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Hub You - Branding: What Not to Do
WHAT'S On The Page?Typically, a Western audience reads from top to bottom and left to right. That doesn't necessarily mean information has to be placed on a page in that order. As readers, we look at a page and attempt to figure out what is the i
Since she had left her last corporate job wielding the lofty title of Senior Copywriter, I guess she thought t
"The success combination in business is: Do what you do better... and do more of what you do..." They say, if you don't do it excellently, then don't do it at all. A strong and unique identity to support your business and represent it at all levels, not
Don't use a miscellaneous email account as your primary web contact address.
Some silly copywriter did this when she thought she was going to start working "freelance corporate" for staffing agencies.
This copywriter chose the name "seniorcopywriter" for her contact email because, in the corporate world, copywriters come in three sizes: Junior, Regular (actually referred to as just "Copywriter"), and Senior. (It's sort of like the sizes of Starbucks coffee cups, but not.)
Since she had left her last corporate job wielding the lofty title of Senior Copywriter, I guess she thought th
A South African publication revealed that South Africa's top 100 advertisers spent in excess of $930 million on building their brands in 2005. Some individual companies spent upwards of $28 million on advertising to drive their brands home.What's
Some silly copywriter did this when she thought she was going to start working "freelance corporate" for staffing agencies.
This copywriter chose the name "seniorcopywriter" for her contact email because, in the corporate world, copywriters come in three sizes: Junior, Regular (actually referred to as just "Copywriter"), and Senior. (It's sort of like the sizes of Starbucks coffee cups, but not.)
Since she had left her last corporate job wielding the lofty title of Senior Copywriter, I guess she thought t
When printing, the first dilemma that you usually encounter is what printing service to use for the completion of your project. Especially now that there were many printing services available, choosing which one to use is quite hard. There are so many t
This copywriter chose the name "seniorcopywriter" for her contact email because, in the corporate world, copywriters come in three sizes: Junior, Regular (actually referred to as just "Copywriter"), and Senior. (It's sort of like the sizes of Starbucks coffee cups, but not.)
Since she had left her last corporate job wielding the lofty title of Senior Copywriter, I guess she thought t
Brochures and postcards can be very effective promotional and marketing tools. Given this, most companies have them printed by printing companies for their advertising needs. The prices of these vary depending on the type of brochures that they need. To
Since she had left her last corporate job wielding the lofty title of Senior Copywriter, I guess she thought t
Before starting up your business I am sure you will have done plenty of research. The recommended ways to research businesses is by taking advice from someone you trust or by reading books, magazines or use of the internet. Businesses that survive the e
Since she had left her last corporate job wielding the lofty title of Senior Copywriter, I guess she thought that would be a fairly direct way of advertising her capabilities.
What she did not realize was that she was about to embark on a wild internet mega-marketing adventure, and that corporate had seen the last of her and her copywriting seniority.
So, now when people go to her website, they see the email contact address as "Seniorcopywriter" and probably wonder what kind of self-titling weirdo she is.
And when they come across her email address in some unexpected place, they make no connection between it and her website, which is called Wordfeeder.com.
If you
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