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Hub You - Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)
Philadelphia retailer and US Postmaster General, John Wanamaker, once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."If you’re spending $10,000 a month on advertising $5,000 is going straight down the tubes. That wastes $60,000 of your hard earned cash every year. Money you could spend on better, more focused marketing.Imagine if you could work out which half works a
If you can't guarantee you can do what you say you can - start saying (or doing) something else.
If it's just a confidence thing - then I can assure you that guaranteeing what you do will soon boost your confidence and raise your game.
3. You're afraid of getting ripped off
T
Due to the catastrophic affects of Hurricane Katrina there will be about 3 million people migrating to other cities? Where will they go? New Orleans had 1.3 million people in the surrounding area. There are few homes left, few jobs until relief efforts and rebuilding gets going. There will be need for engineers, heavy equipment operators, construction people, but their families will have no homes and will have to live elsewhere.
Once you know what problem you, your service or your business can solve or what genuine benefit you can deliver then guarantee it!
A bold promise backed up with an awesome guarantee:
* Enables You To Significantly Raise Your Price
* Gives You A Genuine Differentiator
* Increases Sales and Commitment
* Demonstrates Rock-Solid Certainty In Your Abilities - People Find This Confidence Very Attractive
If you don't currently guarantee what you do then I bet it's down to one of these three things...
1. You don't really know what you do
2. You're not convinced of your ability to deliver
3. You're afraid of getting ripped off
So before I share the simple formula - let's address your concerns one-by-one...
1. You don't really know what you do
Now, I know most people think they know what they do - but experience shows time and time again that they don't.
If you're a consultant - you don't really sell consulting.
If you're a coach - you don't really sell coaching.
Despite what you might think, people are buying the results that your coaching or consulting brings. For a marketing consultant - your client is really buying the key to - more customers (and at a higher level - more profit).
When you know this you aren't selling consulting anymore - you're selling the solution to the question, "How Can I Get More Clients? How Can I Make More Money?" - You're selling the promise of more customers.
So make a bold promise...
How many more customers can you deliver? How much more money can you earn your clients?
Could you double a client's conversion rates?
Could you make them 5 times more money than you cost?
Whatever you're confident you can do make it a promise!
2. You're not convinced of your ability to deliver
This one winds me up! If you aren't convinced that you can deliver something then you should never, ever say you can. Too many people make bold promises that they aren't willing to back up with a guarantee. Is it fair that their customers should take on all the risk? I don't think so!
If you can't guarantee you can do what you say you can - start saying (or doing) something else.
If it's just a confidence thing - then I can assure you that guaranteeing what you do will soon boost your confidence and raise your game.
3. You're afraid of getting ripped off
Th
Debt consolidation is the process taking all the debt that a person has accumulated and consolidating it into one single payment. Interest rates are usually lower, as is the monthly payment. Several nonprofit organizations have come forward providing resources to consolidate debt for those who are overburdened and in need of financial help. They can unify various debts like home mortgage loans, credit card debts, student loan de
1. You don't really know what you do
2. You're not convinced of your ability to deliver
3. You're afraid of getting ripped off
So before I share the simple formula - let's address your concerns one-by-one...
1. You don't really know what you do
Now, I know most people think they know what they do - but experience shows time and time again that they don't.
If you're a consultant - you don't really sell consulting.
If you're a coach - you don't really sell coaching.
Despite what you might think, people are buying the results that your coaching or consulting brings. For a marketing consultant - your client is really buying the key to - more customers (and at a higher level - more profit).
When you know this you aren't selling consulting anymore - you're selling the solution to the question, "How Can I Get More Clients? How Can I Make More Money?" - You're selling the promise of more customers.
So make a bold promise...
How many more customers can you deliver? How much more money can you earn your clients?
Could you double a client's conversion rates?
Could you make them 5 times more money than you cost?
Whatever you're confident you can do make it a promise!
2. You're not convinced of your ability to deliver
This one winds me up! If you aren't convinced that you can deliver something then you should never, ever say you can. Too many people make bold promises that they aren't willing to back up with a guarantee. Is it fair that their customers should take on all the risk? I don't think so!
If you can't guarantee you can do what you say you can - start saying (or doing) something else.
If it's just a confidence thing - then I can assure you that guaranteeing what you do will soon boost your confidence and raise your game.
3. You're afraid of getting ripped off
T
Vintage postage stamps may be known as the stamps that are not in circulation at present and therefore cannot be used to send letters or mails through the post. According to some people, vintage stamps are those that are older than some arbitrary year, such as 1960 or 1900. It depends on the postal service history of each country. People that collect postage stamps are known philatelists. They mainly specialize in vintage stamps
If you're a coach - you don't really sell coaching.
Despite what you might think, people are buying the results that your coaching or consulting brings. For a marketing consultant - your client is really buying the key to - more customers (and at a higher level - more profit).
When you know this you aren't selling consulting anymore - you're selling the solution to the question, "How Can I Get More Clients? How Can I Make More Money?" - You're selling the promise of more customers.
So make a bold promise...
How many more customers can you deliver? How much more money can you earn your clients?
Could you double a client's conversion rates?
Could you make them 5 times more money than you cost?
Whatever you're confident you can do make it a promise!
2. You're not convinced of your ability to deliver
This one winds me up! If you aren't convinced that you can deliver something then you should never, ever say you can. Too many people make bold promises that they aren't willing to back up with a guarantee. Is it fair that their customers should take on all the risk? I don't think so!
If you can't guarantee you can do what you say you can - start saying (or doing) something else.
If it's just a confidence thing - then I can assure you that guaranteeing what you do will soon boost your confidence and raise your game.
3. You're afraid of getting ripped off
T
In a previous installment of medical billing software, we covered the many nightmares that a programmer has to go through to get that medical billing software on the market. In this article, we're going to reveal what the poor QA tester has to go through when getting the module fixes from the programmer. In the world of major headaches, this ranks up there with the worst of them.The QA tester basically takes what the pr
So make a bold promise...
How many more customers can you deliver? How much more money can you earn your clients?
Could you double a client's conversion rates?
Could you make them 5 times more money than you cost?
Whatever you're confident you can do make it a promise!
2. You're not convinced of your ability to deliver
This one winds me up! If you aren't convinced that you can deliver something then you should never, ever say you can. Too many people make bold promises that they aren't willing to back up with a guarantee. Is it fair that their customers should take on all the risk? I don't think so!
If you can't guarantee you can do what you say you can - start saying (or doing) something else.
If it's just a confidence thing - then I can assure you that guaranteeing what you do will soon boost your confidence and raise your game.
3. You're afraid of getting ripped off
T
Coin counters are machines, sometimes manual, sometimes battery operated and sometimes electrical which sort, count and sometimes wrap hard currency. Coin counters are useful at home for sorting loose change into bankable money.Home currency coin countersIf you traditionally are a coin saver, maybe emptying your change pocket into a jar or bank, or even a box or larger container, you know that the coins become very
If you can't guarantee you can do what you say you can - start saying (or doing) something else.
If it's just a confidence thing - then I can assure you that guaranteeing what you do will soon boost your confidence and raise your game.
3. You're afraid of getting ripped off
This one I can understand and it's precisely the reason why you can't afford not to offer a guarantee because guess what... Your prospective customers are also scared to death of being ripped off too and if their fears aren't dealt with - they ain't gonna give you their money!
Seriously though, some people are dishonest. Some people will deliberately aim to gain stuff by deception. But, thankfully, not as many as you might think. Plus, the increase in sales to genuine, honest customers will always more than compensate for the odd bad apple.
Right, back to the formula...
I said it was simple and it is. Plus there's a handy mnemonic for you...
Think of all these extra sales you're going to make as being in the B.A.G.
Make a Bold Promise and back it up with an Awesome Guarantee
In the next issue I'll show you how to make a bold promise and the three elements of an Awesome Guarantee!
See you then!
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