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Hub You - Spam -- How Much Will It Cost Your Business?
As many of you know, newly-wed Corey Rudl was killed last year in a race car accident in California. The young Canadian Internet guru started selling automobile parts and a related e-book. He later created the Internet Marketing Center in Washington State now operated by Derek Gehl.Derek has written an informative article on using testimonies on your web pages. You can read it at http://www.marketingtips.com/newsletters/.The Center achieves their articles so you should be able to read many other informative articles there.Many of you probably have a copy of "Insider Secrets to Marketing Your Business on the Internet." I call this the 10-pound Wonder. You can try a copy for 30-days free by going to: http://www.marketingtip.com/t.cgi/802087/free.Here in Idah
Anytime you're filling out a form online and you're asked to provide your email address, make sure you review the site's "Privacy Policy" to ensure that your email address will not be sold or shared with a third party.
Protecting Your In-box
To protect your in-box, you can use a Spam filtering software program. Although there are several available online, the best one I've found is Mail Washer. This program will enable you to view all the email on your server without actually downloading it into your email program. Once you've reviewed your messages, you can create filters and bounce the Spam messages back to the sender. Although you can pick up the program free, consider supporting the d
As a franchisor I am always asked by new and existing franchisees about future expansion. I find this to be a most wonderful question because I admire the strength of today’s entrepreneur. With all and over regulation we still see hard chargers willing to battle the Tsunami of laws, rules and regulations as the debris rushes ashore. Indeed, with the Hurricane of lawyers presently in practice and Earthquake stampeding new attorneys getting out of law school, it is amazing the new warriors of free enterprise still press. Yes, in fact the modern entrepreneur has more floating and flying debris then ever before in our nations history. The of course want to shoot all the lawyers and regulators who have never made an honest dollar in their entire lives, yet no one has that much ammo and it
Spam not only clogs our servers and in-boxes, but it also costs us hours and hours of lost time in productivity.
Although the estimated cost of Spam focuses mainly on lost productivity, this picture may be much broader than you realize.
Some of the more popular email providers, such as AOL (America Online), Yahoo! and Hotmail, are now utilizing filters to cut down on Spam. These filters are dumping Spam and/or bulk mailings into a separate location. Although this may cut down on Spam in your in-box, these filters are also dumping some legitimate email messages.
What's more, some hosting services not only filter the email messages, but they're also blocking entire hosting companies. For example, the blocking host may have gotten some Spam complaints about a few marketers that host with ABC hosting company. (Keep in mind, ABC hosting company may host thousands of sites.) Rather than block the offending marketers, the blocking host decides to blacklist the entire ABC host.
What this means is if you try to contact someone and their hosting company has blacklisted your host, your email will not go through -- it will bounce right back to you.
If you suspect you may not be receiving all of your email, contact your host and ask them if they're using Spam filters or have blocked entire hosting companies.
How Much Will Spam Cost Your Business?
How much time do you spend sorting through the Spam in your email each day? Add it up sometime -- I'll bet you'll find you spend a lot more time than you even realized -- time that could have been spent on your business.
If you're publishing an ezine or sending out any form of opt-in mailings, how many subscribers are actually receiving your mailings? Most-likely, not nearly as many subscribers as you may think. How many lost sales has this cost you?
How many messages, such as information requests, customer support requests, etc., have you not received due to filtering?
How many messages have you replied to that your customers or potential customers have never received due to filtering?
As customer service says a lot about your business practices, how many customers will you lose?
The list goes on and on. But the point is this, Spam is costing you dearly.
Protecting Your Email Address
So how can you defend yourself? Well, it depends on which side you're on -- how to protect yourself, and/or how to make sure your messages are getting through.
In order to protect yourself against Spam, you first need to understand how your email address is obtained.
There are many unethical businesses online that collect and sell email addresses. They use robots that travel from link to link in search of email addresses. Their customers are led to believe that these email addresses belong to individuals who want to receive mailings. However, much of the time, this isn't the case.
Never purchase a list of email addresses from anyone other than a reputable company. The only company I can recommend is Post Master Direct. http://www.postmasterdirect.com
To protect your email address from these robots, instead of displaying your address on your site, use a feedback form. Not just any type of form, but a form that doesn't display your email address within the hidden form fields. The only form I can recommend is Master Feedback. You can pick up a free copy here: http://willmaster.com/master/feedback/index.shtml
Anytime you're filling out a form online and you're asked to provide your email address, make sure you review the site's "Privacy Policy" to ensure that your email address will not be sold or shared with a third party.
Protecting Your In-box
To protect your in-box, you can use a Spam filtering software program. Although there are several available online, the best one I've found is Mail Washer. This program will enable you to view all the email on your server without actually downloading it into your email program. Once you've reviewed your messages, you can create filters and bounce the Spam messages back to the sender. Although you can pick up the program free, consider supporting the de
Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every day of their business lives.Still, many realize they need more than that to win the long-range battle. Fact is, they need a public relations budget that can deliver results far beyond publicity tactics.The fierce and the smart know they need real behavior change among their most important outside audiences that leads directly to achieving their managerial objectives.So they make sure they persuade those key outside folks with the greatest impacts on their organizations to their way of thinking, then move them to take actions that help their department, division
What this means is if you try to contact someone and their hosting company has blacklisted your host, your email will not go through -- it will bounce right back to you.
If you suspect you may not be receiving all of your email, contact your host and ask them if they're using Spam filters or have blocked entire hosting companies.
How Much Will Spam Cost Your Business?
How much time do you spend sorting through the Spam in your email each day? Add it up sometime -- I'll bet you'll find you spend a lot more time than you even realized -- time that could have been spent on your business.
If you're publishing an ezine or sending out any form of opt-in mailings, how many subscribers are actually receiving your mailings? Most-likely, not nearly as many subscribers as you may think. How many lost sales has this cost you?
How many messages, such as information requests, customer support requests, etc., have you not received due to filtering?
How many messages have you replied to that your customers or potential customers have never received due to filtering?
As customer service says a lot about your business practices, how many customers will you lose?
The list goes on and on. But the point is this, Spam is costing you dearly.
Protecting Your Email Address
So how can you defend yourself? Well, it depends on which side you're on -- how to protect yourself, and/or how to make sure your messages are getting through.
In order to protect yourself against Spam, you first need to understand how your email address is obtained.
There are many unethical businesses online that collect and sell email addresses. They use robots that travel from link to link in search of email addresses. Their customers are led to believe that these email addresses belong to individuals who want to receive mailings. However, much of the time, this isn't the case.
Never purchase a list of email addresses from anyone other than a reputable company. The only company I can recommend is Post Master Direct. http://www.postmasterdirect.com
To protect your email address from these robots, instead of displaying your address on your site, use a feedback form. Not just any type of form, but a form that doesn't display your email address within the hidden form fields. The only form I can recommend is Master Feedback. You can pick up a free copy here: http://willmaster.com/master/feedback/index.shtml
Anytime you're filling out a form online and you're asked to provide your email address, make sure you review the site's "Privacy Policy" to ensure that your email address will not be sold or shared with a third party.
Protecting Your In-box
To protect your in-box, you can use a Spam filtering software program. Although there are several available online, the best one I've found is Mail Washer. This program will enable you to view all the email on your server without actually downloading it into your email program. Once you've reviewed your messages, you can create filters and bounce the Spam messages back to the sender. Although you can pick up the program free, consider supporting the d
The idea with search engines and rankings is that the search engines want to make the best possible decision about which web sites and web pages should be ranked in the highest spots.In theory, search engines could just evaluate the content on the web site or web page, and whichever web site ranked more highly for the information on their web page or web site, that would be the page or site that would be the most highly ranked. Of course, as soon as the search engines might do this, savvy web masters would manipulate their web site so that their web site would appear to have more content than someone else’s, for the same topic.So just evaluating a web site or web page based on its content is not really feasible.So search engines instead choose to rank web pages
If you're publishing an ezine or sending out any form of opt-in mailings, how many subscribers are actually receiving your mailings? Most-likely, not nearly as many subscribers as you may think. How many lost sales has this cost you?
How many messages, such as information requests, customer support requests, etc., have you not received due to filtering?
How many messages have you replied to that your customers or potential customers have never received due to filtering?
As customer service says a lot about your business practices, how many customers will you lose?
The list goes on and on. But the point is this, Spam is costing you dearly.
Protecting Your Email Address
So how can you defend yourself? Well, it depends on which side you're on -- how to protect yourself, and/or how to make sure your messages are getting through.
In order to protect yourself against Spam, you first need to understand how your email address is obtained.
There are many unethical businesses online that collect and sell email addresses. They use robots that travel from link to link in search of email addresses. Their customers are led to believe that these email addresses belong to individuals who want to receive mailings. However, much of the time, this isn't the case.
Never purchase a list of email addresses from anyone other than a reputable company. The only company I can recommend is Post Master Direct. http://www.postmasterdirect.com
To protect your email address from these robots, instead of displaying your address on your site, use a feedback form. Not just any type of form, but a form that doesn't display your email address within the hidden form fields. The only form I can recommend is Master Feedback. You can pick up a free copy here: http://willmaster.com/master/feedback/index.shtml
Anytime you're filling out a form online and you're asked to provide your email address, make sure you review the site's "Privacy Policy" to ensure that your email address will not be sold or shared with a third party.
Protecting Your In-box
To protect your in-box, you can use a Spam filtering software program. Although there are several available online, the best one I've found is Mail Washer. This program will enable you to view all the email on your server without actually downloading it into your email program. Once you've reviewed your messages, you can create filters and bounce the Spam messages back to the sender. Although you can pick up the program free, consider supporting the d
As a small business owner, you must have knowledge of various financial issues and investment options. In the primary and secondary markets, you must have come across the term LBO, or Leveraged Buyout, several times. You may perhaps know what leveraged buyout is, but you may not have enough knowledge about its working. So, as an investor as well as a businessman, have a look at LBO and its various aspects.Leveraged Buyout- What Is This? A typical dictionary definition of this term is “a debt-financed transaction, usually via bank loans and bonds, which aims at taking a public corporation private.” In simple terms, a LBO takes place when a financial supporter gets control over a majority of a company’s equity through the use of borrowed money or debt. Leveraged buyout is also
In order to protect yourself against Spam, you first need to understand how your email address is obtained.
There are many unethical businesses online that collect and sell email addresses. They use robots that travel from link to link in search of email addresses. Their customers are led to believe that these email addresses belong to individuals who want to receive mailings. However, much of the time, this isn't the case.
Never purchase a list of email addresses from anyone other than a reputable company. The only company I can recommend is Post Master Direct. http://www.postmasterdirect.com
To protect your email address from these robots, instead of displaying your address on your site, use a feedback form. Not just any type of form, but a form that doesn't display your email address within the hidden form fields. The only form I can recommend is Master Feedback. You can pick up a free copy here: http://willmaster.com/master/feedback/index.shtml
Anytime you're filling out a form online and you're asked to provide your email address, make sure you review the site's "Privacy Policy" to ensure that your email address will not be sold or shared with a third party.
Protecting Your In-box
To protect your in-box, you can use a Spam filtering software program. Although there are several available online, the best one I've found is Mail Washer. This program will enable you to view all the email on your server without actually downloading it into your email program. Once you've reviewed your messages, you can create filters and bounce the Spam messages back to the sender. Although you can pick up the program free, consider supporting the d
My years in radio taught me that the most effective means of ratings success is to speak to the audience you want instead of the audience you have. It can be a long process, and it takes patience to develop and grow your message before you see results. But repetition builds reputation, and it can work for any business model. Here are some things to keep in mind in building an effective campaign:Keep it simple, stupid. You can say more with less. Don't clutter your message with too many details. The more compelling the message is, the more pre-qualified your customers will be. A customer more motivated to find out more information, will be more motivated to purchase what you have to offer.Ask for what you want. Be downr
Anytime you're filling out a form online and you're asked to provide your email address, make sure you review the site's "Privacy Policy" to ensure that your email address will not be sold or shared with a third party.
Protecting Your In-box
To protect your in-box, you can use a Spam filtering software program. Although there are several available online, the best one I've found is Mail Washer. This program will enable you to view all the email on your server without actually downloading it into your email program. Once you've reviewed your messages, you can create filters and bounce the Spam messages back to the sender. Although you can pick up the program free, consider supporting the developer and register the software for a small fee. http://www.mailwasher.net
Avoiding the Spam Filters
If you're sending out a mailing to an opt-in list, there are a few steps you can take to make sure your message won't trip the Spam filters:
1) Avoid using trigger words, such as Spam, fr*e, r*move, etc. Although the list is far too broad to list here, you can learn more by reading the following articles:
Spam Filters Run-Amuck by Timothy A. Gross http://www.iprofitsystems.com/articles/spamfilters.html
CLIP & SAVE guide to avoiding Spam filters by Debbie Weil http://www.imakenews.com/wordbiz/e_article000094161.cfm
2) Avoid using JavaScript within your messages.
3) Avoid using "bad" words.
If you'd like to ensure your messages are getting through, consider opening email accounts with the popular providers. You can send your mailings to these accounts and monitor their reception. If your mailings land in the dump, you can make some adjustments or even contact the company.
If you would like to test your outgoing email messages to ensure they won't trigger a Spam filter, Ken Evoy offers a great service called SpamCheck. This free service will enable you to send a copy of your publication, or any email message, to a specific address and it will return a report of possible words that will trigger the Spam filters.
Send your publication including the subject and body to: mailto:spamcheck-websource@sitesell.net
Conclusion
The Spam problem continues to get progressively worse. Although there isn't a simple solution to the problem, the information provided in this article should assist you in not only avoiding Spam, but also avoiding the filters for your legitimate mailings.
It's really a shame we're even in this position. However, we cannot allow Spam to continue to infiltrate our businesses. We must take the necessary steps to ensure our success.
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