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Hub You - Search Engine Made Easy
Motivation sometimes seems a lot like magic. Some people can do it. Other people can't. Your boss tells you that you need to "motivate your people," but doesn't tell you how.The Merriam-Webster dictionary defines "motivate" as "to give someone a motive." It goes on to define "motive" as something that causes a person to act. In business you're told to "motivate" the people who work for you. In police work, we're told, you solve a crime by figuring out the motive.I've got the motive, which is money, and the body, which is dead!In the movie, In the Heat of the Night, Police Chief Bill Gillespie is sure he knows who committed the murder that Detective Tibbs was originally arrested for. After all, Chief Gillespie has figured out the motive, or so he thinks.But he was wrong. You'll be wrong, too, if you think you can figure out people's motivations. You can only guess at motivation.You can observe behavior, what people say and do. You can observe performance. Since that's all you can observe, that's all you can manage.Don't worry about the hor
2. Surveying Customers
Instead of plunging in and scribbling down a list of
potential search words and phrases yourself, ask for words
from as many potential customers as you can. You will most
likely find out that your understanding of your business
and your customers' understanding is significantly different.
The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered fr
Anyone who's been on the net any time at all knows that Google has been the search engine of choice for many for a while now. Whether that continues remains to be seen, but for now, with MSN still in development and Yahoo going through some growing pains, many still feel that Google is the leader. As such, it's worth dropping in to the Google Labs every now and then to see what's going on there.For example, Google's Personalized search offers a fun and useful way for searchers to interact with part of the mysterious and closely-guarded Google search algorithm. You can set a search profile that's stored as a cookie on your computer. The easy-to-use Google profile interface allows you to pick specific topics that interest you. Once chosen and saved, you can then do a search from the Personalized search page. At first, you'll see normal Google results. But at the top of the page is a slider bar, and by moving this to the right, those same search results will be dynamically altered to narrow in to focus on your personalization settings.For example, a standard search for "
Search engines have a short list of critical operations that allows them to provide relevant web results when searchers use their system to find information.
1. Crawling the Web
Search engines run automated programs, called "bots"
or "spiders" that use the hyperlink structure of the web to
"crawl" the pages and documents that make up the World
Wide Web. Estimates are that of the approximately 20 billion
existing pages, search engines have crawled between 8 and
10 billion.
2. Indexing Documents
Once a page has been crawled, it's contents can be "indexed"
- stored in a giant database of documents that makes up a
search engine's "index". This index needs to be tightly managed,
so that requests which must search and sort billions of documents
can be completed in fractions of a second.
3. Processing Queries
When a hundreds of millions request for information comes
into the search engine, the engine retrieves from its index
all the document that match the query. A match is determined
if the terms or phrase is found on the page in the manner
specified by the user.
4. Ranking Results
Once the search engine has determined which results are a
match for the query, the engine's algorithm (a mathematical
equation commonly used for sorting) runs calculations on
each of the results to determine which is most relevant to the
given query. They sort these on the results pages in order from
most relevant to least so that users can make a choice about
which to select.
Keyword research is critical to the process of SEO. Without this component, your efforts to rank well in the major search engines may be mis-directed to the wrong terms and phrases, resulting in rankings that no one will ever see. Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site - or of seeing any real profits from the visitors that do arrive - decreases dramatically.
Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases.
The process of keyword research involved several phases:
1. Brainstorming
You probably think you already know EXACTLY the right words
for your search phrases. Unfortunately, if you haven't
followed certain specific steps, you are probably WRONG.
It's hard to be objective when you are right in the center
of your business network, which is the reason that you may
not be able to choose the most efficient keywords from the
inside. You need to be able to think like your customers.
And since you are a business owner and not the consumer,
your best bet is to go directly to the source.
2. Surveying Customers
Instead of plunging in and scribbling down a list of
potential search words and phrases yourself, ask for words
from as many potential customers as you can. You will most
likely find out that your understanding of your business
and your customers' understanding is significantly different.
The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered fro
There are many great resume writing websites and software packages. This article will not give you all the specifics on how to write a great resume but rather will hit on some of the major design considerations you need to keep in mind.The single objective of a Resume is: To secure an interview.As such, it is primarily an advertisement of you to the employer. What you are advertising is that you embody all of the skills and capabilities the employer is looking for. That means you have what it takes to 1. Make the company money, 2. Act responsibly, 3. Minimize risk. In order to do this you must know what specific skills and capabilities the company values most for the position you are applying for (see skills & capabilities below). Leverage your networking and a careful reading of the application and job description for clues to this.When in doubt ask the hiring manager directly - before the interview!The following are the most important elements of a great resume:It must be concise, easy to read, eye catching. Trust me, if this is not the case, i
3. Processing Queries
When a hundreds of millions request for information comes
into the search engine, the engine retrieves from its index
all the document that match the query. A match is determined
if the terms or phrase is found on the page in the manner
specified by the user.
4. Ranking Results
Once the search engine has determined which results are a
match for the query, the engine's algorithm (a mathematical
equation commonly used for sorting) runs calculations on
each of the results to determine which is most relevant to the
given query. They sort these on the results pages in order from
most relevant to least so that users can make a choice about
which to select.
Keyword research is critical to the process of SEO. Without this component, your efforts to rank well in the major search engines may be mis-directed to the wrong terms and phrases, resulting in rankings that no one will ever see. Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site - or of seeing any real profits from the visitors that do arrive - decreases dramatically.
Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases.
The process of keyword research involved several phases:
1. Brainstorming
You probably think you already know EXACTLY the right words
for your search phrases. Unfortunately, if you haven't
followed certain specific steps, you are probably WRONG.
It's hard to be objective when you are right in the center
of your business network, which is the reason that you may
not be able to choose the most efficient keywords from the
inside. You need to be able to think like your customers.
And since you are a business owner and not the consumer,
your best bet is to go directly to the source.
2. Surveying Customers
Instead of plunging in and scribbling down a list of
potential search words and phrases yourself, ask for words
from as many potential customers as you can. You will most
likely find out that your understanding of your business
and your customers' understanding is significantly different.
The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered fr
One of the most emotionally crippling aspects of unemployment is the sense of powerlessness it engenders. Job layoff triggers financial pressures, emotional distress, family turmoil, and dashed career hopes. It is forced on us by unrelenting fate, an emotionally disengaged employer, and economic currents that have little to do with us personally. We feel that we have no control over our situation, our lives, our future.As we work through the anger, resentment, depression, and fear which is the common lot of the jobless, we can take some steps to regain our balance, reclaim a positive focus, and reassert personal control.1. Daily Routine.We no longer have the structure of work to mold our days and give meaning to our leisure time. In a very short period of time, we start to drift. Our days are so much the same that we no longer remember what day of the week it is. The line between work and relaxation blurs. We don't work hard enough at our job search so we feel guilty which spoils our play time. Nothing has to be done immediately so we put it all off until tomo
Keyword research is critical to the process of SEO. Without this component, your efforts to rank well in the major search engines may be mis-directed to the wrong terms and phrases, resulting in rankings that no one will ever see. Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site - or of seeing any real profits from the visitors that do arrive - decreases dramatically.
Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases.
The process of keyword research involved several phases:
1. Brainstorming
You probably think you already know EXACTLY the right words
for your search phrases. Unfortunately, if you haven't
followed certain specific steps, you are probably WRONG.
It's hard to be objective when you are right in the center
of your business network, which is the reason that you may
not be able to choose the most efficient keywords from the
inside. You need to be able to think like your customers.
And since you are a business owner and not the consumer,
your best bet is to go directly to the source.
2. Surveying Customers
Instead of plunging in and scribbling down a list of
potential search words and phrases yourself, ask for words
from as many potential customers as you can. You will most
likely find out that your understanding of your business
and your customers' understanding is significantly different.
The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered fr
The advertising co-op is an Internet marketing strategy that should bring sustained financial success.Benefits from a well run advertising co-op include:(1)Responsive highly targeted advertising(2)Low costHow An Advertising Co-op WorksMembers of the same program pool their money to pay for advertising. Typically, a co-op group will consist of 3-12 members.The best advertising buy is often a solo ad or top sponsor ad in an ezine. Let's say for example that a top sponsor ad in an ezine costs $120 (US). If 10 members participate in the co-op, the cost per individual is only $12 (US).Suddenly, highly targeted advertising is within reach of everybody. The members should be advertising a program where each member has his/her own individual referral url.To organize the co-op you'll need:(1)an URL (website) rotator(2)ad trackersFor a comprehensive list of FREE URL rotators visit:http://100FreeWorkAtHomeTools.c
Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases.
The process of keyword research involved several phases:
1. Brainstorming
You probably think you already know EXACTLY the right words
for your search phrases. Unfortunately, if you haven't
followed certain specific steps, you are probably WRONG.
It's hard to be objective when you are right in the center
of your business network, which is the reason that you may
not be able to choose the most efficient keywords from the
inside. You need to be able to think like your customers.
And since you are a business owner and not the consumer,
your best bet is to go directly to the source.
2. Surveying Customers
Instead of plunging in and scribbling down a list of
potential search words and phrases yourself, ask for words
from as many potential customers as you can. You will most
likely find out that your understanding of your business
and your customers' understanding is significantly different.
The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered fr
So you’re finally at the point where business is booming and you’re getting dozens of calls and emails per day from customers, potential or existing, wanting to either ask a question about your products or report a fault in one they’ve just purchased. And if they sent you an email and it wasn’t answered in 24 hours, they WILL call, adding to your ever-increasing backlog.As a good business person, you want to satisfy every client that comes to you with a query and make sure that it’s resolved quickly so that they come back for more later on.The only problem is, you didn’t expect your phone to be going off the hook from the marketing campaign you’ve just finished - not that much anyway!What you need to do now is find a way to clear the backlog of calls you have and fast!Getting the proper tool to help you with your customer service will not only take a load off your support staff but will increase your staff’s productivity as they will be in control of the support they offer and not putting out fires all day.If you own a website, you should seriousl
2. Surveying Customers
Instead of plunging in and scribbling down a list of
potential search words and phrases yourself, ask for words
from as many potential customers as you can. You will most
likely find out that your understanding of your business
and your customers' understanding is significantly different.
The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business.
Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list.
3. Evaluation
The aim of evaluation is to narrow down your list to a
small number of words and phrases that will direct the
highest number of quality visitors to your website. By
"quality visitors" I mean those consumers who are most
likely to make a purchase rather than just cruise around
your site and take off for greener pastures. In evaluating
the effectiveness of keywords, bear in mind three elements:
popularity, specificity, and motivation.
Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL.
You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you.
Popularity isn't enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.
Let's look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword "automobile companies." However, you company specializes in bodywork only. The keyword "automobile body shops" would rank lower on the popularity scale than "automobile companies," but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site. In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.
The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase. Let's look at another example, such as a consumer who is searching for a job as an IT manager in a new city. If
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