Ad Agency 'Gangbangs': Yep, They're Happening Every Day
Ad agency 'gangbangs' happen every day at every agency. Everywhere. But before you splash on some cologne and get your car detailed...there's good news about them, and there's bad news about them.The good news if that if you become a copywriter, you too will experience this unique advertising rite. I can 100% promise you that. No question.However, the bad news is that it's nothing you might think it is.An ad agency gangbang is a fierce competition. Literally, it happens when some or all of the creatives work on a project and compete with one another to see who earns the right to produce the television spot, or radio campaign or internet ad blitz.Again, remember, lives are won an

11 Ways to Get the Success in Advertising
1) In a competitive society or in a capitalistic country like ours, advertisements are a necessity. Factories mass-produce goods, shops and firm sell them. The advertisement of the goods is meant to attract a wide variety of customers to buy them. The production of goods without quick sale is to no purpose.2) We have different kind of advertisement to promote sales. Advertisement gives information about new products, about health and safety is called informative advertisement. Informative advertisement informs consumers about the range of goods and services available to them.3) The kind of advertisement that persuades peoples to buy thing is called persuasive advertisementThe disciplines of branding and corporate identity have long been personal passions of mine and nothing within this genre holds greater fascination for me than the practice of corporate naming. This article is the first in a three part series and will discuss whether corporate naming should be handled as an internal initiative or whether it should be outsourced to a professional naming firm.

Done well, corporate naming can be one of the most powerful assets in a company’s branding arsenal. A great company name can support, energize and leverage your brand. The right name will also create strong competitive separation while at the same time establishing a bond of trust and loyalty with your target market(s).

Given the critical importance of selecting a great company name I’m always amazed at the haphazard approach that many organizations use in their methodology (or lack thereof) when creating a name. There are basically two paths a company can travel when creating a name, they can create it internally or they can collaborate with a service provider. Both options are assessed below:

1. The Do it Yourself Approach: In all but the rarest of circumstances companies that attempt to develop a name internally usually do themselves a disservice. Names should not be developed in a vacuum. I have seen pride of authorship create many a naming train wreck. Just because it is your idea doesn’t necessarily mean it’s a good name.

Naming is a competency that spans mediums, cultures and geographies. Naming is equal parts art, science, linguistics, strategy, competitive positioning, research, business intelligence, marketing, branding, creative, intellectual property and above all else talent and experience. If you can’t honestly say that your company possesses all the aforementioned capabilities then you should not organically pursue naming.

Even if your organization possesses the aforementioned abilities you may still want to think twice when you consider the fact that companies like Disney, Coca Cola, Microsoft, Time Warner, ABC, MTV, Apple and many others outsource naming to experts. There is something to be said for third party objectivity.

What about cost you say? If you think you can’t afford a professional naming firm think about all the money you’ll spend down the road trying

in a company’s branding arsenal. A great company name can support, energize and leverage your brand. The right name will also create strong competitive separation while at the same time establishing a bond of trust and loyalty with your target market(s).

Given the critical importance of selecting a great company name I’m always amazed at the haphazard approach that many organizations use in their methodology (or lack thereof) when creating a name. There are basically two paths a company can travel when creating a name, they can create it internally or they can collaborate with a service provider. Both options are assessed below:

1. The Do it Yourself Approach: In all but the rarest of circumstances companies that attempt to develop a name internally usually do themselves a disservice. Names should not be developed in a vacuum. I have seen pride of authorship create many a naming train wreck. Just because it is your idea doesn’t necessarily mean it’s a good name.

Naming is a competency that spans mediums, cultures and geographies. Naming is equal parts art, science, linguistics, strategy, competitive positioning, research, business intelligence, marketing, branding, creative, intellectual property and above all else talent and experience. If you can’t honestly say that your company possesses all the aforementioned capabilities then you should not organically pursue naming.

Even if your organization possesses the aforementioned abilities you may still want to think twice when you consider the fact that companies like Disney, Coca Cola, Microsoft, Time Warner, ABC, MTV, Apple and many others outsource naming to experts. There is something to be said for third party objectivity.

What about cost you say? If you think you can’t afford a professional naming firm think about all the money you’ll spend down the road trying

asically two paths a company can travel when creating a name, they can create it internally or they can collaborate with a service provider. Both options are assessed below:

1. The Do it Yourself Approach: In all but the rarest of circumstances companies that attempt to develop a name internally usually do themselves a disservice. Names should not be developed in a vacuum. I have seen pride of authorship create many a naming train wreck. Just because it is your idea doesn’t necessarily mean it’s a good name.

Naming is a competency that spans mediums, cultures and geographies. Naming is equal parts art, science, linguistics, strategy, competitive positioning, research, business intelligence, marketing, branding, creative, intellectual property and above all else talent and experience. If you can’t honestly say that your company possesses all the aforementioned capabilities then you should not organically pursue naming.

Even if your organization possesses the aforementioned abilities you may still want to think twice when you consider the fact that companies like Disney, Coca Cola, Microsoft, Time Warner, ABC, MTV, Apple and many others outsource naming to experts. There is something to be said for third party objectivity.

What about cost you say? If you think you can’t afford a professional naming firm think about all the money you’ll spend down the road trying

ur idea doesn’t necessarily mean it’s a good name.

Naming is a competency that spans mediums, cultures and geographies. Naming is equal parts art, science, linguistics, strategy, competitive positioning, research, business intelligence, marketing, branding, creative, intellectual property and above all else talent and experience. If you can’t honestly say that your company possesses all the aforementioned capabilities then you should not organically pursue naming.

Even if your organization possesses the aforementioned abilities you may still want to think twice when you consider the fact that companies like Disney, Coca Cola, Microsoft, Time Warner, ABC, MTV, Apple and many others outsource naming to experts. There is something to be said for third party objectivity.

What about cost you say? If you think you can’t afford a professional naming firm think about all the money you’ll spend down the road trying

ming.

Even if your organization possesses the aforementioned abilities you may still want to think twice when you consider the fact that companies like Disney, Coca Cola, Microsoft, Time Warner, ABC, MTV, Apple and many others outsource naming to experts. There is something to be said for third party objectivity.

What about cost you say? If you think you can’t afford a professional naming firm think about all the money you’ll spend down the road trying to breath life into a bad name, the future cost of a rebranding initiative, the legal fees you’ll spend defending an intellectual property infringement claim when it turns out that you’re using someone else’s name, or the fact that you can’t do business in foreign market because the name you’ve chosen happens to be an expletive. It just pays to get it right the first time.

2. Select a Third Party Naming Expert: Your second option is to outsource naming. For all the reasons noted above the undisputed best practices approach to naming is to hire a third party expert. The tricky part associated with this method is determining what it is that actually constitutes an expert. For if you select the wrong firm all the negative aspects of the do it yourself approach referenced above will also apply here.

Let’s start by defining who does not qualify as a naming expert. While there are clearly exceptions to any rule of thumb, generally speaking graphic designers, printers, PR firms, logo shops and yes even many advertising agencies don’t qualify as naming experts. They may dabble in the practice, but you’ll find that it is rarely a competency.

Complicating matters even further is that many firms who profess a competency in naming are simply not very good at it…Just for kicks and giggles let’s put some naming companies under the magnifying glass and see what they’ve done for themselves…

The Avant-garde firms: Avant-garde is defined as way out or ahead of its time. Firms that fall into this category tend to confuse off the wall and ridiculous with being creative…Trust me when I tell you there is a big difference. Point in case: The first thing that comes to mind when I see “A Hundred Monkeys” is what were these guys smoking when they came up with that name? A Hundred Monkeys is a naming firm that created the name “Alfalfa” for a tax