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Hub You - Affordable Small Business SEO: 5 Common SEO Errors and How to Fix Them
I'm a big believer in mastermind programs and success teams. A business mastermind team is a group of entrepreneurs who get together to support each other in growing their business, in moving through stuck places, and in brainstorming ideas for new opportunities.If you’re a business owner you may notice how easy it is to get stuck in the details of running your business and how hard it is to stay focused on the big picture of where you want your business to go. If we don’t get support and feedback from other people who know us and our business well, it's almost impossible for us to see how and where we’re getting stuck. We don't often take the opportunity to step outside our busine
Market Segmentation: Who's your ideal customer or target market?
Picture a man at the train station. I found this example on the Internet about the difference between data, information and knowledge. The train tables on the station show data about train schedules. The way the data is presented produces information informing users about the train departures, etc. Knowledge however is produced by the person in front of this schedule, knowing from experience that a certain train will arrive first, even though it left later. (a free translation of: www.hemmis.be/producten/emaserver/emaserverkendata.htm) “What do you want?” You’ve probably heard this question enough when searching for a career. Knowledge management starts when you hav
You can't do SEO (optimize your web site for search engines) until you've researched keywords. You can't research keywords without a clear view of your target market, your prospect types, and how your offerings fill their needs.
Affordable Small Business SEO
Affordable small business SEO not only uses the same old business and marketing basics, but also leverages the depth of accessible metrics for creating increased online traffic and better web site ROI.
When small business people ask me how their web site could be improved by SEO, I give them some version of the following list of questions. When you know the answers to these questions, you're much less likely to waste money on SEO efforts, and more likely to succeed online. You might even pull off some of this stuff yourself- and that'll save you big in consultant fees!
To find the right keywords to target with SEO and/or PPC, consider the following…
Goals: How much monthly traffic and sales do you get now? Where would you like these numbers to be? What are your most wanted responses- what do you want your ideal prospects to do on your site? (e.g. buy something, sign up for your ezine, etc.)
Market Segmentation: Who's your ideal customer or target market?
How would you like celebrities to endorse your product?Perhaps that sounds crazy. Well, here's the info...But before anything else - let me stress that when I say "celebrities", I'm not talking about Tiger Woods or Tom Cruise!Who I'm talking about is celebrities in YOUR market. People who are very highly thought of and well known in the market you're selling to. People who your target market look up to.Take this real life example:An online publisher named Alex was just about to launch an information product revealing psychological sales tactics.However, even though his product was of the very highest quality, Alex was looking for something "ext
Affordable Small Business SEO
Affordable small business SEO not only uses the same old business and marketing basics, but also leverages the depth of accessible metrics for creating increased online traffic and better web site ROI.
When small business people ask me how their web site could be improved by SEO, I give them some version of the following list of questions. When you know the answers to these questions, you're much less likely to waste money on SEO efforts, and more likely to succeed online. You might even pull off some of this stuff yourself- and that'll save you big in consultant fees!
To find the right keywords to target with SEO and/or PPC, consider the following…
Goals: How much monthly traffic and sales do you get now? Where would you like these numbers to be? What are your most wanted responses- what do you want your ideal prospects to do on your site? (e.g. buy something, sign up for your ezine, etc.)
Market Segmentation: Who's your ideal customer or target market?
What would it be worth to you if you could predict the buying trends over the next year. How about even the next few weeks? By using the principles of the Maslow hierarchy of needs, you can use the news to predict what your customers will be buying in the future.Early in his career, Abraham Maslow noticed that certain things were much more important to have than others. For instance, water is more important to have than food. Because you would die of thirst within a few days, but most people would live over a month without food. On the other hand, you would die within a couple of minutes without oxygen. So, air is much more important than water.You may be wondering what this
To find the right keywords to target with SEO and/or PPC, consider the following…
Goals: How much monthly traffic and sales do you get now? Where would you like these numbers to be? What are your most wanted responses- what do you want your ideal prospects to do on your site? (e.g. buy something, sign up for your ezine, etc.)
Market Segmentation: Who's your ideal customer or target market?
How do you make money online with a web site? You have your web site up and running with some visitors. What now? All that time and effort in creating your web site getting some cash for it would be great. There are 2 main ways of making money online with your web site. 1st affiliate marketing and 2nd contextual advertising.Affiliate MarketingAffiliate programs are one the most profitable ways of making money with your web site. When you sign up, you can choose companies that have products that are related to your web site. You can earn money by promoting anything fro
To find the right keywords to target with SEO and/or PPC, consider the following…
Goals: How much monthly traffic and sales do you get now? Where would you like these numbers to be? What are your most wanted responses- what do you want your ideal prospects to do on your site? (e.g. buy something, sign up for your ezine, etc.)
Market Segmentation: Who's your ideal customer or target market?
Central to successful marketing for Service Professionals is giving away valuable information.In fact all your marketing should revolve around this one simple principle: Create valuable information to give away and give it away in vast quantities.This may sound simple, but like everything there's a knack to it. It actually takes some thought and planning to give away valuable information in a way that makes it truly appreciated and brings you paying clients (that is after all what marketing is all about isn't it?).Simply giving away something, no matter how valuable, will only get you so far. To really capitalise on this principle you need to first sell prospects on
Market Segmentation: Who's your ideal customer or target market? If there is more than one group, characterize each.
Keywords that work: How do people find your site? What search phrases show up in your web logs?
PPC Metrics: Do you already use pay per click (PPC) advertising? What are your conversion rates? Are your bids profiting, or at least breaking even?
Getting more traffic is pointless if your site isn’t an efficient sales machine.
Profit Margin: What is your online profit margin for each offering?
Conversion Rate: What percentage of your offline prospects make the purchase? (to gauge expected conversion rate for your services and find disparity in online results)
Customer Loyalty: How many people are on your ezine list? How often do you email them? What do you send them?
5 Common Critical Website Errors and How to Fix Them
About 75% of the web sites I've seen make all of these mistakes. As a result, their rankings and traffic suffer, and they lose potential sales revenues.
No Sitemap. No matter how
HTTP = HTML link (for blogs, profiles,phorums):
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