before your article hits the page.When you write web articles, you soft-sell your brand to your potential customer by giving away something they need before they even know your name. How so? Within the body of your article, you're including a chunk of valuable information for your reader to absorb, learn from and remember you by!Let's say you're a "marketing mom" who wants to sell mail-order hand-painted gifts

Websites need continuous improvement. Many of our clients have huge traffic volumes with no sales. Others have huge websites, but no traffic.

By ReModeling a web site, we are able to bring the entire online presence to the next level, increasing visibility and generating more sales. Our goals are always to:

• Improve the user experience, thus improving conversion rates.
• Update the company branding when desired.
• Focus the layout, key words used in the content, and site organization to drive new traffic to the site.

Websites need to be in a process of being constantly redesigned or renovated. Here's our checklist:

EXISTING SITE EVALUATION
What are the successes and failures of your existing site? There are two main areas: the first is the user experience, and the second is the search engine experience. To evaluate the user experience, gather a few people to give an honest evaluation of your existing site. Brainstorm and analyze the top features that work and the features that don’t work.

Then, create a action list of features you would like to have changed, as well as a list of features that you and your customers can’t do without..

To evaluate the search engine experience, visit the search engines and search to see if you are showing up for key word phrases you think people use to find your website. It is also useful to find out how many pages are actually indexed for your site (we like to use the metaphor of a house. If your website is a home, how many rooms does the search engine know about and are they keeping track of all the items in those rooms).

For Google (and Google Base), this is simply done by typing in the domain name and performing a search, re: www.skyeherbals.com (one of Skye Herbals 's websites). On the results page you will see how many pages are indexed and how many links are coming in and out. If only some of the pages or products on your site are indexed then there is work to be done. Another test is to install the Google tool bar and surf through your site. What happens to the page rank as you move through the web site? Is every page at least a page rank of three or above, or do some pages dip below this minimal level? If you find a quick decay in page rank as you move away from your index page, the site layout may need to be modified.

BRAINSTORMING
Are there any fresh ideas missing? Sit down with a team composed of both knowledgeable co-workers and people that know nothing about your business or company. As you brainstorm, write down ideas regarding all aspects of the user experience.

WHY DO PEOPLE VISIT YOUR WEBSITE?
Are people coming for information or in need of your company's product or services? Identify these reasons to clarify exactly how you can target your message and style of layout.

RESEARCH COMPETITORS
Gather ideas about the latest web design, technology and communication concepts by looking analytically at competitor sites. Notice how they are organizing their information. Is there an element of their website that you have forgotten to include in yours? Is there a way that you can learn from their failures and successes?

INTERNET MARKETING RESEARCH
Identify your target audience. Decide whom you want to target with the site. Try and get into their shoes and think like they think. What are their needs or points of interest? How can they be served? If you have not done the internet market research already, identify how people find websites in your marketing. What key words are they already using to find companies in your industry? Consider hiring a premium search engine optimization company with a proven record to research the current search market.

WEBSITE THEME DESIGN
What is the mood or emotion that you want to communicate? Write down ten words that describe your desired branding as well as ten words that describe what your website is not. Do you have examples of your brand from your print media including logos? Do these examples match up with your current theme? Do you want them modified for the internet?

CONTENT DEVELOPMENT
When it comes to both people and high search engine ranking optimization, content makes or breaks the web site. People visit your site to read your clear and well-written content. Search engines identify what your content subject and focus is in order to calculate what search terms to use to identify your site. A member of the website design team should be a clear writer with a strong knowledge of both how to incorporate key words into the text for search engines and how to keep your visiting customers involved and informed.

Redesigning requires having several outsiders read your content to see if it is clear, up-to-date, accurate and that it communicates what it is supposed to communicate. When it comes to search engines, the more content the better. Develop a strategy where content can be added regularly. This will keep your current visitors informed as well as allow you to target topics of discussion which will bring new customers to your website.

ESTABLISHING TRUST AND CREDIBILITY
In the world of Internet Marketing, several factors play into establishing trust and credibility. Is the site professional? Is the content presented in a clear manner? Is the content well organized and easy to access. If there are advertisers on your website, do they distract from the purpose of your page. Flashing and blinking banners are proven to drive customers away quickly. When it comes to how customers find you on the search engines, how well you rank in comparison to your competition plays a big role in developing trust. The higher search engine placement you achieve for your targeted key words, the greater your perceived credibility will be for that topic.

KEYWORDS – THE KEY TO BEING FOUND
If you have access to your web site statistics or logs, look at your statistics and see if the keywords entered by your visitors are matching the target audiences you have identified. If not, then the redesign needs to help direct the site content, design, and promotion towards the target audience. You may be fooled because you are getting a high number of visitors, but many of them may not be the kind of visitors that are important to your company or organization. Also, hire a search engine optimization specialist to do research on the market for you. What are people looking for and how many pages are already competing for these visitors? How words are stated is very impotant! For example, a website we built targeted the market of “Liver Health” In our research we were shocked. Roughly 9,255 people per month search for the term “Liver Health,” while 162,995 search for the term “Liver Disease.” What a difference a word makes.

TRACK VISITORS AS THEY FLOW THROUGH YOUR WEBSITE
Are your visitors returning often, and are they spending enough time on your site? Calculate your bounce rate. If your visitors are not returning or they are spending only a few seconds at your site, something is wrong. Good site statistics research will help you know what your visitors are doing and can track not only the bounce rate, but the conversion rate as well. We identify who buys, and then track back to find how they discovered our site and which pages they visited before purchasing. For most of our statistics research, we install IndexTools .

VISITOR INTERACTION AND FEEDBACK - DISCUSSION FO

Cybersquatting and the Affiliate
You’ve spent the time and effort to create a site with rich content that provides real value to your visitors. You have a special environment and niche, and a name that is getting known in your industry or by your user groups. All of a sudden your site traffic is slowing. Your affiliate commissions aren’t grinding to a halt, but they’re slowing also.What can you do? Check Whois to see if another site has registered a name that’s close to yours, perhaps in an attempt to do business based upon your reputation. If this is so, check with the affiliate programs you’re enrolled in to see if the offender is registered. If so, register a formal complaint, and provide them with documentation. Also contact ICANN and register a formal complaint. If your site is karlysquilts.com and someone has recently put up karrleysquilts.com, with many of your affiliates, every time someone makes the typo of an extra ‘r” your reputation is on the line, and you stand to lose a commission. Conversely, if they were there first, you didn’t realize it, and you can see that they’re a legitimate business, you should quickly contact them to discuss the situation. Worst case is that you may find you have to bow out if it appears that you are unintentionally misrepresenting them.How can you reduce the possibility of such a situation? Before you register a site name, research to see if a trademark for a name is registered by the Trademark Electronic Search System (TESS). If not, register all po

erforming a search, re: www.skyeherbals.com (one of Skye Herbals 's websites). On the results page you will see how many pages are indexed and how many links are coming in and out. If only some of the pages or products on your site are indexed then there is work to be done. Another test is to install the Google tool bar and surf through your site. What happens to the page rank as you move through the web site? Is every page at least a page rank of three or above, or do some pages dip below this minimal level? If you find a quick decay in page rank as you move away from your index page, the site layout may need to be modified.

VISITOR INTERACTION AND FEEDBACK - DISCUSSION F

Stairway To Customer Satisfaction
There are tones that you can use that will make customers hate you. And, there are tones that will make customers sing your praises. Which tones are you using right now?You probably don’t know for sure, and even more interesting is the fact that your tones are probably randomly selected, based on your mood, your customer’s tonal choices, the subject being discussed, and the like.But why leave such an important determinant of customer satisfaction to chance? If you could learn a simple tonal formula for making customers sing, wouldn’t you use it, call after call?But let me backtrack to what I just said. Tone is important.Prove this to yourself.The next time someone you know is fishing for a compliment about her clothing, say, “Sure, you look great,” but let your tone move downward with each word.Make the phrase sound as if you’re walking down a tonal stairway.Then monitor your friend’s reaction. I assure you she won’t be happy with what you said, despite the fact that each word was positive and above reproach.She’ll hate your utterance, because you’re sounding sarcastic. Sarcasm is a tonal cue that says, don’t believe my words; believe the opposite. So, when I say you look great, I really mean you look awful!Sarcasm teaches us that when tone and text collide, when they disagree, guess which one wins, when it comes to the message that’s sent and received.That’s right, tone wins.So, it is crucial to very careful

If you have not done the internet market research already, identify how people find websites in your marketing. What key words are they already using to find companies in your industry? Consider hiring a premium search engine optimization company with a proven record to research the current search market.

VISITOR INTERACTION AND FEEDBACK - DISCUSSION F

How To Make A Website
In todays day and age,where computer users are increasing by large numbers monthly,the website has developed as a means of self expression or as a launch point for business pursuits. There are countless ways of learning how to make a website using such tools as the WYSIWYG(What You See Is What You Get)HTML Editor.This is basically a point and click to create program.If you want a website fast,try it. Good places for these are myspace.com or your internet service provider.They can provide you with a free website where you can really be creative with there (what you see is what you get editor)HTML stands for Hyper Text Markup Language and was the standard language when the graphical user interface(GUI)was implemented into the windows operating system. There are other languages that can be used to make a website,such as Flash,xml,dhtml and a few others.In my opinion,the most flexible language and most easy to learn is html. A great online source to learn html is html goodies(http://www.htmlgoodies.com).The online tutorials found here are second to none and range from basic to advanced.This is where I learned basic html and I recommend it to anyone who wants to learn the language.Lets talk about the basic layout of your first page of your website. Is this a personal website? Will it be a website showcasing products that you intend to sell? If this is a personal website,You can start by having all your links on the left side of the page,your text content can be

EDIBILITY
In the world of Internet Marketing, several factors play into establishing trust and credibility. Is the site professional? Is the content presented in a clear manner? Is the content well organized and easy to access. If there are advertisers on your website, do they distract from the purpose of your page. Flashing and blinking banners are proven to drive customers away quickly. When it comes to how customers find you on the search engines, how well you rank in comparison to your competition plays a big role in developing trust. The higher search engine placement you achieve for your targeted key words, the greater your perceived credibility will be for that topic.

VISITOR INTERACTION AND FEEDBACK - DISCUSSION F

The Top 7 Mistakes Why Second Generation Small Business Owners Fail at Business Success
Many small businesses successes today are the result of the actions of the previous generation. Yet, many second generation businesses owners fail to capitalize on the efforts of their ancestors. According to the US Small Business Administration, small business failure for family owned businesses is two out of three.From my experiences as a business coach and an employee of a first generation business owner, this failure is probably much more about people failure than knowledge failure. These 7 mistakes may help you avoid the failure that many second business owners experience and achieve the business success that you desire. Ivory Tower Mentality – Knowledge FailureSuccessful first generation business owners had the ability to send the next generation to college to learn improved business skills. Unfortunately, many of these professors in business schools never worked in the real world, but rather pontificated what they believe should be instead of what is is.External Customers Relationships transfer – People FailureFirst generation business owners knew that their businesses needed loyal customers and took the time to develop these relationships. Second generation business owners believe that the relationships their fathers or mothers had would automatically transfer to them.Source of Employee Loyalty – People FailureThe loyalty of many employees within family businesses began with the first managemen

VISITOR INTERACTION AND FEEDBACK - DISCUSSION FORUMS AND BLOGS
Can your visitors exchange information with you through a feedback form, discussion forum, or blog comment page? If you sell a product can the customer find out how the order is progressing and can they track the package as it is shipped? Can he/she easily get a question answered? Can they call you and talk to a human? Do you have a real mailing address? Interacting and getting timely feedback benefits all parties.

MAKE IT EASY FOR CUSTOMERS TO DO BUSINESS WITH YOU
If you are selling products, how easily can they find what you have to sell? If you have information for your clients, can they find it? Knowing how your clients react to phrases like, “ create a profile “ vs. “ shipping information “ can create a huge difference in increasing sales. How many clicks do visitors have to make to purchase an item? Each one brings them that much farther away from purchasing.

FINDING THE RIGHT TEAM TO REDESIGN YOUR WEBSITE
From what we have seen, many design companies are one man shows that lack the diversity of thought and experience necessary to accomplish all that is necessary for success in all levels of website development, marketing, and sales. You want to establish what your goals are and put together a team that can make all of the goals come to life. From our perspective, you need:

• A General Architect that understands your business, your market, the intention of the website, and clearly knows your budget. This person should have access to key word research, market projections, and should be an expert in search engine optimization. He/She should also be a group oriented leader that can rally a top notch team around your project.

• A Designer who is able to create templates that match your company’s desired brand while being open to group input from the web site architect as well as you, the company project manager / owner.

• A talented content writer that can inspire your customers to purchase, while incorporating specific key words into the content from your key word research.

• If you want flash, animation, and interactive graphical presentations, you will need a flash artist on the team who can match the website brand and take the template to the next level.

• If you will be using shopping carts, database driven web applications, discussion forums, or blog software, you will need an individual that understands the language of these applications, and has the ability to freely adjust them to meet your required needs. This individual will need to be able to make these predominantly search engine challenged applications, search engine optimized.

• Most web sites with goals of success will need a long term web site management company that can not only keep the site and content updated, but whom are experts in web site promotion. You will need a long term leader that can manage your link exchange programs, pay per click campaigns, search engine key word marketing, email marketing, link exchange management, affiliate marketing, lead generation, lead management, search engine monitoring and reporting, and provide you with up to date return on investment analysis (ROI).

Whether they coach you through the process, or act as a full service web management company, you will need a web site marketing strategy implementation specialist that can guarantee top search engine placement.

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Concrete steps to help employees recapture their deeply buried dreams and aspirations they had at 16, 18, 21 and make themselves more valuable to their employers and to themselves.

Buying and selling alike is not that easy especially when you are doing it on your own. You will need a lot of advertisements in order to sell or even buy a product. There are also many considerations that you should not take for granted.

The Google AdSense program is one of the easiest ways to make money with a website. One website generating just ten dollars a day will return you $300 a month. Not bad. Ten such sites and your making $3,000 per month.

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