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Hub You - Tracking the Success of Your Website - Google Analytics
An online finance degree is a wonderful option for individuals who want to go to college, but for whatever reason prefer an online forum as opposed to a traditional classroom. Frequently, those who opt for an online finance degree have busy schedules already because of family and work commitments, and juggling a typical class schedule is nearly impossible. Also, individuals who have disabilities often times opt for an online finance degree simply because it is easier to work straight from home. No matter why you want an online finance degree, there are many options out there for you to choose from.The online finance degree is a very popular major, and because of this almost all of the online universities offer the online finance degree. In addition to this, the on
By monitoring the changes in conversion rates for your primary goals, you can monitor the overall effectiveness of website changes, marketing roll-outs and other events.
Organic vs Pay-Per-Click comparison
How does paid search compare with organic search in driving high quality traffic to my site? This report compares paid and organic referrals with respect to number of visits, page views per visit, conversion rates and average visit value.
Date Range
Throughout the report it gives you the ability to track your website statistics between various date ranges. The reports also
Cross promotion works well for small business threatened by big companies. Affiliating yourself to other products and services helps all parties get higher returns by helping you target the right people through marketing campaigns. Cross promotions can be anything from joint offerings to jointly held press conferences, seminars, trade shows, and other marketing-related events. Cross promotion also includes marketing each other’s products through handbooks, flyers and videos and working on co-branding. This article discusses some ways by which two businesses can cross promote.Effective Cross Promoting through AffiliationsCross promoting is a good option only if two businesses stand on a relatively equal footing. Here are some ways of cross promoting your bus
Many website owners make the mistake of thinking that the more traffic they get to their website the better, and they work towards this end. It is better to focus efforts on bringing in targeted traffic that will convert to sales or enquiries. To understand more correctly how well a website is performing, and who is visiting the website, a good website statistics package is required, as well as an understanding of the data these website reports produce.
With many website hosting packages free website statistics are available. However, the information is not always easy to understand or doesn't always give you the information in a way that is easy to understand.
Google Analytics
Google Analytics is a great application that Google provides absolutely free. It tracks all activity on your website, not just visits through Google. All you need is a Google Account, and FTP access to your website to insert a small amount of code in your website, and away you go. If you don't already have a Google account, I encourage you to set one up as soon as possible! You can do so at: https://www.google.com/accounts/NewAccount Not only will you have access to Google Analytics, but having a Google account gives you a whole host of other tools.
Visitors
As a start, it is a good idea to find out how many visitors are coming to your website. Visitors are broken down into new and returning visitors. While it is great to attract new visitors to your site, you should aim to see a decent percentage of returning visitors as well, as this gives a good indication that people find your site interesting enough to come back to.
Depth of Visit
How many pages are viewed during a visit to your website?
Length of Visit
How much time do visitors spend on your website? If they are spending very little time on your site when you have an information-rich site, then you need to start looking at the navigational report to find out where you are losing them.
Keywords
The Keywords that people are finding your website through, are a good indication of what keywords are performing well for you in the search engines. Are the keywords that are displaying for you truly reflective of what you offer? If not, then it is time to revamp the content on your website.
Referrals
Which referrals drive the highest quality traffic? This report lists activity coming via referrals from other websites. This is useful for tracking links that you cannot control. You can gauge the overall effectiveness and importance of PR activities, partnerships, etc. The referrals are compared to the number of visits, page views per visit, conversion rates and average value per visit.
Navigation
Which navigation paths resulted in conversions during the visit? For each navigation path, this report shows conversion rates and the value per visit.
Exit Pages
From which pages do visitors commonly exit your site? This report shows the number of exits from pages on your site. If you notice a high number of exits for specific pages, it is time to seriously analyze these pages and try to improve them, because it is very likely that people are not getting the information they expect or want.
Conversion data
Arguably this is one of the most important pieces of information. Conversion data gives you a true understanding of how successful your site really is.
Conversional goals can be set up through your Analytics settings. Take time to think about what goals you want to track. These may be sales or web enquiries you are receiving, or specific pages in your website that you want to focus on. Keep in mind that if your visitor contacts you by phone or fax, this will not be reflected in the goal conversions. However, you can set your contact page as being a goal to get a feel for how many people are looking for your contact details.
By monitoring the changes in conversion rates for your primary goals, you can monitor the overall effectiveness of website changes, marketing roll-outs and other events.
Organic vs Pay-Per-Click comparison
How does paid search compare with organic search in driving high quality traffic to my site? This report compares paid and organic referrals with respect to number of visits, page views per visit, conversion rates and average visit value.
Date Range
Throughout the report it gives you the ability to track your website statistics between various date ranges. The reports also a
Do you run a small business or a small team which needs to work together? Giving your employees embroidered apparel builds a sense of team spirit and camaraderie. In addition, it rewards your employees and shows them that they are part of something. If your people face the public, its another easy chance to show customers your name.The process that creates logo apparel is called embroidery. You may have not thought about this much but you very likely have embroidered apparel in your closet. That little sewn picture on your polo shirt is embroidery. Embroidery businesses exist in a variety of sizes. This is because of the investment needed. An embroidery machine capable of sewing 20 pieces at once is more expensive and complex to maintain compared to a machine
Visitors
As a start, it is a good idea to find out how many visitors are coming to your website. Visitors are broken down into new and returning visitors. While it is great to attract new visitors to your site, you should aim to see a decent percentage of returning visitors as well, as this gives a good indication that people find your site interesting enough to come back to.
Depth of Visit
How many pages are viewed during a visit to your website?
Length of Visit
How much time do visitors spend on your website? If they are spending very little time on your site when you have an information-rich site, then you need to start looking at the navigational report to find out where you are losing them.
Keywords
The Keywords that people are finding your website through, are a good indication of what keywords are performing well for you in the search engines. Are the keywords that are displaying for you truly reflective of what you offer? If not, then it is time to revamp the content on your website.
Referrals
Which referrals drive the highest quality traffic? This report lists activity coming via referrals from other websites. This is useful for tracking links that you cannot control. You can gauge the overall effectiveness and importance of PR activities, partnerships, etc. The referrals are compared to the number of visits, page views per visit, conversion rates and average value per visit.
Navigation
Which navigation paths resulted in conversions during the visit? For each navigation path, this report shows conversion rates and the value per visit.
Exit Pages
From which pages do visitors commonly exit your site? This report shows the number of exits from pages on your site. If you notice a high number of exits for specific pages, it is time to seriously analyze these pages and try to improve them, because it is very likely that people are not getting the information they expect or want.
Conversion data
Arguably this is one of the most important pieces of information. Conversion data gives you a true understanding of how successful your site really is.
Conversional goals can be set up through your Analytics settings. Take time to think about what goals you want to track. These may be sales or web enquiries you are receiving, or specific pages in your website that you want to focus on. Keep in mind that if your visitor contacts you by phone or fax, this will not be reflected in the goal conversions. However, you can set your contact page as being a goal to get a feel for how many people are looking for your contact details.
By monitoring the changes in conversion rates for your primary goals, you can monitor the overall effectiveness of website changes, marketing roll-outs and other events.
Organic vs Pay-Per-Click comparison
How does paid search compare with organic search in driving high quality traffic to my site? This report compares paid and organic referrals with respect to number of visits, page views per visit, conversion rates and average visit value.
Date Range
Throughout the report it gives you the ability to track your website statistics between various date ranges. The reports also
Setting priorities in your business? Your first job is to sell. Selling is - writing the orders; receiving the cash; feeding the beast. If you don't sell; the beast, (your business), dies. The impact of selling is immediate. You may love it, but it is a beast. You need to feed it and control it.Your second priority is marketing. Marketing is taming and grooming the beast. Marketing is everything that makes it easier to sell. Marketing is about sending messages - and everything you do or don't do sends a message. You are responsible for these messages because they impact the perception of your credibility, value and trust. The impact of marketing is long term. The best time to start marketing was yesterday. The next best time is today.Use these low-budget te
How much time do visitors spend on your website? If they are spending very little time on your site when you have an information-rich site, then you need to start looking at the navigational report to find out where you are losing them.
Keywords
The Keywords that people are finding your website through, are a good indication of what keywords are performing well for you in the search engines. Are the keywords that are displaying for you truly reflective of what you offer? If not, then it is time to revamp the content on your website.
Referrals
Which referrals drive the highest quality traffic? This report lists activity coming via referrals from other websites. This is useful for tracking links that you cannot control. You can gauge the overall effectiveness and importance of PR activities, partnerships, etc. The referrals are compared to the number of visits, page views per visit, conversion rates and average value per visit.
Navigation
Which navigation paths resulted in conversions during the visit? For each navigation path, this report shows conversion rates and the value per visit.
Exit Pages
From which pages do visitors commonly exit your site? This report shows the number of exits from pages on your site. If you notice a high number of exits for specific pages, it is time to seriously analyze these pages and try to improve them, because it is very likely that people are not getting the information they expect or want.
Conversion data
Arguably this is one of the most important pieces of information. Conversion data gives you a true understanding of how successful your site really is.
Conversional goals can be set up through your Analytics settings. Take time to think about what goals you want to track. These may be sales or web enquiries you are receiving, or specific pages in your website that you want to focus on. Keep in mind that if your visitor contacts you by phone or fax, this will not be reflected in the goal conversions. However, you can set your contact page as being a goal to get a feel for how many people are looking for your contact details.
By monitoring the changes in conversion rates for your primary goals, you can monitor the overall effectiveness of website changes, marketing roll-outs and other events.
Organic vs Pay-Per-Click comparison
How does paid search compare with organic search in driving high quality traffic to my site? This report compares paid and organic referrals with respect to number of visits, page views per visit, conversion rates and average visit value.
Date Range
Throughout the report it gives you the ability to track your website statistics between various date ranges. The reports also
Grant Directory users are ready to buy Yellow Pages have a major advantage over all other forms of advertising. It's used precisely when people have decided to buy. They open the directory to check out options and sources. The directory doesn't create their desire, but assists in finding the products and services they want. A typical telephone directory has 18,000 display ads - a recipe for sensory overload. Even within any category, readers encounter page after page of look-alikes, all jammed together. So it's easy for advertisers to get overlooked. Catching the reader's attention is tough - unless your ad differs from the others in ways that matter to readers. Find out how to get more mileage from your ad at http://
Navigation
Which navigation paths resulted in conversions during the visit? For each navigation path, this report shows conversion rates and the value per visit.
Exit Pages
From which pages do visitors commonly exit your site? This report shows the number of exits from pages on your site. If you notice a high number of exits for specific pages, it is time to seriously analyze these pages and try to improve them, because it is very likely that people are not getting the information they expect or want.
Conversion data
Arguably this is one of the most important pieces of information. Conversion data gives you a true understanding of how successful your site really is.
Conversional goals can be set up through your Analytics settings. Take time to think about what goals you want to track. These may be sales or web enquiries you are receiving, or specific pages in your website that you want to focus on. Keep in mind that if your visitor contacts you by phone or fax, this will not be reflected in the goal conversions. However, you can set your contact page as being a goal to get a feel for how many people are looking for your contact details.
By monitoring the changes in conversion rates for your primary goals, you can monitor the overall effectiveness of website changes, marketing roll-outs and other events.
Organic vs Pay-Per-Click comparison
How does paid search compare with organic search in driving high quality traffic to my site? This report compares paid and organic referrals with respect to number of visits, page views per visit, conversion rates and average visit value.
Date Range
Throughout the report it gives you the ability to track your website statistics between various date ranges. The reports also
I was reading in the Winnipeg Free Press (my local paper) about a woman who was a passenger in a Unicity taxi cab. The woman had pre-paid her fare to the tune of $25.00. Nine dollars into the cab ride, the cab got into an accident.The woman was injured and unable to complete her trip. She asked for a refund of at least $16.00. The balance left on her pre-payment.You would think the cab company would bend over backwards to accommodate the woman, but no; they refused to give her a refund. This kind of customer service attitude is REALLY DUMB on the part of Unicity and it’s bad for business. Their refusal will cost them a lot more than $16.00.First the story made the Free Press so thousands of people are going to read about the incident and Unicity Taxi
By monitoring the changes in conversion rates for your primary goals, you can monitor the overall effectiveness of website changes, marketing roll-outs and other events.
Organic vs Pay-Per-Click comparison
How does paid search compare with organic search in driving high quality traffic to my site? This report compares paid and organic referrals with respect to number of visits, page views per visit, conversion rates and average visit value.
Date Range
Throughout the report it gives you the ability to track your website statistics between various date ranges. The reports also allows you to compare data, so you can find out how your site is tracking against a previous date period.
Beta Version
The current Beta which is just in the process of being released, provides a lot more flexibility, and one of the most exciting things about the new version is that it allows you to schedule reports, daily, weekly, monthly or quarterly. This is great news as it makes the process of accessing your website reports even easier.
Google Analytics Features
There are many other features that Google Analytics offers, and it is worth spending the time having a good look at them and trying to understand what they have to offer you. Alternatively, speak to your webmaster or SEO specialist and get them to help you understand how Google Analytics can help improve your website performance. By having a better understanding of it, you can potentially increase your profits significantly.
Final Note
When you analyze the data from your website statistics with the intention of improving your site, or getting a good indication of how your site is performing, it is important that you have a decent snapshot of the data to work from, i.e. make sure that you are not making assumptions based on the data of a single day, as trends vary over time, and even from day-to-day.
IMPORTANTLY- never become complacent! Make sure you review your website reports at least weekly or monthly--if not daily--to make sure that your website is performing to your expectations.
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