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Hub You - Company Brochures That Build Your Business - A Working Example
Business cards do not have to be boring. In fact, the more exciting and unique your business card is the more likely it is to be noticed. Since fifteenth century China business cards have been used as a tool for marketing, advertising and promotion.Although there is no definition for combined phrase “business card” in Webster's or Oxford's Dictionary there is a general explanation for the word “card”, which is defined as (a) thick, stiff paper or thin cardboard, (b) a piece of card for writing on, especially a
2. Understand what life is like for your target audience.
Under what circumstances will they be reading the material? (e.g. time, location, special conditions) How do you need to accommodate those circumstances?
3. Help people buy.
What do they need to learn to move to
A good office {even if it is a home office) is one that is well organized and tidy, such that it creates an atmosphere that is suitable for working efficiently and effectively. The importance of a tidy, clutter-free office cannot be overstated in maximizing productivity and setting oneself well on the path to success.Initially, organizing an office might seem like a tedious chore, but once done, it is sure to make such a difference to the ambience that makes work a fun activity one eagerly looks forward to. Innu
Recently I came across an excellent example of a company brochure developed by Alison Halupka, General Manager of Grant Sheds. Grant Sheds is a family owned business operating from Monash in South Australia. They manufacture and install a wide range of sheds and garages. It is a multi-million dollar business that has been operating for 50 years. Their clients are primarily farmers. Furthermore, through smart service and marketing Grant Sheds continues to earn a price premium in an increasingly commodities market. Their company brochure is one link in that chain.
I see a lot of company brochures and most of them end up in my recycle bin before I even open the front page. The Grant Sheds brochure got my attention. I read it in its entirety and by the time I was finished reading it I was thinking about who might find this information useful. To put it in plain English it got me to bite - and I'm not even in the market for a shed!
You can view a PDF version of the brochure by clicking this link.
Lesson: Stick to the Basics
There are some basic principles that need to be followed whenever you're developing a marketing communication tool. The Grant Sheds brochure addresses each of these principles.
The principles are:
1. Have a clear purpose for the tool.
How is it going to be used and what outcome do you want for your business?
2. Understand what life is like for your target audience.
Under what circumstances will they be reading the material? (e.g. time, location, special conditions) How do you need to accommodate those circumstances?
3. Help people buy.
What do they need to learn to move to t
Many not-for-profits provide valuable programs within the communities that they serve. Often these services are provided to individuals and families who may not be able to afford these needed services. Therefore, in order for the not-for-profit to raise the needed financial resources they have to engage in an aggressive fundraising program.Some of these fundraising efforts can include asking for outright donations, the writing of grants and conducting special events. Often these special events include golf tourn
I see a lot of company brochures and most of them end up in my recycle bin before I even open the front page. The Grant Sheds brochure got my attention. I read it in its entirety and by the time I was finished reading it I was thinking about who might find this information useful. To put it in plain English it got me to bite - and I'm not even in the market for a shed!
You can view a PDF version of the brochure by clicking this link.
Lesson: Stick to the Basics
There are some basic principles that need to be followed whenever you're developing a marketing communication tool. The Grant Sheds brochure addresses each of these principles.
The principles are:
1. Have a clear purpose for the tool.
How is it going to be used and what outcome do you want for your business?
2. Understand what life is like for your target audience.
Under what circumstances will they be reading the material? (e.g. time, location, special conditions) How do you need to accommodate those circumstances?
3. Help people buy.
What do they need to learn to move to
and fruitful beginnings…In life, a process that begins properly will increase the chance of accuracy all the way through and a successful conclusion. The world of commercial finance can be complicated as every project is unique. There are many programs and products available but every application is as different as the applicant. The part of this process that is universal is the preparation. Some may tell you that luck is the residue of preparation but in reality, preparation is the prerequisite for sustaine
I see a lot of company brochures and most of them end up in my recycle bin before I even open the front page. The Grant Sheds brochure got my attention. I read it in its entirety and by the time I was finished reading it I was thinking about who might find this information useful. To put it in plain English it got me to bite - and I'm not even in the market for a shed!
You can view a PDF version of the brochure by clicking this link.
Lesson: Stick to the Basics
There are some basic principles that need to be followed whenever you're developing a marketing communication tool. The Grant Sheds brochure addresses each of these principles.
The principles are:
1. Have a clear purpose for the tool.
How is it going to be used and what outcome do you want for your business?
2. Understand what life is like for your target audience.
Under what circumstances will they be reading the material? (e.g. time, location, special conditions) How do you need to accommodate those circumstances?
3. Help people buy.
What do they need to learn to move to
There are solutions to schools gone wild that do not drug our kids, mask the truth about where feelings come from, call anything I do good or teach character as a series of definitions and posters.More...I was encouraged to see a recent article (along with several in the last few years) "The Great ADHD Myth" by Jenny Hope in the London edition of Daily Mail.One true story: My friend J was told that both of her adolescent boys needed to be put on Ritlan if they were to continue in public school. J and
You can view a PDF version of the brochure by clicking this link.
Lesson: Stick to the Basics
There are some basic principles that need to be followed whenever you're developing a marketing communication tool. The Grant Sheds brochure addresses each of these principles.
The principles are:
1. Have a clear purpose for the tool.
How is it going to be used and what outcome do you want for your business?
2. Understand what life is like for your target audience.
Under what circumstances will they be reading the material? (e.g. time, location, special conditions) How do you need to accommodate those circumstances?
3. Help people buy.
What do they need to learn to move to
If you own a small or medium sized business and you believe that by joining an industry association they will some how help you, then you might be rather upset in the future to learn that your association acts more like a bureaucracy than an actual business operation. Some say that organizations and associations act like bureaucracies in order to deal with the government bureaucracies better. This might be so but;Anyone who thinks that an Industry Association somehow helps the little guy, well they simply do not
2. Understand what life is like for your target audience.
Under what circumstances will they be reading the material? (e.g. time, location, special conditions) How do you need to accommodate those circumstances?
3. Help people buy.
What do they need to learn to move to the next stage in their buying process?
4. Make it 'real'.
What evidence can you provide? How do you make your benefits more 'real life'?
5. Keep it simple.
What's the easiest way to get your point across?
6. Have a look and feel that supports your brand values.
What first impression do you want the communication tool to create about your business? What image is appropriate?
How Grant Sheds has Applied These Principles
The Grant Sheds company brochure has been developed for use in a variety of situations. For example it is distributed at trade shows and attached to quotations given to potential clients. Alison has ensured the content of the brochure is generic enough to accommodate diverse applications.
Most of the inquiries to Grant Sheds are inbound, that is, prospects already know they want to buy a shed (either now or in the future) and proactively make contact. With this in mind the Grant Sheds brochure focuses on 2 key messages; "We have the shed you want", "this is why you should buy from us". Hence the brochure aims to deliver the prospect to the next step of their buying process, that is, to get a quote.
Most of Grant Sheds' clients are farmers. Farmers work hard and are time poor. They don't want to spend time reading if they don't have to. Also anything that makes life easier is going to at least capture their attention. The smart use of photos and simple, plain English text makes the brochure a usefu
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