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Hub You - Branding Article: Pepsi's Missed Brand Opportunity
Who would ever get into any venue (product launching, schools and family reunions, children's birthday parties) without bumping into a full scenario of colorful balloons in various shapes and theme?The balloon rentals have taken center stage in all kinds of meaningful events, highl
Few personalities dominated the American scene like basball slugger George Herman “Babe” Ruth. He entered the major leagues as a pitcher, but also won fame with the Boston Red Sox as a powerful hitter.Since a pitcher can’t play every day, somebody recommended Babe be placed in the o
Yet Pepsi has been consistently #2, and there’s nothing wrong with being #2 if that’s your goal. But Pepsi’s goal is to be the #1 preferred brand (notice I didn’t say ‘taste’ – we all took the Pepsi taste test and they’re still #2) with members of the eponymously titled Pepsi Generation – an age group that they seemingly stretch from year to year.
As of late, Pepsi has employed Pop-Culture icons to represent their brand : Britney, Big n’ Rich, AROD and Jeff Gordon to name a few. Yet none of them seem to capture Coke’s ageless, timeless wave of emotion brought on by a 6 year-o
It's easy to think that because you have a name, logo and tag line, that you have a brand. But corporate identity is just the first step of building a brand image. The name, logo and tag line are two dimensional elements in a three dimensional world. And to become "real", to become
As of late, Pepsi has employed Pop-Culture icons to represent their brand : Britney, Big n’ Rich, AROD and Jeff Gordon to name a few. Yet none of them seem to capture Coke’s ageless, timeless wave of emotion brought on by a 6 year-o
What does it mean to be remarkable?Brian Scudamore, CEO and Founder of 1-800-GOT-JUNK?, who in 1996 was operating the million dollar plus company at the age of 26, said it means, “You’ve got to get out there and be loud and proud... You’ve got to stand out. You have got to have a br
As of late, Pepsi has employed Pop-Culture icons to represent their brand : Britney, Big n’ Rich, AROD and Jeff Gordon to name a few. Yet none of them seem to capture Coke’s ageless, timeless wave of emotion brought on by a 6 year-o
There is a scene in a movie called “Facing the Giants” where the coach of a small high school has to inspire a team that hasn’t performed well and is used to failure. When the quarterback of the team indicates he doesn’t think they can win Friday’s game the coach pulls him aside for one of
As of late, Pepsi has employed Pop-Culture icons to represent their brand : Britney, Big n’ Rich, AROD and Jeff Gordon to name a few. Yet none of them seem to capture Coke’s ageless, timeless wave of emotion brought on by a 6 year-o
As a business owner, is your enterprise truly thriving, or are you feeling the pressure from your competitors who are breathing down your neck? If your business is not what you want it to be, what do you think is really going on? Being a business owner is probably one of the most challengi
Which is why I cringe every time I go to a restaurant that only carries Pepsi products; Sure, I’m happy, but what of those who prefer Coke? The waiter/waitress always asks if you would like a beverage before ordering, and an overwhelming majority of people reply, “I’ll have a Coke.” The
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