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Hub You - Expressing Your Brand in 60 Seconds or Less!
The importance of immediate, massive, daily action has been written about many times already but it is so important that it is worth writing about again and again. The examples in this article come from the world of business but they could apply to any other walk of life as well.Marketing is the life blood of business but sometimes businessmen will wait until they have written the perfect advertisement or sales message before they send out even one ad. The
Here’s a sample of a completed 60-second commercial:
“You know how solo pros get into business for themselves with the hope of having more time freedom and the chance to run a business on their own terms.
They launch their business with lots of passion, invest tons of money on marketing, spend their time attending all sorts of networking functions, meet all over town with prospective clients and realize their business is running them. They don’t vacation much, spend less and less time with their friends and family (because they have no free time), feel a little disillusioned, frustrated and wonde
To me, business seems to be like a cup of coffee.You either love it, or you don't!Meaning this,When you find a GREAT cup of coffee, you tend to savor each sip and take in all it has to offer. The smell, the taste, the over-all enjoyment that cup of coffee brings in to you. However, when you think your getting a great cup of coffee and all you get is just the "cup of coffee", not a lot of flavor, not much to talk about except the f
Dressed in our most impressive garb, we make our way through the crowd anxiously preparing to answer the inevitable question, “what do you do?”
While some enjoy the hunt for new connections others would rather spend an afternoon with a dentist drill than introduce themselves to someone new. Whatever camp you reside in, the #1 most effective way to get the word out about your business is networking. It’s inexpensive, and when executed correctly, your best means of advertising your brand.
Power networkers abide by a few simple networking commandments:
1. Networking requires an objective
2. Networking is NOT about you but about being a value to others
3. When it’s your “turn” to introduce yourself, a carefully crafter commercial is your key to attracting interest
Ever wonder why we refer to those 30 or 60 second introductions as commercials? Like a radio or television commercial, you are advertising what you do – communicating your brand. This means that you are the director, producer, scriptwriter and lead actor. All great commercials tell a persuasive and compelling story. Your personal commercial, is no different.
The most challenging part of the commercial, and the most vital, is the story itself. A movie production company can hire all the best leading actors around but if the story is weak, even an Oscar winner has difficulty breathing life into it.
Here’s an easy to follow 4-step formula to make expressing your brand a breeze:
STEP 1: Summarize and describe your ideal client, identify and summarize your clients biggest and most immediate problem. Your story begins here so be as descriptive as possible. Use this step as a chance to showcase your unique personal brand through your story-telling style. Do you enjoy humor? Use it now.
STEP 2: Describe how your service or product solves the problem you described in step 1.
STEP 3: Describe the greatest benefit, result or outcome of the solution you offer and all the ways your clients lives will improve after working with you. Keep this step to 1-2 sentences. It is a “teaser” so don’t give it all away.
STEP 4: Ask for a next step. This can be as simple as asking, “would you like to learn more?” or making a special offer that requires your audience to take action. Don’t confuse explaining a special offer (discount, bonus, etc.) with a next step. If you’re not asking your audience to take some kind of immediate action, it’s not a next step.
Here’s a sample of a completed 60-second commercial:
“You know how solo pros get into business for themselves with the hope of having more time freedom and the chance to run a business on their own terms.
They launch their business with lots of passion, invest tons of money on marketing, spend their time attending all sorts of networking functions, meet all over town with prospective clients and realize their business is running them. They don’t vacation much, spend less and less time with their friends and family (because they have no free time), feel a little disillusioned, frustrated and wonder
People today are spending longer hours at work, in front of their computers, just to meet their pressing deadlines and KPIs. As a result, there are more incidents of debilitating back pain, neck ache, headaches, RSI and burnout that are reducing productivity and increasing stress leave.More than half of computer users each year develop neck or shoulder symptoms and just over one-third develop an impairment or the loss of some function [2] One survey found
1. Networking requires an objective
2. Networking is NOT about you but about being a value to others
3. When it’s your “turn” to introduce yourself, a carefully crafter commercial is your key to attracting interest
Ever wonder why we refer to those 30 or 60 second introductions as commercials? Like a radio or television commercial, you are advertising what you do – communicating your brand. This means that you are the director, producer, scriptwriter and lead actor. All great commercials tell a persuasive and compelling story. Your personal commercial, is no different.
The most challenging part of the commercial, and the most vital, is the story itself. A movie production company can hire all the best leading actors around but if the story is weak, even an Oscar winner has difficulty breathing life into it.
Here’s an easy to follow 4-step formula to make expressing your brand a breeze:
STEP 1: Summarize and describe your ideal client, identify and summarize your clients biggest and most immediate problem. Your story begins here so be as descriptive as possible. Use this step as a chance to showcase your unique personal brand through your story-telling style. Do you enjoy humor? Use it now.
STEP 2: Describe how your service or product solves the problem you described in step 1.
STEP 3: Describe the greatest benefit, result or outcome of the solution you offer and all the ways your clients lives will improve after working with you. Keep this step to 1-2 sentences. It is a “teaser” so don’t give it all away.
STEP 4: Ask for a next step. This can be as simple as asking, “would you like to learn more?” or making a special offer that requires your audience to take action. Don’t confuse explaining a special offer (discount, bonus, etc.) with a next step. If you’re not asking your audience to take some kind of immediate action, it’s not a next step.
Here’s a sample of a completed 60-second commercial:
“You know how solo pros get into business for themselves with the hope of having more time freedom and the chance to run a business on their own terms.
They launch their business with lots of passion, invest tons of money on marketing, spend their time attending all sorts of networking functions, meet all over town with prospective clients and realize their business is running them. They don’t vacation much, spend less and less time with their friends and family (because they have no free time), feel a little disillusioned, frustrated and wonde
How many times have you ordered an expensive meal, received fair service and food, and still been dissatisfied or tempted to skimp on a gratuity? What went wrong? Was it a little sarcasm from your waiter or indifferent arrogance from your maitre d’? These occasions are affected not only by the fairness of the transaction (money for food), but by your degree of confidence and trust in the person with whom you must interact. The significance of verbal and nonve
Here’s an easy to follow 4-step formula to make expressing your brand a breeze:
STEP 1: Summarize and describe your ideal client, identify and summarize your clients biggest and most immediate problem. Your story begins here so be as descriptive as possible. Use this step as a chance to showcase your unique personal brand through your story-telling style. Do you enjoy humor? Use it now.
STEP 2: Describe how your service or product solves the problem you described in step 1.
STEP 3: Describe the greatest benefit, result or outcome of the solution you offer and all the ways your clients lives will improve after working with you. Keep this step to 1-2 sentences. It is a “teaser” so don’t give it all away.
STEP 4: Ask for a next step. This can be as simple as asking, “would you like to learn more?” or making a special offer that requires your audience to take action. Don’t confuse explaining a special offer (discount, bonus, etc.) with a next step. If you’re not asking your audience to take some kind of immediate action, it’s not a next step.
Here’s a sample of a completed 60-second commercial:
“You know how solo pros get into business for themselves with the hope of having more time freedom and the chance to run a business on their own terms.
They launch their business with lots of passion, invest tons of money on marketing, spend their time attending all sorts of networking functions, meet all over town with prospective clients and realize their business is running them. They don’t vacation much, spend less and less time with their friends and family (because they have no free time), feel a little disillusioned, frustrated and wonde
How to sell things has become a science more than an art in the last few decades. Crowds of people of different professions work hard to find the way to be ”different”. They use all their creativity to be appearing.New tendencies in advertising seem to be based on the idea “the first impact should be long-lasting and conservative”. The more shocking an advert is the easier it remains in one’s mind.Ideas in advertising often rise depending on the kin
STEP 3: Describe the greatest benefit, result or outcome of the solution you offer and all the ways your clients lives will improve after working with you. Keep this step to 1-2 sentences. It is a “teaser” so don’t give it all away.
STEP 4: Ask for a next step. This can be as simple as asking, “would you like to learn more?” or making a special offer that requires your audience to take action. Don’t confuse explaining a special offer (discount, bonus, etc.) with a next step. If you’re not asking your audience to take some kind of immediate action, it’s not a next step.
Here’s a sample of a completed 60-second commercial:
“You know how solo pros get into business for themselves with the hope of having more time freedom and the chance to run a business on their own terms.
They launch their business with lots of passion, invest tons of money on marketing, spend their time attending all sorts of networking functions, meet all over town with prospective clients and realize their business is running them. They don’t vacation much, spend less and less time with their friends and family (because they have no free time), feel a little disillusioned, frustrated and wonde
South Africa holds the world’s largest reserves of gold (35%), platinum group metals (55.7%), manganese ore (80%) chrome ore (68.3%) titanium metals (21%). It also produces a large share of the world’s diamonds and mineral deposits.Lucrative opportunities exist for downstream processing and value adding of iron, carbon steel, stainless steel, aluminium, platinum group metals and gold.Beneficiation of minerals before export is a major growth area. Th
Here’s a sample of a completed 60-second commercial:
“You know how solo pros get into business for themselves with the hope of having more time freedom and the chance to run a business on their own terms.
They launch their business with lots of passion, invest tons of money on marketing, spend their time attending all sorts of networking functions, meet all over town with prospective clients and realize their business is running them. They don’t vacation much, spend less and less time with their friends and family (because they have no free time), feel a little disillusioned, frustrated and wonder what their next step should be?
Well, what I do is offer those solo pros an easy-to-implement way to attract amazing clients, make it easier for clients to find them, which results in saving more time, more money and gaining a big boost in their earning power. Would you like to learn more?”
Ok, now you give it a try!
2006 Copyright, Liz Pabon. All rights reserved.
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