ented information for my visitors.

Once I find a Website that meets my selection process, I get in touch with the site owner or Webmaster. I communicate with the other site through the site’s Contact Information or by using their Link Exchange System, if they have one. In that first message to them, I tell them what I want and give them my site’s URL and the Anchor Text I want used on their site.

What’s anchor text? Anchor text is that “clickable” text that shows in a linkage. Incidentally, anchor text can be

Reciprocal link exchanging (RLE) has lost a lot of its glamour in the past several months. Lately, search engine optimizing gurus and traffic building experts are telling us that inbound links are not as important as they used to be.

No matter what you have read or heard, don’t turn your back on reciprocal link exchanges. I’d never recommend any radical changes in a practice that still gets positive results!

COMMON SENSE

RLE is the technique of exchanging links with other Websites. Through the linkage, the other site and your site have established a kind of simple partnership. You provide a hyperlink to their site so visitors to your pages can visit their site, and they respond by providing a similar linkage from their site to yours.

This straightforward system has been important to both well-targeted Website traffic and search engine rankings for years. I still search for sites to link with because I believe its still an important technique for three obvious reasons:

1. This is the easiest approach for gaining added incoming traffic to your Website.
2. The search engines clearly recognize inbound associations with active sites that are also ranked.
3. This primitive relationship could lead to a viable (and profitable) partnership liaison with the other site.

Don’t stop using RLE. It’s only common sense.

CHOOSE WISELY

Finding sites to link up with is easy. But, I urge you to pick and choose with care. Never exchange links just to be doing it. Be picky. There are a number of link exchange directories online and while I’m not against this method, I still like the technique and control of finding linkable sites on my own. That takes some surfing through the Web. But, that’s something I do a lot of anyway. When I find a potential candidate, I have some selection criteria:

1. The other site’s theme must be relevant to mine. Sort of similar, but not exactly the same!
2. The other site’s home page ranking must be equal to mine or better. I use Google’s page ranking.
3. The other site must have valuable, useful, well-presented information for my visitors.

Once I find a Website that meets my selection process, I get in touch with the site owner or Webmaster. I communicate with the other site through the site’s Contact Information or by using their Link Exchange System, if they have one. In that first message to them, I tell them what I want and give them my site’s URL and the Anchor Text I want used on their site.

What’s anchor text? Anchor text is that “clickable” text that shows in a linkage. Incidentally, anchor text can be i

er site and your site have established a kind of simple partnership. You provide a hyperlink to their site so visitors to your pages can visit their site, and they respond by providing a similar linkage from their site to yours.

This straightforward system has been important to both well-targeted Website traffic and search engine rankings for years. I still search for sites to link with because I believe its still an important technique for three obvious reasons:

1. This is the easiest approach for gaining added incoming traffic to your Website.
2. The search engines clearly recognize inbound associations with active sites that are also ranked.
3. This primitive relationship could lead to a viable (and profitable) partnership liaison with the other site.

Don’t stop using RLE. It’s only common sense.

CHOOSE WISELY

Finding sites to link up with is easy. But, I urge you to pick and choose with care. Never exchange links just to be doing it. Be picky. There are a number of link exchange directories online and while I’m not against this method, I still like the technique and control of finding linkable sites on my own. That takes some surfing through the Web. But, that’s something I do a lot of anyway. When I find a potential candidate, I have some selection criteria:

1. The other site’s theme must be relevant to mine. Sort of similar, but not exactly the same!
2. The other site’s home page ranking must be equal to mine or better. I use Google’s page ranking.
3. The other site must have valuable, useful, well-presented information for my visitors.

Once I find a Website that meets my selection process, I get in touch with the site owner or Webmaster. I communicate with the other site through the site’s Contact Information or by using their Link Exchange System, if they have one. In that first message to them, I tell them what I want and give them my site’s URL and the Anchor Text I want used on their site.

What’s anchor text? Anchor text is that “clickable” text that shows in a linkage. Incidentally, anchor text can be

traffic to your Website.

The search engines clearly recognize inbound associations with active sites that are also ranked.

This primitive relationship could lead to a viable (and profitable) partnership liaison with the other site.

Don’t stop using RLE. It’s only common sense.

CHOOSE WISELY

Finding sites to link up with is easy. But, I urge you to pick and choose with care. Never exchange links just to be doing it. Be picky. There are a number of link exchange directories online and while I’m not against this method, I still like the technique and control of finding linkable sites on my own. That takes some surfing through the Web. But, that’s something I do a lot of anyway. When I find a potential candidate, I have some selection criteria:

1. The other site’s theme must be relevant to mine. Sort of similar, but not exactly the same!
2. The other site’s home page ranking must be equal to mine or better. I use Google’s page ranking.
3. The other site must have valuable, useful, well-presented information for my visitors.

Once I find a Website that meets my selection process, I get in touch with the site owner or Webmaster. I communicate with the other site through the site’s Contact Information or by using their Link Exchange System, if they have one. In that first message to them, I tell them what I want and give them my site’s URL and the Anchor Text I want used on their site.

What’s anchor text? Anchor text is that “clickable” text that shows in a linkage. Incidentally, anchor text can be

d while I’m not against this method, I still like the technique and control of finding linkable sites on my own. That takes some surfing through the Web. But, that’s something I do a lot of anyway. When I find a potential candidate, I have some selection criteria:

1. The other site’s theme must be relevant to mine. Sort of similar, but not exactly the same!
2. The other site’s home page ranking must be equal to mine or better. I use Google’s page ranking.
3. The other site must have valuable, useful, well-presented information for my visitors.

Once I find a Website that meets my selection process, I get in touch with the site owner or Webmaster. I communicate with the other site through the site’s Contact Information or by using their Link Exchange System, if they have one. In that first message to them, I tell them what I want and give them my site’s URL and the Anchor Text I want used on their site.

What’s anchor text? Anchor text is that “clickable” text that shows in a linkage. Incidentally, anchor text can be

ented information for my visitors.

Once I find a Website that meets my selection process, I get in touch with the site owner or Webmaster. I communicate with the other site through the site’s Contact Information or by using their Link Exchange System, if they have one. In that first message to them, I tell them what I want and give them my site’s URL and the Anchor Text I want used on their site.

What’s anchor text? Anchor text is that “clickable” text that shows in a linkage. Incidentally, anchor text can be important to rankings on search engines because the linked text is usually relevant to the landing page and keywords on that page. To tie that all together, match the keywords in your anchor text with the keywords in your landing page.

No matter what others say, any function that drives traffic to your site and enhances your page rankings in the eyes of the search engines can’t be unimportant. Be smart!