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Hub You - The Google Sandbox - A Frustrating Inevitability or a Golden Opportunity?
How do you normally go about non-trivial decisions?Even if you prefer to take time to do your homework and systematically clarify and prioritize all gains or costs, you can still face many grey areas, when pure logic by itself does not arrive at one convincing conclusion.It could be that your criteria for analysis are difficult to formulate unambiguously. You have gaps or conflicts in your data. Circumstances may be changing too fast to give you enough time to systematically sort out all the data. What do you do then?In such situations you will probably turn to your “gut feeling”, also known as your inner voice or intuition. When it comes to poorly structured problems like and ambiguities, your decision making effectiveness is determined mostly by your ability to use your intuition.In contrast to logical reasoning process, which occurs mostly in your conscious mind, your intuition works at the subconscious level. The intuition grasps your decision
How to give feedback to employees is one of the most frequent issues that my coaching clients raise. Usually the situation is framed as dealing with a problem employee – someone who won’t listen, doesn’t follow instructions, isn’t careful with his or her work, or somehow isn’t working out. Sometimes the individual really isn’t the right match for the job. More often, though, the real problem is a manager who is not giving clear, actionable feedback about their expectations and the behaviors that need to change.Many people equate giving feedback with initiating a confrontation, and therefore avoid it. One company president confessed that he was afraid to bring up performance issues with an employee because, “I’m afraid he’ll get really angry.” Some managers spend their evening hours re-doing a subordinate’s work, hoping that the individual will “catch on” to what the manager wants. Others get so frustrated that they explode in anger. At one company, an employee was sim
Introduction
The Google Sandbox is a term applied to the phenomenon experienced by many new websites that delays the sites inclusion within the main Search Engine Results Pages (SERPS) of Google. Often new websites can find themselves confined to the ‘Sandbox’ for 6-9 months, during which time traffic to the site is severely compromised. The Google Sandbox is therefore usually seen as a frustrating inevitability by webmasters and one for which there is no quick easy solution.
My recent observations however have led me to believe that the time your website spends in the Google Sandbox should be seen as a golden opportunity rather than a frustrating inevitability.
Into the Sandbox
Many webmasters respond to their websites confinement to the Sandbox by spending endless hours forever checking the listings in Googles results pages for any sign of their website. Not only is this a waste of precious time but also serves only to increase the frustration caused by the Sandbox. Other webmasters more sensibly focus their time and effort improving the Search Engine Optimisation (SEO) of their website in order to improve its rankings within other search engines such as MSN, Yahoo, Ask Jeeves and others. Although these may not be as widely used as the Google search engine, they don’t have the same aging delay of the Sandbox that Google does. Therefore, achieving good listings in these search engines early in a websites life can at least generate some traffic and hopefully some sales whilst confined to the Sandbox.
Earlier this year the Tsunami disaster in Asia forced me to change the name of my web development business from Tsunami-Site-Design to Pixelwave Design. I had to register a new domain name, build a new website and start from scratch with my web promotion. The new site was an ideal candidate for confinement to the Google Sandbox, and sure enough after an initial day or two of good rankings the new site couldn’t be found in a Google search for any of my keywords. A search for the business name did bring the new site up in first place though so I was safe in the knowledge that my site was contained within the Google database but the lack of inclusion for my keywords suggested that my site had been confined to the Sandbox. The inclusion of
Rather than thinking about the web as technology, let's consider the web as a purely connective device - perhaps the most powerful connective tool that mankind has created to date.The web can literally - physically - connect companies, people, ideas, and processes instantly. It can bring people and companies that might be miles apart together to appear as if they are united, and in one place. Here lies tremendous opportunity for you to connect with your customers and prospects, and also to use the web as a mechanism for implementing the business partnerships (or alliances) that you've made or plan to make. Creating "E-Alliances"Similar to traditional alliances (that have not used the web in the past), on-line alliances (or "E-Alliances") may be formed for a number of specific purposes:1) to generate awareness and develop targeted leads (internet traffic);2) to expand your reach faster than you could alone;3) to take advantage of the clout
My recent observations however have led me to believe that the time your website spends in the Google Sandbox should be seen as a golden opportunity rather than a frustrating inevitability.
Into the Sandbox
Many webmasters respond to their websites confinement to the Sandbox by spending endless hours forever checking the listings in Googles results pages for any sign of their website. Not only is this a waste of precious time but also serves only to increase the frustration caused by the Sandbox. Other webmasters more sensibly focus their time and effort improving the Search Engine Optimisation (SEO) of their website in order to improve its rankings within other search engines such as MSN, Yahoo, Ask Jeeves and others. Although these may not be as widely used as the Google search engine, they don’t have the same aging delay of the Sandbox that Google does. Therefore, achieving good listings in these search engines early in a websites life can at least generate some traffic and hopefully some sales whilst confined to the Sandbox.
Earlier this year the Tsunami disaster in Asia forced me to change the name of my web development business from Tsunami-Site-Design to Pixelwave Design. I had to register a new domain name, build a new website and start from scratch with my web promotion. The new site was an ideal candidate for confinement to the Google Sandbox, and sure enough after an initial day or two of good rankings the new site couldn’t be found in a Google search for any of my keywords. A search for the business name did bring the new site up in first place though so I was safe in the knowledge that my site was contained within the Google database but the lack of inclusion for my keywords suggested that my site had been confined to the Sandbox. The inclusion of
I’ve had so many people ask me what does an SEO writer do…in fact, I sense that what they really wanted to ask was…what in the world is SEO? Although many of us have Internet access these days and we use search engines everyday for just about anything, the concept of SEO is not something everyone is familiar with.To explain a little, here’s a little bit of insight.SEO stands for Search Engine Optimization. When I say SEO writing, I am actually saying that I am writing an article that is optimized for good ranking in search engines. That means to say that my primary targets are the search engines…well, of course, the article would have to make sense to readers like us, but the primary target are these unseen ‘spiders’ (which refers to programs employed by search engines to ‘crawl’ the pages of your websites. It’s not called the World Wide WEB for nothing). So, the purpose of SEO writing is like this…we identify keywords that are popular among internet users that
Earlier this year the Tsunami disaster in Asia forced me to change the name of my web development business from Tsunami-Site-Design to Pixelwave Design. I had to register a new domain name, build a new website and start from scratch with my web promotion. The new site was an ideal candidate for confinement to the Google Sandbox, and sure enough after an initial day or two of good rankings the new site couldn’t be found in a Google search for any of my keywords. A search for the business name did bring the new site up in first place though so I was safe in the knowledge that my site was contained within the Google database but the lack of inclusion for my keywords suggested that my site had been confined to the Sandbox. The inclusion of
There has been talk at the Federal Trade Commission of requiring Franchisor’s to give earnings claims in their disclosure documents. The franchise rights groups want it and the consumers need it to help them make a decision. But unfortunately with all the litigation in our nation it is too risky for franchisors. The Federal Trade Commission put forth a report on franchising last summer and has been reviewing the franchise rule in our country. Chances are and most agree in the franchise industry that earnings claims should not be required but should be considered for those franchisors who wish to sell more franchises as it will improve their sales.On page 26 of the Franchise Report; the Federal Trade Commission made reference to a potentially gray area of this rule and said they believed that a statement such as:“You’ll make so much money you can buy a Porsche!”is an earnings claim and maybe it could be considered that. These types of things appear in adv
Earlier this year the Tsunami disaster in Asia forced me to change the name of my web development business from Tsunami-Site-Design to Pixelwave Design. I had to register a new domain name, build a new website and start from scratch with my web promotion. The new site was an ideal candidate for confinement to the Google Sandbox, and sure enough after an initial day or two of good rankings the new site couldn’t be found in a Google search for any of my keywords. A search for the business name did bring the new site up in first place though so I was safe in the knowledge that my site was contained within the Google database but the lack of inclusion for my keywords suggested that my site had been confined to the Sandbox. The inclusion of
Viral marketing is a great way to use the power and nature of the Internet to reach a large number of people quickly and drive a continually growing flood of targeted web traffic to your website. With a successful viral marketing campaign, your website traffic could go from almost nothing to thousands of hits or even hundreds of thousands of hits per day almost overnight.Viral marketing is a term used for marketing campaigns that grow and spread like a human or computer virus. In a successful viral campaign, people pass the marketing material on socially so that the marketing campaign grows like a snowball rolling down hill.The basic idea of viral marketing is that you can increase your sales by increasing your targeted website traffic and you can increase your targeted web traffic by giving away or spreading something for free that people will pass on to their friends, family, or business associates like a virus.Viral campaigns may spread through emai
The first thing I noticed was the high frequency with which a Googlebot spidered the pages of my site. The Googlebots were visiting a few times everyday and visiting all the pages of the site. It struck me that if Google had gone to the trouble of writing and implementing the ‘Sandbox’ filter as part of their algorithm and regularly spidering the sites within the Sandbox then the Sandbox wasn’t simply an area into which new sites get put in order to delay their inclusion in the SERPS. Instead it can be considered as a probationary period for new websites during which Google pays close attention to the sites development.
This means that as far as Google is concerned, your websites time in the Sandbox may well be one of the most important times in its development. Rather than seeing this time as a frustrating inevitability you should see it as an opportunity to really show Google how your website can shine. The Google Sandbox should be a time to make the most of all the attention your site is getting from Google and show the search engine what it wants to see.
The Steps to Success
Now that we have decided that Google is actually paying your site a good deal of attention whilst it is in the Sandbox it is time to see how we can make the most of this Golden Opportunity.
The first thing to do is plan ahead and get your site into the Sandbox as soon as possible, so attracting this attention from Google. Don’t wait until your website is built in all its glory before registering a domain name and uploading your site. Instead make sure the first thing you do is register your domain name, set up a hosting account and go live with one or two pages explaining what your site is about and wh
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