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Hub You - Analyzing Website Traffic
Salespeople are commonly told to sell “solutions” and “value” rather than just product features. But when the time comes to present their products, they fall back on generic scripts with no direct connection to any specific needs the customer has revealed. The customer winds up in a one-sided conversation, listening to the salesperson present too many low-priority capabilities.What salespeople lack is a structure for presenting products in a way that ties features and benefits directly to the customer’s expressed needs.Lack of structure in a presentation is a prescription for lack of perceived value.There is such a structure—Action Sellin
In case your website has been around for about 6 months or more, you are likely to find that some new terms were used to arrive at your website. You never targeted those terms but they brought the visitors to your site. This means your specific web pages are already optimized for those terms. You have several choices here. If your web pages are used for display in PPC campaigns be sure to include those terms in your list of keywords. You can think of modifying your pages slightly to address the new terms. This will benefit the visitors when they arrive using those terms next time.
Referring URL’s
Another important set of data given by the web statistics
How you can actually go about testing your e-mail promotions to ensure that every message you send is bringing in the highest profits. First of all, let's examine a couple of steps you'll need to take before you start the testing process:1. Choosing your "control"2. Deciding how many test to run1. Choosing your "control"In order to get accurate results when you're testing the effectiveness of your promotions (or anything else, for that matter) , you must test only one element at a time. If you try testing several different things at same time , you'll have no way to determine which change improved your response.
Visits and Duration
Initially the amount of data available can be overwhelming, but can be easily understood. Let's start by examining the most basic data – the number of visitors to the website. Web traffic information normally contains data relating to the total visits in a month and average daily visits for each month. These figures are the most accurate measure of the website's activities – the final score indicating the performance of the website. The trend and any seasonal variations can be easily seen when you analyze the data for several months.
The data for visits should not be confused with data for hits. Say, a web page has 5 graphics and images that load with the page. Every time this page is opened it will show at least 5 hits. Therefore number of page visits is more relevant data.
After a visitor arrives at your web site you would like to know his or her behavior. The answer is provided again by your web traffic statistics. You can see how much time your visitors spend on site. You will know the entry and exit pages and number of times those pages were used. All these information can be used to modify your web pages. You would like your visitors to spend more time on your web site. You may like to direct your visitors to your squeeze page or lead capture page. You will perhaps like your visitors to see your final offer or order page before they leave your site. The web traffic data will tell you how far you have been able to influence the behavior of your visitors.
Keywords
Your web traffic data gives you the keywords that were used to arrive at your web pages and number of times they were used. These keywords are the search terms used in search engines for which the search engines directed the visitors to your web pages. You can get lot of useful information from this data. If the title of your website or your company’s name has been used frequently as search term then your web site is building its brand image. Your brand image is improving if your name has been used frequently as a search term.
Most likely you have built your web pages around several keywords that represent themes of your web pages. You will know how frequently those terms have been used and take any corrective actions required. The web traffic data can tell you how far you have been successful in optimizing your web page for targeted keywords. You may like to get external links to improve accessibility of your web pages for those keywords. This information will be particularly valuable for the so-called AdSense sites that are built targeting high paying keywords. Here the idea is to display contextual ads that can give high revenue. The ads are automatically loaded depending upon the content of the page. A properly optimized page is more likely to attract ads pertaining to those high paying keywords.
In case your website has been around for about 6 months or more, you are likely to find that some new terms were used to arrive at your website. You never targeted those terms but they brought the visitors to your site. This means your specific web pages are already optimized for those terms. You have several choices here. If your web pages are used for display in PPC campaigns be sure to include those terms in your list of keywords. You can think of modifying your pages slightly to address the new terms. This will benefit the visitors when they arrive using those terms next time.
Referring URL’s
Another important set of data given by the web statistics c
In business, the Equity Theory of employee motivation describes the relationship between how fairly an employee perceives he is treated and how hard he is motivated to work. Peter Drucker, an author who specialized in economics, first proposed the link between Equity Theory and employee motivation.The basic idea behind the Equity Theory is that workers, in an attempt to balance what they put in to their jobs and what they get from them, will unconsciously assign values to each of his various contributions.In addition to their time, workers contribute their experience, their qualifications, and their capability in addition to their personal streng
The data for visits should not be confused with data for hits. Say, a web page has 5 graphics and images that load with the page. Every time this page is opened it will show at least 5 hits. Therefore number of page visits is more relevant data.
After a visitor arrives at your web site you would like to know his or her behavior. The answer is provided again by your web traffic statistics. You can see how much time your visitors spend on site. You will know the entry and exit pages and number of times those pages were used. All these information can be used to modify your web pages. You would like your visitors to spend more time on your web site. You may like to direct your visitors to your squeeze page or lead capture page. You will perhaps like your visitors to see your final offer or order page before they leave your site. The web traffic data will tell you how far you have been able to influence the behavior of your visitors.
Keywords
Your web traffic data gives you the keywords that were used to arrive at your web pages and number of times they were used. These keywords are the search terms used in search engines for which the search engines directed the visitors to your web pages. You can get lot of useful information from this data. If the title of your website or your company’s name has been used frequently as search term then your web site is building its brand image. Your brand image is improving if your name has been used frequently as a search term.
Most likely you have built your web pages around several keywords that represent themes of your web pages. You will know how frequently those terms have been used and take any corrective actions required. The web traffic data can tell you how far you have been successful in optimizing your web page for targeted keywords. You may like to get external links to improve accessibility of your web pages for those keywords. This information will be particularly valuable for the so-called AdSense sites that are built targeting high paying keywords. Here the idea is to display contextual ads that can give high revenue. The ads are automatically loaded depending upon the content of the page. A properly optimized page is more likely to attract ads pertaining to those high paying keywords.
In case your website has been around for about 6 months or more, you are likely to find that some new terms were used to arrive at your website. You never targeted those terms but they brought the visitors to your site. This means your specific web pages are already optimized for those terms. You have several choices here. If your web pages are used for display in PPC campaigns be sure to include those terms in your list of keywords. You can think of modifying your pages slightly to address the new terms. This will benefit the visitors when they arrive using those terms next time.
Referring URL’s
Another important set of data given by the web statistics
Whether you are the owner, manager, or public relations director of a company, chances are, you’re always looking for ways to get your name in the public eye. While advertising is a great start, enhancing your advertising with publicity creates a perfect marriage of exposure for your company. What is publicity? It’s non-paid communication to promote your company in a positive light using media vehicles like television, radio, magazines, and newspapers. Through publicity you build mutually beneficial relationships between your business and the public on whom your success or failure depends.When it comes to publicity, most people believe they can write a p
Keywords
Your web traffic data gives you the keywords that were used to arrive at your web pages and number of times they were used. These keywords are the search terms used in search engines for which the search engines directed the visitors to your web pages. You can get lot of useful information from this data. If the title of your website or your company’s name has been used frequently as search term then your web site is building its brand image. Your brand image is improving if your name has been used frequently as a search term.
Most likely you have built your web pages around several keywords that represent themes of your web pages. You will know how frequently those terms have been used and take any corrective actions required. The web traffic data can tell you how far you have been successful in optimizing your web page for targeted keywords. You may like to get external links to improve accessibility of your web pages for those keywords. This information will be particularly valuable for the so-called AdSense sites that are built targeting high paying keywords. Here the idea is to display contextual ads that can give high revenue. The ads are automatically loaded depending upon the content of the page. A properly optimized page is more likely to attract ads pertaining to those high paying keywords.
In case your website has been around for about 6 months or more, you are likely to find that some new terms were used to arrive at your website. You never targeted those terms but they brought the visitors to your site. This means your specific web pages are already optimized for those terms. You have several choices here. If your web pages are used for display in PPC campaigns be sure to include those terms in your list of keywords. You can think of modifying your pages slightly to address the new terms. This will benefit the visitors when they arrive using those terms next time.
Referring URL’s
Another important set of data given by the web statistics
Many of us learn from the Gurus that we should identify a niche and dominate it, so we can make money online. They give us brief glimpses about what is to be done, like identifying a niche market by browsing magazines and hanging around in forums and discussion groups to see if we can be hit by an idea brainwave.Oh how I wish it was that easy. My first attempts at finding a niche made me feel like I've gone deeper into quicksand, and the niche with a great demand had an awful lot of competition. Not one to be outdone, I went and bought software and books to learn what mistakes I made and try to recover from the mistakes. I learned all about demand, and
Most likely you have built your web pages around several keywords that represent themes of your web pages. You will know how frequently those terms have been used and take any corrective actions required. The web traffic data can tell you how far you have been successful in optimizing your web page for targeted keywords. You may like to get external links to improve accessibility of your web pages for those keywords. This information will be particularly valuable for the so-called AdSense sites that are built targeting high paying keywords. Here the idea is to display contextual ads that can give high revenue. The ads are automatically loaded depending upon the content of the page. A properly optimized page is more likely to attract ads pertaining to those high paying keywords.
In case your website has been around for about 6 months or more, you are likely to find that some new terms were used to arrive at your website. You never targeted those terms but they brought the visitors to your site. This means your specific web pages are already optimized for those terms. You have several choices here. If your web pages are used for display in PPC campaigns be sure to include those terms in your list of keywords. You can think of modifying your pages slightly to address the new terms. This will benefit the visitors when they arrive using those terms next time.
Referring URL’s
Another important set of data given by the web statistics
Kevin Moll, a national restaurant consultant says, “A restaurant owner’s number one priority should be the marketing and promotion of their business. If your guests don’t know who you are and where you’re located, you’ll never have a chance to show them how great your business is”. According to Moll, the trick is to avoid direct competition, fill your unique niche and let your guests know in no uncertain terms that they’re special by giving them what they want. “Easier said than done, but I’ve found a few methods that have proven themselves highly effective over the years” says Moll. Here are some techniques that restaurant owners and managers can employ to se
In case your website has been around for about 6 months or more, you are likely to find that some new terms were used to arrive at your website. You never targeted those terms but they brought the visitors to your site. This means your specific web pages are already optimized for those terms. You have several choices here. If your web pages are used for display in PPC campaigns be sure to include those terms in your list of keywords. You can think of modifying your pages slightly to address the new terms. This will benefit the visitors when they arrive using those terms next time.
Referring URL’s
Another important set of data given by the web statistics concerns other referring web pages. These are pages that contained links to your site and your visitors used those links to come to your site. This information is very useful in assessing your advertisement campaigns. Links to your site may be present in your forum postings, resource box of your articles, classified ads, comments on blogs etc. You will know which of them are sending visitors to your site and in what number. If you are using traffic exchange programs you can verify which programs are displaying your web pages.
Referring Search Engines
The web traffic data will tell you how many times search engines have sent visitors to you. These are different from other URL’s that directed visitors to your site. If you are looking for getting traffic from natural searches in search engines, you will find this information useful.
Other Information
There are lot more information given by the web traffic statistics. It is up to you how much you can use them. The visits of spiders / robots are separately recorded. Normally you can expect more visits when you change your content frequently. This will also place your pages higher in searches of search engines. The traffic data will give you country-wise break-up of your visitors. I find this very interesting though I do not target any particular geographical region. There are still more information available from web traffic data which are not listed here.
Regular analysis of web traffic data can help you improve performance of your website enormously.
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