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Hub You - Counterfeit Branding - Representing True Globalisation!
Learn how to easily optimize your fund raising ideas -- whether for school fund raising, church fund raising, charity work, non profit organizations, or business – that require minimal effort but produce maximum monetary rewards.Leverage is a fairly simple concept. According to Webster, leverage “…provides an increased means to accomplish some purpose…” Applied to fund raising ideas, leverage provides an increased resource that optimally maximizes fund raising efforts, consequently optimally maximizing the desired financial revenue.Let’s use a typical school fund raising idea as an example.The school decides to use a company to provide candy bars for their annual fund raising event. The company then provides the school, who, in turn, provides the students with candy bar
Consider the figures. Counterfeit products comprise $200 billion a year. Ironically, it is even endemic in countries such as China, which is known for flooding the world market with low-cost priced products. In China, losses from counterfeiting are estimated at approximately 20 per cent of total sales revenues for MNCs such as Procter & Gamble ($150 million), Nike ($70 million), Unilever ($24 million), Gillette ($20 million), Johns
Starting a successful nursing agency does not happen by accident.Most countries hospitals are in a serious crisis, from large numbers of uninsured patients to spiraling costs, from outlandishly expensive prescription drugs to a severe and dangerous shortage of nurses, a shortage that can best be summed up by the fact that there are now over 5,000,000 open positions for registered nurses nationwide. There is a major reason for the shortage. Ever since the mid-'80s, young people have been choosing more lucrative careers. At the same time, the nurses we do have are getting older; the average age is now 45. Just as the baby boomers are starting to need more care, the pipeline is running dry, and it's going to get much, much worse.How To Start A Nursing Agency Guide Books are flooding t
Counterfeit branding in one way is the smartest way of doing business in the 21st century. Think about it. Large global corporations spend millions of dollars developing a brand and once the brand becomes popular, millions of businessmen on the other side of the world start thinking about the strategy to increase their product lines! In other words, people running the counterfeit market seem much more smarter than an investment banker. They do their business at the cost of large corporations.
Only in India, the “fakes” market is estimated to be worth more than $2 billion and it’s growing by nearly 20% every year. With the weak execution of Intellectual Property Rights and the growing corruption, there is no doubt that very soon one may find himself driving a counterfeited car! If you think it won't happen to you, think again. There are nearly 128 ‘known versions’ of Parachute Hair Oil, 113 of Fair & Lovely cream, 44 of Vicks VapoRub, and 38 of Clinic Plus Shampoo. The reasons they are so popular with counterfeiters is because they are money-spinning brands with wide appeal, easily reproduced and sold in the Indian market. The problem is manifest across all product categories throughout the country - medicines, FMCG products, cosmetics, foodstuffs, aerated soft drinks, liquor, watches, clothes and even currency . Consumers are often unaware that they buy products that resemble what they want. This is worrying companies because fake products often ride on the success of the original product, eating into sales, and, in some cases, harming the consumer. For counterfeiters, it is the easiest thing. Put a passable product into a tube, with markings that resemble the original and market it in rural, semi-urban areas, through promoters, agents and retailers willing to make a quick buck. For most, the con job is easy to carry through.
Consider the figures. Counterfeit products comprise $200 billion a year. Ironically, it is even endemic in countries such as China, which is known for flooding the world market with low-cost priced products. In China, losses from counterfeiting are estimated at approximately 20 per cent of total sales revenues for MNCs such as Procter & Gamble ($150 million), Nike ($70 million), Unilever ($24 million), Gillette ($20 million), Johnso
The competition for performing arts schools is tough and indeed it is important for those who are in such an industry to pay special attention to branding. Recently, I met a gentleman who started a performing arts and actors training school during my travels and he called it V-Stages.Later I considered what V-stages meant and the marketing value of that brand. The gentleman had done an excellent job designing his business cards and the whole thing made perfect sense. Did you know that "Vstages" is an agricultural term? It refers to the various stages of growing wheat in fact.Thus the Various Stages or Vstages can also relate to the growth stages of crops. In education it could be the nurturing stages of young minds! In the entertainment process it perhaps could also relate to the "
Only in India, the “fakes” market is estimated to be worth more than $2 billion and it’s growing by nearly 20% every year. With the weak execution of Intellectual Property Rights and the growing corruption, there is no doubt that very soon one may find himself driving a counterfeited car! If you think it won't happen to you, think again. There are nearly 128 ‘known versions’ of Parachute Hair Oil, 113 of Fair & Lovely cream, 44 of Vicks VapoRub, and 38 of Clinic Plus Shampoo. The reasons they are so popular with counterfeiters is because they are money-spinning brands with wide appeal, easily reproduced and sold in the Indian market. The problem is manifest across all product categories throughout the country - medicines, FMCG products, cosmetics, foodstuffs, aerated soft drinks, liquor, watches, clothes and even currency . Consumers are often unaware that they buy products that resemble what they want. This is worrying companies because fake products often ride on the success of the original product, eating into sales, and, in some cases, harming the consumer. For counterfeiters, it is the easiest thing. Put a passable product into a tube, with markings that resemble the original and market it in rural, semi-urban areas, through promoters, agents and retailers willing to make a quick buck. For most, the con job is easy to carry through.
Consider the figures. Counterfeit products comprise $200 billion a year. Ironically, it is even endemic in countries such as China, which is known for flooding the world market with low-cost priced products. In China, losses from counterfeiting are estimated at approximately 20 per cent of total sales revenues for MNCs such as Procter & Gamble ($150 million), Nike ($70 million), Unilever ($24 million), Gillette ($20 million), Johns
Assign Tasks to KidsDo not underestimate the potential of your kids. Kids can handle some task that you do not have time to do: filing, recording messages, paper shredding documents, etc. My 15 year old daughter is responsible for inputting information from business cards that I collect from meetings, into my contact management system, proof reading documents, filing, typing and other small administrative task. She loves it and it gives her great employability skills and inclusion in my business. It is a great way for kids to receive an allowance and special privileges. It allows me to concentrate on other task without having to hire someone.Trade or Barter ServicesIf you are in need for a service that requires the expertise of another professional, trade
Consider the figures. Counterfeit products comprise $200 billion a year. Ironically, it is even endemic in countries such as China, which is known for flooding the world market with low-cost priced products. In China, losses from counterfeiting are estimated at approximately 20 per cent of total sales revenues for MNCs such as Procter & Gamble ($150 million), Nike ($70 million), Unilever ($24 million), Gillette ($20 million), Johns
When you are in need of getting information or a package somewhere fast then you can rely on a courier delivery messenger service to get your items there in a hurry. You can rely on most of these courier delivery messenger services to get your items there when you need them to be. You will need to do some research on the service that you choose for all your important documents.You should take your time and find the right place to deal with when it comes to a courier delivery messenger service. It is going to be a good idea to find one that has been in business for a long time. You need to find people that have dealt with these companies and can give you feedback about their service so that you can have a good idea of what you can expect.You will want to deal with a courier deli
Consider the figures. Counterfeit products comprise $200 billion a year. Ironically, it is even endemic in countries such as China, which is known for flooding the world market with low-cost priced products. In China, losses from counterfeiting are estimated at approximately 20 per cent of total sales revenues for MNCs such as Procter & Gamble ($150 million), Nike ($70 million), Unilever ($24 million), Gillette ($20 million), Johns
John Cameron Swayze was a respected newsman of the fifties and sixties. Timex execs decided that he would be the ideal spokesmen for their watches so he was the one who introduced their once-famous slogan "It takes a licking and keeps on ticking." To prove it, the watch was put to some pretty stiff tests on live television so the competition couldn't claim they were fake.Things went along splendidly. The watch passed several on-screen test until one fateful night when Mr. Swayze came on and strapped a timex onto an outboard motor propellor. The motor was attached to the side of a transparent tank and you could see inside of it. Swayze started the engine. After letting it run for several seconds, he hit the stop button. "And now you'll see just how tough a Timex watch is," he said, swingi
Consider the figures. Counterfeit products comprise $200 billion a year. Ironically, it is even endemic in countries such as China, which is known for flooding the world market with low-cost priced products. In China, losses from counterfeiting are estimated at approximately 20 per cent of total sales revenues for MNCs such as Procter & Gamble ($150 million), Nike ($70 million), Unilever ($24 million), Gillette ($20 million), Johnson & Johnson ($15 million) and $6 million for BestFoods. Most of the products copied are top-selling brands and consumers could be seriously affected while consuming low quality adulterated products, particularly in the food and drug categories. These are usually manufactured under unhygienic conditions and without proper technical supervision. According to a study conducted by AC Nielsen in India on 30 FMCG companies, eight out of every ten consumers who purchased pass-off products felt cheated and only knew after purchase that the product was a pass-off. Surprisingly, 42 per cent of all the consumers surveyed were aware of the existence of pass-off brands in the market and either saw them in shops, read about them in newspapers or saw them on TV. Though brands such as Pepsi and Coke in India have dropped prices substantially to make their products the flavour of the masses, spurious products still score because of poor consumer awareness. And fake product manufacturers reap windfalls because there are barely any input costs, no safety standards involved, excise or taxes paid.
It takes more than the vigilance of a trademark team to combat smart counterfeiters. Unfortunately, say sources, the cost of the battle is to be borne totally by such companies. According to one source, adopting tamper-proof packaging and hologramming practices are prohibitive exercises that will raise prices and repel the cost-sensitive Indian buyer. Hologramming can cost between $500,000 and $5 million! Ironically, higher prices can push customers to switch product loyalties better than the best ad campaigns. Despite the seriousness, almost all the companies are vague about the methods to educate consumers. They are shying away from aggressive methods, mainly because the Indian consumers' tendency has been to totally avoid the imitated product rather than determine whether it is authentic
SOMETHING TO SPICE YOU UP FURTHER
According to the Web site of De La Rue, a UK-based commercial security printer and papermaker involved in the production of over 150 national currencies and a wide range of security documents:
·Ten per cent of perfumes and cosmetics and 11 per cent of clothing and footwear bought by consumers are fake
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