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Hub You - Avoiding the Spam Trap: Get Your Message Delivered!
PPC management helps manage the business cost and the intricacies of a PPC account. They are based upon the high-end PPC management services customized to specifications and supported by trained analysts to save time, labor and to get better PPC performances.PPC account management services include automatic monitoring of the PPC search term bids, support for numerous PPC programs, Overture auto bidding integrated support, price gap elimination between competitors, rules-based bidding business rules to help automate the account, scheduling tools for whenever keyword bids are to be reviewed, automatic minimum and maximum keyword cost bid management.PPC management service also includes periodic account review conference calls to ensure that the customized service is working. The conference calls will analyze the results and discuss steps for further search engine optimization techniques.Most PPC management applications are software programs that need to be downloaded to the computer, install, and update manually. If you only have 50 keywords, these programs might be a value, but there is a loss of time and labor in managing the account. However, having 200+ keywords makes you a good candidate for professional PPC ma
Not quite ready for prime time
Even though it's been around for a decade, RSS technology is still in its infancy. This immaturity presents a few challenges.
The biggest issue today is that mainstream web and e-mail clients do not yet support RSS feeds. Expect to see some movement in this direction as the RSS movement swells.
There are lots of freestanding news readers out there, and they each have their unique shortcomings. Over the next year or two, RSS software should improve significantly and RSS will become a more robust publishing platform.
RSS usage and news aggregator adoption is still very limited. So, RSS will not be a complete solution without greater subscriber participation.
RSS is text-only. Attractive layout and graphics cannot make up for poor quality content in the world of news feeds.
The RSS Business Model
Content publishers need to determine how to make RSS content distribution profitable. Just as there are paid e-mail newsletters, there can be paid RSS news feeds. It's just another file that resides on a web server, so it can be served from a password protected web site. However, with a paid RSS newsfeed, readership is reduced, as subscribers are limited to using RSS aggregators or news readers which support authentication.
While content publishers may be afraid of RSS, the business model of e-mail publishing doesn't really change using RSS. Readers still see the same content, with
Is setting up a payment merchant gateway on the Internet really expensive?An aspiring Internet entrepreneur a few years ago would need hundreds of dollars to set up his own ordering system and shopping cart on the Internet. Now that has changed. It is now far easier to get started than ever before.Imagine if you can set up an ordering system for a price so low, your first few sales will immediately cover it's costs.At an offline store, buying the cashier equipment (or POS machine) and hiring a cashier at that, will cost thousands of dollars. And it is something you have to pay for and maintain every month.On the Internet, just set up once and you are done. Your 'cashier autobot' works for you 24 hours round the clock, 365 days a year, dosen't demand benefits, dosen't get tired, and dosen't need to be fed.How much does this cost, you are asking? Well it can be as low as nothing. At paydotcom.com, you can set a shopping system for free. A small percentage of your sales (1%-5%) goes to them, but it is a drop in the ocean.If you want a more established service, Clickbank.com provides it for you. For $50 your completely secure and efficient payment gateway is set up.For those with a tight b
If you send emails to your customers, I have some bad news for you. Not all of your emails are making it to your intended recipients. Between ISP spam filters, spam-blocking email servers, spam-killing email software, and email content filtering everywhere in between, the chances are high that your messages just aren't making it past all of these roadblocks.
Recent studies show that opt-in subscriptions are erroneously spam blocked at rates of 17% (according to Return Path) to 38% (according to Mail.com). So, 17% to 38% of the e-mail you send to people who want it or even pay for it in many cases, does not reach them. Just by choosing the wrong words or phrases, or sending the wrong type of attachment, your email can become a "false positive", and end up filed into some garbage bin where it gets mixed up with various offers to increase the size of some random body part -- never again to be seen.
These false positives can occur even if the intended recipient is very interested in receiving your message, even if their life (or livelihood) depends upon receiving that message. Even if automated spam filters don't destroy your message, as in-boxes fill up with more and more garbage, it's becoming common for people to simply overlook wanted mail and inadvertently delete it.
It's only going to get worse.
When the new federal law dubbed "The CAN-SPAM Act of 2003" (Controlling the Assault of Non-Solicited Pornography and Marketing) was passed in December, many were startled and confused by the apparent legalization of spam. Now, as long as an emailer complies with the law regarding header falsification, misleading titles, and opt-out procedures, it would seem that marketing through spam has become legitimate!
The CAN-SPAM law only restricts the legality and processes involved in sending Unsolicited Commercial Email (UCE). There is no implied responsibility on behalf of any provider to guarantee delivery of all messages. In fact, ISPs are given the right to filter and block email any way they deem necessary according to their policies. The law doesn't burden ISPs to discriminate whether the email was permission-based or unsolicited. They can block incoming bulk email simply on the basis of a single complaint.
And if that wasn't bad enough, the CAN-SPAM Act suggests a bounty of 20% or more of fines collected go to the people who turn in spammers. As more "offenders" are reported, more ISPs are blacklisted, and the more likely your message will end up vaporized long before it hits home.
So now, with more and more marketing efforts involving purchased and shared opt-in lists, more and more companies able to legally spam, and more and more Unsolicited Commercial E-Mail floating around on the internet, there is bound to be a reaction, and that reaction is sure to be quite strong. Following the Red Queen Principle, as spammers continue to find a means to push out spam -- ISPs, hosts, and email packages will continue to improve their defenses, as well, blocking more mail than ever before.
Has E-mail Come to an End?
No one could have imagined that things would get this bad. Spammers and virus authors are rapidly crippling email. Even though e-mail was once dubbed the "killer app" of the Internet, some doomsayers are going so far that viruses, spam, and spam filters are joining forces to bring about the death of email. The theory is that, eventually, inboxes will become so full of unwanted garbage emails, and so many desired messages will be deleted along the way, that email will become useless.
Some e-mail publishers are considering giving up on e-mail altogether and finding other ways to deliver their message. While this may sound pretty extreme, the spam wars are an extreme situation. And extreme situations call for drastic measures...
RSS to the Rescue
One such alternative is RSS, which stands for either Really Simple Syndication, or Rich Site Summary, depending upon with whom you're speaking. A primary reason that RSS is a viable alternative is that since readers select their RSS Feeds, spam is no longer an issue. This is because RSS works a little bit differently than email, using pull, instead of push, technology.
By notifying people interested in your content, as well as web sites that collect and package content announcements (called aggregators), you "feed" them your content. From this process we get the term "RSS feed." By providing an RSS feed, another site may pick up your "news" through your feed and syndicate it. Only the feed publisher can designate what information gets into the feed, and the only information the subscriber pulls down is what the publisher puts there.
If email continues on its self-destruct course, RSS could very well become the new standard, either replacing email subscriptions or, more likely, as an email supplement.
What are RSS Feeds?
An RSS feed is a Web-accessible XML file containing a listing of web pages with related news or information. RSS is basically a stream of raw data: content completely separated from presentation. The XML-based RSS feed contains content information, such as the headline, description, an excerpt, and the URL where the subscriber can find the content in its entirety. Once uploaded to a website, the RSS feed should be validated for completeness and accuracy. Once it is validated, the feed can then be submitted to engines.
A sample feed can be seen at: http://www.EnvisionSoftware.com/Articles/Index.xml
Consuming the Syndicated RSS Feed
Individual subscribers can view RSS feeds in special feed reader software, called a news reader. Additionally, webmasters can syndicate your news feeds to their website using an aggregator. Both aggregators and news readers consume RSS feeds, presenting them in a format for use by humans in pretty much the same way Web browsers work with web pages.
To subscribe to a newsfeed, the subscriber tells their feed reader to periodically poll a certain site's RSS feed file, pasting the URL for the RSS feed into their feed reader, much like bookmarking a page in your Web browser.
Then, to read the news, the feed reader visits the subscribed feeds, grabs the latest information, and displays a sorted list of the latest headlines from each source. Sometimes the reader will show brief descriptions of the content, but it always links to the full content on the publisher's site.
Not quite ready for prime time
Even though it's been around for a decade, RSS technology is still in its infancy. This immaturity presents a few challenges.
The biggest issue today is that mainstream web and e-mail clients do not yet support RSS feeds. Expect to see some movement in this direction as the RSS movement swells.
There are lots of freestanding news readers out there, and they each have their unique shortcomings. Over the next year or two, RSS software should improve significantly and RSS will become a more robust publishing platform.
RSS usage and news aggregator adoption is still very limited. So, RSS will not be a complete solution without greater subscriber participation.
RSS is text-only. Attractive layout and graphics cannot make up for poor quality content in the world of news feeds.
The RSS Business Model
Content publishers need to determine how to make RSS content distribution profitable. Just as there are paid e-mail newsletters, there can be paid RSS news feeds. It's just another file that resides on a web server, so it can be served from a password protected web site. However, with a paid RSS newsfeed, readership is reduced, as subscribers are limited to using RSS aggregators or news readers which support authentication.
While content publishers may be afraid of RSS, the business model of e-mail publishing doesn't really change using RSS. Readers still see the same content, with t
Before typing the rest of this, let me say that I am a photoblogger.Photoblogs seem to be in a world of their own today, photoblogs are not supported by as many directories, publishing programs, or revenue schemes in the bloggging world compared to written blogs.The biggest things we have are photoblogs.org, Photo Friday and WeeklyShot, and a few others like VFXY. While Bloggers have BlogBurst, numerous directories, extensive revenue oppurtunities and a larger audience as only a limited number of people take a really active interest in photography, especially the newer version of photography that has been evolved with HDR (high dynamic range photos), confusing abstracts and simple art.Photoblogs are no less greater than any other type of blog. In some ways I prefer them, it’s easier to see than to read, a picture is worth a thousand words anyways right? Written blogs are sometimes long and tedious to read, photoblogs are just so simple to view in comparison.Most photoblogs have a much simpler interface and design to them, they are modern and sleek, while written blogs contain so much writing, sometimes you can just be blown away and not read anything at all, while one great shot on a photoblog can keep you
The CAN-SPAM law only restricts the legality and processes involved in sending Unsolicited Commercial Email (UCE). There is no implied responsibility on behalf of any provider to guarantee delivery of all messages. In fact, ISPs are given the right to filter and block email any way they deem necessary according to their policies. The law doesn't burden ISPs to discriminate whether the email was permission-based or unsolicited. They can block incoming bulk email simply on the basis of a single complaint.
And if that wasn't bad enough, the CAN-SPAM Act suggests a bounty of 20% or more of fines collected go to the people who turn in spammers. As more "offenders" are reported, more ISPs are blacklisted, and the more likely your message will end up vaporized long before it hits home.
So now, with more and more marketing efforts involving purchased and shared opt-in lists, more and more companies able to legally spam, and more and more Unsolicited Commercial E-Mail floating around on the internet, there is bound to be a reaction, and that reaction is sure to be quite strong. Following the Red Queen Principle, as spammers continue to find a means to push out spam -- ISPs, hosts, and email packages will continue to improve their defenses, as well, blocking more mail than ever before.
Has E-mail Come to an End?
No one could have imagined that things would get this bad. Spammers and virus authors are rapidly crippling email. Even though e-mail was once dubbed the "killer app" of the Internet, some doomsayers are going so far that viruses, spam, and spam filters are joining forces to bring about the death of email. The theory is that, eventually, inboxes will become so full of unwanted garbage emails, and so many desired messages will be deleted along the way, that email will become useless.
Some e-mail publishers are considering giving up on e-mail altogether and finding other ways to deliver their message. While this may sound pretty extreme, the spam wars are an extreme situation. And extreme situations call for drastic measures...
RSS to the Rescue
One such alternative is RSS, which stands for either Really Simple Syndication, or Rich Site Summary, depending upon with whom you're speaking. A primary reason that RSS is a viable alternative is that since readers select their RSS Feeds, spam is no longer an issue. This is because RSS works a little bit differently than email, using pull, instead of push, technology.
By notifying people interested in your content, as well as web sites that collect and package content announcements (called aggregators), you "feed" them your content. From this process we get the term "RSS feed." By providing an RSS feed, another site may pick up your "news" through your feed and syndicate it. Only the feed publisher can designate what information gets into the feed, and the only information the subscriber pulls down is what the publisher puts there.
If email continues on its self-destruct course, RSS could very well become the new standard, either replacing email subscriptions or, more likely, as an email supplement.
What are RSS Feeds?
An RSS feed is a Web-accessible XML file containing a listing of web pages with related news or information. RSS is basically a stream of raw data: content completely separated from presentation. The XML-based RSS feed contains content information, such as the headline, description, an excerpt, and the URL where the subscriber can find the content in its entirety. Once uploaded to a website, the RSS feed should be validated for completeness and accuracy. Once it is validated, the feed can then be submitted to engines.
A sample feed can be seen at: http://www.EnvisionSoftware.com/Articles/Index.xml
Consuming the Syndicated RSS Feed
Individual subscribers can view RSS feeds in special feed reader software, called a news reader. Additionally, webmasters can syndicate your news feeds to their website using an aggregator. Both aggregators and news readers consume RSS feeds, presenting them in a format for use by humans in pretty much the same way Web browsers work with web pages.
To subscribe to a newsfeed, the subscriber tells their feed reader to periodically poll a certain site's RSS feed file, pasting the URL for the RSS feed into their feed reader, much like bookmarking a page in your Web browser.
Then, to read the news, the feed reader visits the subscribed feeds, grabs the latest information, and displays a sorted list of the latest headlines from each source. Sometimes the reader will show brief descriptions of the content, but it always links to the full content on the publisher's site.
Not quite ready for prime time
Even though it's been around for a decade, RSS technology is still in its infancy. This immaturity presents a few challenges.
The biggest issue today is that mainstream web and e-mail clients do not yet support RSS feeds. Expect to see some movement in this direction as the RSS movement swells.
There are lots of freestanding news readers out there, and they each have their unique shortcomings. Over the next year or two, RSS software should improve significantly and RSS will become a more robust publishing platform.
RSS usage and news aggregator adoption is still very limited. So, RSS will not be a complete solution without greater subscriber participation.
RSS is text-only. Attractive layout and graphics cannot make up for poor quality content in the world of news feeds.
The RSS Business Model
Content publishers need to determine how to make RSS content distribution profitable. Just as there are paid e-mail newsletters, there can be paid RSS news feeds. It's just another file that resides on a web server, so it can be served from a password protected web site. However, with a paid RSS newsfeed, readership is reduced, as subscribers are limited to using RSS aggregators or news readers which support authentication.
While content publishers may be afraid of RSS, the business model of e-mail publishing doesn't really change using RSS. Readers still see the same content, with
So much attention is spent on the front-end of channels-- determining whether to build, buy or partner, channel selection and recruitment. In our years of channel management, the success of channels has depended just as much on the back-end--supporting the channels correctly. Too often, the channel had to fend for themselves. There was no channel program, the channel did not receive help in sales and marketing or expensive channel sales representatives wrote sales training, developed collateral and tried to solve support problems, rather than working with their channel partners to build business and close deals.Enter the channel lifecycle, a model on which channel programs are based. The model identifies the key leverage points to touch partners, support their efforts and speed their time to success. While at HP, we had the challenge of having many partners, but few provided the kind of revenue we needed. The lifecycle allowed us to determine where to take action to speed partners to revenues.The Lifecycle follows a channel partner through the entire relationship with a company, from recruiting and introduction to the value proposition of being a partner to business agreements to preparation for launch to growth and ma
Some e-mail publishers are considering giving up on e-mail altogether and finding other ways to deliver their message. While this may sound pretty extreme, the spam wars are an extreme situation. And extreme situations call for drastic measures...
RSS to the Rescue
One such alternative is RSS, which stands for either Really Simple Syndication, or Rich Site Summary, depending upon with whom you're speaking. A primary reason that RSS is a viable alternative is that since readers select their RSS Feeds, spam is no longer an issue. This is because RSS works a little bit differently than email, using pull, instead of push, technology.
By notifying people interested in your content, as well as web sites that collect and package content announcements (called aggregators), you "feed" them your content. From this process we get the term "RSS feed." By providing an RSS feed, another site may pick up your "news" through your feed and syndicate it. Only the feed publisher can designate what information gets into the feed, and the only information the subscriber pulls down is what the publisher puts there.
If email continues on its self-destruct course, RSS could very well become the new standard, either replacing email subscriptions or, more likely, as an email supplement.
What are RSS Feeds?
An RSS feed is a Web-accessible XML file containing a listing of web pages with related news or information. RSS is basically a stream of raw data: content completely separated from presentation. The XML-based RSS feed contains content information, such as the headline, description, an excerpt, and the URL where the subscriber can find the content in its entirety. Once uploaded to a website, the RSS feed should be validated for completeness and accuracy. Once it is validated, the feed can then be submitted to engines.
A sample feed can be seen at: http://www.EnvisionSoftware.com/Articles/Index.xml
Consuming the Syndicated RSS Feed
Individual subscribers can view RSS feeds in special feed reader software, called a news reader. Additionally, webmasters can syndicate your news feeds to their website using an aggregator. Both aggregators and news readers consume RSS feeds, presenting them in a format for use by humans in pretty much the same way Web browsers work with web pages.
To subscribe to a newsfeed, the subscriber tells their feed reader to periodically poll a certain site's RSS feed file, pasting the URL for the RSS feed into their feed reader, much like bookmarking a page in your Web browser.
Then, to read the news, the feed reader visits the subscribed feeds, grabs the latest information, and displays a sorted list of the latest headlines from each source. Sometimes the reader will show brief descriptions of the content, but it always links to the full content on the publisher's site.
Not quite ready for prime time
Even though it's been around for a decade, RSS technology is still in its infancy. This immaturity presents a few challenges.
The biggest issue today is that mainstream web and e-mail clients do not yet support RSS feeds. Expect to see some movement in this direction as the RSS movement swells.
There are lots of freestanding news readers out there, and they each have their unique shortcomings. Over the next year or two, RSS software should improve significantly and RSS will become a more robust publishing platform.
RSS usage and news aggregator adoption is still very limited. So, RSS will not be a complete solution without greater subscriber participation.
RSS is text-only. Attractive layout and graphics cannot make up for poor quality content in the world of news feeds.
The RSS Business Model
Content publishers need to determine how to make RSS content distribution profitable. Just as there are paid e-mail newsletters, there can be paid RSS news feeds. It's just another file that resides on a web server, so it can be served from a password protected web site. However, with a paid RSS newsfeed, readership is reduced, as subscribers are limited to using RSS aggregators or news readers which support authentication.
While content publishers may be afraid of RSS, the business model of e-mail publishing doesn't really change using RSS. Readers still see the same content, with
Building Opt-In List is an essential part of Internet Marketing. Every successful marketer online has a personal list of subscribers and is using it to profit online. Building personal list may sound easy – you just purchase an autoresponder service, create a few messages, place subscription form on your site and drive visitors to your subscription form.Although these steps are very true and simple, unfortunately building list is not that easy. Someone inexperienced in web promotion will have difficulties in driving traffic necessary for building an opt-in list. Traffic can sometimes be a problem even for a more experienced people.Getting enough traffic for list building is not the only problem. Many people overlook the importance of keeping constant contact with all members of your list. People tend to be forgetful and if you don’t contact them often, they can easily forget that they even subscribed to your list!Therefore, to solve problem with traffic many people decide to simply buy leads. Buying leads can save a lot of time necessary for list building. They can also avoid the second problem by creating enough pre-written messages to keep up with their leads for a longer time, or they can use broadcast option
What are RSS Feeds?
An RSS feed is a Web-accessible XML file containing a listing of web pages with related news or information. RSS is basically a stream of raw data: content completely separated from presentation. The XML-based RSS feed contains content information, such as the headline, description, an excerpt, and the URL where the subscriber can find the content in its entirety. Once uploaded to a website, the RSS feed should be validated for completeness and accuracy. Once it is validated, the feed can then be submitted to engines.
A sample feed can be seen at: http://www.EnvisionSoftware.com/Articles/Index.xml
Consuming the Syndicated RSS Feed
Individual subscribers can view RSS feeds in special feed reader software, called a news reader. Additionally, webmasters can syndicate your news feeds to their website using an aggregator. Both aggregators and news readers consume RSS feeds, presenting them in a format for use by humans in pretty much the same way Web browsers work with web pages.
To subscribe to a newsfeed, the subscriber tells their feed reader to periodically poll a certain site's RSS feed file, pasting the URL for the RSS feed into their feed reader, much like bookmarking a page in your Web browser.
Then, to read the news, the feed reader visits the subscribed feeds, grabs the latest information, and displays a sorted list of the latest headlines from each source. Sometimes the reader will show brief descriptions of the content, but it always links to the full content on the publisher's site.
Not quite ready for prime time
Even though it's been around for a decade, RSS technology is still in its infancy. This immaturity presents a few challenges.
The biggest issue today is that mainstream web and e-mail clients do not yet support RSS feeds. Expect to see some movement in this direction as the RSS movement swells.
There are lots of freestanding news readers out there, and they each have their unique shortcomings. Over the next year or two, RSS software should improve significantly and RSS will become a more robust publishing platform.
RSS usage and news aggregator adoption is still very limited. So, RSS will not be a complete solution without greater subscriber participation.
RSS is text-only. Attractive layout and graphics cannot make up for poor quality content in the world of news feeds.
The RSS Business Model
Content publishers need to determine how to make RSS content distribution profitable. Just as there are paid e-mail newsletters, there can be paid RSS news feeds. It's just another file that resides on a web server, so it can be served from a password protected web site. However, with a paid RSS newsfeed, readership is reduced, as subscribers are limited to using RSS aggregators or news readers which support authentication.
While content publishers may be afraid of RSS, the business model of e-mail publishing doesn't really change using RSS. Readers still see the same content, with
Trying to improve search engine rankings is just like a rubics cube. A puzzle that can keep you occupied for hours. How many times have you heard "They keep changing the rules?,” and the frustrating part is...they don't even tell you what the rules are in the first place!It's a proven fact, in trying to improve search engine rankings, that growing your site thru link popularity, by slowly acquiring incoming quality links, adding small amounts of fresh relevant content on a regular basis, using proper keyword density and placement, along with making your site "sticky" so your visitor's stay longer.But now, there's something else that you have to know about! (and this is a big but!)Google is starting to weigh in heavy on domain names. Not what your domain is, or how long you've had it. Google wants to know how long you plan on keeping it, as in, how long is it registered for!They've begun NOT giving as much consideration to domains registered for just a year, thinking they might be spammers, making a quick hit and then they're out of here. If they see you're registered for 5 years, then you must be a serious business that has planned on being around for quite a long time.I live about a five iron out
Not quite ready for prime time
Even though it's been around for a decade, RSS technology is still in its infancy. This immaturity presents a few challenges.
The biggest issue today is that mainstream web and e-mail clients do not yet support RSS feeds. Expect to see some movement in this direction as the RSS movement swells.
There are lots of freestanding news readers out there, and they each have their unique shortcomings. Over the next year or two, RSS software should improve significantly and RSS will become a more robust publishing platform.
RSS usage and news aggregator adoption is still very limited. So, RSS will not be a complete solution without greater subscriber participation.
RSS is text-only. Attractive layout and graphics cannot make up for poor quality content in the world of news feeds.
The RSS Business Model
Content publishers need to determine how to make RSS content distribution profitable. Just as there are paid e-mail newsletters, there can be paid RSS news feeds. It's just another file that resides on a web server, so it can be served from a password protected web site. However, with a paid RSS newsfeed, readership is reduced, as subscribers are limited to using RSS aggregators or news readers which support authentication.
While content publishers may be afraid of RSS, the business model of e-mail publishing doesn't really change using RSS. Readers still see the same content, with the same design, layout, and ads in an HTML newsletter. The trick is to have content which strikes the reader's fancy -- headlines and descriptions have to be worthy of clicking on, before the readers will see the full content.
What Does The Future Hold for RSS?
RSS has gained quick acceptance in certain circles such as small technology companies, innovative consulting organizations, and self-publishers. Even Microsoft has started publishing RSS feeds without attempting to strong-arm themselves into a dominant position, thus far.
AOL's upcoming AOL 10 software will support RSS technology. Microsoft will most likely support RSS in Outlook and Outlook Express, similar to its current support for newsgroups. Additionally, web hosting tools like Geocities offer tools to syndicate RSS feeds.
It may take some time, however, for RSS to gain momentum in the IT departments of midsize-to-large companies, which are typically slower to adopt nascent technologies like RSS.
Should you consider RSS for your publication?
While RSS may not be an immediate replacement for the email newsletter, it will become a powerful choice in corporate and personal communication in the very near future. Once the big guys adopt RSS as a content sharing and distribution medium, it will gain greater acceptance. The benefits of RSS will be widespread, and full-featured RSS news readers will be prevalent.
Moving your subscriber base from e-mail newsletters to RSS feeds might be a tall order at this juncture. For now, it's up to publishers to sell readers on the RSS concept, and explain how it alleviates the pain of spam.
Whether you decide to convert to RSS full force or simply offer RSS as an alternative for your subscribers, it's important to realize that e-mail is starting to lose its luster, and now is a very good time to include RSS in your publishing repertoire.
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