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  • Hub You - Donald Trump On Branding - Brand Identity Guru

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    nows that Trump owns golf courses, hotels and office buildings around the world.

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    Love him or hate him, one thing is certain: Donald Trump is a successful guy. We don't have to sum up his accomplishments for you, because his name speaks for itself. Everything he does has his name behind it and, when you hear Trump, you know it's going to be over the top in quality and style.

    How many real estate developers you know by name? Of those that you know, how many of their projects do you remember? Even a layman knows that Trump owns golf courses, hotels and office buildings around the world.

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    complishments for you, because his name speaks for itself. Everything he does has his name behind it and, when you hear Trump, you know it's going to be over the top in quality and style.

    How many real estate developers you know by name? Of those that you know, how many of their projects do you remember? Even a layman knows that Trump owns golf courses, hotels and office buildings around the world.

    The fact that you kno

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    n you hear Trump, you know it's going to be over the top in quality and style.

    How many real estate developers you know by name? Of those that you know, how many of their projects do you remember? Even a layman knows that Trump owns golf courses, hotels and office buildings around the world.

    The fact that you kno

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    elopers you know by name? Of those that you know, how many of their projects do you remember? Even a layman knows that Trump owns golf courses, hotels and office buildings around the world.

    The fact that you kno

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    nows that Trump owns golf courses, hotels and office buildings around the world.

    The fact that you know Trump (and you know his business) means that he understands the value of brand. Building his brand is as important to him as anything else in his business. It's what gives him power to make deals, negotiate contracts and get things done.

    Don't take my word for it, Mr. Trump talks about the value of his brand in his new book How To Get Rich:

    "...using my name on a building carries with it a promise of the highest qualit

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