Hub You - Internet and Businesses Online

Change Management Strategies: 6 Ways To Take Your Organization To The Next Level With Change Managem
Today's rapidly changing technology, the economy's roller-coaster ride, the constant mergers and acquisitions among companies, up-sizing, downsizing and resizing, and, of course, our country's response to terrorism have forced almost all of us to change, in some cases almost daily.Adapting to new demands is an important mechanism for both personal and organizational survival. Individuals and groups that do it well seem to be more successful than those that resist and accept the inevitable slowly. But change is so difficult and is almost always resisted.Many ingredients are required to move from the present to your organization’s desired change. The process takes time, vision, role modeling, symbols and benefit

h engine traffic if they are combined with good page content. Notice that my title tag is not Duct Tape Marketing or the often used Welcome to My Site. My tag is Small Business Marketing Ideas and Strategies. Now, think about this for a minute. Not too many people search for Duct Tape Marketing and nobody searches for Welcome to My Site, but small business marketing, now that’s another story. Most small business owners waste the effectiveness of their title tags with something like: Th

Traffic Avalanche: Develop Your Writing Skills
Everyone has different abilities and talents. There are folks who can't even imagine writing three articles in a day. Some of us can write and have written 40 articles daily.So, what if you don't have writing skills but are very good in all those technical stuff, do you start to compete with those of us who can churn out five high quality articles in an hour?Yes and No!To succeed online, you need to develop your writing skills. A lot of people can't write well because they've not worked at it. They've not disciplined themselves enough.Not everyone can write like Hemingway. However, everyone can write for the web. You just need to learn how. I will give a link in the resource box for that. Now, le

A prospective client asked me to view his web site and give him some advice on how to make the site better. Unfortunately, his site was such a mess it became the inspiration for this article.

One of the primary reasons to have a web site is to attract and educate visitors. However, this obvious concept seems to be lost on many web designers. The way your site is designed, what’s there and what’s not there, including what's in the unseen HTML code, can have a great impact on how much traffic your site will generate.

Here’s my list of the most common web site design sins and traffic killers. Use this list as you design your own site or show it to your web designer. If your web designer doesn’t understand these points or dismisses them as unimportant. . .move on!

One word of warning, we are going to look under that hood of that shiny web page and see some of what makes it run from the search engine view. – This is not always for the squeamish.

No title tag or meaningless title tags. – Title tags are part of the HTML structure of every web page. Think of them as the informal name of the page. See for yourself. Go to http://www.ducttapemarketing.com. Look up there at the top of browser window and you will see the words - Small Business Marketing Ideas and Strategies – that’s the title of that page. Now right click your mouse in the page and hit “view source or view page source.” When you do this, you are looking at the HTML code for this page. Now, see that [title]Small Business Marketing Ideas and Strategies[/title] Every page has got them and they are one of the most important aspects of your web site. . .yet most people don’t even use them. NOTE: While you are looking at this source code realize that this is what the search engines see. No matter what your page looks like it won’t be found if this code doesn’t help you get found. More on that.

Your title tags can be a great tool for getting you search engine traffic if they are combined with good page content. Notice that my title tag is not Duct Tape Marketing or the often used Welcome to My Site. My tag is Small Business Marketing Ideas and Strategies. Now, think about this for a minute. Not too many people search for Duct Tape Marketing and nobody searches for Welcome to My Site, but small business marketing, now that’s another story. Most small business owners waste the effectiveness of their title tags with something like: The

The Importance of Domain Names
You’ve decided to take the plunge and develop a website. Maybe you already know exactly how you want it to look or know someone that can design it for you. While this is extremely important, have you thought about registering a domain name for your site? Domain names are another piece of your websites brand. Without a cohesive branding effort you will have bits and pieces but not a complete package.What is a domain name? A domain name is the address of the website and email used by customers to find you company. Domain names replace IP addresses (unique numbers) because they are easy to remember. A domain can contain numbers, letters, and hyphens up to 67 characters. Now that you understand what a domain is, why

uch traffic your site will generate.

One word of warning, we are going to look under that hood of that shiny web page and see some of what makes it run from the search engine view. – This is not always for the squeamish.

Another Marketing Insensitive
Approximately two years ago I first wrote about “Marketing Insensitives.” At the time, I had received a call from a telemarketer offering me some “marketing insensitives” to purchase a product. Yes, she really said this! She was not being clever; she just couldn’t pronounce “incentive.”But, Marketing Insensitives do exist! They are the unfortunate, not-thought-through, ridiculous, dumb things that businesses do that drive customers away. Here is another:The potential customer makes a phone call…Ring, ring, ring…Automated Telephone Attendant: Thank you for calling Wonderful Widget World. We’re happy that you have called. Here you will find our total selection of Wonderful Widgets along with bargai

o title tag or meaningless title tags. – Title tags are part of the HTML structure of every web page. Think of them as the informal name of the page. See for yourself. Go to http://www.ducttapemarketing.com. Look up there at the top of browser window and you will see the words - Small Business Marketing Ideas and Strategies – that’s the title of that page. Now right click your mouse in the page and hit “view source or view page source.” When you do this, you are looking at the HTML code for this page. Now, see that [title]Small Business Marketing Ideas and Strategies[/title] Every page has got them and they are one of the most important aspects of your web site. . .yet most people don’t even use them. NOTE: While you are looking at this source code realize that this is what the search engines see. No matter what your page looks like it won’t be found if this code doesn’t help you get found. More on that.

Changing Careers? You Need a Resume That Takes You Where You Want to Go!
Are you considering changing careers?Career changes can be brought about for many reasons. There are times when you reach a plateau and need to change your career path if you are to achieve your dreams. For some people, a change is brought about when a family is started.Regardless of the reasons involved, make sure the change is well thought out. Taking your work-life in a new direction has its own pros and cons. Be sure you know what all is involved.If it's truly time to switch career tracks, the ideas below offer some excellent advice for updating your resume to reflect the new direction your career will be taking.As you know, your resume has to be outstanding. When changing careers, your

for this page. Now, see that [title]Small Business Marketing Ideas and Strategies[/title] Every page has got them and they are one of the most important aspects of your web site. . .yet most people don’t even use them. NOTE: While you are looking at this source code realize that this is what the search engines see. No matter what your page looks like it won’t be found if this code doesn’t help you get found. More on that.

Electronic Straight Through Billing Service and Software Methodology for Medical Practice
Medical billing complexity and massive volumes of daily claims render manual claims processes incapable of protecting both the provider and the payer from underpayments, overpayments, and billing compliance violations. Straight Through Billing addresses complexity and volume processing problems by automating the majority of the claim flow and focusing the billing follow-up specialists to exceptions only. A Straight Through Billing process flags problems, routes them for follow up, and enables online correction and resubmission. Straight Through Billing methodology implements billing service transparency and focuses management on strategic process improvement opportunities.Straight Through Billing (STB) integrates

Flash Intro pages – Don’t get me started on this one. You know those pages that do all this really cool animated motion graphics and then present you with an entry or splash screen. I’ll admit, these are works of art and I couldn’t design one if I had to, but visit http://www.superclubs.com/home.asp and do that “View Source” trick again and tell me if you think a search engine could tell what that page was about. Remember, search engine spiders can't see pictures or hear sounds!

Cleverness – There are lots of little things that designers like to do because they can. The question is what’s it costing your site. One of my favorites is that date thing. You’ve likely been to a site that publishes today’s date. Perhaps there is a good reason for that but go on back to view source on one these pages and you will see the price of that little trick. This date trick adds 300-400 lines of JavaScript code at the beginning of your page. All of this makes it hard for those search engines to find your real content. Think long and hard about adding stuff that gets in the way.

No Anchor Text Hyperlinks – Web site designs like to make little buttons and badges for navigation links. Now, this can be okay but this is also a place where less is more. Text with a hyperlink is easily understood by search engines. Remember, they can’t see images. Help them understand what your page is all about. Even if you have images navigation, put text links at the bottom of your page with all of your navigation.

Referral Marketing - This is a text link

Contact info hidden – There are some web site owners out there that don’t want to be easy to contact but I’m guessing that’s not you. Put your address and contact information on every page and make them

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In my 20 years of private practice I have found an audio CD to be the single most effective marketing tool for generating prospects and getting clients. Why? You conduct a very personal, intimate service that requires prospects to know, like, and trust you before they consider becoming clients. This article describes how to use an audio CD to get clients and fill your private practice.

How Pop Culture collectibles can increase your Online Auction profits With the increasingly competitive environment for products to sell in the online auction arena, sellers are getting more creativ...

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