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Hub You - Freelance Copywriters: 'You Cannot Be Serious!'
If you think brands are only for Starbucks and Oreos, think again. Every single organization - including your nonprofit - has its own personality, its own identity, its own set of characteristics.As the nonprofit landscape gets increasingly competitive, it's more important than ever to brand yourself by clearly conveying your organization's focus, credibility, and unique contributions. The benefits are many:BENEFITS FOR YOUR ORGANIZATION Branding makes it possible for you to differentiate your organization in the minds of your audiences. This differentiation is the basis of enduring relationships with multiple publics.Branding makes it possible for your organization to convey a consistent overall positioning while tailoring offerings f
Now that’s not to be sniffed at.
I hope…
…that you’re not hunched over a mirror clutching a rolled-up ?5 note. I may be in favour of converse thinking, but I do not endorse the use of drugs. It’s unlikely to get you a contract with Louise Vuitton – even if you are wearing nice shoes.
I have looked at how a tabloid branded antisocial act has resulted in an enhanced image. Moss. She became marketing gold dust and is now aimed at the lucrative, 16 to 34 year-old demographic; you know – those lucky people with disposable incomes.
Other brands have taken the market by force of creative discourse; inverting what i
Logistics services for planning and implementing various programs according to the requirements of companies are widely accepted in this complex commercial world. These services help to gain exceptional working performance and client satisfaction. Logistics services also reduce cost in planning and coordinate various activities of the companies. Established methodologies, implementation of new technologies, and use logistics softwares make logistics services more efficient and reliable.Logistics services are available in strategy designing, networking, analysing, and execution. The art of logistics plays a vital role in linking many industries with others for attaining precise business targets. Budget of the company, transportation of goods, and distribution are considered for network d
I’m not saying that you should be controversial for the sake of it. In fact, controversy may be the last thing that you want. But let’s face it, controversy sells!
John McEnroe, Kate Moss, Dan Brown, The Rolling Stones, George Galloway, Eminem, Kurt Cobain, Apple Macintosh - are all examples of controversial or converse brands that sell. They are (and were) unusual in different ways, and they use their idiosyncrasies to lead the market and sell their products. Some of the examples are modern, other less so, but the list goes on and on. And now it seems that wherever you look there is some kind of tabloid-friendly controversy that matures and turns into an investment fund for those lucky enough to be involved. As you will know, no publicity is bad publicity!
Rolling Stoned gathers no Moss
Look at Kate Moss. Not an overly taxing chore I will admit. Her alleged forays into the world of illegal drugs have arguably strengthened her brand image. She is undoubtedly more of a star now than she was before. Call me controversial, but I would not criticise her for that.
The tabloid sensation that chased her, after The Daily Mirror (UK Press) gained an exclusive series of photographs, was swiftly followed by heavy contract losses (H&M, Rimmel and Chanel) and significant financial upset.
“THE Daily Mirror today reveals shocking pictures of supermodel Kate Moss snorting a fat line of cocaine during a debauched drugs and drink session with junkie lover Pete Doherty.”The Model was allegedly taking cocaine, and though this was never proven and the charges were later dropped due to ‘Insufficient evidence* ’ she still suffered in the short-term. A public apology and well-publicised trips to rehab and a public make over have since made her stronger than ever before.Daily Mirror , September 15th 2005.
(*The Guardian Unlimited; Kate Moss escapes drug charges , Thursday June 15, 2006)
“DRUG-SHAMED supermodel Kate Moss has checked into a top US rehab clinic. Kate, 31 — who has spent up to ?200 a day on cocaine — flew by private jet to The Meadows centre in the Arizona desert.”Ms Moss, however, made a comeback and it only took a matter of months.The Sun , September 29th 2005.
“LONDON - Virgin Mobile is lining up supermodel Kate Moss to be the face of its brand next year. The mobile operator is in talks with Moss' representatives about her appearing in advertising and future brand activity, which will target 16- to 34 -year-olds.Moss has regained certain contracts and is now with; Virgin Mobile, Rimmel, Belstaff, Louis Vuitton, Beymen, Dior, David Yurman, Roberto Cavalli, Longchamp, Stella McCartney, Bulgari, Nikon, Burberry, Versace, and Calvin Klein.…Virgin Mobile [will] become the first major consumer brand to associate itself with the supermodel since stories alleging her drug-taking broke this summer.”
Brand Republic , November 22nd 2005.
Now that’s not to be sniffed at.
I hope…
…that you’re not hunched over a mirror clutching a rolled-up ?5 note. I may be in favour of converse thinking, but I do not endorse the use of drugs. It’s unlikely to get you a contract with Louise Vuitton – even if you are wearing nice shoes.
I have looked at how a tabloid branded antisocial act has resulted in an enhanced image. Moss. She became marketing gold dust and is now aimed at the lucrative, 16 to 34 year-old demographic; you know – those lucky people with disposable incomes.
Other brands have taken the market by force of creative discourse; inverting what is
"I wish I had ____ with me." You fill in the blank. How many times have you been offsite, meeting with a client, only to discover you were missing a form or a brochure that would have helped you wrap up a discussion?Whether you are in sales, real estate, consulting or a variety of other jobs, travel is usually involved. Even when you spend most of your day in an office, you still have to travel back and forth, often bringing work with you, or you might be meeting a client for lunch, and have that, "I wish I had…" comment running through your mind.Here are some basics that would benefit everyone.Front Seat Calendar: Since everyone is now reachable at any time by cell phone, you would want to have a calendar handy, w
Look at Kate Moss. Not an overly taxing chore I will admit. Her alleged forays into the world of illegal drugs have arguably strengthened her brand image. She is undoubtedly more of a star now than she was before. Call me controversial, but I would not criticise her for that.
The tabloid sensation that chased her, after The Daily Mirror (UK Press) gained an exclusive series of photographs, was swiftly followed by heavy contract losses (H&M, Rimmel and Chanel) and significant financial upset.
“THE Daily Mirror today reveals shocking pictures of supermodel Kate Moss snorting a fat line of cocaine during a debauched drugs and drink session with junkie lover Pete Doherty.”The Model was allegedly taking cocaine, and though this was never proven and the charges were later dropped due to ‘Insufficient evidence* ’ she still suffered in the short-term. A public apology and well-publicised trips to rehab and a public make over have since made her stronger than ever before.Daily Mirror , September 15th 2005.
(*The Guardian Unlimited; Kate Moss escapes drug charges , Thursday June 15, 2006)
“DRUG-SHAMED supermodel Kate Moss has checked into a top US rehab clinic. Kate, 31 — who has spent up to ?200 a day on cocaine — flew by private jet to The Meadows centre in the Arizona desert.”Ms Moss, however, made a comeback and it only took a matter of months.The Sun , September 29th 2005.
“LONDON - Virgin Mobile is lining up supermodel Kate Moss to be the face of its brand next year. The mobile operator is in talks with Moss' representatives about her appearing in advertising and future brand activity, which will target 16- to 34 -year-olds.Moss has regained certain contracts and is now with; Virgin Mobile, Rimmel, Belstaff, Louis Vuitton, Beymen, Dior, David Yurman, Roberto Cavalli, Longchamp, Stella McCartney, Bulgari, Nikon, Burberry, Versace, and Calvin Klein.…Virgin Mobile [will] become the first major consumer brand to associate itself with the supermodel since stories alleging her drug-taking broke this summer.”
Brand Republic , November 22nd 2005.
Now that’s not to be sniffed at.
I hope…
…that you’re not hunched over a mirror clutching a rolled-up ?5 note. I may be in favour of converse thinking, but I do not endorse the use of drugs. It’s unlikely to get you a contract with Louise Vuitton – even if you are wearing nice shoes.
I have looked at how a tabloid branded antisocial act has resulted in an enhanced image. Moss. She became marketing gold dust and is now aimed at the lucrative, 16 to 34 year-old demographic; you know – those lucky people with disposable incomes.
Other brands have taken the market by force of creative discourse; inverting what i
We’ve all been there, last minute meeting and no meeting space, new project and no desks for the team… finding extra office space is a nightmare. There are endless business centres to turn to, and what should be a simple job ends up taking day after day of your valuable time. That’s where using an office finding service can help.Similar to how you use a comparative online service, like Kelkoo to compare costs when shopping for books, CDs, travel, computing etc., an office finding service will find you suitable office premises just by making one phone call or registering your requirements online. Instead of having to go to each business centre and hunt around on the internet, a free office finding service will provide you with a number of suitable, available office solutions making the hunt
The Model was allegedly taking cocaine, and though this was never proven and the charges were later dropped due to ‘Insufficient evidence* ’ she still suffered in the short-term. A public apology and well-publicised trips to rehab and a public make over have since made her stronger than ever before.
(*The Guardian Unlimited; Kate Moss escapes drug charges , Thursday June 15, 2006)
“DRUG-SHAMED supermodel Kate Moss has checked into a top US rehab clinic. Kate, 31 — who has spent up to ?200 a day on cocaine — flew by private jet to The Meadows centre in the Arizona desert.”Ms Moss, however, made a comeback and it only took a matter of months.The Sun , September 29th 2005.
“LONDON - Virgin Mobile is lining up supermodel Kate Moss to be the face of its brand next year. The mobile operator is in talks with Moss' representatives about her appearing in advertising and future brand activity, which will target 16- to 34 -year-olds.Moss has regained certain contracts and is now with; Virgin Mobile, Rimmel, Belstaff, Louis Vuitton, Beymen, Dior, David Yurman, Roberto Cavalli, Longchamp, Stella McCartney, Bulgari, Nikon, Burberry, Versace, and Calvin Klein.…Virgin Mobile [will] become the first major consumer brand to associate itself with the supermodel since stories alleging her drug-taking broke this summer.”
Brand Republic , November 22nd 2005.
Now that’s not to be sniffed at.
I hope…
…that you’re not hunched over a mirror clutching a rolled-up ?5 note. I may be in favour of converse thinking, but I do not endorse the use of drugs. It’s unlikely to get you a contract with Louise Vuitton – even if you are wearing nice shoes.
I have looked at how a tabloid branded antisocial act has resulted in an enhanced image. Moss. She became marketing gold dust and is now aimed at the lucrative, 16 to 34 year-old demographic; you know – those lucky people with disposable incomes.
Other brands have taken the market by force of creative discourse; inverting what i
Most people get very frustrated when they try to write sales copy for their offer because they make it out to be much more difficult than it really is.You would be surprised to know that following certain guidelines or tips will make the whole chore of writing effective and winning sales copy a hell lot simpler.Tip #1 – Remember The Top Priority Is The PROSPECTKeep in mind that everything you write about has to have your prospect’s interest as the top priority.Everything that you say or talk about has to be focused on the prospect’s needs, wants, aspirations and frustrations.Whatever you write about your offer has to benefit your prospect’s life making it better, easier and more comfortable.Tip #2 – List BenefitsIt is also extremely important to ma
Ms Moss, however, made a comeback and it only took a matter of months.
“LONDON - Virgin Mobile is lining up supermodel Kate Moss to be the face of its brand next year. The mobile operator is in talks with Moss' representatives about her appearing in advertising and future brand activity, which will target 16- to 34 -year-olds.Moss has regained certain contracts and is now with; Virgin Mobile, Rimmel, Belstaff, Louis Vuitton, Beymen, Dior, David Yurman, Roberto Cavalli, Longchamp, Stella McCartney, Bulgari, Nikon, Burberry, Versace, and Calvin Klein.…Virgin Mobile [will] become the first major consumer brand to associate itself with the supermodel since stories alleging her drug-taking broke this summer.”
Brand Republic , November 22nd 2005.
Now that’s not to be sniffed at.
I hope…
…that you’re not hunched over a mirror clutching a rolled-up ?5 note. I may be in favour of converse thinking, but I do not endorse the use of drugs. It’s unlikely to get you a contract with Louise Vuitton – even if you are wearing nice shoes.
I have looked at how a tabloid branded antisocial act has resulted in an enhanced image. Moss. She became marketing gold dust and is now aimed at the lucrative, 16 to 34 year-old demographic; you know – those lucky people with disposable incomes.
Other brands have taken the market by force of creative discourse; inverting what i
Learn From Others So You Can Do A Better Job Of Pursuing Your Goal(s)Take a look back at the rapid advancements in development across the world, especially in the area of technology, and one thing becomes obvious. Virtually every breakthrough recorded in order to make the latest advancement has been achieved by BUILDING on previous work done in various fields.In discussing this subject, I often like to start by asking this question: What would be the point of repeating other people’s mistakes when you still have plenty of your own unique ones to make - through which you can contribute usefully to the existing body of knowledge?Then I challenge the thoughts of my listeners/readers to think about the people with whom they interact daily. I ask them to think abo
Now that’s not to be sniffed at.
I hope…
…that you’re not hunched over a mirror clutching a rolled-up ?5 note. I may be in favour of converse thinking, but I do not endorse the use of drugs. It’s unlikely to get you a contract with Louise Vuitton – even if you are wearing nice shoes.
I have looked at how a tabloid branded antisocial act has resulted in an enhanced image. Moss. She became marketing gold dust and is now aimed at the lucrative, 16 to 34 year-old demographic; you know – those lucky people with disposable incomes.
Other brands have taken the market by force of creative discourse; inverting what is considered normal. ?koda, for example, re-launched their brand image entirely. They were not (rightly or wrongly) previously associated with quality; they were cheap not-to-be-seen-in cars. However, their marketing changed all that. Their product had improved vastly and customers could be sure of getting a quality car, “it rides better than my BMWs, it is thoroughly reliable, enormously economical and, after a trouble free 34 thousand miles, as good as the day I bought it” (skoda.co.uk).
But the image was not right. The advertising campaign reflected this with humorous sequences where people would admire the car until they realised it was a ?koda.
Not that I’m saying Kate Moss is like a ?koda.
Apple Macintosh should not really be compared to Kate Moss either (unless, of course, we’re talking aesthetics), but their brand is also unusual. Their slogan “Think Different” is instructive. I believe that is exactly what one should do.
How to think different:
1. Product
2. Audience/market
3. Competition
4. Advertising
How is your product different from others? If it’s not, how can you place it in a marketable niche so that it appears different, better and more desirable?
To whom do you speak? What are your audience used to? Can you expose them to a different way of thinking? Can you make them sit up and take notice? If you’re not already doing that then you are failing quite fundamentally.
Who is the competition? What are they doing? DON’T COPY THEM! By all means out-do them. Be funnier, scarier, more up-to-date, but don’t be part of the herd – you have to lead it.
Is your advertising sitting in a queue, looking like everyone else’s tired old copy? Or is it in your face, or hilarious, or totally original?
We all have the same tools to work with, it up to you how you use them. I believe that it is best to be a little different if you can be. You can only win.
To Conclude
Develop a brand. If you are unusual – great – use it to sell. If not, attempt to get yourself noticed. You can only do that if you stand out, use your idiosyncrasies to lead the market.
So, as Kate moss might say, that’s a wrap.
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