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Hub You - Attract Your Perfect Customers Like Crazy With These 3 Tips On Emotional Branding!
Symbols are pictures which we use to give a message to other beings and to those that will come after us. The interpretation of the symbol is very personal and unique to each individual.Those symbols and codes we take for granted are things like the alphabet we use in our languag
Starbucks demonstrates an excellent example. You can see their brand and immediately (if you are their perfect customer) you mouth will taste the coffee. As you get closer, you
After all of the late nights concepting, all of the arguing with your Art Director and your Associate Creative Directors, your Creative Directors and all of the account people and the media people and the head of the agency, and the fellas who vacuum the conference rooms late at night, t
Here are a few tips to help you create an emotional brand that works for you. I call this eBranding (emotional branding).
Before reading these tips, be sure to repeat this mantra. Simplify. Simplify. Simplify. It doesn’t have to be complicated to reach the human senses.
1. Start with your perfect customer or client in mind.
What do they want to see, hear, touch, taste or smell? If you don’t know then you need to take the time now to figure it out.
How frequently does your customer need to see, hear, touch, taste or smell your brand?
Starbucks demonstrates an excellent example. You can see their brand and immediately (if you are their perfect customer) you mouth will taste the coffee. As you get closer, you
We all know that there are so many ways on how you can produce professional-looking catalogs. Essentially a great catalog is one that has the capability to market your products and services. Catalogs are important in any kind of business. They’re one of the most effective components that
Here are a few tips to help you create an emotional brand that works for you. I call this eBranding (emotional branding).
Before reading these tips, be sure to repeat this mantra. Simplify. Simplify. Simplify. It doesn’t have to be complicated to reach the human senses.
1. Start with your perfect customer or client in mind.
What do they want to see, hear, touch, taste or smell? If you don’t know then you need to take the time now to figure it out.
How frequently does your customer need to see, hear, touch, taste or smell your brand?
Starbucks demonstrates an excellent example. You can see their brand and immediately (if you are their perfect customer) you mouth will taste the coffee. As you get closer, you
Should we believe the experts in science? In science, the predictions made by Sir Rayleigh and Lord Kelvin on heavier-than-air flying provide two famous examples of misguided intuition.John William Strutt Lord Rayleigh (1842-1919) was a leading British physicis
Before reading these tips, be sure to repeat this mantra. Simplify. Simplify. Simplify. It doesn’t have to be complicated to reach the human senses.
1. Start with your perfect customer or client in mind.
What do they want to see, hear, touch, taste or smell? If you don’t know then you need to take the time now to figure it out.
How frequently does your customer need to see, hear, touch, taste or smell your brand?
Starbucks demonstrates an excellent example. You can see their brand and immediately (if you are their perfect customer) you mouth will taste the coffee. As you get closer, you
The old and standard business administration concepts included in any current MBA program are very important, but today the companies are very different.This new situation strong demands a new MBA program including the General Control Theory, the control engineering, the new busin
What do they want to see, hear, touch, taste or smell? If you don’t know then you need to take the time now to figure it out.
How frequently does your customer need to see, hear, touch, taste or smell your brand?
Starbucks demonstrates an excellent example. You can see their brand and immediately (if you are their perfect customer) you mouth will taste the coffee. As you get closer, you
Every business thrives on some or the other form of advertising solutions for its successful growth and promotion. The press media is one such effective method, considering the high rate of ease as well as pace with which it can reach the masses. However, choosing the right press media r
Starbucks demonstrates an excellent example. You can see their brand and immediately (if you are their perfect customer) you mouth will taste the coffee. As you get closer, you will begin to hear the customers ordering and soon you will touch the branded cup holder and smell the sweet aroma. I’m not even a coffee drinker! Do you see how they seduce your senses?
Can you do this with your product or service? Can you do this online?
2. Then look at your tag line, slogan and copy writing.
If you are writing online, ask yourself what emotional response will this evoke? If your copy doesn’t produce an emotional response, then the likelihood of your brand being known is slim.
Consider Nescafe’s tag line: “Start the day with great taste!” This tag line not only puts a great taste in your mouth, but it also puts the idea in your head to have a cup of Nescafe each morning. Pretty strategic, eh?
3. Now look at your photos, graphics and images used to represent your brand.
What senses do your imagery strike? A photo of you might c
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