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Hub You - Your Top Search Rankings at Yahoo & MSN Search are Worthless
List Building Intermediate Techniques ent sites at
MSN than at Google! This is serious and it's a problem that we
must resolve. "Searches performed" statistics, like those
exhaustively researched by Bill Platt in a recent article
are absolutely meaningless if searchers don't click through to
top ranking sites! What does this mean?
http://realityseo.com/2005/03/day-internet-search-engines-stopped.htmlList building is one of the easiest things you can do online to make a profit, once you know what you are doing. Until then, list building is really difficult.The nice thing about list building is that you can track your progress – and you can generally be assured that if you do something one way 100 times and get one response, you will get a similar response the next 100 times. That gives you the ability to easily test emails and responses on small numbers of emails.When you first begin building your list, your goal is NOT to sell anyone anything, simply to build a relationship and build yourself up as an expert in their eyes. You see, no matter ho Even though I write a similar article each year, discuss this topic on large discussion lists and mention it regularly in my Reality SEO blog, I have yet to get honest answers from search engine representatives at Yahoo or MSN. I did get a couple of Yahoo Search managers to admit that more visitors stay on the Yahoo site and continue to either PPC ads or to other Yahoo links because "There is more of value to the searcher at Yahoo." What is of more value Definition of a Money Making Web Site It seems I now do this rant every single year when traffic
statistics are discussed in web industry news. Last week I
posted to my Reality SEO blog that referred traffic numbers are
the only statistic that webmasters should be concerned about when
looking at their search engine rank. I wrote about this last year
after ComScore Media Metrics statistics were relased discussing
Search Engine Queries generated by each search property.
http://searchengineoptimism.com/Google_refers_70_percent.htmlA money making web site is a virtual page hosted on web servers containing a specific group of information that people are looking for and willing to spend money on. Often people will create money making websites in order to generate income from the comfort of their own home. All money making websites have one thing in common, and that is to make money for their owners. The difference between a normal website and a money making website can be told by its appearance. Normally a website will not contain any ads or require any of your information. Money making websites, on the other hand, commonly requires that their visitors purchase a product or service and has adver In that article, I suggested to Microsoft as they developed their own search technology that MSN search might consider resisting the urge to keep searchers on their site by plastering both PPC and "Sponsored Sites" above and below search results. Google displays two "Sponsored Links" above organic results and none below, along with Adwords ads along the right column. Well now that MSN search has made its official debut, we can see that they put three "Sponsored Sites" links both above AND below their organic search results, along with those Overture (Soon to be Yahoo Branded) PPC ads along the right side of the page. Not bad visually, but it appears to be keeping visitors on the MSN search site because they simply are NOT clicking through to highly ranked sites according to closely watched traffic statistics of several sites I monitor for clients. I've been pouring over web stats for a half dozen clients looking for traffic from MSN and it is missing in action. Even though these sites rank well for targeted terms for my clients - MSN is not delivering the traffic at all. This has always been an issue for SEO's and their clients and we are puzzling this one over, looking for results from those top rankings at both Yahoo and MSN as they seem to retain the searchers no matter how well we rank the sites! Yahoo has dropped dramatically, with referred traffic that used to amount to over 5% of the visitors to client sites, it has dropped as low as 1.5% of total referred traffic from search engines. After a recent increase in referred traffic from Yahoo search, we were hopeful it would stay high, but it wasn't to be. Rankings have not declined - Read That Again - Rankings have not declined, just the referred traffic! Google has gone up in referrals from foreign countries, including foreign language sites. We used to see tiny amounts of traffic trickle in from non-English language countries, but Google country sites for Netherlands, Germany, Italy, France, Spain, Mexico and a dozen other language specific Googles have combined to send more non-English referred traffic than the total coming from (English) Yahoo Search! The search world is getting very odd when great rankings at Yahoo and MSN don't equal referred traffic. This has always been the case to a degree, but is getting extreme and very disturbing. Google has always sent more traffic, with as much as 85% of referred search traffic coming from English Speaking Google variants in US, Canada, India, New Zealand, Australia, and UK sending more traffic than both the US Yahoo and MSN. What is the value of top rankings in MSN and Yahoo if those top positions don't bring traffic? Zippo, NONE are coming from MSN Search even though we are better ranked in several important search phrases for client sites at MSN than at Google! This is serious and it's a problem that we must resolve. "Searches performed" statistics, like those exhaustively researched by Bill Platt in a recent article are absolutely meaningless if searchers don't click through to top ranking sites! What does this mean? http://realityseo.com/2005/03/day-internet-search-engines-stopped.html Even though I write a similar article each year, discuss this topic on large discussion lists and mention it regularly in my Reality SEO blog, I have yet to get honest answers from search engine representatives at Yahoo or MSN. I did get a couple of Yahoo Search managers to admit that more visitors stay on the Yahoo site and continue to either PPC ads or to other Yahoo links because "There is more of value to the searcher at Yahoo." What is of more value t Conflict at Work: The Root Causes of Workplace Conflict Are Often Systemic with Adwords ads along the right column.When I'm asked to enter an organization and help people talk things out, I'm often asked to fix things like this:Those two just can't get along. Would you see if you can help them get past their differences with one another. They don't seem to be very good communicators.One of our senior teams is in a real rut since a new VP came on board nine months ago. I don't think they like him and they're acting out. We could really use some clearing the air.We're trying to move the organization forward and we've got a few people who aren't good with change. Can you help move them forward?I'm asked, essentially, to fix p Well now that MSN search has made its official debut, we can see that they put three "Sponsored Sites" links both above AND below their organic search results, along with those Overture (Soon to be Yahoo Branded) PPC ads along the right side of the page. Not bad visually, but it appears to be keeping visitors on the MSN search site because they simply are NOT clicking through to highly ranked sites according to closely watched traffic statistics of several sites I monitor for clients. I've been pouring over web stats for a half dozen clients looking for traffic from MSN and it is missing in action. Even though these sites rank well for targeted terms for my clients - MSN is not delivering the traffic at all. This has always been an issue for SEO's and their clients and we are puzzling this one over, looking for results from those top rankings at both Yahoo and MSN as they seem to retain the searchers no matter how well we rank the sites! Yahoo has dropped dramatically, with referred traffic that used to amount to over 5% of the visitors to client sites, it has dropped as low as 1.5% of total referred traffic from search engines. After a recent increase in referred traffic from Yahoo search, we were hopeful it would stay high, but it wasn't to be. Rankings have not declined - Read That Again - Rankings have not declined, just the referred traffic! Google has gone up in referrals from foreign countries, including foreign language sites. We used to see tiny amounts of traffic trickle in from non-English language countries, but Google country sites for Netherlands, Germany, Italy, France, Spain, Mexico and a dozen other language specific Googles have combined to send more non-English referred traffic than the total coming from (English) Yahoo Search! The search world is getting very odd when great rankings at Yahoo and MSN don't equal referred traffic. This has always been the case to a degree, but is getting extreme and very disturbing. Google has always sent more traffic, with as much as 85% of referred search traffic coming from English Speaking Google variants in US, Canada, India, New Zealand, Australia, and UK sending more traffic than both the US Yahoo and MSN. What is the value of top rankings in MSN and Yahoo if those top positions don't bring traffic? Zippo, NONE are coming from MSN Search even though we are better ranked in several important search phrases for client sites at MSN than at Google! This is serious and it's a problem that we must resolve. "Searches performed" statistics, like those exhaustively researched by Bill Platt in a recent article are absolutely meaningless if searchers don't click through to top ranking sites! What does this mean? http://realityseo.com/2005/03/day-internet-search-engines-stopped.html Even though I write a similar article each year, discuss this topic on large discussion lists and mention it regularly in my Reality SEO blog, I have yet to get honest answers from search engine representatives at Yahoo or MSN. I did get a couple of Yahoo Search managers to admit that more visitors stay on the Yahoo site and continue to either PPC ads or to other Yahoo links because "There is more of value to the searcher at Yahoo." What is of more value Advertising Questions Answered nd we
are puzzling this one over, looking for results from those top
rankings at both Yahoo and MSN as they seem to retain the
searchers no matter how well we rank the sites!1) If we accept that every business must have a mailing list. To me this is fundamental. The new business with one customer has a mailing list of one plus prospects?That list is a means of communicating with the customer, verbally or in writing. Failure to communicate could mean losing the most valuable asset of the business, so your potential customers are just as important.Cherish your customer(s) and grow your mailing list to consist of customers, lapsed customers, potential customers (qualified prospects), prospects and possibly new leads.You can tailor your communications to the whole list or segments of the list. Learn how to grow and mana Yahoo has dropped dramatically, with referred traffic that used to amount to over 5% of the visitors to client sites, it has dropped as low as 1.5% of total referred traffic from search engines. After a recent increase in referred traffic from Yahoo search, we were hopeful it would stay high, but it wasn't to be. Rankings have not declined - Read That Again - Rankings have not declined, just the referred traffic! Google has gone up in referrals from foreign countries, including foreign language sites. We used to see tiny amounts of traffic trickle in from non-English language countries, but Google country sites for Netherlands, Germany, Italy, France, Spain, Mexico and a dozen other language specific Googles have combined to send more non-English referred traffic than the total coming from (English) Yahoo Search! The search world is getting very odd when great rankings at Yahoo and MSN don't equal referred traffic. This has always been the case to a degree, but is getting extreme and very disturbing. Google has always sent more traffic, with as much as 85% of referred search traffic coming from English Speaking Google variants in US, Canada, India, New Zealand, Australia, and UK sending more traffic than both the US Yahoo and MSN. What is the value of top rankings in MSN and Yahoo if those top positions don't bring traffic? Zippo, NONE are coming from MSN Search even though we are better ranked in several important search phrases for client sites at MSN than at Google! This is serious and it's a problem that we must resolve. "Searches performed" statistics, like those exhaustively researched by Bill Platt in a recent article are absolutely meaningless if searchers don't click through to top ranking sites! What does this mean? http://realityseo.com/2005/03/day-internet-search-engines-stopped.html Even though I write a similar article each year, discuss this topic on large discussion lists and mention it regularly in my Reality SEO blog, I have yet to get honest answers from search engine representatives at Yahoo or MSN. I did get a couple of Yahoo Search managers to admit that more visitors stay on the Yahoo site and continue to either PPC ads or to other Yahoo links because "There is more of value to the searcher at Yahoo." What is of more value It Pays to Help New Staff Start Right Italy, France, Spain,
Mexico and a dozen other language specific Googles have combined
to send more non-English referred traffic than the total coming
from (English) Yahoo Search!Effectively orienting your new employees can pay big dividends in staff retention, employee commitment, company culture and customer satisfaction.Staff members who are properly trained and welcomed at the beginning of their careers will feel good about their choice of employer, fit in more quickly with peers and colleagues and readily contribute new ideas.Properly oriented employees will also speak well about your organization to their family and friends. They will represent you more confidently with customers, business partners and suppliers.But poor orientation of new employees can cost you dearly.Those who don’t start right don’t tend The search world is getting very odd when great rankings at Yahoo and MSN don't equal referred traffic. This has always been the case to a degree, but is getting extreme and very disturbing. Google has always sent more traffic, with as much as 85% of referred search traffic coming from English Speaking Google variants in US, Canada, India, New Zealand, Australia, and UK sending more traffic than both the US Yahoo and MSN. What is the value of top rankings in MSN and Yahoo if those top positions don't bring traffic? Zippo, NONE are coming from MSN Search even though we are better ranked in several important search phrases for client sites at MSN than at Google! This is serious and it's a problem that we must resolve. "Searches performed" statistics, like those exhaustively researched by Bill Platt in a recent article are absolutely meaningless if searchers don't click through to top ranking sites! What does this mean? http://realityseo.com/2005/03/day-internet-search-engines-stopped.html Even though I write a similar article each year, discuss this topic on large discussion lists and mention it regularly in my Reality SEO blog, I have yet to get honest answers from search engine representatives at Yahoo or MSN. I did get a couple of Yahoo Search managers to admit that more visitors stay on the Yahoo site and continue to either PPC ads or to other Yahoo links because "There is more of value to the searcher at Yahoo." What is of more value What to Look for in a 'Web Graphics Designer' ent sites at
MSN than at Google! This is serious and it's a problem that we
must resolve. "Searches performed" statistics, like those
exhaustively researched by Bill Platt in a recent article
are absolutely meaningless if searchers don't click through to
top ranking sites! What does this mean?
http://realityseo.com/2005/03/day-internet-search-engines-stopped.htmlIf you’re not comfortable creating your own graphic designs, but you know you need them to launch and brand a profitable website, then you’ll need to turn to the professionals who are trained in this line of work.How do you know who will do the best job? Is it all based on his or her portfolio, or is there more to the hiring process than just looking at a bunch of static images? Actually, it’s a combination of these.When you first contact a graphic design artist, your initial concern may be cost. But you don’t want to hire the cheapest labor if it means the quality of your deliverables will suffer. Cost should only be one concern, but quality takes Even though I write a similar article each year, discuss this topic on large discussion lists and mention it regularly in my Reality SEO blog, I have yet to get honest answers from search engine representatives at Yahoo or MSN. I did get a couple of Yahoo Search managers to admit that more visitors stay on the Yahoo site and continue to either PPC ads or to other Yahoo links because "There is more of value to the searcher at Yahoo." What is of more value to a searcher than relevant search results? I gave those Yahoo's access to my traffic statistics and those of clients so they could see that nearly 70% of my traffic and that of clients was coming from Google - EVEN WHEN THOSE SAME SITES RANKED HIGHLY IN SEARCHES AT YAHOO! No comment and no explanations as to why, when they generate huge numbers of search queries, that far fewer visitors click through from Yahoo search results than do from Google search results. One must assume that someone searching for something visits at least a few of the sites that appear in the list of search results, no? They sure do visit from Google in significant numbers - consistently. But both Yahoo and MSN Search are failing to send referred search traffic to sites ranked highly in their search results. Why? I highly recommend that all webmasters with access to statistics for their own site look seriously at your traffic referred by Yahoo & MSN for search phrases you rank well on. Do YOU have traffic referred by Yahoo or MSN Search for your high ranking search phrases. Why not?
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