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Hub You - 30 Ways to Promote Your Website on a Shoestring Budget ( Part 1)
A resume cover letter is an integral part of the job search. A professional seeking a position within a company should never submit a resume with an appropriate resume cover letter attached, that is, if they want to land the job. Companies do not just receive one, five or even ten resumes when they post an available position. They receive hundreds or even thousands depending on the current job market, the size of the company and the area in which they are located. Therefore, when they initially approach the pile of resumes on their desk, their first order of business is to weed out those who have overlooked one of the most important parts of the resume, and that is the resume cover letter. They literally toss out all of the resumes in the pile that do not have one attached. Therefore, by not sending one, you make their job a little easier.Resume cover letter samples on this site can be utilized to develop an eye-catching cover letter, especially if this all sounds Greek to you. Basically, the job of the resume cover letter is to introduce the person behind the resume. A resume lists skills, education, experience and such but the cover letter gives the “why.” An employer can see by a resume whether the candidate is qualified for the job, but the resume cover letter gives the employer a more detailed insight into the prospective employee.The resume cover letter tells the employer why the candidate wants the job, why they think they would be a perfect fit for the organization, a brief overview of their skills and experience that directly relates to the position for which they are applying and an insight into their professional career style. A well-written resume cover letter sells the resume by selling the professional behind it.A resume cover letter is a virtual handshake that unfolds to present the resume. Having a strong, supportive and professional handshake is vital. First impressions are the most important. Make the first impression a prospective employer has of you a lasting one by utilizing the free sample cover letter on this site. Resume cover letter writing services are also available.Don’t make the mistake of jotting down a few lines about yourself and your experience and putting it with your resume to send off to companies for which you wish to work. Take the time to develop a handshake via your resume cover letter that will place your resume on the top of the pile rather than in the garbage can.
If you need help with this task, you can employ the services of a Link Exchange Company. They are generally inexpensive and can save you hours of time. Some of these include:
http://www.linkexchanged.com http://www.powerlinks.com http://www.links-pal.com
5. Banner Advertising
Banners are graphics, which are linked to a website. You can create your own banner and either exchange it with someone, so that you display their banner on your site and in return they display your banner on their site. Whenever someone clicks on the banner, they are taken directly to the advertised website.
To save time, you can join a Banner Exchange programs, such as:
http://www.linkbuddies.com
http://www.showyoursite.com
http://www.yesnexus.com
6. Email Signature
Every email you send should have an email "signature." This is text that is automatically attached to the bottom of your email message. This text can be used to publicise your business. You can include your name, business name, email address, street or postal address, website details, phone number, fax number, company slogan, description of your company and its products/services. You can set up different signatures for different purposes.
To set up your signature using Outlook Express:
Search Engine CopywritingCopywriting is an art of writing information for various forms of media. It has evolved through time from its early forms in books, magazines and newspapers, Copywriting has again transcended from its usual form and practices into the new internet era; Copywriting as utilized by the Search Engine Optimization business is also known as Internet Content Writing, Web Content Writing, amongst other terms. The various terms of Copywriting shall be used interchangeably throughout this text.This article will try to tell you about the basics of copywriting and its advanced application on the SEO aspect. This article aims to provide the beginners in the Search Engine Optimization industry, an in-depth but friendly guide to seo content writing, as well as providing the more advanced copywriters with a guide to remind them of the several tricks they might have forgotten about the craft.This guide shall be divided into the three parts of the copywriting process: the before, during, and after. This is the first part of the guide dealing with the things a copywriter must do BEFORE writing the copy. Succeeding parts shall be posted separately.Before WritingBefore doing any writing you should first know the purpose why you’re writing that content. Your purpose should be clear and definite so no equivocation of ideas will exist that might confound your readers. Is the writing for sports? Is it for entertainment? Is it educational? These things should be clear on your mind before you write your copy, so a natural flow will exist as you write.Another thing to consider is to know whom are you writing for and who are the people you wish to convey the message to? Knowledge of your audience will give you many benefits: people with different cultures only respond to a specific approach you use, technical terms would be very trivial when talking to beginners while spelled out and explained details would be very time consuming for experts. The internet is used by a vast network of people and your target may only comprise a very small minority. It is important that you address your target effectively if you want more conversions (making site visitors into customers) on your web site.About the resourcesKnowing the right information will certainly give you the right results. Knowing what people want and what they are searching for will be one of the keys to make it big in this business. One of the things that can help you acquire this information is through case studies, surveys and polls that can be found all over the inte
The most probable answer is that your customers don’t know about your website. Creating a website is like building a house. If you don’t tell your friends they won’t know you’ve built a house. Even if they do know you’ve been building it, if you don’t tell them your address they’ll never find you.
And the same goes for your website. There is no magic internet fairy who will knock on people’s door to announce your website’s arrival. The task is up to you. To get your website marketing off the ground you either need to spend time learning and doing it or spend money and get somebody else to do it.
There are hundreds of ways to promote your business. You can do it on line or off line or a combination of both. Much will depend on your budget and the time you have available. Choose as many options below as your time and budget allows. Test as many methods of marketing as you can and see what brings you best results. Website marketing is not a one off exercise. You need to constantly work on it, fine-tune it, discard methods that are not working and implement new ones.
1. Email Marketing
Your first step should be to send an email to your existing clients announcing the arrival of your website. In your message, you can even ask them to forward your email onto their friends, family and colleagues.
If you are starting a new business and don’t have any customers, send an email to people you know who may be interested in your offer.
The next step should be to send your announcement to an opt-in email list. Opt-in email lists contain people or businesses who have requested to receive information about a certain topic(s). There are many companies who can provide you with these lists. For more information visit:
www.prospectshop.com.au/email_lists.html
www.4webmarketing.biz/email.htm
www.ezemail.biz/list_power.html
www.ezemail.biz/list_consumer.html
www.webfirm.com.au/email-marketing-australia/
Under no circumstance should you EVER send unsolicited email (spam) to people you either don’t know or who have not requested to receive your information.
2. Leads
There are many companies who will provide leads or prospects for your business. For a fee, they will display your advertisement (similar to a classified ad) and when someone clicks on it, they will be taken to your website. The great thing about these targeted leads is that you are only paying for the people who want to know about your business and products. If you work out the cost of a lead versus regular advertising, you will no doubt come out on top. Generally the cost per lead is between $0.50 - $1.00. If on the other hand you advertise in a newspaper or a magazine and pay $200 for the advertisement from which you get 20 enquiries, the cost per lead is $10.
Check out:
http://leadfactory.com/leads/
www.getresponse.com
3. Search Engines & Directories
A search engine is a searchable database of websites collected by a computer program (called a crawler, robot or spider). When you enter a keyword, the search engine looks for keywords in its database, and any relevant records are displayed. Currently there are thousands of search engines and directories on the internet. Some of the main ones include:
Google - www.google.com
Altavista - www.altavista.com
Yahoo – www.yahoo.com
Excite – www.excite.com
AllSearchEngines - www.allsearchengines.com
Northern Light - www.northernlight.com
DogPile – www.dogpile.com
AllTheWeb – www.alltheweb.com
Lycos - www.lycos.com
When submitting your website to the search engines, you can either do it manually by going to the search engine website and adding your URL (website address) or you can employ the services of a Search Engine Submission company, who will do it for you.
www.submitexpress.com
www.wpromote.com
www.website-submission.com
Search engines try to list sites that contain good content, so you need keywords and phrases on your pages that best describe your service and products. For example, if you are a florist, use the words such as florist, online florist, virtual florist, wedding florist, florist in Sydney, florist on line, flowers, floral, bouquets, floral arrangements etc as many times as possible to ensure high search engine ranking. To find out what keywords your customers may be searching on ask your family and friends or go to:
http://inventory.overture.com/d/searchinventory/suggestion/
http://www.wordtracker.com
Once you decide on the keywords, use them in
(a) Your website’s domain name
(b) The title of your page – This is displayed in the top bar of your browser window
(c) The heading of your home page
(d) The first paragraph of your home page
(e) Meta tags – Keywords, page title, description
(f) Titles of your graphics
Whilst it is important to use keywords as much as possible, it is also important you use them only if they are relevant and do not sound awkward. If you spam your keywords you may be penalised or even banned by some search engines.
If this all seems too overwhelming, you can employ the services of a Search engine optimization company, who will make your website’s content more search engine friendly to make it rank higher.
www.websight.net.au
www.bmcoptimise.com.au
www.e-channel.com.au
4. Link Exchanges
Find websites whose business complements yours and add their website to your links/resource page. Then contact the company and ask for a reciprocal link. For example if you are a wedding dress designer, you could contact businesses that sell wedding cakes, jewellery, flowers and also venues, celebrants etc.
By doing this your website will become a valuable resource for your visitors, as it will provide information they need. They may return to your site over and over to find more information.
On the other hand, you will have visitors coming to your website when they following a link from your link partners.
Results in search engines are determined by the material you have presented on your site and by other off-page factors such as how many other sites link to your site. The more links you have pointing to your site from relevant websites, the higher your site will rank.
If you need help with this task, you can employ the services of a Link Exchange Company. They are generally inexpensive and can save you hours of time. Some of these include:
http://www.linkexchanged.com http://www.powerlinks.com http://www.links-pal.com
5. Banner Advertising
Banners are graphics, which are linked to a website. You can create your own banner and either exchange it with someone, so that you display their banner on your site and in return they display your banner on their site. Whenever someone clicks on the banner, they are taken directly to the advertised website.
To save time, you can join a Banner Exchange programs, such as:
http://www.linkbuddies.com
http://www.showyoursite.com
http://www.yesnexus.com
6. Email Signature
Every email you send should have an email "signature." This is text that is automatically attached to the bottom of your email message. This text can be used to publicise your business. You can include your name, business name, email address, street or postal address, website details, phone number, fax number, company slogan, description of your company and its products/services. You can set up different signatures for different purposes.
To set up your signature using Outlook Express:
<“Wisdom is knowing what path to take next. Integrity is taking it.” - Robyn ElpruhzleinThe field of online marketing is a diamond with many facets – the trick is finding the right sparkle on a well-traveled path.Marketing your websiteAn important tool is Search Engine Optimization. This is typically done through a targeted use of keywords or phrases that visitors may likely use when conducting an online search. By going directly to the source (in this case Google) we can learn a few things about how websites are ranked.1) A web crawler (Googlebot) indexes the pages of your website for ranking purposes.2) An index is created for each page that allows the search to be performed more quickly.3) A rank is determined for your website based on pertinent keywords or phrases.4) A rank for your website is further enhanced by the number of links from other web sources to your web page – the more reputable the linking sources the greater weight in site ranking.5) The use of a specific keyword or phrase will also increase your ranking if those exact words are typed in the search window.6) It may not seem fair, but a site with a greater overall reputation or that has been in existence for an extended period of time is typically given more weight in the ranking process than a newer site.7) Once Google completes their scoring process for each page, based on keywords or phrases, the rankings are adjusted on their search engine.What have we learned?• The primary lesson for online marketing is that optimizing your website is a long term objective.• Keywords and phrases play an important role in site ranking.• Encouraging other sites to link to yours is a positive way to increase your search rank.By understanding the method one of the more famous search engines use to rank sites you can learn to patiently work to establish your websites as reputable and fully optimized.Never allow your site content to remain static. Continually work at adding reputable and solid content that will be advantageous to your visitors and ultimately to your site ranking.Avoid overstuffing articles with keywords or phrases in an attempt to gain a higher ranking. Google indicates they ultimately penalize these sites when such ‘spamming’ techniques are discovered. Some site owners have even added invisible keywords to their site to increase their rankings. This path may work in the short term, but damages your ranking and does a real number on your perceived integrity.
The next step should be to send your announcement to an opt-in email list. Opt-in email lists contain people or businesses who have requested to receive information about a certain topic(s). There are many companies who can provide you with these lists. For more information visit:
www.prospectshop.com.au/email_lists.html
www.4webmarketing.biz/email.htm
www.ezemail.biz/list_power.html
www.ezemail.biz/list_consumer.html
www.webfirm.com.au/email-marketing-australia/
Under no circumstance should you EVER send unsolicited email (spam) to people you either don’t know or who have not requested to receive your information.
2. Leads
There are many companies who will provide leads or prospects for your business. For a fee, they will display your advertisement (similar to a classified ad) and when someone clicks on it, they will be taken to your website. The great thing about these targeted leads is that you are only paying for the people who want to know about your business and products. If you work out the cost of a lead versus regular advertising, you will no doubt come out on top. Generally the cost per lead is between $0.50 - $1.00. If on the other hand you advertise in a newspaper or a magazine and pay $200 for the advertisement from which you get 20 enquiries, the cost per lead is $10.
Check out:
http://leadfactory.com/leads/
www.getresponse.com
3. Search Engines & Directories
A search engine is a searchable database of websites collected by a computer program (called a crawler, robot or spider). When you enter a keyword, the search engine looks for keywords in its database, and any relevant records are displayed. Currently there are thousands of search engines and directories on the internet. Some of the main ones include:
Google - www.google.com
Altavista - www.altavista.com
Yahoo – www.yahoo.com
Excite – www.excite.com
AllSearchEngines - www.allsearchengines.com
Northern Light - www.northernlight.com
DogPile – www.dogpile.com
AllTheWeb – www.alltheweb.com
Lycos - www.lycos.com
When submitting your website to the search engines, you can either do it manually by going to the search engine website and adding your URL (website address) or you can employ the services of a Search Engine Submission company, who will do it for you.
www.submitexpress.com
www.wpromote.com
www.website-submission.com
Search engines try to list sites that contain good content, so you need keywords and phrases on your pages that best describe your service and products. For example, if you are a florist, use the words such as florist, online florist, virtual florist, wedding florist, florist in Sydney, florist on line, flowers, floral, bouquets, floral arrangements etc as many times as possible to ensure high search engine ranking. To find out what keywords your customers may be searching on ask your family and friends or go to:
http://inventory.overture.com/d/searchinventory/suggestion/
http://www.wordtracker.com
Once you decide on the keywords, use them in
(a) Your website’s domain name
(b) The title of your page – This is displayed in the top bar of your browser window
(c) The heading of your home page
(d) The first paragraph of your home page
(e) Meta tags – Keywords, page title, description
(f) Titles of your graphics
Whilst it is important to use keywords as much as possible, it is also important you use them only if they are relevant and do not sound awkward. If you spam your keywords you may be penalised or even banned by some search engines.
If this all seems too overwhelming, you can employ the services of a Search engine optimization company, who will make your website’s content more search engine friendly to make it rank higher.
www.websight.net.au
www.bmcoptimise.com.au
www.e-channel.com.au
4. Link Exchanges
Find websites whose business complements yours and add their website to your links/resource page. Then contact the company and ask for a reciprocal link. For example if you are a wedding dress designer, you could contact businesses that sell wedding cakes, jewellery, flowers and also venues, celebrants etc.
By doing this your website will become a valuable resource for your visitors, as it will provide information they need. They may return to your site over and over to find more information.
On the other hand, you will have visitors coming to your website when they following a link from your link partners.
Results in search engines are determined by the material you have presented on your site and by other off-page factors such as how many other sites link to your site. The more links you have pointing to your site from relevant websites, the higher your site will rank.
If you need help with this task, you can employ the services of a Link Exchange Company. They are generally inexpensive and can save you hours of time. Some of these include:
http://www.linkexchanged.com http://www.powerlinks.com http://www.links-pal.com
5. Banner Advertising
Banners are graphics, which are linked to a website. You can create your own banner and either exchange it with someone, so that you display their banner on your site and in return they display your banner on their site. Whenever someone clicks on the banner, they are taken directly to the advertised website.
To save time, you can join a Banner Exchange programs, such as:
http://www.linkbuddies.com
http://www.showyoursite.com
http://www.yesnexus.com
6. Email Signature
Every email you send should have an email "signature." This is text that is automatically attached to the bottom of your email message. This text can be used to publicise your business. You can include your name, business name, email address, street or postal address, website details, phone number, fax number, company slogan, description of your company and its products/services. You can set up different signatures for different purposes.
To set up your signature using Outlook Express:
There are many nursing programs available for those of you who would like to establish a career in nursing. First of all, you should ask yourself what type of nursing you want to do. There are many specialties and settings to list but here are some. Hospitals employ the greatest number of nurses and they offer them a variety of positions. A nurse has the right to chose one specific area or float throughout the house. Apart from the hospitals, nurses can find proper employment opportunities in many outpatient facilities, day surgery centers, physicians' offices and medical clinic and schools.If you are a nurse you can also work in long term care facilities, dialysis centers or even in corporate settings. Insurance companies, home care agencies and public health departments are also in search of employing qualified nurses. Being a nurse entrepreneur is also a possibility for those nurses who want to be their own boss. For example, you can be a legal nurse consultant and work on contract for a legal nurse consulting firm or set up your very own business in this sphere. There are hundreds of options from which you can choose the best one for you. Apart from that there are many nursing programs which main aim is to get you where you want to be.There are many nursing programs at various levels which you can try. The first program is PN program (practical nurse) and it lasts a year, after graduation you become a licensed practical nurse or LPN. The second level of the nursing programs available is ADN - an associate degree nurse but it takes two or three years to complete it depending on the school. The Bachelor of Science degree in nursing (BSN) program takes four years and requires a more complex curriculum which includes arts and sciences, nursing management and leadership training in different settings. A BSN nurse might then complete her study and get a Master of Science in nursing (MSN) diploma. That way she would be able to specialize as a nurse practitioner or nurse anesthetist. The highest level of nursing programs available is a doctorate level, as a PhD in nursing.In any nursing program you need serious academic preparation and lots of clinical training in order to do your required course work which will give the graduates the opportunity to take the licensure exam. In case you are considering becoming a nurse in a short period of time it is best if you take a practical nursing program for LPN licensure as a beginning. Then you might progress to a RN, after that to BSN and/or MSN level. Higher education and more experience lead to better professional
Google - www.google.com
Altavista - www.altavista.com
Yahoo – www.yahoo.com
Excite – www.excite.com
AllSearchEngines - www.allsearchengines.com
Northern Light - www.northernlight.com
DogPile – www.dogpile.com
AllTheWeb – www.alltheweb.com
Lycos - www.lycos.com
When submitting your website to the search engines, you can either do it manually by going to the search engine website and adding your URL (website address) or you can employ the services of a Search Engine Submission company, who will do it for you.
www.submitexpress.com
www.wpromote.com
www.website-submission.com
Search engines try to list sites that contain good content, so you need keywords and phrases on your pages that best describe your service and products. For example, if you are a florist, use the words such as florist, online florist, virtual florist, wedding florist, florist in Sydney, florist on line, flowers, floral, bouquets, floral arrangements etc as many times as possible to ensure high search engine ranking. To find out what keywords your customers may be searching on ask your family and friends or go to:
http://inventory.overture.com/d/searchinventory/suggestion/
http://www.wordtracker.com
Once you decide on the keywords, use them in
(a) Your website’s domain name
(b) The title of your page – This is displayed in the top bar of your browser window
(c) The heading of your home page
(d) The first paragraph of your home page
(e) Meta tags – Keywords, page title, description
(f) Titles of your graphics
Whilst it is important to use keywords as much as possible, it is also important you use them only if they are relevant and do not sound awkward. If you spam your keywords you may be penalised or even banned by some search engines.
If this all seems too overwhelming, you can employ the services of a Search engine optimization company, who will make your website’s content more search engine friendly to make it rank higher.
www.websight.net.au
www.bmcoptimise.com.au
www.e-channel.com.au
4. Link Exchanges
Find websites whose business complements yours and add their website to your links/resource page. Then contact the company and ask for a reciprocal link. For example if you are a wedding dress designer, you could contact businesses that sell wedding cakes, jewellery, flowers and also venues, celebrants etc.
By doing this your website will become a valuable resource for your visitors, as it will provide information they need. They may return to your site over and over to find more information.
On the other hand, you will have visitors coming to your website when they following a link from your link partners.
Results in search engines are determined by the material you have presented on your site and by other off-page factors such as how many other sites link to your site. The more links you have pointing to your site from relevant websites, the higher your site will rank.
If you need help with this task, you can employ the services of a Link Exchange Company. They are generally inexpensive and can save you hours of time. Some of these include:
http://www.linkexchanged.com http://www.powerlinks.com http://www.links-pal.com
5. Banner Advertising
Banners are graphics, which are linked to a website. You can create your own banner and either exchange it with someone, so that you display their banner on your site and in return they display your banner on their site. Whenever someone clicks on the banner, they are taken directly to the advertised website.
To save time, you can join a Banner Exchange programs, such as:
http://www.linkbuddies.com
http://www.showyoursite.com
http://www.yesnexus.com
6. Email Signature
Every email you send should have an email "signature." This is text that is automatically attached to the bottom of your email message. This text can be used to publicise your business. You can include your name, business name, email address, street or postal address, website details, phone number, fax number, company slogan, description of your company and its products/services. You can set up different signatures for different purposes.
To set up your signature using Outlook Express:
You should provide a link to a page relevant to the article, and also containing an action that you want the visitor to take. At this stage, the action should be to provide their first name and email address in an opt-in form. You could do this by means of a squeeze page. This is a page that ‘squeezes’ the visitor with no option but to fill in the form.If you lead everybody who clicks on your link to a squeeze page that offers a bit of information, then access to a lot more for the provision of only an email address, then you can build your list quite rapidly. You could also offer a free gift or two for the name and email address. Don’t ask for too much though, or they might refuse. A first name and email address is quite enough.You can also advertise on pay per click programs. The important aspects of a PPC advertising campaign are to get your advert right, with the correct keywords, and to lead those who click on your advert to the page on your web site that you want them to land on. To meet Google guidelines on their Adwords program, for example, the landing page must be relevant to the item being advertised. However, it is possible to design a squeeze page into your PPC landing page. A little bit of imagination can work wonders!There are many other ways of advertising, such as ezine adverts and direct advertising on other sites which can be through paid ads or reciprocal agreements, but in each case it is the squeeze page you should send them to, or at least a page with an opt-in form if your purpose is building lists.These are the best traffic sources for building lists, and while there are other ways of advertising, and other means of attracting traffic, these are the best as far as list building is concerned. Try some of them and you will be pleasantly surprised at how fast these email addresses multiply in your list.
Once you decide on the keywords, use them in
(a) Your website’s domain name
(b) The title of your page – This is displayed in the top bar of your browser window
(c) The heading of your home page
(d) The first paragraph of your home page
(e) Meta tags – Keywords, page title, description
(f) Titles of your graphics
Whilst it is important to use keywords as much as possible, it is also important you use them only if they are relevant and do not sound awkward. If you spam your keywords you may be penalised or even banned by some search engines.
If this all seems too overwhelming, you can employ the services of a Search engine optimization company, who will make your website’s content more search engine friendly to make it rank higher.
www.websight.net.au
www.bmcoptimise.com.au
www.e-channel.com.au
4. Link Exchanges
Find websites whose business complements yours and add their website to your links/resource page. Then contact the company and ask for a reciprocal link. For example if you are a wedding dress designer, you could contact businesses that sell wedding cakes, jewellery, flowers and also venues, celebrants etc.
By doing this your website will become a valuable resource for your visitors, as it will provide information they need. They may return to your site over and over to find more information.
On the other hand, you will have visitors coming to your website when they following a link from your link partners.
Results in search engines are determined by the material you have presented on your site and by other off-page factors such as how many other sites link to your site. The more links you have pointing to your site from relevant websites, the higher your site will rank.
If you need help with this task, you can employ the services of a Link Exchange Company. They are generally inexpensive and can save you hours of time. Some of these include:
http://www.linkexchanged.com http://www.powerlinks.com http://www.links-pal.com
5. Banner Advertising
Banners are graphics, which are linked to a website. You can create your own banner and either exchange it with someone, so that you display their banner on your site and in return they display your banner on their site. Whenever someone clicks on the banner, they are taken directly to the advertised website.
To save time, you can join a Banner Exchange programs, such as:
http://www.linkbuddies.com
http://www.showyoursite.com
http://www.yesnexus.com
6. Email Signature
Every email you send should have an email "signature." This is text that is automatically attached to the bottom of your email message. This text can be used to publicise your business. You can include your name, business name, email address, street or postal address, website details, phone number, fax number, company slogan, description of your company and its products/services. You can set up different signatures for different purposes.
To set up your signature using Outlook Express:
One thing has become abundantly clear in today's Internet: you need to place well in the search engines if you want to succeed with your online business. Every search engine ranks pages based on slightly different criteria, but one that is consistently critical is the number of incoming links lead to your page.Google especially focused its original algorithms on these links. Their idea was that if your page has lots of incoming links from pages in or related to your keyword topic, and if those links originated from good or prestigious pages, this was an indicator that your page was likely to hold the information that their search engine customers were seeking. Rankings were based on the number of incoming links a given page had.Today, Google works on the same concept, but they've grown increasingly sophisticated to serve their customers better. For instance, when affiliate marketers figured out that Google was using linking to drive search engine placement, they started building automated link-generating sites that cross-referenced one another through complex linking arrays. This quickly became known as search engine spam.How Can You Use Links?First, never spam Google. They may blackball all your sites and your name if they think you've done something contrary to their terms of use. Instead, focus on how you can get good quality links from other pages to your website.Great Content: Great content, once the word gets out, will always draw links from other sites to you. If you have a fantastic tool or resource to share, putting it online can draw links and ultimately traffic.Links From Directories: Yahoo! and Dmoz are well-known directory sites; instead of cataloging pages via web spiders, these directories have you or an editor place your site into an appropriate category, from which your link will emerge. Always register your site with directories yourself so you can select a category appropriate to your keywords. Don't overlook niche directories, either; whether your website is focused on pets or datachips, there are small specialized directories out there you can register with. Note: register with free directories first, and when you see where your site's going to fall in the search engine you can start looking at the paid ones.Links from Related Forums: If you post in a forum related to your website topic, always include a link back to your website; the spiders pick up these links and, when they're from related forums, it will boost your website's ranking.Reciprocal Links: Historically, these have been great, a sort
If you need help with this task, you can employ the services of a Link Exchange Company. They are generally inexpensive and can save you hours of time. Some of these include:
http://www.linkexchanged.com http://www.powerlinks.com http://www.links-pal.com
5. Banner Advertising
Banners are graphics, which are linked to a website. You can create your own banner and either exchange it with someone, so that you display their banner on your site and in return they display your banner on their site. Whenever someone clicks on the banner, they are taken directly to the advertised website.
To save time, you can join a Banner Exchange programs, such as:
http://www.linkbuddies.com
http://www.showyoursite.com
http://www.yesnexus.com
6. Email Signature
Every email you send should have an email "signature." This is text that is automatically attached to the bottom of your email message. This text can be used to publicise your business. You can include your name, business name, email address, street or postal address, website details, phone number, fax number, company slogan, description of your company and its products/services. You can set up different signatures for different purposes.
To set up your signature using Outlook Express:
Step 1: Select Tools > Options from the menu bar.
Step 2: Click "Signatures".
Step 3: Make sure that you select "Add signatures to all outgoing messages" - within the "Signature settings" section. It is up to you whether you would like your signature to appear in "replies" and "forwards"
Step 4: Click "New" (you can change the name from "Signature #1" by clicking "Rename") - within "Signature" section:
Step 5: Type in the text that you would like to appear at the end of your email messages - in "Edit signature" section:
Step 6: If you're happy with this, click "Apply" and "OK".
7. Feedback and testimonials
When you come across a great product or service on or off the internet, send an email to the business owner telling him/her how the product/service helped you. Like you, most business owners appreciate receiving positive feedback and they will most likely feature your testimonial on their website and place a link back to your site! You may even suggest it to the owner by saying something like “you have my permission to feature this testimonial in your promotional material and/or on your website”.
8. Giveaways
Offering free giveaways to prospects and clients is a powerful business building strategy that can result in a flood of new and repeat customers. If your business is service orientated, you can “give away” a free consultation. Your prospects will get to test your business risk-free. Hopefully they will get “hooked” on your service and won’t be able to live without it.
By providing someone with a “favour”, people generally feel a natural obligation to return the favour by giving you repeat business.
For product based businesses, you may consider a “buy 1 get 1 free” or “buy one and get second one at a discount” or give something totally unrelated, for example ”Buy a pair of children’s shoes and receive a colouring book for free”.
Think about what you can offer free-of-charge that your prospects would consider valuable and that you can give at a low cost to you.
9. Trade shows
Trade shows are a very powerful marketing medium because they generally take place at a single location, have short runs (usually one to three days), and bring together thousands of exhibitors and potential customers.
Common reasons for exhibiting include: Generating sales leads and actual sales at the show, enhancing your image and visibility, reaching a specific audience, personally meeting your customers, competitors and suppliers, prospecting for new customers,. introducing new products and services, demonstrating your product in ways not possible using other marketing channels, recruiting distributors or dealers, educating your target audience.
There are probably several trade shows in your industry worth visiting, and a select few worthy of a company booth. Start by researching which shows to attend. Identify the locations and dates of all the trade shows related to your industry. Request media kits on each show, which should tell you about its size, target market and typical exhibitors. If your direct competitors are likely to exhibit, your company may be conspicuous if absent.
It's a good idea to exhibit at least once a year just to get your name out there, especially if you're an early stage startup looking for publicity — or funding.
Once the show space specifics have been established, then you can move on to deciding what to take and how you can ‘show your stuff’.
The following are just a few ideas to help you get ready for that all important trade show.
a) If the trade show display table you have does not include a tablecloth, be sure to get one that complements your display and represents your company’s image and colour
b) Erect a stand-alone presentation board. On the board, you can show how clients can benefit by using your products/services. Be creative and make it stand out. Include pictures, if possible, and be sure your company name and logo are more than obvious.
c) Arrange your trade show display table in levels. Put the larger items at the rear, shorter items in front of those, and even shorter items in front of those.
d) Develop a PowerPoint presentation to display on your table. You can make it on your desktop computer and transfer it to a laptop, which you can rent or borrow if you don’t already have one. Your visitors will find this visually appealing and it will draw in their attention.
e) Have plenty of trade show giveaways, such as business cards, brochures, pens, magnets, and anything else that has your company name and/or logo on it.
f) Offer something a little different as a trade show giveaway… FOOD. Package your food in a way that will allow you to have your company contact information on it.
g) Offer Gift Certificates for some of your services as a trade show giveaway.
h) Have a draw for a prize. Offer a prize that in some way complements your business if possible, and appeals to anyone. Have visitors and entrants sign a guestbook, fill in a ticket, or drop their business cards into a fish bowl or gift bag. The great thing about this trade show giveaway is that you can then use this information at a later date to make a follow up contact.
i) Have a portfolio of your work available as part of your trade show display. Print off some of your best projects, put them into plastic sheet protectors, and arrange them in a binder.
10. Classified Ads
Classified ads are one of the most inexpensive ways to advertise your products or service. Unfortunately many people misuse classified ads. They try to sell a product directly from the ad. The best way to use a classified ad is as a two step process.
1. You place a classified ad in your local newspaper/magazine. The ad should be simple and straight to the point. It should then direct readers to call a phone number of your answering machine.
2. Your customer will dial the number where they will hear a powerful sales message and at the end customers are directed to send an order to the address you give on the tape or they can leave their contact details.
An example of such classified ad would be:
“Double your mail order business’ profits. Incredi
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