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Hub You - Transform Your Business Name into a Brand Name
If you want to win by growing your market share — there is a better way, a smarter way, than the traditional advertising and marketing strategy and tactics. However, it requires looking at your business and brand from a very different point of view. This different point of view is hard to grasp because old myths die-hard and old expensive myths seem to die hardest of all.If you need to steal share, it does not require underhandedness (as the name might suggest) it requires smarts. If you
Why?
Because our minds are like little mail rooms. When we get incoming messages, we sort them
Survivor is the grandfather of all reality series. This is undeniable. Survivor was the instigator in what can now be considered TV's reality era. What I don't understand is how Survivor doesn't receive its just due. It deserves far more critical credit than it has received. Why is this? Why is this gem of a TV show being taken for granted?Along with "Who Wants to Be a Millionaire", Survivor was the origin of the reality TV boom that has resulted in the creation of everything from "The Os
This is where most companies fall short. In an attempt to be all things to all people, they have no identity. They try to compete on every level... price, quality, service, selection and so on. It sounds like a good strategy but it fails nearly every time.
Why?
Because our minds are like little mail rooms. When we get incoming messages, we sort them
I recently read a book titled “Why Women Shop” by Minahan and Beverland. An appropriate topic as companies and businesses race to snag the female market. It is common knowledge that women are a formidable force in purchasing products not only for themselves, but also on behalf of their family. The old worn stereotype of the na?ve and gullible female shopper just doesn’t wash anymore.I think women have always been knowledgeable and astute shoppers. Today, however, women are independent sho
This is where most companies fall short. In an attempt to be all things to all people, they have no identity. They try to compete on every level... price, quality, service, selection and so on. It sounds like a good strategy but it fails nearly every time.
Why?
Because our minds are like little mail rooms. When we get incoming messages, we sort them
Imagine for a moment that you get a call from a good friend…They invite you to dinner to discuss something “very important”. You have no clue what this “very important” subject is, but they’ve peaked your curiosity and accept their invitation. You have other things to do but are dying to know what’s so darn important that they’re willing to buy you dinner. After all, this friend is the biggest penny-pincher you know, they never buy you anything, let alone dinner!They pick you up
This is where most companies fall short. In an attempt to be all things to all people, they have no identity. They try to compete on every level... price, quality, service, selection and so on. It sounds like a good strategy but it fails nearly every time.
Why?
Because our minds are like little mail rooms. When we get incoming messages, we sort them
THE PROBLEM:- You've got an excellent system, and a fool-proof network, but the problem is you're dealing with Harvard graduates not fools.Today, hackers are not as sloppy as they were 10 even five years ago. They are educated, by the best professors money can buy, and even though you have purchased some of the greatest software to battle them, they have an advantage. They think outside the box, because they are human. You end up looking like the fool with a fool-proof network that
This is where most companies fall short. In an attempt to be all things to all people, they have no identity. They try to compete on every level... price, quality, service, selection and so on. It sounds like a good strategy but it fails nearly every time.
Why?
Because our minds are like little mail rooms. When we get incoming messages, we sort them
Often maintenance systems don’t reap the benefits that they promise through no fault of their own. How can you expect a system to improve underlying data? The answer is that you can’t. What you need is to have good data in the system so that it can be accessed, processed and used to provide practical information for the organization.Let me illustrate the cost of not having good data with an example. A multi-site manufacturer has four locations, three of which are in fairly close proxi
Why?
Because our minds are like little mail rooms. When we get incoming messages, we sort them and file them in their proper slots. Wal-Mart goes into the low price mail slot for when we need to save money. Rolex goes into the quality slot for when we win the lotto and want to enjoy the best. Nordstrom's goes into the service category for when we want to really be pampered. The more specific the trait or characteristic, the easier it is to recall.
So when companies try to appeal to everyone, it's the equivalent of meeting someone named "George".
George who? George Washington? George Foreman? George Jetson? Curious George?
If you lack specific, identifiable features, you will be sorted, discarded and tossed in the mental mailroom trash basket, never to be recalled.
Here's a hypothetical, but typic
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