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Hub You - SEO 101 - The Basics of How to Get to the Top of the Search Engines
After I had my son, I quit my job as a pit boss at the casino after having worked there nine years. It wasn’t that I was unhappy there; I just wanted to be a full-time mom at home. A few weeks after quitting, I realized I needed something to keep me busy, and possibly make a little extra spending money.First, I tried online surveys, but they didn’t work out. Or at least, I didn’t make what they were promising. I thought I’d get at least a few surveys per day, at $10 or more each. It’s been two months now and I’ll be surprised if I made more than $5. Most of the incentives include being entered into sweepstakes of $1000 or more. Great for some, but I’ve never been lucky to win anything like that.Next, I tried applying to some work at home jobs through a database that lists available jobs. I found two sites, and I had to pay to access both. Not a lot, mind you, but it still seemed like a bit of a joke. I must’ve applied to at least 2-3 dozen jobs online and maybe heard back from ONE company. And it turned out to be some sales program. No thanks.Lastly, I decided maybe starting some kind of home business might be the ticket. However I didn’t want to have to sell anything, or do any kind of telemar
Links within your site
It helps once again if you have the keyword phrase in the links to each page of your site. For example, let’s say you have a site on baby products and you have one page where you are trying to optimize for the keyword phrase “cheap baby supplies”. You should make sure that links that come into that page have the phrase “cheap baby supplies” so that your links look like this: Click here for cheap baby supplies
Links to other sites
You can improve your page rank if you link to other sites that have high search engine listings for the phrase that you are trying to optimize for. Note: it can also hinder if you link to pages that are off-topic. For example, you don’t want to link to a chemical arms factory from your baby supplies site.
Some other things you don’t want to do (and some things that make no difference at all) are:
1. Repeating the keyword phrase multiple times on the page unless it makes contextual sense.
2. Placing hidden links on your site – for example, links that are the same color as the background of the page won’t be recognized by
If you need money quickly or want a surefire way to increase your cashflow, it's time to throw a sale. Having a sale is especially easy to do if you've sell electronic information products (available as an online download), as your overhead costs are very low once these products are created. However, a sale also works if you have physical products that have to be shipped, especially if you want to get rid of older versions of a product (cassette versions, for example), or if you have slightly used products that have been returned (a scratch and dent sale).There's one key rule to remember for your sale -- make sure your audience is aware that the sale has a time limit on it. Many shopping cart programs permit you to put an expiration date on price specials for products.Here are 10 occasions for you to have a sale:1. Special occasion sale. Your birthday, children's birthdays, wedding anniversary, business anniversary, half birthday, etc. are all occasions in which you can have a sale. I constantly receive sale promotions commemorating the owner's birthday or business anniversary. You can even have a little fun with this and create your own special celebratory occasion -- your cat had kitten
Key factors for getting to the top of Google:
2. The keyword phrase in the text of the page – you want the keyword phrase to be up the top of the page, preferably as high up the top of the code on the page as possible. You also want the phrase repeated a few times on the page. Don’t worry about how many times, just at least 3-4 times and more if you think it fits in naturally with the content of the page.
3. Include the keyword phrase in a large font heading with H1 tags (this may make a small difference).
4. Links into your site from other sites (covered in more detail below).
5. Links within your site (covered below).
6. Links to other sites (covered below).
Links into your site from other sites
This is probably the most important factor for getting good search engine listings. You need to have good links coming into your site from other sites. You want those links to be from popular sites that also have lots of links coming into them. Google uses a Page Rank system which is a rough measure of how many links are coming into your site. You want links from sites that have good Page Rank. Creating 50 of your own sites and interlinking them won’t increase your page ranking.
How do you get links from other sites?
The main ways are to: Create a great site that people naturally want to link to, Get an affiliate program so people can link to your site and get paid, swap links with other sites, get listed in directories such as dmoz.org and buy links from people who have sites with a high PR (Page Rank). Again, we’ll be talking about this in more depth in another issue of the newsletter.
The most important consideration with incoming links is that you need to have the keyword phrase in the link that directs traffic to you your site. Getting listed in directories such as DMOZ (Open Directory Project) can also help you significantly in getting a good search engine ranking in Google.
Links within your site
It helps once again if you have the keyword phrase in the links to each page of your site. For example, let’s say you have a site on baby products and you have one page where you are trying to optimize for the keyword phrase “cheap baby supplies”. You should make sure that links that come into that page have the phrase “cheap baby supplies” so that your links look like this: Click here for cheap baby supplies
Links to other sites
You can improve your page rank if you link to other sites that have high search engine listings for the phrase that you are trying to optimize for. Note: it can also hinder if you link to pages that are off-topic. For example, you don’t want to link to a chemical arms factory from your baby supplies site.
Some other things you don’t want to do (and some things that make no difference at all) are:
1. Repeating the keyword phrase multiple times on the page unless it makes contextual sense.
2. Placing hidden links on your site – for example, links that are the same color as the background of the page won’t be recognized by
The first thing that people should feel when reading your description is that they are dealing with an educated person and professional. This means checking your spelling and grammar for errors, then fixing them before your post your item. I see many bad examples that can be easily be corrected with some simple proof-reading. eBay’s online form and Turbo Lister both offer spell checking just like MS Word. Poor spelling and grammar will always turn potential bidders away and ruins your credibility as a trustworthy seller.The next way to build trust and credibility when selling on eBay is to properly format your item description by using bullet points, numbered lists, underlining titles and indenting the paragraphs. Your description should not be a novel that is one really long paragraph. I like to restate the title at the top of the listing, then center, bold and underline it. Any item details can then be put as bullet points directly under the title. This eliminates clutter and allows bidders to focus on the details and not get lost in extended text.The last point I will cover is something that will seem obvious as soon as you read it. Include your telephone number and mailing address right in the des
Key factors for getting to the top of Google:
2. The keyword phrase in the text of the page – you want the keyword phrase to be up the top of the page, preferably as high up the top of the code on the page as possible. You also want the phrase repeated a few times on the page. Don’t worry about how many times, just at least 3-4 times and more if you think it fits in naturally with the content of the page.
3. Include the keyword phrase in a large font heading with H1 tags (this may make a small difference).
4. Links into your site from other sites (covered in more detail below).
5. Links within your site (covered below).
6. Links to other sites (covered below).
Links into your site from other sites
This is probably the most important factor for getting good search engine listings. You need to have good links coming into your site from other sites. You want those links to be from popular sites that also have lots of links coming into them. Google uses a Page Rank system which is a rough measure of how many links are coming into your site. You want links from sites that have good Page Rank. Creating 50 of your own sites and interlinking them won’t increase your page ranking.
How do you get links from other sites?
The main ways are to: Create a great site that people naturally want to link to, Get an affiliate program so people can link to your site and get paid, swap links with other sites, get listed in directories such as dmoz.org and buy links from people who have sites with a high PR (Page Rank). Again, we’ll be talking about this in more depth in another issue of the newsletter.
The most important consideration with incoming links is that you need to have the keyword phrase in the link that directs traffic to you your site. Getting listed in directories such as DMOZ (Open Directory Project) can also help you significantly in getting a good search engine ranking in Google.
Links within your site
It helps once again if you have the keyword phrase in the links to each page of your site. For example, let’s say you have a site on baby products and you have one page where you are trying to optimize for the keyword phrase “cheap baby supplies”. You should make sure that links that come into that page have the phrase “cheap baby supplies” so that your links look like this: Click here for cheap baby supplies
Links to other sites
You can improve your page rank if you link to other sites that have high search engine listings for the phrase that you are trying to optimize for. Note: it can also hinder if you link to pages that are off-topic. For example, you don’t want to link to a chemical arms factory from your baby supplies site.
Some other things you don’t want to do (and some things that make no difference at all) are:
1. Repeating the keyword phrase multiple times on the page unless it makes contextual sense.
2. Placing hidden links on your site – for example, links that are the same color as the background of the page won’t be recognized by
If you are in the process of starting a new online retail business one of the more important decisions that you will make pertains to the type of shopping cart program that you end up purchasing. Absent a "good" shopping cart program, your online retail business will not function up to par and will not be as profitable as it might otherwise have the potential to be in the presence of a more effective shopping cart software application. Through this informative article, you will be provided with the tips and pointers that you will need in order to select and implement the shopping cart software program that will best and most appropriately meet the ongoing needs of your important online retail business enterprise.As an initial step when it comes to comparing shopping cart software, there are some independent websites in operation today that provide in depth evaluations of different types of shopping cart software programs that are available and on the market today. By taking the time to review and consider the information and analysis that is available at these websites, you will be able to garner useful and necessary information that will aid you in determining which shopping cart software program will be
Key factors for getting to the top of Google:
2. The keyword phrase in the text of the page – you want the keyword phrase to be up the top of the page, preferably as high up the top of the code on the page as possible. You also want the phrase repeated a few times on the page. Don’t worry about how many times, just at least 3-4 times and more if you think it fits in naturally with the content of the page.
3. Include the keyword phrase in a large font heading with H1 tags (this may make a small difference).
4. Links into your site from other sites (covered in more detail below).
5. Links within your site (covered below).
6. Links to other sites (covered below).
Links into your site from other sites
This is probably the most important factor for getting good search engine listings. You need to have good links coming into your site from other sites. You want those links to be from popular sites that also have lots of links coming into them. Google uses a Page Rank system which is a rough measure of how many links are coming into your site. You want links from sites that have good Page Rank. Creating 50 of your own sites and interlinking them won’t increase your page ranking.
How do you get links from other sites?
The main ways are to: Create a great site that people naturally want to link to, Get an affiliate program so people can link to your site and get paid, swap links with other sites, get listed in directories such as dmoz.org and buy links from people who have sites with a high PR (Page Rank). Again, we’ll be talking about this in more depth in another issue of the newsletter.
The most important consideration with incoming links is that you need to have the keyword phrase in the link that directs traffic to you your site. Getting listed in directories such as DMOZ (Open Directory Project) can also help you significantly in getting a good search engine ranking in Google.
Links within your site
It helps once again if you have the keyword phrase in the links to each page of your site. For example, let’s say you have a site on baby products and you have one page where you are trying to optimize for the keyword phrase “cheap baby supplies”. You should make sure that links that come into that page have the phrase “cheap baby supplies” so that your links look like this: Click here for cheap baby supplies
Links to other sites
You can improve your page rank if you link to other sites that have high search engine listings for the phrase that you are trying to optimize for. Note: it can also hinder if you link to pages that are off-topic. For example, you don’t want to link to a chemical arms factory from your baby supplies site.
Some other things you don’t want to do (and some things that make no difference at all) are:
1. Repeating the keyword phrase multiple times on the page unless it makes contextual sense.
2. Placing hidden links on your site – for example, links that are the same color as the background of the page won’t be recognized by
The concept of this is for you to offer a subscription type product as an upsell or backend product. For example, if you're selling an ebook for $37 offer a subscription to a related e-zine for $9.95 a month. Instead of an e-zine, it could be monthly updated information for the ebook.It's not just for e-books, you can make it work for any product or service you sell. Some subscriptions that might work for your product could be:- e-mail/telephone consulting - a private or members only web site - print newsletters/magazines - product updates - subscription warrantees - product insurance - e-zine/webzines - the ideas are endless.....The subscription product should be related to the product or service you're selling. You could charge a weekly, monthly, or yearly subscription for the upsell product. You could sell your main product and upsell product as a total subscription package deal. You wouldn't charge the one-time price for your main product; you would just charge the basic subscription price of the upsell product.The major benefits are that you don't have to keep creating new upsell and back end products. Once you get enough subscriber
Links into your site from other sites
This is probably the most important factor for getting good search engine listings. You need to have good links coming into your site from other sites. You want those links to be from popular sites that also have lots of links coming into them. Google uses a Page Rank system which is a rough measure of how many links are coming into your site. You want links from sites that have good Page Rank. Creating 50 of your own sites and interlinking them won’t increase your page ranking.
How do you get links from other sites?
The main ways are to: Create a great site that people naturally want to link to, Get an affiliate program so people can link to your site and get paid, swap links with other sites, get listed in directories such as dmoz.org and buy links from people who have sites with a high PR (Page Rank). Again, we’ll be talking about this in more depth in another issue of the newsletter.
The most important consideration with incoming links is that you need to have the keyword phrase in the link that directs traffic to you your site. Getting listed in directories such as DMOZ (Open Directory Project) can also help you significantly in getting a good search engine ranking in Google.
Links within your site
It helps once again if you have the keyword phrase in the links to each page of your site. For example, let’s say you have a site on baby products and you have one page where you are trying to optimize for the keyword phrase “cheap baby supplies”. You should make sure that links that come into that page have the phrase “cheap baby supplies” so that your links look like this: Click here for cheap baby supplies
Links to other sites
You can improve your page rank if you link to other sites that have high search engine listings for the phrase that you are trying to optimize for. Note: it can also hinder if you link to pages that are off-topic. For example, you don’t want to link to a chemical arms factory from your baby supplies site.
Some other things you don’t want to do (and some things that make no difference at all) are:
1. Repeating the keyword phrase multiple times on the page unless it makes contextual sense.
2. Placing hidden links on your site – for example, links that are the same color as the background of the page won’t be recognized by
Are you looking for a high-paying and rewarding career? If so perhaps you are wondering what type of job you should be preparing yourself for right now? Well recently a major survey was taken that spanned over 20 countries and some 30,000 plus employers and in this Global Survey they asked the corporations what exactly they were looking for. Perhaps the findings may surprise you?It appears that the corporations were looking for data processing staff including programmers and developers. So if you're looking for a high-paying job and a rewarding career perhaps you should look no further than the computer skills necessary to do such a job. Additionally, most of the corporations both in the United States of America and abroad were looking for more drivers; truck drivers, automobile drivers, pilots and machinery operators. That was a huge category.Most of the corporations in the survey admitted that they are very worried in the future they will not have enough technicians for production maintenance and repair of the products they sold. In fact in the area of computers, robotics, aerospace, defense industry, appliances and infrastructure such as oil refineries, hydroelectric power plants, power plants,
Links within your site
It helps once again if you have the keyword phrase in the links to each page of your site. For example, let’s say you have a site on baby products and you have one page where you are trying to optimize for the keyword phrase “cheap baby supplies”. You should make sure that links that come into that page have the phrase “cheap baby supplies” so that your links look like this: Click here for cheap baby supplies
Links to other sites
You can improve your page rank if you link to other sites that have high search engine listings for the phrase that you are trying to optimize for. Note: it can also hinder if you link to pages that are off-topic. For example, you don’t want to link to a chemical arms factory from your baby supplies site.
Some other things you don’t want to do (and some things that make no difference at all) are:
1. Repeating the keyword phrase multiple times on the page unless it makes contextual sense.
2. Placing hidden links on your site – for example, links that are the same color as the background of the page won’t be recognized by Google.
3. Optimizing your site too carefully – if it’s obvious that you have optimized your site for Google (for example, if all your incoming links use the same keyword phrase) you may be penalized. Google looks for sites that are more ‘natural’ in their structure, so if all links look the same this won’t look like an organic site to Google robots and you may be penalized for it.
4. Despite popular opinion, Meta tags don’t really help at all. However, the description tag is important because that is the description that will appear in your listing on Google.
Finally, you may have heard of people using automated pages and or ‘cloaked pages’ to get high search engine rankings in Google. Personally, I don’t believe in taking this approach as it’s a non-sustainable way of getting high search engine rankings (that’s not say that some people who aren’t very successful at it). I know of atleast 3 highly successful companies who generate automated pages using this software http://www.profitpuppy.com/traffic. This is a sneaky way to make it to the top of of the search engine rankings, but it can work; one guy I know is earning several million dollars per year using this technique. So it can work, but as I mentioned before, I don’t think it’s sustainable and the Google engine doesn’t take kindly to it.
How do I submit my site to the search engines?
My personal philosophy is that if your site is not found naturally by following links then it is unlikely to rank in the search engines - I don’t usually bother submitting to search engines.
So that’s the basics of how to get to the top of the search engines. We’ll have a look at the more advanced stuff later on. It takes a lot of time knowledge and dedication to get there but once you master it, SEO is a fantastic way to get traffic and make money on the web.
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