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  • Hub You - Website Localization from a Webmaster's Point of View

    In Sales The Biggest Rolodex Wins
    How many names do you have in your business Rolodex? ______ If you respond the way most salespeople do – you’ll estimate 200, 400, 700, 1,000 etc. Remember this, if your answer ended with a zero – you don’t really know, do you? Your Rolodex, or contact management system, is one of your most important business assets. Not using it properly is a huge mistake and a big liability for you. Here are several ways to build your Rolodex. 1. First, get rid of your paper planners. This is 2004. Invest in an account management or d
    r search engines ranking algorithms.

    Anyway, inclusion in a directory strongly depends on the quality of the submitted site. Poorly written websites are rejected by the reviewers and they don't get listed. If we stick with the example of the World/Espa?ol/Computadoras category, you will never find a site translated to Spanish by a Machine Translation (MT) tool. Indeed, human editors easily spot ridiculous mistakes generated by MT. In order to get listed in a web directory, the translation of your website must be accurate and precise:

    SEO Pays Off
    IntroI know this from my other websites, and I just want to say it again and again, so what better way to just let it out than a guide? I know it sounds like every other piece of advice web promoters have given you, but most people dont listen. So I'm here to try and hammer it into your head a little bit further. SEO PAYS OFF.What is SEO? SEO is short for "Search Engine Optimization". These days, almost everyone uses search engines to get to a site, even a site who's URL they know (I do it all the time). What does this mean? I
    What are the benefits of website localization from a webmaster's point of view? You can reach more potential visitors and you can improve the rankings in the major search engines.

    Is your web site ready for the global world?

    • English is spoken by just 35% of internet users. If your website is English only, you lose 65% of potential visitors!
    • More than 50% of queries on search engines are submitted in languages other than English.
    • Visitors to an e-commerce site are four times more likely to buy from a website with content in their native language.
    • Website localization helps you build credibility as a global player.

    Localization impact on web directories and search engines

    A web directory is a directory on the World Wide Web. It specializes in linking to other web sites and categorizing those links. Web directories often allow site owners to directly submit their site. The submission is then reviewed by human editors who decide if the site is appropriate for inclusion or not. A web directory is not a search engine, and does not display lists of web pages based on keywords: it lists web sites by category and subcategory.

    Examples of well known web directories are Yahoo! Directory and the Open Directory Project (ODP). ODP is the most comprehensive human edited directory of the Web, compiled by a vast global community of volunteer editors. ODP is significant due to its large number of listings and its free availability for use by other directories and search engines.

    Directory categorization takes into account the language: ODP's World category is for sites in languages other than English. For example, World/Espa?ol/Computadoras would list Spanish-language sites dealing with computers.

    Basically, if a site is multilingual, it may be included in the appropriate category for each language. This will definitely improve the rankings in the major search engines. Indeed human-edited directories are reputable sources and their links have great value for search engines ranking algorithms.

    Anyway, inclusion in a directory strongly depends on the quality of the submitted site. Poorly written websites are rejected by the reviewers and they don't get listed. If we stick with the example of the World/Espa?ol/Computadoras category, you will never find a site translated to Spanish by a Machine Translation (MT) tool. Indeed, human editors easily spot ridiculous mistakes generated by MT. In order to get listed in a web directory, the translation of your website must be accurate and precise: y

    Customer Service - Winning Customer Experiences
    Winning Customer ExperiencesMuch research has been done on what the makes a winning customer experience. What is it that makes customers come back to your business instead of going to someone else's? If your repeat business is low, what is it that you are doing to drive your customers away? There is a consistent theme that emerges across the research - winning customer experiences are built on consistency. Michael Gerber in his book "The E-Myth Revisited" calls this orchestration. "Orchestration is the glue that holds you fast to your cust
    o buy from a website with content in their native language.
  • Website localization helps you build credibility as a global player.
  • Localization impact on web directories and search engines

    A web directory is a directory on the World Wide Web. It specializes in linking to other web sites and categorizing those links. Web directories often allow site owners to directly submit their site. The submission is then reviewed by human editors who decide if the site is appropriate for inclusion or not. A web directory is not a search engine, and does not display lists of web pages based on keywords: it lists web sites by category and subcategory.

    Examples of well known web directories are Yahoo! Directory and the Open Directory Project (ODP). ODP is the most comprehensive human edited directory of the Web, compiled by a vast global community of volunteer editors. ODP is significant due to its large number of listings and its free availability for use by other directories and search engines.

    Directory categorization takes into account the language: ODP's World category is for sites in languages other than English. For example, World/Espa?ol/Computadoras would list Spanish-language sites dealing with computers.

    Basically, if a site is multilingual, it may be included in the appropriate category for each language. This will definitely improve the rankings in the major search engines. Indeed human-edited directories are reputable sources and their links have great value for search engines ranking algorithms.

    Anyway, inclusion in a directory strongly depends on the quality of the submitted site. Poorly written websites are rejected by the reviewers and they don't get listed. If we stick with the example of the World/Espa?ol/Computadoras category, you will never find a site translated to Spanish by a Machine Translation (MT) tool. Indeed, human editors easily spot ridiculous mistakes generated by MT. In order to get listed in a web directory, the translation of your website must be accurate and precise:

    An Introduction To Bulk Email Marketing
    Bulk email marketing is a method of reaching and communicating with current and potential customers. Over the last decade, bulk email marketing has become a big business. Various studies have reported that an average bulk email campaign yields a one to two percent response. One of the plus points of bulk email marketing is that it less expensive than traditional bulk postage mail. There are a few disadvantages to bulk email marketing. For instance, unsolicited emails are often labeled ‘spam mails,’ and it may affect the company's reputation as people generally di
    b directory is not a search engine, and does not display lists of web pages based on keywords: it lists web sites by category and subcategory.

    Examples of well known web directories are Yahoo! Directory and the Open Directory Project (ODP). ODP is the most comprehensive human edited directory of the Web, compiled by a vast global community of volunteer editors. ODP is significant due to its large number of listings and its free availability for use by other directories and search engines.

    Directory categorization takes into account the language: ODP's World category is for sites in languages other than English. For example, World/Espa?ol/Computadoras would list Spanish-language sites dealing with computers.

    Basically, if a site is multilingual, it may be included in the appropriate category for each language. This will definitely improve the rankings in the major search engines. Indeed human-edited directories are reputable sources and their links have great value for search engines ranking algorithms.

    Anyway, inclusion in a directory strongly depends on the quality of the submitted site. Poorly written websites are rejected by the reviewers and they don't get listed. If we stick with the example of the World/Espa?ol/Computadoras category, you will never find a site translated to Spanish by a Machine Translation (MT) tool. Indeed, human editors easily spot ridiculous mistakes generated by MT. In order to get listed in a web directory, the translation of your website must be accurate and precise:

    Promotional Gifting: Products and the Holidays
    While it is always a good idea to show your customer appreciation, the holidays are an important time to do so. Traditionally, the holiday season includes an abundance of gift giving and showing the important people just how valued they are to you. Smart companies plan ahead for this time of year and strategize their holiday gift program. To do so means to concentrate on your relationship with your clients and to separate yourself from the competition by putting thought into your offerings. This way, your presents have a lasting impression, even long after th
    or use by other directories and search engines.

    Directory categorization takes into account the language: ODP's World category is for sites in languages other than English. For example, World/Espa?ol/Computadoras would list Spanish-language sites dealing with computers.

    Basically, if a site is multilingual, it may be included in the appropriate category for each language. This will definitely improve the rankings in the major search engines. Indeed human-edited directories are reputable sources and their links have great value for search engines ranking algorithms.

    Anyway, inclusion in a directory strongly depends on the quality of the submitted site. Poorly written websites are rejected by the reviewers and they don't get listed. If we stick with the example of the World/Espa?ol/Computadoras category, you will never find a site translated to Spanish by a Machine Translation (MT) tool. Indeed, human editors easily spot ridiculous mistakes generated by MT. In order to get listed in a web directory, the translation of your website must be accurate and precise:

    Sales Management - What's Involved? Part 2
    Management SkillsManagement, and particularly sales management, operates on and obtains its results from the staff that are managed. This clearly puts emphasis on the behavioural skills required to promote good human relations and helpful attitudes. These skills are developed mainly from:-- An interest in individual needs and points of view- Readiness to direct time and thought to analysing attitudes- A sense of justice or fair dealing- Respect for the personality of othersTo enable the staff that are managed to develop t
    r search engines ranking algorithms.

    Anyway, inclusion in a directory strongly depends on the quality of the submitted site. Poorly written websites are rejected by the reviewers and they don't get listed. If we stick with the example of the World/Espa?ol/Computadoras category, you will never find a site translated to Spanish by a Machine Translation (MT) tool. Indeed, human editors easily spot ridiculous mistakes generated by MT. In order to get listed in a web directory, the translation of your website must be accurate and precise: you cannot rely on computer generated translations. MT can ruin your website's reputation and can drive your visitors away!

    Regardless of the speed with which computer can process information, the quantum leap that is a characteristic of human thinking, when we reach a new conclusion based on the information presented to us and based on our human experience, is something that we will never be able to program into a machine.

    When it comes to translation, humans do it better!

    Localization is more than just translation

    When you localize your web site, there is more than just translation. Localization requires a complete conversion from one kind of audience to a completely different one. There are many attributes beside the country's native language: the formatting of the date and time, the representation of numbers, the symbols for currency, etc. Language translation must be coupled with necessary sensitivity to cultural differences.

    Free localization services

    There are some free online services that allow you to localize your website for free! For example, Free Website Localization is a cooperative translation project to help webmasters get free multilingual versions of their websites. There are many webmasters who understand English but are native speakers of another language. Thanks to the multicultural nature of its users, Free Localization effectively enables online peer to peer translations. Users can manage, coordinate and exchange the translations by means of a complete set of online localization tools.

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